Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

industry

exhibition

innovation

comingsoon

MIFB2025

MalaysiaCafeExpo

food tech

tradeshow

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

437b2f4bb893e2604989a6ac119798a5cbf55540b1de3b4f2543f46ef8f8720b

Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

How much is Debt How much is Flex? B day for Daughter or for herself?
A Malaysian entrepreneur has captured national attention &mdash; and divided opinion &mdash; after throwing a lavish RM1 million birthday party for her 11-year-old daughter. The extravagant celebration, shared across social media platforms, featured luxury gifts and heartfelt messages, but also sparked debate over parenting, privilege, and public displays of wealth.
A Million-Ringgit Surprise
&nbsp;<img src="https://r2.myc.my/3162d0e8aa100e7038017ff537ec3913b2029fc2f6c8855e63a974d1d9c46c4e" />
The entrepreneur, identified as Farhana Zahra, went viral after posting a series of videos showcasing an elaborate birthday celebration for her daughter, affectionately called Yaya. The event was marked by pink-themed decorations, formally dressed guests in black attire, and a string of high-value surprises.
Farhana explained that she had intentionally pretended to forget her daughter&rsquo;s birthday in order to create a more dramatic surprise on the day. The party revealed not only a grand setup but an impressive list of gifts that left many viewers stunned.
Among the presents gifted to the young girl were:
<ul>
<li>A brand-new Apple desktop computer</li>
<li>A Rolex watch</li>
<li>A Toyota Vellfire, a luxury MPV</li>
</ul>
Farhana wrote in one of the video captions:
&ldquo;I purposely acted like I forgot her birthday because I had planned everything. Yaya even told me, &lsquo;Mama, I thought you forgot my birthday.&rsquo;&rdquo;
She added:
&ldquo;Forgive Mama&hellip; this is all I could afford to give you. I only spent RM1 million for this birthday.&rdquo;
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@farhanazahra91/video/7510903158978252050" data-video-id="7510903158978252050">
<section><a title="@farhanazahra91" href="https://www.tiktok.com/@farhanazahra91?refer=embed" target="_blank" rel="noopener">@farhanazahra91</a> Selamat ulang tahun Yaya yang ke 11 tahun, besar da anak mama, semoga cita-cita untuk menjadi business women berjaya menjadi kenyataan 🥺 <a title="farhanazahra91" href="https://www.tiktok.com/tag/farhanazahra91?refer=embed" target="_blank" rel="noopener">#farhanazahra91</a> <a title="farhanazahra" href="https://www.tiktok.com/tag/farhanazahra?refer=embed" target="_blank" rel="noopener">#farhanazahra</a> <a title="cikna" href="https://www.tiktok.com/tag/cikna?refer=embed" target="_blank" rel="noopener">#cikna</a> <a title="♬ original sound - Farhana Zahra" href="https://www.tiktok.com/music/original-sound-Farhana-Zahra-7510903224774249233?refer=embed" target="_blank" rel="noopener">♬ original sound - Farhana Zahra</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

Lavish Spending or Love on Display?
Farhana&rsquo;s gesture was framed as an act of love for her daughter, whom she claims already has her every wish fulfilled on a near-daily basis. She admitted struggling to decide what to give Yaya on her birthday since there was little left that the child did not already have.
&ldquo;All of Yaya&rsquo;s desires have been granted almost every day. So when her birthday came around, I was truly at a loss for what to give her,&rdquo; Farhana said.
Despite describing the lavish celebration as a &ldquo;small gift&rdquo;, the statement sparked a wave of mixed reactions online.
A Gift for the Former Driver Too
In a separate video, Farhana is also seen surprising her daughter&rsquo;s former driver with a luxury car as a gesture of appreciation, further adding to the extravagance and conversation surrounding the event.
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@farhanazahra91/video/7511243237760240903" data-video-id="7511243237760240903">
<section><a title="@farhanazahra91" href="https://www.tiktok.com/@farhanazahra91?refer=embed" target="_blank" rel="noopener">@farhanazahra91</a> Begini rasanya bila kita dapat buat orang happy ! Menangis cikna tengok video ni 😭😭😭 <a title="farhanazahra91" href="https://www.tiktok.com/tag/farhanazahra91?refer=embed" target="_blank" rel="noopener">#farhanazahra91</a> <a title="farhanazahra" href="https://www.tiktok.com/tag/farhanazahra?refer=embed" target="_blank" rel="noopener">#farhanazahra</a> <a title="cikna" href="https://www.tiktok.com/tag/cikna?refer=embed" target="_blank" rel="noopener">#cikna</a> <a title="♬ original sound - Farhana Zahra" href="https://www.tiktok.com/music/original-sound-Farhana-Zahra-7511243424108989200?refer=embed" target="_blank" rel="noopener">♬ original sound - Farhana Zahra</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

