Hui Jin

614b94cccfecf62e898f3c1a9e1ce4fc82f219abdb04ab0d73f2240175de6682

Foodie

coffee

breakfast

eateries

desserts

lunch

delicious

cafes

trendy

brunch

When it comes to food, who wouldn&rsquo;t travel far to explore? As Malaysians, we do find it hard to search for trendy cafes by ourselves and decide which caf&eacute; to hop to. Fret not foodies, we have found a list for you to visit and have your mouth-watering meal. Drop by and enjoy your unforgettable experience with your food friend!
1. &nbsp; &nbsp;LOKL Coffee&nbsp;
LOKL Coffee is a caf&eacute; located in the city of Kuala Lumpur. It is a cosy, comfy and suitable place for foodies to relax and try on. It is an Instagram worthy caf&eacute; where you can take as many beautiful pictures of your love for food. From the visual appearance to the food texture, how can you as a foodie miss it?&nbsp;
So to say, it offers a wide range of food from breakfast to coffee and desserts that you as a foodie can have your pick on whichever is your favourite spot! The cafe's speciality is the &ldquo;Croque Madame&rdquo; as the scrumptious food will brighten your day and leave you full to the brim. It consists of milky cheese, smoked chicken and truffle sauce served as the perfect meal to satisfy your stomach.&nbsp;
<img src="https://r2.myc.my/c241d4fcbef29331ad969e7af3418fb35cbab8bbba746daa66a80b1feb7587b0" /> An Array of Food Served by LOKL Coffee to satisfy your taste buds.
In addition to the renowned Croque Madame, LOKL Coffee offers an extensive breakfast menu that includes tempting bagels. This all-inclusive selection is thoughtfully crafted to cater to food enthusiasts, ensuring they'll never tire of the delectable options available.
<img src="https://r2.myc.my/562060e5ad13bac954b99261749618767f2e2dacddf86600c4bb28834a7169cd" /> At LOKL Coffee, you can opt for breakfast, lunch, brunch or even desserts.
Are you intending to organise events or parties between 3pm to 7pm? Fret not, LOKL Coffee is ready to serve you. You can book the caf&eacute; for as low as RM45 which can cater to a minimum of 30 guests. So why wait when it has more pros than cons?
<img src="https://r2.myc.my/957134794c5aae0b30fb11ca363d6546e26ebe9634f5d509d7c9f6fe56fd1aa9" /> Foodies who came by to have a taste at LOKL. 
Location: 30 Jalan Tun H.S. Lee, 50000 Kuala Lumpur. Opening Hours: 8AM to 5PM. (Mon &ndash; Sun) Tel &amp; Email: 018-968 5515; <a href="mailto:eat@loklcoffee.com">eat@loklcoffee.com</a> FB: <a href="https://www.facebook.com/LoklCoffee/">https://www.facebook.com/LoklCoffee/</a> IG: <a href="https://www.instagram.com/loklcoffee/">https://www.instagram.com/loklcoffee/</a>
2. Lilian&rsquo;s Cake House
What&rsquo;s more to a fancy cake in a delectable environment? Lilian&rsquo;s Cake House was founded by a duo of mother-daughter named Lilian and Jessica. So, a sweet tooth can drop by this little charming caf&eacute; and have a taste of their sweet delicacies.
<img src="https://r2.myc.my/2bac5892eaa6b7ead2bf3925419847edeed95772dac8150968a960b1b300dc95" /> Couples can enjoy themselves with slices of cakes as their sweet delicacies.
Visit the cake house and surrender to the divine flavours of their top-selling Hojicha and chocolate cakes. Paired with a steaming cup of aromatic tea or a velvety latte, this harmonious combination creates an unforgettable experience that will leave even the most discerning cake enthusiasts utterly delighted.
<img src="https://r2.myc.my/849563c3d9e05efef3b813181d84021cdc9786189dbd698950fb163f750e2fbe" /> Their Hojicha &amp; chocolate cakes are a must-try desserts.
Location: S-B5-01, 4, Jalan Kiara 1, 50480 Mont Kiara, Wilayah Persekutuan Kuala Lumpur. Opening Hours: 10AM - 6PM, closed on Tues. Contact: 017-856 5205 FB: <a href="https://www.facebook.com/lilianshomemadecake/">https://www.facebook.com/lilianshomemadecake/</a> IG: <a href="https://www.instagram.com/lilianscakehouse/">https://www.instagram.com/lilianscakehouse/</a>
3. Sekalf 
When you think about Sekalf, you can imagine yourself living in a vibrant atmosphere and further on, it is the newest kid in Chinatown. So, foodies can stop by and have their breakfast before heading to work. The two-level caf&eacute; is located at the Tun H. S. Lee Road which serves pasembur with prawn cakes and ngau fan-inspired donburi.
<img src="https://r2.myc.my/58c276ca9af3f0bee51abed43a65967668789e3ef7ab4008f28a792f3a0bbb43" /> Vibrant ambience to experience while having your meal.
