For many Malaysians, the typical 9-6 job is a daily routine, often accompanied by modest pay. Those fortunate enough to work for reputable companies or hold significant positions may earn decent salaries.
Nowadays, technology has created a significant pay disparity, leading many to aspire to become online content creators instead of pursuing traditional jobs. While the life of a content creator might seem glamorous, it requires considerable effort and dedication to achieve success.
Recently, Malaysians have become avid consumers of online media, frequently influenced by content that persuades them to make purchases or visit trendy new cafés.
But here's something to ponder: if you're a business owner looking to advertise through online influencers, what do you think would be a reasonable price for their services?
Malaysian Reveals Some Influencers Charge Up To RM80K Just For 3 Posts
Recently, TikTok user Adalyna (@kerjazz) shared an intriguing story from a lunch with her friend in the media industry. During their conversation about influencers, her friend revealed that their company had recently signed a contract to pay an agency RM80,000 for just three content postings.
Adalyna was stunned, unable to fathom how someone could earn RM80,000 from just three online posts. Breaking it down, that equates to roughly RM26,000 per post. She emphasized that such a contract indicates a significant market demand and a willingness among companies to spend substantial amounts for public attention.
Towards the end of the video, there was an unexpected twist: Adalyna revealed that she is looking to expand her team. She is currently hiring for several positions, including a video editor, content creator, content strategist, and live host.
Netizens Seriously Attracted By Her Video
At the time of writing, the video has been quite successful, garnering over 470K views and 28K likes. The comment section is buzzing with netizens expressing interest in the job positions, regardless of their experience. However, some pointed out that being attached to an agency often means a significant cut in earnings, with content creators potentially receiving only 10% of the total. On the other hand, those who manage everything independently tend to find it more profitable.
Here's some of the comments:
Knowing The Influencer Marker
We all understand that influencer pricing is largely determined by their follower count and online engagement rate. When hiring influencers, it's essential to research the type of content they produce and ensure it aligns with both your target audience and theirs.
Here's a rough guide on the different types of social media influencers:
- Nano Social Media Influencers: 100 – 10,000 followers
- Micro Social Media Influencers: 10,000 – 50,000 followers
- Mid Social Media Influencers: 50,000 – 500,000 followers
- Macro Social Media Influencers: 500,000 – over 1 million followers
Before deciding to hire influencers, consider their costs carefully and refrain from complaining on social media about their earnings. Remember, we may not be aware of the challenges they faced to achieve their current status.
While being an influencer might seem like a fun job, it often requires double or even triple the effort compared to a typical 9-to-5. We should respect influencers for their relentless dedication and hard work.
Would you leave your regular job to become an influencer? Share your thoughts in the comments!
*Sources: Visual and Reference Credits to Social Media & various cross-references for context.
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