Social Media Reacts: Admiration and Criticism
Online reaction was swift and polarising. While some viewers praised Farhana for her hard work and for going to such lengths to make her child happy, others were far more critical.
Some comments mocked the idea of gifting such expensive items to a child who is far from the legal driving age.
&ldquo;What would a little girl do with a Rolex? Use it during her Barbie tea party?&rdquo; quipped one user.
Others questioned the public sharing of the RM1 million price tag and speculated on Farhana&rsquo;s motives. A few even raised concerns about financial transparency, with jokes about tax evasion and whether the Inland Revenue Board (LHDN) should investigate.
&ldquo;She put the car under her daughter&rsquo;s name so her assets can&rsquo;t be seized,&rdquo; speculated one netizen. &ldquo;People like this still get fuel subsidies like RON95,&rdquo; another commented cynically.
More serious concerns were also voiced, particularly around the expectations such extravagant gifts might create for the future. One user warned that raising children with such luxury at an early age could distort their values.
&ldquo;Be prepared &mdash; when you start this big, you&rsquo;ll need to go bigger every year. Not even their friends can keep up,&rdquo; said another comment.
Here&rsquo;s some of the other comments by netizens:
&nbsp;<img src="https://r2.myc.my/31b839576c709c8a45d08c3e63cef2c838813ec1ea17395b3f53b07f4d525852" />
A Mother's Wish for Her Daughter
Despite the backlash, Farhana remained focused on what she described as the core of her celebration &mdash; her daughter's happiness.
In the birthday message shared on TikTok, she wrote:
&ldquo;Happy 11th birthday, Yaya. You&rsquo;re growing up so fast. May your dream of becoming a successful businesswoman come true.&rdquo;
Whether seen as over-the-top indulgence or a heartfelt gesture of motherly love, the viral celebration has undeniably ignited conversations across Malaysia about wealth, parenting, and what it means to show affection in the digital age.
Ed's Notes:
Some Free Ideas from MYC's Editor .. How about opening a BTC account for the Child or a Stock account with BYD shares or visiting a Children's Hospital to give treats to Kids there - to learn the real Gift of Life on a Birthday ?
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Meanwhile, most Malaysians are grateful just to enjoy a slice of cake on their birthday.

835ea247768af8395d2be5f582444a3c73fd53917af8af9ccec3a0705b5ae843

M’sian Entrepreneur Stuns Netizens With RM1 Million Birthday Bash for 11-Year-Old Daughter