Don't miss out on their croissants, particularly the highly favoured pistachio croissant. However, Sekalf offers more than just croissants; they also serve hearty meals such as Rendang Rigatoni, Tai Tai by the Beach pasta, and rice bowl dishes, ensuring a diverse range of options to satisfy your cravings.
<img src="https://r2.myc.my/70f2de5f4c577077523b9cd322413de88b14310d401d0573adb12042f655a8a4" /> From croissants to Middle Eastern zaatar-spiced chicken leg and many more.
<img src="https://r2.myc.my/667518bf286c7d9a20dbfeb58725d30ad59a3bfbe403dce379e2d56d42a9eddc" /> An outlook of Sekalf at Tun H. S. Lee road.
Location: 208, Jalan Tun H. S. Lee, City Centre, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur. Opening Hours: 9.30AM - 6.30PM, opens daily. IG: <a href="https://www.instagram.com/sekalf.my/">https://www.instagram.com/sekalf.my/</a>
4. Drip Drip Cafe
Nestled in the vibrant Telawi district of Bangsar, this caf&eacute; is a visual delight, harmoniously blending bakes and brews. Founded by Amy and her partners, the caf&eacute; boasts a layout that exudes a sense of spaciousness and radiance, providing a welcoming haven for food enthusiasts to indulge their senses and rejuvenate their spirits.
<img src="https://r2.myc.my/1e02469ac2b01ba29fb80037efb7dfeb87c601b08bce42db8b17574f8dfdf98e" />The indoor display of Drip Drip brings an aesthetic vibe.
Their burnt cheesecake is soft, creamy and smooth in texture and when combined with an iced matcha, it will be a perfect match. Moreover, it serves sandwiches, pastries, and other kinds of sweet treats that are suitable for sweet tooths.
<img src="https://r2.myc.my/7d868b1a1b1d8c451940f90fbfe628f23f5337492237d38e74c0fbadbfe3b333" /> A perfect duo of burnt cheesecake with iced matcha.
&nbsp;Location: 32-2, Jalan Telawi 2, Bangsar, Kuala Lumpur. Opening Hours: 8AM-5PM (Tues &ndash; Fri), 10AM-7PM (Sat &ndash; Sun). Closed on Mon Contact: 012-522 9717 *Note: It caters to halal food too which is suitable for Muslims. IG: <a href="https://www.instagram.com/dripdrip.bangsar/">https://www.instagram.com/dripdrip.bangsar/</a>
5. Sunbather Coffee
Embark on a culinary journey at Sunbather Coffee, where you'll be transported to the heart of Japan. Indulge in a lavish fine dining experience, complete with an extensive selection of delectable dishes and desserts to satisfy your every craving. The caf&eacute;'s minimalist concept creates a cosy ambiance reminiscent of the top-notch caf&eacute;s you'd find in Japan, allowing you to relish the experience to the fullest.
<img src="https://r2.myc.my/3fe38e4a9d56cf8c4385db9e46b1ad5ea089d711d1a1c6886c3111d1c3014a66" /> An overall view of Sunbather Coffee.
Customers frequently order the Fruit Pudding Parfait as their go-to dessert as it features a silky and creamy custard pudding with a side of strawberries and ice cream. But if you would like some twist in taste, you can pick the Miyuna Parfait as your dessert of the day.
<img src="https://r2.myc.my/40b0c21ad39989c76d9d122766f41800828f94db77bd00d1322b653e9f7a3266" /> A variety of fruit pudding is served to attract foodies.
Now comes a full-course meal like the Sunbather Big Brekkie. It consists of chicken, shiso meatballs, grilled teriyaki king oyster mushroom and roasted pumpkin torched mentai tamagoyaki and many more. If you are a big eater, this will not sound a lot to you instead, you will openly welcome it to fill your stomach. All in one like your brunch, so how can you be hungry?
<img src="https://r2.myc.my/a57d207e7efd2317a81acf0176c115bd1c36baa9549b89e2d2bfe2992b959686" />
Location: 6, Ground Floor, Jalan Panggong, City Centre, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur. Opening Hours: 10AM-10PM (Mon, Wed, Thurs &amp; Sun) Contact: 018-229 9986; <a href="mailto:hello@sunbather.my">hello@sunbather.my</a> *Note: It is suitable for foodies who prefer halal food. FB: <a href="https://www.facebook.com/sunbathercoffee/">https://www.facebook.com/sunbathercoffee/</a> IG: <a href="https://www.instagram.com/sunbather.coffee/">https://www.instagram.com/sunbather.coffee/</a>
Here is the sum up of the food journal from our side. Craving for more? No worries, we will keep foodies like you updated. 
So, which caf&eacute; tempts you to try? Comment below to let us know your choice!
&nbsp;
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Feeling a little hungry? Check out these cafes to head to this weekend!

