Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Social

China

Sports

Youth

Fashion

Beijing Winter Olympics

Eileen Gu

Skiing

X Games

Brand Ambassador

<p>The Beijing Winter Olympics 2022 is one of the most looked forward to and also controversial winter Olympics that&rsquo;s being held.</p>
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<source src="https://cdn1.myc.com.my/video/upload/v1643961302/unsigned/rcoua3jkkmernkdxjgno.mp4" type="video/mp4" /></video></p>
<p>&nbsp;</p>
<p>Ever since the Covid-19 breakout in China, there are many countries out there wanting to boycott from attending the event due to it being in China.</p>
<p>China had also placed strict lockdowns in many of their cities due to the spike in Covid-19 again and in preparation for the Winter Olympics.</p>
<p style="text-align: center;"><img src="https://cdn1.myc.com.my/image/upload/v1643960746/unsigned/ypchi0w2oiwrnagyvlcy.webp" /></p>
<p style="text-align: center;">&nbsp;</p>
<p>But that&rsquo;s not the most controversial part as one Olympian has become the talk of the town.</p>
<p><strong>Meet Eileen Feng Gu</strong></p>
<p><strong><img src="https://cdn1.myc.com.my/image/upload/v1643960759/unsigned/tadp3q2cesqn1t9gh8mf.jpg" /></strong></p>
<p>&nbsp;</p>
<p>She is a US born Olympian, but she&rsquo;ll be competing for China in the quest for a gold medal in the 2022 Beijing Winter Olympics. Back in 2019, she had met with President Xi Jinping at a Winter Olympics preparation event and was dressed in the Chinese team uniform as she officially switched to representing the country and is now China&rsquo;s biggest hope in getting Gold Medals for the Winter Olympics.</p>
<p>Eileen&rsquo;s mother comes from China and also enjoys winter sports. Her mother was the one who kick started her career as she enrolled Eileen in lessons in Lake Tahoe, in the Sierra Nevada mountains so she could keep up with her. In that regard, her mother had &ldquo;accidentally created a pro skier&rdquo;.</p>
<p>Eileen type of skiing is more freestyle which involves her pulling off jumps, tricks and various forms of aerial acrobatics rather than the traditional &ldquo;fastest down the hill&rdquo;. But she is also dubbed as an all-rounder, competing in everything from the freeski half-pipe and freeski slopestyle (skiing a course with various jumps and rails that allow you to do tricks), to freeski big air events (like slopestyle, but with terrifyingly large jumps).</p>
<p><strong>Check her out during the Winter X Games 2021:</strong></p>
<p style="text-align: center;"><strong><iframe src="https://www.youtube.com/embed/aP_LkQLeIfc" width="560" height="314" allowfullscreen="allowfullscreen"></iframe></strong></p>
<p style="text-align: center;">&nbsp;</p>
<p>As a result, she nabbed a record haul of medals at last year&rsquo;s FIS Freestyle Ski and Snowboarding World Championships and at the Winter X Games.</p>
<p style="text-align: left;"><strong>A big name in sports and also brand endorsements<br /></strong></p>
<p style="text-align: left;"><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn1.myc.com.my/image/upload/v1643960796/unsigned/sdaaol3zx13isd4ycjkd.png" /></strong></p>
<p style="text-align: left;">&nbsp;</p>
<p>Not only that she&rsquo;s talented in skiing but she also has more than 20 brand endorsements to her name. She is a global ambassador for Tiffany &amp; Co and first appeared in the US luxury jeweller&rsquo;s 2021 Give Me The T campaign.</p>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/CQHJ103gnpK/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Eileen Gu 🖤🌈🧊🐲 (@eileen_gu_)</a></p>
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<p>Eileen also has partnerships with Louis Vuitton and was recently named as one of the brand ambassadors for IWC Schaffhausen in January 2022. That&rsquo;s not her only sponsors as she also has commercial partners in China such as JD.com, sportswear company Anta, Yili and coffee chain Luckin Coffee.</p>
<p><strong>Women power</strong></p>
<p><strong><img src="https://cdn1.myc.com.my/image/upload/v1643960835/unsigned/cfayuqpn4daj6guuu0pw.png" /></strong></p>
<p>When we talk about success, we always love to see women empowerment in the community. Eileen was named Victoria Secret&rsquo;s 2021 list of empowering women.</p>
<p>When she isn&rsquo;t competing, she&rsquo;s often appearing at the front row at fashion weeks and modelling for brands such as Fendi and Chanel through her agency IMG.</p>
<p><strong>Many sad to see her compete for China instead of the US</strong></p>
<p style="text-align: center;"><strong><img src="https://cdn1.myc.com.my/image/upload/v1643960847/unsigned/skopox96ioufurhimz6o.webp" /></strong></p>
<p style="text-align: center;">&nbsp;</p>
<p>Other professional athletes voiced their opinions about her move.</p>
<p>&ldquo;She became the athlete she is because she grew up in the United States, where she had access to premier training grounds and coaching that, as a female, she might not have had in China.</p>
<p>&ldquo;I think she would be a different skier if she grew up in China.</p>
<p>"This makes me sad. It would be nice to see the medals going to America,&rdquo; said former Winter X Games gold medallist Jen Hudak.</p>
<p>One thing to note is that China does not allow dual nationality so taking a Chinese passport is one option for her. Although she has not commented if she had abandoned her US passport for this purpose.</p>
<p>Although dubbed as a sports icon in China where kids messaged her saying she&rsquo;s the reason or them to pick up skiing, she had also received many death threats from online trolls due to the team switch.</p>
<p>With the pressure building up to the Olympics, she&rsquo;s still excited to compete.</p>
<p>&ldquo;I don&rsquo;t think that anybody going to the Olympics would ever say they are 100 percent ready. The only thing I can do is my best on the day. If that is a gold medal then I&rsquo;ll be super hyped and if not, I&rsquo;ll still be super hyped cause I worked hard,&rdquo; said Eileen.</p>
<p><strong>Where can we watch the opening ceremony?</strong></p>
<p style="text-align: center;"><strong><img src="https://cdn1.myc.com.my/image/upload/v1643960945/unsigned/j6xqkpvaql6joivs4q56.jpg" /></strong></p>
<p style="text-align: center;">&nbsp;</p>
<p>For those wanting to catch the opening ceremony, it will be broadcasted live on Astro&rsquo;s Olympic Channel 810 at 7:55pm till 10:30pm.</p>
<p><span style="color: #ff0000;"><em>Now that&rsquo;s an interesting thing to see. It seems like thanks to her there&rsquo;s a better bond between those generation Z in China and the US. Sports is sports and I think it&rsquo;s best to leave all the keyboard warrior debates out and show what athletes can do on the field. </em></span></p>
<p><span style="color: #ff0000;"><em>Looks like this is going to be a fun winter Olympics to watch!</em></span></p>
<p><strong>&nbsp;</strong></p>
<p><span style="font-size: 11px;"><strong>*Sources: Visual and Reference Credits to Social Media, SCMP, Yahoo Sports &amp; various cross references for context.</strong></span></p>
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She’s not only a hot name in sports but also with big luxury brands such as Louis Vuitton. 

54b10291c943a63676a503323e03af2fff1e3e0b5ebe8136c88af9b8ae361839

Meet Eileen Gu: An American Born Competing For China In The Beijing Winter Olympics 2022

Meet Eileen Gu: An American Born Competing For China In The Beijing Winter Olympics 2022

She’s not only a hot name in sports but also with big luxury brands such as Louis Vuitton.

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