A 25-year-old British software engineer has gone missing in Kuala Lumpur after a night out in Bangsar, prompting a desperate search by his family and police in both Malaysia and the UK.
Last Seen at Healy Mac&rsquo;s Irish Bar in Bangsar
<img src="https://r2.myc.my/3b7af1c19e76e1c4684a8cf2c73f24bf6e1d154c89f4ed008e2682bf396dc34c" />
Jordan Michael John Johnson-Doyle, from Merseyside, England, was last heard from on the evening of Tuesday, 27 May. At around 8pm, he sent a photograph of a pub quiz poster at Healy Mac&rsquo;s Irish Bar in Bangsar to his best friend, which now marks his final known communication.
Jordan, who has been backpacking solo through Southeast Asia and the Mediterranean for the past 18 months while working remotely for a US-based company, had arrived in Malaysia from Vietnam on 17 May. He was believed to be staying at the Robertson Residences in Bukit Bintang, Kuala Lumpur.
Family Raises Alarm After Uncharacteristic Silence
His mother, Leanne Burnett, became alarmed when she didn&rsquo;t hear from him the following day, something she describes as completely out of character. The two last spoke on Monday, 26 May, with no indication of anything amiss.
&ldquo;He always checks in regularly because he knows how worried we get,&rdquo; she told the Daily Mail. &ldquo;If he had lost his phone or laptop, he knows my number by heart. He&rsquo;d go to a hotel or an internet caf&eacute; to get in touch. The silence is just not like him.&rdquo;
Phone Signal Lost After Three Days
&nbsp;<img src="https://r2.myc.my/40661815d7f517ee83d9b5d9170b2826a66c865f1e966a24072c66e1afa15ebe" />
Concerned, Leanne used the Find My iPhone app early on 28 May and saw Jordan&rsquo;s phone last pinged at a block of residential flats near the pub on Jalan Telawi 3. However, the location had not updated for 11 hours. The phone then went completely silent by Friday, 30 May, suggesting it may have either run out of battery or been turned off.
&ldquo;Tracking him throughout the day didn&rsquo;t help &mdash; the location never changed. It was like he just disappeared,&rdquo; she added. &ldquo;We have no idea what has happened, but something is seriously wrong.&rdquo;
Efforts to Locate Jordan Intensify
&nbsp;<img src="https://r2.myc.my/a781449d071691f4f681dd1e2e45d29bb29e507886c1fb8b7d0d3cf6f38defb7" />
Leanne has since filed a missing person report with Merseyside Police, the British Consulate, and Malaysian authorities. The British High Commission has confirmed it is supporting the family. Inspector-General of Police Tan Sri Razarudin Husain also told local media that he had asked Kuala Lumpur police to verify the report and initiate further investigations.
On 3 June, Brickfields police confirmed receiving the missing person&rsquo;s report a day earlier. OCPD Assistant Commissioner Ku Mashariman Ku Mahmood urged anyone with information to come forward and contact either their nearest police station or Pantai Police Station chief ASP Khairul Nizam Ramle at +60 14-700 0672. He also advised the public to avoid speculation.
Desperate Plea from Family: &ldquo;We Just Want Him Home&rdquo;
&nbsp;<img src="https://r2.myc.my/6e4d0c2d06ec6dd8e6b7d9a54107f29fc15dc472f219a7be1f2829ce002d5ac5" />
Leanne has taken to <a href="https://www.facebook.com/groups/480862776948085/posts/1262706835430338/">social media</a>, posting Jordan&rsquo;s photo and details in local Facebook groups, including &ldquo;Missing Persons in Malaysia &ndash; Sharing is Caring,&rdquo; in hopes of raising awareness. She also provided her contact number (+44 7754 718679) and encouraged anyone with potential leads to reach out via WhatsApp or Facebook Messenger.
&ldquo;We&rsquo;re preparing to fly to Malaysia to search for him ourselves. I just want to get over there, find him, and bring him home,&rdquo; she said. &ldquo;This is every parent&rsquo;s worst nightmare.&rdquo;
Jordan is described as being 5 feet 11 inches tall, of medium build, with shoulder-length mousy brown hair usually tied in a bun. At the time of his disappearance, he was in Bangsar, a popular nightlife district in Kuala Lumpur.
Call for Public Help
As the search intensifies, both British and Malaysian authorities, along with Jordan&rsquo;s loved ones, are urging the public to assist in any way possible. Whether through sightings, CCTV footage, or conversations overheard on the night of 27 May, even the smallest detail could be crucial in tracing his whereabouts.
Anyone with relevant information is urged to immediately contact the authorities or reach out to Leanne directly. The family remains hopeful that Jordan will be found safe, but as time passes, their concern grows ever deeper.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Anyone with information is urged to contact the British Consulate, the family, or the PDRM.

4ef13b4a59cb304d5f4e928c29fda4a018f7fb79a29ba0448f1f6df19e63f4f3

British Family Turns To Social Media After Son Goes Missing In Kuala Lumpur Following Night Out At Irish Bar