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Trendy Cafes In Kuala Lumpur For Foodies

Malaysia&rsquo;s real wages have deteriorated drastically over the past four decades, leaving today&rsquo;s workforce with significantly reduced purchasing power, former Bank Negara Malaysia (BNM) Governor Tan Sri Muhammad Ibrahim warned in a recent interview with Sinar Harian. He remarked that many Malaysian graduates are now trapped in low-income jobs despite the country&rsquo;s economic growth, and are increasingly unable to meet basic life milestones such as home or car ownership.
Recalling his own experience, Muhammad said he earned RM1,300 upon entering the job market in 1984. Today, a typical fresh graduate earns between RM2,000 and RM3,000 monthly&mdash;a marginal increase in nominal terms that doesn&rsquo;t reflect the sharp rise in living costs. When adjusted for inflation&mdash;assuming a conservative annual rate of 5%&mdash;today&rsquo;s graduates should be earning closer to RM7,000 to RM8,000 to match the purchasing power of their 1980s counterparts.
&ldquo;In real terms, salaries today are only a third of what they used to be,&rdquo; he said, adding that if current trends continue, today&rsquo;s young people may never enjoy the same quality of life his generation did.
The Rise of the Low-Income Graduate
&nbsp;<img src="https://r2.myc.my/8b9b1df643980df936b15d80d18d4cd0dc132c1876493e893f16a7f82f9ea0b9" />
Quoting recent data from the Ministry of Higher Education, Muhammad pointed out that around 40% of university graduates today earn less than RM2,000 per month in their first job. He believes this is a clear indication that the country&rsquo;s education and economic systems are not aligned with the demands of a competitive, modern workforce.
&ldquo;Without major reforms in our education and economic frameworks, we are condemning our youth to a future dominated by low-skilled, low-paying jobs,&rdquo; he said. He warned that Malaysia continues to lag behind other nations that were once on par with or even behind Malaysia in the 1960s, including Taiwan, South Korea, China, and Japan&mdash;all of which now enjoy far higher standards of living due to sustained structural reform.
Foreign Labour Suppressing Wage Growth
&nbsp;<img src="https://r2.myc.my/5406ec1a17a9d7bf3194d18b8d4f0f3a9b308046fa34fae7aa9052f441ee73c0" />
Muhammad also addressed the impact of Malaysia&rsquo;s heavy reliance on foreign labour, which has contributed to wage stagnation&mdash;particularly for the country&rsquo;s B40 income group. As of 31 December 2024, there were 16.78 million workers in the country, with 2.37 million or roughly 14% of them being foreign workers.
These foreign workers primarily fill 3D (dirty, dangerous, and difficult) jobs in sectors such as construction, manufacturing, agriculture, food services, and domestic work. While these jobs are often shunned by locals, the influx of low-cost labour from countries like Indonesia, Bangladesh, and Nepal has created wage suppression for Malaysians in similar roles.
&ldquo;When employers can hire workers cheaply, they have no incentive to raise wages for locals. This affects our citizens directly, particularly those in the B40 segment,&rdquo; Muhammad explained.
A Growing Brain Drain: Nurses, Labourers, and the Search for Better Pay
&nbsp;<img src="https://r2.myc.my/98e2ef14dd46045ab74a765328aa4a01be2305e38cc96f307eb39f9fb5a9095d" />
Malaysia is not only failing to retain its skilled workforce&mdash;it is also losing talent to neighbouring countries with better wages. Muhammad highlighted that many local nurses are now migrating to Singapore, Saudi Arabia, or the UAE, where they can earn two to four times more than they would at home.
For example, JobStreet data shows that a nurse in Malaysia earns between RM2,700 and RM3,400 a month, while in Singapore, the salary ranges from RM11,000 to RM13,000. Even Saudi Arabia offers nearly RM7,000 per month.
Beyond white-collar professionals, Muhammad noted an increase in Malaysians crossing into Singapore to perform menial work. &ldquo;This isn&rsquo;t just brain drain&mdash;it&rsquo;s now even low-skilled drain,&rdquo; he said. &ldquo;If we don&rsquo;t address this soon, Malaysia may one day become a labour-exporting country, with our children working as maids or labourers abroad.&rdquo;
Income Reclassification Misses the Bigger Picture
In response to the government&rsquo;s recent proposal to update income classifications&mdash;changing the B40, M40, and T20 system to B20, M50, and T30 based on consumption data&mdash;Muhammad said the new categorisation risks masking the real challenges of wage stagnation and cost-of-living pressures.
He argued that income-based benchmarks remain critical, as consumption patterns can be misleading, particularly when driven by debt or necessity. &ldquo;If you use the older income definitions, the B40 group probably now encompasses 60% of the population, not just 40%, due to post-COVID economic strain, low savings, and wage stagnation.&rdquo;
GDP Growth Is Not the Only Measure of Progress
&nbsp;<img src="https://r2.myc.my/22a9e4e83055f7cdd1d63ffcdcda10cf416dc4f30fb6da1e70054dc4586bb5bf" />
Muhammad also criticised the nation&rsquo;s obsession with GDP growth as a benchmark for success. &ldquo;GDP doesn&rsquo;t put food on the table,&rdquo; he said bluntly. &ldquo;Real progress should be measured through employment quality, wage growth, and job structure&mdash;not aggregate output.&rdquo;
He noted that at international forums such as the World Economic Forum in Davos, discussions in developed countries have shifted from GDP to employment outcomes. &ldquo;The real question they ask is: what kinds of jobs are being created? That&rsquo;s where Malaysia needs to start focusing,&rdquo; he added.
Urgent Reforms Needed to Avoid Long-Term Decline
Despite the grim outlook, Muhammad said Malaysia still has time to reverse course. He pointed to the remarkable growth trajectories of East Asian economies that once had lower per capita incomes than Malaysia but have since surged ahead through long-term reform in education, technology, and governance.
&ldquo;We cannot continue benchmarking ourselves against regional peers who are also struggling. We must aim higher,&rdquo; he said.
He concluded with a warning: &ldquo;Without a bold and decisive push for structural change, we risk raising a generation that is poorer than the last, unable to afford homes, education, or healthcare, and forced to look overseas for dignity and opportunity.&rdquo;
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Adjusted for inflation, graduate salaries today should be at least RM7,000 to RM8,000. 

