Nabil Luqman

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In a world where women in leadership roles are making significant strides, Jowin Goh, the Chief Executive Officer (CEO) of Nibou Industries, stands out as a testament to the power of familial influence, determination, and a commitment to empowering women in leadership roles.&nbsp;
In an exclusive interview, Ms. Goh shared insights into her background, the journey that led her to her current position, and her unwavering dedication to carrying forward her family's legacy.
Where It All Began
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The story of Jowin Goh begins with her parents, who founded Nibou Industries in 2004. Started by her mother, Ms. Goh Kim Kiok and her stepfather, Mr. Chan Ah Bow, as an automation spare parts company has evolved into something bigger and better as time goes by. Growing up surrounded by the business, she absorbed entrepreneurial skills and leadership qualities that would later define her career.&nbsp;
With a background in BSc in Business Economics &amp; Management, an MSc in Entrepreneurship and Innovation, and a keen interest in technology, Ms Goh embarked on a journey that would eventually lead her to the helm of the company her parents had started.
Reflecting on her journey, Jowin Goh acknowledges the profound impact of her family's legacy on her entrepreneurial and leadership skills. &ldquo;I unearthed my innate entrepreneurial spirit and ignited a fervent passion. It was then that my ambition crystallized &ndash; to build a profitable and purpose-driven business,&rdquo; she notes. &ldquo;Their entrepreneurial spirit instilled in me a profound understanding of the realities of the professional world, emphasizing the significance of recognizing one's worth in pursuing financial stability. This perspective ultimately steered me towards the consulting industry, where I derive immense satisfaction from delving into the intricacies of businesses, pinpointing their pain points, and strategizing solutions,".
Inspired by her mother's lead-by-example ethos, she has adopted a hands-on approach to leadership in which she firmly believes that true empowerment stems from a leader&rsquo;s firsthand understanding of the tasks at hand.
Leading The Company To Greater Success
<img src="https://r2.myc.my/42b2eabcd00c41d038b2a85847e2e80655d30594838700fd52d79636ab1ea857" />
As the CEO of Nibou Industries, Ms. Goh has championed the cause of women in leadership roles, breaking barriers and challenging stereotypes. She emphasizes the importance of diversity in the workplace and believes that women bring unique perspectives and strengths to leadership positions. &ldquo;Championing diversity and inclusion within an organization extends far beyond mere rhetoric &ndash; it requires a commitment to providing equal opportunities for all individuals, regardless of their background or identity,&rdquo; she asserts.
Ms Goh further elaborated that at Nibou Industries, gender is never something they prioritised. For instance, when evaluating resumes, their focus lies squarely on assessing the value and potential contributions each candidate brings to the table, with gender being a secondary consideration, if at all. Similarly, when it comes to promotions, their criteria revolve around an individual's merits, their tangible achievements, and the impact of their work, ensuring a fair and equitable process that celebrates excellence without bias.
Balancing the role of a key decision-maker with the responsibility of fostering a positive work environment has been a cornerstone of Goh's leadership style. Nibou Industries, under her guidance, has thrived in maintaining a workplace culture that values collaboration, creativity, and inclusivity.&nbsp;
&ldquo;Recognizing that work is an integral aspect of our lives, I prioritize tasks based on their significance and allocate time accordingly. By maintaining clarity on priorities and managing time effectively, I ensure that both professional responsibilities and personal pursuits receive the attention they deserve. This approach allows me to seamlessly transition between roles, fostering harmony and fulfilment across all facets of my life,&rdquo; she explains.
In an industry that is continually evolving, Jowin Goh has ensured that Nibou Industries stays at the forefront of innovation. Embracing the newest and greatest technological advancements, the company remains a trailblazer in its field. Ms. Goh highlights the importance of adaptability and a forward-thinking mindset in navigating the fast-paced landscape of technological advancements.
&ldquo;I would say being observative and never stopping learning enable me to stay abreast of industry trends. However, to ensure the company remains innovative and adaptable, the culture matters,&rdquo;.
The Future Of Nibou Industries Is In Her Hands
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When asked about her vision for the future of Nibou Industries, Goh speaks passionately about carrying her family's legacy forward. &ldquo;Our goal is not just short-term success &ndash; it's about building a foundation for sustained growth and innovation by remaining vigilant and continuously learning, which are crucial strategies for staying updated on industry trends. By nurturing an environment where curiosity is encouraged and talents are recognized, we ensure that Nibou Industries remains at the forefront of innovation and remains agile in navigating the dynamic landscape of our industry," she envisions.
As a trailblazer in her field, Ms. Goh shares advice for aspiring women leaders, &ldquo;Focus on establishing and earning your credibility. Refuse to allow anyone to dictate your identity or undermine your professionalism. Assertively showcase your skills, expertise, and unique perspective, and demand the respect you deserve,&rdquo; she encourages.
&ldquo;Invest in yourself and your professional image. Consider acquiring a quality business suit early on &ndash; a prudent investment offering minimal risk and substantial returns. A well-chosen suit not only exudes confidence but also becomes a symbol of your journey, adorned with the stories of your achievements. Over time, it transforms into your armour, empowering you to conquer challenges and seize opportunities,&rdquo; she added.
Looking ahead, Nibou Industries has set its sights on long-term goals aligning with its vision and values. Goh envisions sustained growth, continued innovation, and a legacy that spans generations. &ldquo;The vision I've instilled within Nibou Industries is encapsulated in the phrase &lsquo;Striving to build beyond&rsquo;. This vision propels us towards a future where we transcend our current boundaries, expanding into diverse industries by leveraging our existing resources synergistically,&rdquo; she affirms.
&ldquo;My strategy for navigating the company through future challenges and opportunities is grounded in adaptability and experiential learning. We will embrace a dynamic approach, learning and evolving as we encounter different circumstances. By immersing ourselves in the flow of change, we gain invaluable insights and experiences that inform our decisions and drive our progress. This fluidity enables us to remain agile and responsive, ensuring that Nibou Industries not only survives but thrives in the face of whatever the future may hold,&rdquo; added her.
This interview with Jowin Goh offers a glimpse into the dynamic world of a woman leader who excels in her role and actively champions the cause of women in leadership. Her journey from a family business to a position of influence inspires aspiring women leaders, reinforcing the message that anything is possible with determination, resilience, and a commitment to excellence. As we celebrate the achievements of women like Jowin Goh, the future looks promising, filled with opportunities for women to rise and shine in their respective fields.
Jowin Goh's journey as the CEO of Nibou Industries paints a picture of inspiration and empowerment. From her family's entrepreneurial roots to steering the company with a blend of innovation, positivity, and a strong commitment to inclusivity, Goh's story resonates with resilience. Her ability to balance decisive leadership with a warm work environment underscores the transformative power of a determined woman in the driver's seat. As we applaud Jowin Goh, we anticipate her continued influence, paving the way for a future where success knows no gender bounds.
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Innovation In Action: Jowin Goh Steers Nibou Industries To New Heights

Innovation In Action: Jowin Goh Steers Nibou Industries To New Heights

Carrying the family legacy forward.

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