K-pop enthusiasts in Malaysia have been dealt a major blow as the highly anticipated K-pop Big 2 Super Concert, featuring GOT7&rsquo;s BamBam and members of <a href="https://myc.my/articles/4320/i-dle-embrace-new-era-with-bold-rebrand-and-collaborative-album-we-are">I-DLE (formerly (G)I-DLE),</a> has officially been cancelled. The concert, which was scheduled to take place on 14th June 2025 at Stadium Merdeka, had promised to be one of the biggest K-pop events in Malaysia this year.
Organisers Live Universe Ent announced the cancellation on Monday, 2nd June, citing unforeseen circumstances and regulatory issues as the primary reasons behind the abrupt decision. The news has sparked a wave of disappointment and confusion among fans, many of whom had already purchased tickets and made travel arrangements to attend the show.
Read: <a href="https://myc.my/articles/4234/k-pop-fever-hits-malaysia-bambam-and-gi-dle-to-headline-massive-joint-concert-in-kuala-lumpur-this-june">K-Pop Fever Hits Malaysia: BamBam &amp; (G)I-DLE To Headline Massive Joint Concert In Kuala Lumpur This June</a>
Official Statement from Organisers
In a detailed statement posted on Facebook, Live Universe Ent explained that the decision was made following &ldquo;careful consideration and in full respect of local laws, regulations, and cultural guidelines.&rdquo; The organiser maintained that all necessary requirements had been fulfilled but that, despite their efforts, the concert could not proceed as planned.
<img src="https://r2.myc.my/8ec8b40d34b339413dce0e2ae7cc4fb3ab2da0008187ed97d339bf3f949dd2e1" />
&ldquo;We regret to inform you that the K-pop Big 2 Super Concert featuring (G)I-DLE &amp; BamBam, originally scheduled for 14 June 2025 in Malaysia, has been cancelled due to unforeseen circumstances beyond our control,&rdquo; the statement read.
&ldquo;While we fulfilled all necessary requirements, the event could not proceed as planned. We sincerely apologise to fans, artists, sponsors, and partners for any inconvenience caused.&rdquo;
The organiser also made clear that the announcement serves as the only official statement regarding the matter, urging the public not to spread unverified rumours or speculation.
Refunds to Be Issued via Ticket2U and TikTok Shop
&nbsp;<img src="https://r2.myc.my/a9c92103d7825116034be785c8adb8af5c40db46847eb4ef0971d46a2195408d" />
To ease the fallout, Live Universe Ent has pledged to fully refund all ticket purchases. For those who purchased via Ticket2U, instructions on how to claim the refund will be emailed directly to ticket holders.
Additionally, the organiser addressed purchases made through TikTok, stating:
&ldquo;We will proceed to refund the payment directly to the buyer's account, as we have access to the relevant transaction details through our TikTok Shop system.&rdquo;
The team will contact affected buyers to confirm their email and bank account information to ensure a smooth and accurate refund process.
&nbsp;
Fan Backlash and Speculation
Despite the organiser&rsquo;s assurances, the announcement has left many fans feeling upset and misled. Social media platforms were quickly flooded with frustrated responses. A number of fans questioned how the concert could have been promoted and ticket sales launched if approval for the event had not yet been finalised.
Some described the move as &ldquo;irresponsible&rdquo; and &ldquo;reckless,&rdquo; especially considering that many fans had already booked flights and hotels for the weekend. Others speculated that the real reason for the cancellation might have been sluggish ticket sales, suggesting that Stadium Merdeka, with its massive capacity, may have been too ambitious for a two-act show.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/6d7050f26d0ca51ad5676bcd4bc1f10e0c4f9352a86d0e300fc18f12ebaa0961" />
No Public Comment from BamBam or I-DLE
<img src="https://r2.myc.my/92fd73d3954ebd2832dc56a5a1008941b5a3326471f3260ec701dd776365f321" />
As of the time of writing, neither BamBam, I-DLE, nor their management agencies have released any official comment regarding the cancellation. While the artists themselves are not responsible for the organisational issues, their silence has added to the fans&rsquo; sense of uncertainty and frustration.
This incident may potentially affect how international artists and agencies view Malaysia when considering future tour stops. Malaysian fans have long expressed concern that the country is frequently excluded from K-pop world tours, and events like this may only reinforce those patterns.
A Disheartening Setback for Malaysian K-pop Fans
The cancellation of the K-pop Big 2 Super Concert is more than just a logistical failure&mdash;it is a bitter disappointment for Malaysian fans who were eager for the chance to see their idols live. For many, the event represented not just a performance, but an opportunity to be part of Malaysia&rsquo;s growing K-pop community and demonstrate the country&rsquo;s potential as a tour destination.
Despite this setback, fans remain hopeful that BamBam, I-DLE, and other K-pop stars will return to Malaysia under better circumstances in the near future.
A Cautionary Tale for the Region
While this cancellation affects Malaysia most directly, it also sends a wider message to organisers across Southeast Asia about the importance of securing permits and fulfilling local compliance before announcing major international events. As K-pop continues to grow in popularity across the region, clear communication, regulatory preparedness, and transparency will be crucial in ensuring successful shows and protecting the interests of fans, artists, and stakeholders alike.
For now, Malaysian K-pop fans are left waiting&mdash;and hoping&mdash;for the next big concert announcement to arrive with a little more certainty.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Disappointment for Malaysian K-pop fans as highly anticipated show at Stadium Merdeka has been scrapped.

224d57e7f723262359ede9a8d685200523dc5df94e53f6cb62fccb382874a319

BamBam And I-DLE Concert In Malaysia Cancelled Due To Permit Issues And “Unforeseen Circumstances”