1254876841663624d39e980db9c2b93f80e0bd826af3bf2c5e6c4faf4ff6f6b7

Former BNM Governor: Malaysian Real Wages Have Dropped Threefold Since The 1980s

A heart-wrenching video of a young man with a learning disability alleging that he was bullied at a GiatMARA training centre in Melaka has reignited public concerns about student safety, particularly for those with special needs.
The clip, uploaded to TikTok by user @masdo21, shows the young man &mdash; a trainee at GiatMARA Durian Tunggal &mdash; sharing his experience during what appeared to be a casual conversation at a badminton court. In the emotional video, the victim claimed that he was subjected to multiple bullying incidents by fellow trainees, prompting widespread outrage on social media.
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@masdo21/video/7499534672653765906" data-video-id="7499534672653765906">
<section><a title="@masdo21" href="https://www.tiktok.com/@masdo21?refer=embed" target="_blank" rel="noopener">@masdo21</a> Giat mara durian tunggal.. your move.. apa2 keputusan di update part 2.. <a title="stopbullying🛑✋" href="https://www.tiktok.com/tag/stopbullying%F0%9F%9B%91%E2%9C%8B?refer=embed" target="_blank" rel="noopener">#stopbullying🛑✋</a> <a title="notcool" href="https://www.tiktok.com/tag/notcool?refer=embed" target="_blank" rel="noopener">#notcool</a> <a title="♬ Music box and background music for sad scenes(1345342) - syummacha" href="https://www.tiktok.com/music/Music-box-and-background-music-for-sad-scenes-1345342-7167430894889519105?refer=embed" target="_blank" rel="noopener">♬ Music box and background music for sad scenes(1345342) - syummacha</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

The allegations include being struck by a thrown object while resting and having his motorcycle physically lifted and locked in a cage by a group of peers. The video includes short footage of the victim lying down and reacting as a white item is hurled at him.
&ldquo;I was shocked to find out what he&rsquo;d been through,&rdquo; said Masdo in the clip. &ldquo;It&rsquo;s beyond unacceptable. When the person being bullied is someone with disabilities, I consider the bullies absolute cowards.&rdquo;
He further called for immediate institutional action and warned that if GiatMARA failed to act, he would escalate the matter himself.
MARA Chairman Promises Stern Action
<img src="https://r2.myc.my/702b401595ea5b435f9f71326a559e038a386ffedafd3bc9f98e9e6a4731d543" />
In response to the public uproar, Majlis Amanah Rakyat (MARA) Chairman Datuk Dr Asyraf Wajdi Dusuki released a statement confirming that an internal investigation would be reopened.
He said that all individuals involved in the alleged bullying &mdash; including the victim &mdash; would be summoned by GiatMARA Alor Gajah&rsquo;s management to provide statements and cooperate with the inquiry. Dr Asyraf said he had directed the agency&rsquo;s Chief Executive Officer, Ahmad Hamdi Ibrahim, to take immediate and comprehensive action.
&ldquo;Preliminary information suggests the incident may have stemmed from a case of rough joking among trainees during their earlier training sessions at GiatMARA Alor Gajah,&rdquo; he said in a Facebook post. &ldquo;However, MARA takes all allegations of bullying seriously, regardless of intent. There will be no compromise.&rdquo;
The trainees involved are reportedly now undertaking industrial training in welding technology and metal fabrication.
&ldquo;Zero Tolerance&rdquo; Policy on Bullying Across All MARA Institutions
&nbsp;<img src="https://r2.myc.my/d6c307e71526a185294bb5f8e33dcbb41fb809f5d5f3ca726079b8bc8c3792a2" />
Dr Asyraf reiterated that MARA maintains a strict zero-tolerance policy for bullying in all its institutions. He stressed that this applies not just to physical harm, but also to verbal abuse, harassment, and psychological intimidation.
&ldquo;MARA does not and will not condone bullying in any form. Any form of misconduct, especially targeting persons with disabilities, will be met with the strictest disciplinary measures,&rdquo; he stated.
The chairman further outlined that this policy applies to all of MARA&rsquo;s educational and training institutions, including but not limited to the Mara Junior Science Colleges (MRSM), GiatMARA centres, MARA Skills Institutes, MARA Colleges, Professional Colleges (KPM), Higher Skills Colleges (KKTM), MARA Poly-Tech Colleges (KPTM), as well as higher education institutions like the MARA Japan Industrial Institute (MJII), German-Malaysian Institute (GMI), Universiti Poly-Tech Malaysia (UPTM), and Universiti Kuala Lumpur (UniKL).
He said the leadership across MARA&rsquo;s entire network of institutions understood his stance and were under strict instructions to act swiftly if bullying is confirmed.
The Case Was Previously Investigated in February, Say Exco
&nbsp;<img src="https://r2.myc.my/e45507e2c5cd7ce5a8238fe51f9d5e8f87bb2fc394ea005a3cf038f89ddbc9da" />
While the video has recently gone viral and reignited national attention, Melaka authorities have clarified that the incident was not new and had in fact taken place in February 2024.
According to Melaka State Executive Councillor for Education, Higher Education and Religious Affairs, Datuk Rahmad Mariman, the case had already been handled by MARA earlier this year. All parties involved were summoned for questioning and disciplinary action was taken.
&ldquo;MARA took immediate steps once they were informed of the incident back in February. All students involved were called in, statements were recorded, and those responsible apologised directly to the victim,&rdquo; Rahmad said. &ldquo;The student wasn&rsquo;t injured, and he has since resumed his training without interruption.&rdquo;
He added that while the viral video has revived public interest, the case had been closed months ago following internal resolution.
Institutional Accountability and Public Pressure Remain High
Although the case was technically resolved earlier this year, its resurgence online has placed renewed pressure on MARA to demonstrate transparency and enforce its anti-bullying policies consistently. The emotional nature of the video, along with the vulnerable status of the victim, has intensified public scrutiny.
The management of GiatMARA has pledged to cooperate fully with the follow-up probe to ensure public confidence is restored and that no similar incidents occur in the future. Authorities hope the renewed investigation will reinforce institutional accountability while serving as a firm warning against bullying within Malaysia&rsquo;s vocational and educational training ecosystem.
A Reminder That Past Incidents Can Still Leave a Lingering Impact
The viral incident may have occurred months ago, but it highlights how bullying &mdash; particularly when it involves persons with disabilities &mdash; leaves a long shadow. While MARA officials assert the case has been resolved and the trainee is continuing his training, public reaction underscores how important transparency, swift response, and preventative measures are in maintaining a safe and inclusive educational environment.
As Malaysia continues to build a skilled workforce through institutions like GiatMARA, ensuring the dignity and safety of all trainees &mdash; especially those with special needs &mdash; must remain a top priority.
What are your thoughts on the incident? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Although the incident occurred months ago, bullying a student with disabilities should never be taken lightly.

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MARA Orders Full Probe Into Alleged Bullying of Disabled Student At GiatMARA Melaka

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

The Land Public Transport Agency (APAD) has issued a formal termination notice to ride-hailing platform inDrive, signalling the potential end of the company&rsquo;s operations in Malaysia. The notice, dated 24 April 2025, gives the company three months to either resolve the situation or return its Intermediation Business Licence (IBL) by 24 July 2025.
APAD cited non-compliance with conditions outlined under the Land Public Transport Act 2010 (Act 715) and regulatory requirements introduced in 2019. These include failing to ensure that its drivers possess valid Public Service Vehicle (PSV) and E-Hailing Vehicle Permit (eVP) licences&mdash;documents that are legally mandatory for all e-hailing drivers in Malaysia.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/f5177438ced0f67029bf28f266da08ada5e4a38a458c501f6428bdc0fadb9afb" />
In its official statement to media, APAD reiterated that the government takes any breach of IBL conditions seriously and is prepared to enforce strict action, including revocation, against operators that fail to comply. It stressed that all e-hailing licence holders must maintain satisfactory service standards and adhere to current laws at all times.
Safety and Documentation Failures Behind Regulatory Action
&nbsp;<img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/ad2b220e472e2aac4ab0891887052075f51969fbb2a94174986943a67e082eaa" />
While inDrive continues to operate for now, sources say that the company had been issued multiple show-cause letters over a prolonged period prior to the termination notice. Authorities became increasingly concerned over the platform&rsquo;s failure to vet its drivers appropriately. Many were reportedly operating without valid PSV or eVP licences, raising serious questions about passenger safety.
The situation escalated due to a rise in safety-related incidents involving inDrive drivers, which further undermined public trust in the platform. APAD&rsquo;s decision also reflects wider efforts by Malaysian authorities to tighten oversight over e-hailing services and curb unauthorised operations.
This enforcement action bears striking resemblance to the case of Maxim, another Russian-founded ride-hailing firm that was expelled from the Malaysian market in 2023. At the time, the Road Transport Department (JPJ) discovered that out of 5,000 vehicles listed under Maxim, only 8% were properly licensed. That led to a full revocation of Maxim&rsquo;s licence and a ban on its services in the country.
inDrive Responds: &lsquo;We&rsquo;re Engaging with Authorities&rsquo;
&nbsp;<img src="https://r2.myc.my/7d92625395d1b8d4a74e0b1eb9c3b753494e36e9e4c06636ab1fbb54b029e578" />
In response to the latest development, inDrive has confirmed it is in active dialogue with APAD and other relevant regulatory bodies. In a statement issued, the company stressed its commitment to Malaysian users and said it was proactively seeking clarity on the reasons behind the licence revocation notice.
&ldquo;We are committed to providing safe, reliable, and accessible mobility solutions to the tens of thousands of people across Malaysia who rely on our platform every day,&rdquo; the company said. &ldquo;As a global mobility and urban services platform, inDrive operates with the highest regard for local laws, regulations, and the communities we serve.&rdquo;
The company also reassured its driver-partners and passengers that its services would continue uninterrupted while discussions with authorities were ongoing. inDrive Malaysia sent a message to its drivers stating it was &ldquo;currently in communication with the relevant regulatory authorities to seek further clarification regarding a recent development involving our operations.&rdquo;
It further promised to issue public updates once greater clarity has been achieved. In the meantime, drivers have been encouraged to continue offering services as usual, although their compliance with local licensing laws remains under scrutiny.
A Rocky Regulatory History in Malaysia
&nbsp;<img src="https://r2.myc.my/0e387d516ee29b160ae0d4381960b0b358032a49cc4e081accee6ecda885d31d" />
This isn&rsquo;t the first time inDrive has clashed with Malaysian transport regulators. In September 2023, the company was fined RM10,000 after pleading guilty to operating without the proper authorisation following a raid by JPJ. Although inDrive quickly settled the fine and made efforts to re-engage with APAD, that previous violation has clearly factored into the latest decision.
Despite these challenges, the company has shown no signs of slowing down. inDrive had previously announced plans to grow its Malaysian driver base to over 40,000 by the end of 2025, following rapid expansion in key urban centres like Kuala Lumpur, Selangor, Penang, and Johor Bahru since its entry in late 2021.
What sets inDrive apart from major competitors like Grab is its unique pricing model&mdash;users can negotiate fares directly with drivers, a concept inspired by traditional marketplace bargaining. This &ldquo;name-your-price&rdquo; approach has attracted budget-conscious riders and drivers seeking greater control over their earnings.
What Happens Next? Appeal Process and Ministry Review
While APAD&rsquo;s notice is a serious blow, inDrive still has the opportunity to appeal. The company may submit a formal appeal through APAD, which will then forward the matter to the Ministry of Transport for further consideration. The final decision on whether inDrive will be allowed to continue operating in Malaysia lies with the ministry.
APAD&rsquo;s statement made it clear that enforcement action is a last resort, but one that will be taken without hesitation if necessary. The agency urged all existing e-hailing operators to prioritise service quality and passenger safety, stressing that non-compliance would no longer be tolerated in an increasingly regulated digital mobility environment.
The Bigger Picture: A Tighter Grip on E-Hailing
This case is part of a broader regulatory tightening across Malaysia&rsquo;s transport sector, particularly in the e-hailing space. With the rise of app-based services, the government is now under pressure to ensure that public safety, driver qualifications, and operational transparency are not compromised for the sake of rapid expansion or price competition.
For inDrive, the next few weeks will be critical. The company must either convince authorities of its willingness and ability to comply&mdash;or prepare to exit one of Southeast Asia&rsquo;s most promising mobility markets.
For passengers who&rsquo;ve grown accustomed to its affordable, flexible rides, the uncertainty may be cause for concern. And for Malaysia&rsquo;s e-hailing industry, this serves as a clear reminder: regulatory compliance is no longer optional&mdash;it&rsquo;s the price of entry.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