HoYo FEST, the official fan celebration by HoYoverse, is returning to Malaysia in July 2025&mdash;and it&rsquo;s set to be the most exciting one yet. Running from 24 to 27 July 2025, the event will take place at the Pavilion Exhibition Centre, Bukit Jalil, where fans of Genshin Impact, Honkai Impact 3rd, Honkai: Star Rail, and Zenless Zone Zero can come together for four full days of community celebration, creativity, and immersive experiences.
Now in its fifth year, HoYo FEST has grown into a much-anticipated highlight in the regional fan calendar, and Malaysian fans can expect plenty of exclusive offerings.
Venue, Dates, and Tickets: What You Need to Know
&nbsp;<img src="https://r2.myc.my/7dd9be8ff57332f40c809d4c91b25c0a4e8dfb1b027cb3b27815eb56e28d5982" />
The Malaysian edition of HoYo FEST 2025 will take place at:
<ul>
<li>Venue: Pavilion Exhibition Centre Bukit Jalil, Hall 1 &amp; 2</li>
<li>Dates: Thursday to Sunday, 24 &ndash; 27 July 2025</li>
<li>Time: 10:00 AM to 8:00 PM daily</li>
</ul>
Ticket options include:
<ul>
<li>RM22 for a 1-Day Pass</li>
<li>RM65 for a 4-Day Pass</li>
<li>RM80 for a 1-Day Fast Pass (with early entry, exclusive items, and priority access)</li>
</ul>
Tickets go on sale on 24 June 2025 at 11:00 AM (UTC+8) via the official HoYo FEST website: <a href="https://hoyo.link/wqjjLntrY">https://hoyo.link/wqjjLntrY</a>
What Malaysian Fans Can Look Forward To
&nbsp;<img src="https://r2.myc.my/e7d0bf74444ca088e9f89b7da4495d607e1312289c6025f850b947b15f59c9cb" />
Attendees in Malaysia can immerse themselves in the vibrant worlds of their favourite HoYoverse titles through:
<ul>
<li>Interactive themed booths recreating scenes from Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, and Zenless Zone Zero</li>
<li>Exclusive event freebies and merchandise available only at HoYo FEST</li>
<li>A chance to join a lucky draw with exciting prizes</li>
<li>Fan-made creations from local artists at the all-new Artist Alley</li>
<li>An expanded Stage Segment for cosplay, music, and live performances</li>
</ul>
With a Fast Pass, attendees will enjoy early access, priority queueing, and limited-edition items, offering a premium experience for die-hard fans.
Artist Alley: A First for Malaysia
For the first time, Malaysian artists will have the opportunity to sell officially sanctioned fan merchandise at HoYo FEST itself. Traditionally part of ACG (Anime, Comic, Gaming) conventions, the Artist Alley will now be featured in HoYo FEST Malaysia, spotlighting local talents and creators inspired by HoYoverse&rsquo;s iconic titles.
Expect a treasure trove of illustrations, accessories, crafts, and more&mdash;all lovingly created by members of the Malaysian fan community.
Showcase Your Passion on Stage
Also debuting this year is the HoYo FEST Stage Segment, where cosplayers, performers, and artists will have the chance to perform live in front of fellow fans. Whether it&rsquo;s a musical tribute, dramatic performance, or cosplay runway, the stage is set to celebrate fan creativity in its most dynamic form.
The final list of stage performers and artists will be announced later in June 2025, so fans can stay tuned for more surprises leading up to the event.
Part of a Larger Southeast Asian Celebration
&nbsp;<img src="https://r2.myc.my/30b62b328890bc05b9e60a714deed096e55d68c2b010cff2eba9b5f63a8e1fe0" />
While Malaysia is set for its biggest HoYo FEST yet, the event is part of a broader regional tour across six Southeast Asian countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Each country will host its own edition of HoYo FEST 2025, complete with themed activities, Artist Alleys, and vibrant fan gatherings.
This united regional celebration cements HoYo FEST as Southeast Asia&rsquo;s leading HoYoverse event, bringing fans together under one shared love for storytelling, art, and adventure.
Don&rsquo;t Miss Out
Whether you're a devoted Traveller, a Star Rail Trailblazer, or just starting your journey through New Eridu, HoYo FEST Malaysia 2025 is the perfect place to celebrate the worlds you love. Mark your calendars, gather your fellow fans, and get ready for four unforgettable days in Bukit Jalil.
For full event details and to purchase your tickets from 24 June onwards, visit: <a href="https://hoyo.link/wqjjLntrY">https://hoyo.link/wqjjLntrY</a>
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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An unmissable event for Malaysian fans of Genshin Impact, Honkai titles, and Zenless Zone Zero!