APAD has issued a three-month notice to inDrive, but the company may still appeal through the Transport Ministry.

8b78bc1b8140096464038ac2dced461f176794af622cd8bc488e23c75ff865ef

inDrive Faces Potential Ban In Malaysia Over Licensing Violations

Fans of smooth R&amp;B and soul-infused serenades, rejoice &mdash; Pink Sweat$ is officially making his way back to Kuala Lumpur this June for a long-awaited solo concert that promises all the feels and more.
Following his crowd-pleasing performance at the Good Vibes Weekender in 2022, the Philly-born singer-songwriter will now headline his own show at Zepp Kuala Lumpur on 5 June 2025. This marks his first full concert in Malaysia &mdash; and it&rsquo;s set to be an unforgettable night.
From &ldquo;Honesty&rdquo; to &ldquo;At My Worst&rdquo; &mdash; Hits That Melt Hearts
&nbsp;<img src="https://r2.myc.my/ffbefa72719abc90e8c804a5af75caf0a88579fb1e8d4d963a608589b64717e1" />
Pink Sweat$ (born David Bowden) is an American singer, songwriter, and producer renowned for his minimalist, emotionally resonant approach to R&amp;B. Hailing from Philadelphia, he began his music career as a demo vocalist and songwriter at Sigma Sound Studios, collaborating with artists like Tierra Whack and Florida Georgia Line. His stage name originated from his penchant for wearing pink sweatpants during studio sessions.
<iframe src="https://www.youtube.com/embed/-Y9VtoPvtuM" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
In 2018, Pink Sweat$ gained widespread attention with his debut single "Honesty," which reached number 10 on Spotify's US Viral Chart and earned RIAA Platinum certification. This track was featured on his EP Volume 1, followed by Volume 2 in 2019. His debut studio album, Pink Planet (2021), showcased his signature blend of acoustic instrumentation and heartfelt lyrics, with standout tracks like "At My Worst" (featuring Kehlani) and "17." The album received critical acclaim for its exploration of love and vulnerability.
Throughout his career, Pink Sweat$ has been recognized for his contributions to modern R&amp;B. He was nominated for Best New Artist at the 2019 Soul Train Awards and has performed at notable events such as the Seoul Jazz Festival. His music continues to resonate with audiences worldwide, characterized by its sincerity and stripped-down production that highlights his soulful vocals.
<img src="https://r2.myc.my/c0c23c4c71abdf2267021ac79286571e04b0b14cd94636452f187f869a43bf6a" />
Fans in Malaysia will remember his last visit fondly. During his 2022 Good Vibes Weekender appearance, he delivered not just flawless vocals but also a surprise on-stage collaboration with Malaysian rapper Bunga, creating a unique moment that still lingers in the memory of local fans.
Ticket Sales &amp; Categories
<img src="https://r2.myc.my/aead9d8fba01a869cb6a635df041697e0a64cba9b08cbf3ecff1eec55f5d6972" />
The upcoming Kuala Lumpur show is open to all ages, though children under 15 must be accompanied by an adult aged 18 or over. Tickets officially go on sale at 11AM on Monday, 5 May 2025, so be sure to mark your calendars.
Here&rsquo;s the full breakdown of ticket categories and pricing (excluding fees):
<ul>
<li>Cat 1 (VIP Box) &ndash; RM3,200.00 (per box, for 8 pax)</li>
<ul>
<li>Includes private room and viewing balcony</li>
</ul>
<li>Cat 2 (Premium Seated) &ndash; RM290.00</li>
<ul>
<li>Premium upper floor seats</li>
</ul>
<li>Cat 3 (Seated) &ndash; RM260.00</li>
<ul>
<li>Standard upper floor seats</li>
</ul>
<li>Cat 4 (General Admission) &ndash; RM230.00</li>
<ul>
<li>Standing room on ground floor</li>
</ul>
</ul>
All prices are subject to a MYR 10 ticketing fee and 4% transaction fee.
Mark Your Calendar
🎤 Pink Sweat$ Live in Kuala Lumpur 📅 5 June 2025 📍 Zepp Kuala Lumpur 🎟️ Tickets available from 11AM, 5 May 2025
Catch Up With His Music
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/track/6Iyjx3tDmwtaOgiriLLI6A?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
In case you didn&rsquo;t know, Pink Sweat$ recently released a new song where he wears his heart on his sleeve in &ldquo;Scared In Love&rdquo;, a stripped-down slow jam that captures the fear and fragility of falling for someone. With soft vocals and minimal production, he opens up about vulnerability, uncertainty, and learning to love while still afraid.
Lines like &ldquo;I don&rsquo;t know what right feels like&rdquo; reflect the emotional honesty that defines the track &mdash; more confession than classic love song. It&rsquo;s a gentle reminder that sometimes, the bravest thing you can do is simply try.
For more of his songs, you can stream them on Spotify below:
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/artist/1W7FNibLa0O0b572tB2w7t?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
Whether you&rsquo;re a longtime fan or a new listener, this is your chance to witness Pink Sweat$ live in an intimate setting, delivering his signature emotional storytelling and velvet-smooth vocals. Round up your friends, get ready to sing your heart out, and let the music hit you right in the feels.
Looks like 2025 is really out here to make everyone go broke on concert tickets. Are you looking forward for his concert because we certainly are!&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Get ready to vibe to his smooth R&B hits live on stage!

9146e5b7c17344b2b5f9c6292b81a0e44532869084cda672b0b8ed75ce5b89ea

Pink Sweat$ Returns To KL For A Soulful Headline Show This June

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

e159b878e1c2d1778b988859c3c79c329cfc42dbaaec7d65ea3c8b41ad5629ad

NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

437b2f4bb893e2604989a6ac119798a5cbf55540b1de3b4f2543f46ef8f8720b

Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite 10 people falling ill, the food truck refused to take responsibility. 