89ed28f7b0ebeb317e41a34822c3e8cfdcdaffd79f02cb07051f9ced741d30ff

HoYo FEST 2025 Returns To Malaysia This July With Exciting Activities For HoYoverse Fans

Malaysia&rsquo;s top men&rsquo;s doubles duo, Aaron Chia and Soh Wooi Yik, continued their exceptional form in 2025 by capturing the Singapore Open title, marking their third major victory this season and signalling a potential ascent to the world No. 1 ranking.
Comeback Kings in Singapore
&nbsp;<img src="https://r2.myc.my/66ab8f5c1d36e34e388ec73d3d32425e98d9371bd5b93d5243c95e7bce714ed9" />
In a thrilling final at the Singapore Indoor Stadium, the world No. 3 pair staged a dramatic comeback to defeat South Korea&rsquo;s 10th-ranked Seo Seung Jae and Kim Won Ho 15-21, 21-18, 21-19 in a 65-minute encounter. The win was particularly sweet as it avenged their previous defeat to the same opponents in the Indian Open semi-finals earlier this year.
After conceding the first game, Aaron-Wooi Yik regrouped in the second set, showing steely determination to level the match. In the deciding set, both sides exchanged powerful rallies, but it was the Malaysians&rsquo; aggressive net play and attacking drives that earned them a 16-12 lead, which they held onto to seal the victory.
Their Singapore Open win follows triumphs at the Badminton Asia Championships in April and the Thailand Open in May. The pair took home a prize of US$74,000 (~ RM314,240), while the runners-up earned US$35,000 (~RM148,627).
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Ending a 17-Year Drought
<img src="https://r2.myc.my/d196e002fedd481e9534c9657832dd62e4696627e847c8abf96bebef93b15a64" />
This victory ends Malaysia&rsquo;s long title drought in the men&rsquo;s doubles category at the Singapore Open, with the last success recorded in 2008 by the duo of Zakry Latif and Fairuzizuan Tazari. It is also the first time Aaron-Wooi Yik have clinched the title in Singapore, adding to their growing list of achievements.
En route to the final, they beat several elite pairs, including Denmark&rsquo;s Rasmus Kjaer-Frederik Sogaard, Japan&rsquo;s Takuro Hoki-Yugo Kobayashi, compatriots Man Wei Chong-Tee Kai Wun, and India&rsquo;s world No. 1 team of Chirag Shetty-Satwiksairaj Rankireddy.
Credit to the Coach: The &ldquo;Fire Dragon&rdquo; Effect
&nbsp;<img src="https://r2.myc.my/08c486c655377cd74b2afe62e539386a1aed73d3a7d178934ff130ddadb0c906" />
A key factor in Aaron-Wooi Yik&rsquo;s resurgence has been the guidance of renowned Indonesian coach Herry Iman Pierngadi, affectionately nicknamed the &ldquo;Fire Dragon&rdquo;. Having joined the national team just three months ago, Herry&rsquo;s influence is already apparent. He has helped stabilise the pair&rsquo;s consistency, polish their attacking game, and boost their morale in both training and match settings.
&ldquo;Coach Herry has played a huge role. He gives us confidence and doesn&rsquo;t pressure us unnecessarily,&rdquo; Aaron shared. Wooi Yik added, &ldquo;After the first set, we knew we had to push harder. He&rsquo;s refined our playstyle, and this win is part of a much bigger mission.&rdquo;
Eyes on Jakarta: The Indonesia Open Awaits
Buoyed by their Singapore success, Aaron-Wooi Yik now set their sights on the prestigious Indonesia Open (3&ndash;8 June) in Jakarta, a Super 1000 event with a total prize pool of US$1.45 million. The champions in the doubles category will earn US$107,000, with the runners-up pocketing US$50,750.
However, the path to a fourth title this season will be anything but straightforward. Drawn in the top half, they are expected to face formidable opponents including Japan&rsquo;s Hoki-Kobayashi, India&rsquo;s Chirag-Satwiksairaj, and local favourites Leo Rolly Carnando-Bagus Maulana. They also face a tricky opening round clash against Denmark&rsquo;s Frederik Sogaard and Rasmus Kjaer &ndash; the same pair they narrowly beat in the Malaysia Masters.
Climbing the Rankings: A Shot at World No. 1
&nbsp;<img src="https://r2.myc.my/650fc2bc0135fd7fa400e134e5dce4a259c369b583f8cf2cb299506984624314" />
Following their Singapore win, Aaron-Wooi Yik&rsquo;s ranking points surged to 89,870. This places them tantalisingly close to overtaking the current world No. 1 pair Goh Sze Fei-Nur Izzuddin (91,090) and world No. 2 Danes Kim Astrup-Anders Rasmussen (90,411). A strong showing in Jakarta could finally see Aaron and Wooi Yik reach the summit of the world rankings &ndash; a position they&rsquo;ve never held despite having been ranked as high as No. 2.
Still, Aaron remains grounded. &ldquo;Our priority is to win titles, not chase rankings. If we continue to perform, the ranking will follow naturally.&rdquo;
A Lucrative Run of Form
The pair&rsquo;s red-hot form has also been financially rewarding. Over their last four tournaments, Aaron-Wooi Yik have amassed RM708,905 in prize money, collecting titles in three of them and finishing runners-up once. With such momentum, they are not only Malaysia&rsquo;s best hope on the international badminton circuit but also firm favourites to make further history in 2025.
<img src="https://r2.myc.my/939d2b99b5467a0617e02d6d4f453718fbcf2c9c98c6ba1080f4a660316bdbaa" />
Their resurgence mirrors a wider uplift in Malaysia&rsquo;s men&rsquo;s doubles scene. World No. 7 pair Man Wei Chong-Tee Kai Wun have also been in form, winning the Indonesian Masters in January and defeating Aaron-Wooi Yik at the Malaysia Masters final. Although the duo of Goh Sze Fei and Nur Izzuddin have faltered this year, their past successes indicate strong competition within the national squad.
Former national coach James Selvaraj highlighted the duo&rsquo;s improved mental fortitude, especially in clutch moments. &ldquo;They&rsquo;ve shown the ability to fight back from behind &ndash; something that was missing in previous generations.&rdquo;
Conclusion: More Than Just a Title
Aaron Chia and Soh Wooi Yik&rsquo;s victory in Singapore represents more than just another trophy &ndash; it signals the maturity, consistency, and tenacity of a partnership finally hitting its peak. With strong backing from their coach, growing confidence, and a clear focus on performance over rankings, Malaysia&rsquo;s golden pair are poised to make 2025 their most successful year yet.
Let the countdown to a potential fourth title begin.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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With momentum on their side, could a fourth title and the coveted World No.1 ranking be next?

b5bc51870ed68db4213fcb53ee9f3c2dc6967bd64680b04c4833541e8abe6dda

Aaron Chia-Soh Wooi Yik Clinch Third Title Of The Year With Singapore Open Triumph 

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

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NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite 10 people falling ill, the food truck refused to take responsibility. 

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RM2,000 Lok Lok Feast Turns Into Food Poisoning Nightmare At Genting Sempah

Chinese beverage and dessert chain Mixue has come under fire after a job advertisement at its Sri Sinar outlet in Segambut sparked accusations of racial discrimination.
The listing, which was seeking to hire service crew and a supervisor, explicitly stated that only Malay and Chinese candidates with experience were eligible to apply. The exclusion of other ethnic groups, particularly the Indian community, has led to widespread criticism online.
<img src="https://r2.myc.my/a30e7982c68d1b4c4ed48ab12b029af4aab84797a8ea7bd454cd272be76936db" />
Instagram user <a href="https://www.instagram.com/p/DG3NQG_yqc0">@mohaneyyy</a> drew attention to the issue by sharing a screenshot of the advertisement with a scathing caption:
"Is this how the world's largest F&amp;B chain operates? Mixue may have outgrown McDonald's and Starbucks, but their hiring practices suggest otherwise! So, Indians (and others) can be customers but not employees? Why are we being excluded from job opportunities like this? Everyone deserves an equal chance to work, regardless of their race. It&rsquo;s 2025, shouldn&rsquo;t we be moving towards inclusivity rather than discrimination?"
The post quickly went viral, prompting widespread debate on social media while being reposted on X (formally known as Twitter).
<blockquote class="twitter-tweet">
It&rsquo;s 2025, and top brands in Malaysia are still posting job ads that openly exclude certain races. Discrimination is real, and it hurts. When will companies learn that talent has no race? <a href="https://twitter.com/hashtag/Malaysia?src=hash&amp;ref_src=twsrc%5Etfw">#Malaysia</a> <a href="https://twitter.com/hashtag/SayNoToRacism?src=hash&amp;ref_src=twsrc%5Etfw">#SayNoToRacism</a> <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a> <a href="https://t.co/YtJuTtuuEA">pic.twitter.com/YtJuTtuuEA</a>
&mdash; Javaid Lucian (@Rameshhh15) <a href="https://twitter.com/Rameshhh15/status/1897817248070554075?ref_src=twsrc%5Etfw">March 7, 2025</a></blockquote>