fe04d404f5cc71f0a3a1271f853d249b9b9f9076b69e8b78fd9b869853e30e78

RM2,000 Lok Lok Feast Turns Into Food Poisoning Nightmare At Genting Sempah

Chinese beverage and dessert chain Mixue has come under fire after a job advertisement at its Sri Sinar outlet in Segambut sparked accusations of racial discrimination.
The listing, which was seeking to hire service crew and a supervisor, explicitly stated that only Malay and Chinese candidates with experience were eligible to apply. The exclusion of other ethnic groups, particularly the Indian community, has led to widespread criticism online.
<img src="https://r2.myc.my/a30e7982c68d1b4c4ed48ab12b029af4aab84797a8ea7bd454cd272be76936db" />
Instagram user <a href="https://www.instagram.com/p/DG3NQG_yqc0">@mohaneyyy</a> drew attention to the issue by sharing a screenshot of the advertisement with a scathing caption:
"Is this how the world's largest F&amp;B chain operates? Mixue may have outgrown McDonald's and Starbucks, but their hiring practices suggest otherwise! So, Indians (and others) can be customers but not employees? Why are we being excluded from job opportunities like this? Everyone deserves an equal chance to work, regardless of their race. It&rsquo;s 2025, shouldn&rsquo;t we be moving towards inclusivity rather than discrimination?"
The post quickly went viral, prompting widespread debate on social media while being reposted on X (formally known as Twitter).
<blockquote class="twitter-tweet">
It&rsquo;s 2025, and top brands in Malaysia are still posting job ads that openly exclude certain races. Discrimination is real, and it hurts. When will companies learn that talent has no race? <a href="https://twitter.com/hashtag/Malaysia?src=hash&amp;ref_src=twsrc%5Etfw">#Malaysia</a> <a href="https://twitter.com/hashtag/SayNoToRacism?src=hash&amp;ref_src=twsrc%5Etfw">#SayNoToRacism</a> <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a> <a href="https://t.co/YtJuTtuuEA">pic.twitter.com/YtJuTtuuEA</a>
&mdash; Javaid Lucian (@Rameshhh15) <a href="https://twitter.com/Rameshhh15/status/1897817248070554075?ref_src=twsrc%5Etfw">March 7, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Many users condemned the listing, arguing that racial hiring preferences have no place in a modern job market&mdash;especially from a global brand that has recently risen to become the world&rsquo;s largest food and beverage chain in terms of store count.
Calls for accountability flooded the comments section, with users tagging key business leaders and urging Mixue to clarify its stance on diversity and equal employment opportunities.
Debate Over Hiring Policies
While many criticised Mixue for the job advertisement, some defended the brand, stating that their local Mixue outlets employ staff from various racial backgrounds, including Indians. Others speculated that the wording on the advertisement may have referred to language proficiency rather than race, or that the restriction was an independent decision made by the branch manager rather than an official company-wide policy.
Here's some of the comments online:
<blockquote class="twitter-tweet" data-conversation="none">
Posting kurang letups sbb Malay pun included dlm requirement.. so Tanah Melayu masih terjaga gittew.. conservatives xberminat nk repost..
&mdash; Syafiq Safwan (@Sysafwann) <a href="https://twitter.com/Sysafwann/status/1898374472119513241?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
this literally just happened with Chagee lmao do they not learn
&mdash; kim on T.W.I.T.T.E.R (@AdmiralKim) <a href="https://twitter.com/AdmiralKim/status/1898245226827071874?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ikut store kot. kat ipoh ni pun ada je yg india bekerja. kau ni terpaling betul
&mdash; Stand With Palestine 🇵🇸 (@Fhxx96) <a href="https://twitter.com/Fhxx96/status/1898364442267787737?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Disappointed with the comment section honestly. I dont know why this is so normalise, the racist job ads and the hambar replies. Another reason for me not to buy anything from this place. <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a>