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Many users condemned the listing, arguing that racial hiring preferences have no place in a modern job market&mdash;especially from a global brand that has recently risen to become the world&rsquo;s largest food and beverage chain in terms of store count.
Calls for accountability flooded the comments section, with users tagging key business leaders and urging Mixue to clarify its stance on diversity and equal employment opportunities.
Debate Over Hiring Policies
While many criticised Mixue for the job advertisement, some defended the brand, stating that their local Mixue outlets employ staff from various racial backgrounds, including Indians. Others speculated that the wording on the advertisement may have referred to language proficiency rather than race, or that the restriction was an independent decision made by the branch manager rather than an official company-wide policy.
Here's some of the comments online:
<blockquote class="twitter-tweet" data-conversation="none">
Posting kurang letups sbb Malay pun included dlm requirement.. so Tanah Melayu masih terjaga gittew.. conservatives xberminat nk repost..
&mdash; Syafiq Safwan (@Sysafwann) <a href="https://twitter.com/Sysafwann/status/1898374472119513241?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
this literally just happened with Chagee lmao do they not learn
&mdash; kim on T.W.I.T.T.E.R (@AdmiralKim) <a href="https://twitter.com/AdmiralKim/status/1898245226827071874?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ikut store kot. kat ipoh ni pun ada je yg india bekerja. kau ni terpaling betul
&mdash; Stand With Palestine 🇵🇸 (@Fhxx96) <a href="https://twitter.com/Fhxx96/status/1898364442267787737?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Disappointed with the comment section honestly. I dont know why this is so normalise, the racist job ads and the hambar replies. Another reason for me not to buy anything from this place. <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a>
&mdash; Hani (@NamirraHani) <a href="https://twitter.com/NamirraHani/status/1898376412895310328?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
This is so outright disgusting! Malay &amp; Chinese ONLY means NO Indians. Mixue should not be allowed to get away with such overt discrimination in their hiring.
&mdash; Annoyed Malaysian 🇲🇾 (@annoyedmsian) <a href="https://twitter.com/annoyedmsian/status/1898634845494055252?ref_src=twsrc%5Etfw">March 9, 2025</a></blockquote>

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<img src="https://r2.myc.my/5ee106a407891eafeeb10a13b91fdf873bc5c7a9b7733104a5bce3f3d2100cc0" />
A few netizens also pointed out that the job listing has since been taken down. However, as of now, Mixue has not issued a public statement addressing the controversy.
Mixue&rsquo;s Rapid Global Expansion
<img src="https://r2.myc.my/dd982b38a0673bd3c6f613b70e44eaa558d8cab8e432288ffc5f9e89b5c794e1" />
This scandal comes at a time when Mixue is making headlines for its massive global growth. According to a report by the British news outlet Daily Mail, Mixue now boasts over 45,000 outlets worldwide, surpassing McDonald's (42,000 outlets) and Starbucks (40,000 outlets).
The chain, known for its budget-friendly ice cream and bubble tea, has gained immense popularity, especially in Asia. However, its rapid expansion has also brought increased scrutiny, with critics arguing that a brand of its stature should uphold higher ethical standards, particularly in employment practices.
Religious and Racial Sensitivities in Malaysia
The controversy surrounding Mixue unfolds amid rising concerns over racial and religious tensions in Malaysia.
Read: <a href="https://myc.my/articles/4163/era-fm-issues-apology-after-djs-face-backlash-for-mocking-hindu-kavadi-ritual">Era FM Issues Apology After DJs Face Backlash For Mocking Hindu Kavadi Ritual</a>
Recently, a trio of DJs from the local radio station Era FM faced public outrage after allegedly mocking the Hindu kavadi dance in a social media video. While the DJs issued a public apology, the backlash continued, with some insisting their actions were culturally insensitive. A legal expert, however, defended them, arguing that the dance they performed was not the kavadi dance but rather an imitation of Muay Thai athlete Miki Ghazali&rsquo;s ring entrance.
In another case, prominent Malaysian stand-up comedian <a href="https://www.malaymail.com/news/malaysia/2025/03/05/harith-iskandar-another-facebook-user-to-get-rm10000-fine-each-over-ham-joke-as-mcmc-waits-for-meta-to-close-their-social-media-accounts/168720">Harith Iskander</a>, along with another Facebook user, was fined RM10,000 each over a joke involving a "ham and cheese sandwich," which was deemed offensive by certain Muslim groups. The incident reignited discussions on the limits of free speech and the increasing sensitivities surrounding religious topics in Malaysia.
Calls for Greater Inclusivity and Cultural Awareness
The Mixue hiring controversy, alongside these recent incidents, highlights the growing need for businesses, media personalities, and corporations to navigate racial and religious sensitivities with care. The backlash serves as a reminder of the importance of fostering inclusivity and ensuring that hiring policies and public statements reflect Malaysia&rsquo;s diverse and multicultural society.
As Mixue continues its expansion, public scrutiny remains high, with many expecting the company to address the issue transparently. Moving forward, companies operating in Malaysia may need to reassess their internal policies and ensure that workplace diversity and fair hiring practices are upheld to maintain public trust and avoid similar controversies.
Ultimately, the broader conversation on racial and religious harmony in Malaysia remains an ongoing challenge that requires sensitivity, awareness, and active steps toward a more inclusive society.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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