&mdash; Hani (@NamirraHani) <a href="https://twitter.com/NamirraHani/status/1898376412895310328?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
This is so outright disgusting! Malay &amp; Chinese ONLY means NO Indians. Mixue should not be allowed to get away with such overt discrimination in their hiring.
&mdash; Annoyed Malaysian 🇲🇾 (@annoyedmsian) <a href="https://twitter.com/annoyedmsian/status/1898634845494055252?ref_src=twsrc%5Etfw">March 9, 2025</a></blockquote>

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<img src="https://r2.myc.my/5ee106a407891eafeeb10a13b91fdf873bc5c7a9b7733104a5bce3f3d2100cc0" />
A few netizens also pointed out that the job listing has since been taken down. However, as of now, Mixue has not issued a public statement addressing the controversy.
Mixue&rsquo;s Rapid Global Expansion
<img src="https://r2.myc.my/dd982b38a0673bd3c6f613b70e44eaa558d8cab8e432288ffc5f9e89b5c794e1" />
This scandal comes at a time when Mixue is making headlines for its massive global growth. According to a report by the British news outlet Daily Mail, Mixue now boasts over 45,000 outlets worldwide, surpassing McDonald's (42,000 outlets) and Starbucks (40,000 outlets).
The chain, known for its budget-friendly ice cream and bubble tea, has gained immense popularity, especially in Asia. However, its rapid expansion has also brought increased scrutiny, with critics arguing that a brand of its stature should uphold higher ethical standards, particularly in employment practices.
Religious and Racial Sensitivities in Malaysia
The controversy surrounding Mixue unfolds amid rising concerns over racial and religious tensions in Malaysia.
Read: <a href="https://myc.my/articles/4163/era-fm-issues-apology-after-djs-face-backlash-for-mocking-hindu-kavadi-ritual">Era FM Issues Apology After DJs Face Backlash For Mocking Hindu Kavadi Ritual</a>
Recently, a trio of DJs from the local radio station Era FM faced public outrage after allegedly mocking the Hindu kavadi dance in a social media video. While the DJs issued a public apology, the backlash continued, with some insisting their actions were culturally insensitive. A legal expert, however, defended them, arguing that the dance they performed was not the kavadi dance but rather an imitation of Muay Thai athlete Miki Ghazali&rsquo;s ring entrance.
In another case, prominent Malaysian stand-up comedian <a href="https://www.malaymail.com/news/malaysia/2025/03/05/harith-iskandar-another-facebook-user-to-get-rm10000-fine-each-over-ham-joke-as-mcmc-waits-for-meta-to-close-their-social-media-accounts/168720">Harith Iskander</a>, along with another Facebook user, was fined RM10,000 each over a joke involving a "ham and cheese sandwich," which was deemed offensive by certain Muslim groups. The incident reignited discussions on the limits of free speech and the increasing sensitivities surrounding religious topics in Malaysia.
Calls for Greater Inclusivity and Cultural Awareness
The Mixue hiring controversy, alongside these recent incidents, highlights the growing need for businesses, media personalities, and corporations to navigate racial and religious sensitivities with care. The backlash serves as a reminder of the importance of fostering inclusivity and ensuring that hiring policies and public statements reflect Malaysia&rsquo;s diverse and multicultural society.
As Mixue continues its expansion, public scrutiny remains high, with many expecting the company to address the issue transparently. Moving forward, companies operating in Malaysia may need to reassess their internal policies and ensure that workplace diversity and fair hiring practices are upheld to maintain public trust and avoid similar controversies.
Ultimately, the broader conversation on racial and religious harmony in Malaysia remains an ongoing challenge that requires sensitivity, awareness, and active steps toward a more inclusive society.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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