Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

viral

TikTok

Japanese

ramen

cendol

local cuisine

food for thought

culture shocked

For those visiting Malaysia, the country is renowned not only for its rich diversity and culture but also for its incredible array of food. Each state offers its own unique flavours, reflecting our multicultural roots.
Our dishes attract both locals and tourists eager to experience the distinctive tastes of our cuisine, such as Nasi Lemak&mdash;a dish rarely found in other countries. Beyond savoury mains, we also boast delightful desserts that satisfy sweet cravings and help beat the heat, especially given our typically sunny weather year-round.
<img src="https://r2.myc.my/fcb214ce9edb337488aa328037fa39e073a83eedf1209309f994fc7493cd2c06" />
One of Malaysia's quintessential desserts, Cendol, is readily available at eateries and roadside stalls throughout the country. Known for its refreshing sweetness, Cendol features green rice flour jelly noodles, coconut milk, and palm sugar syrup, all served over shaved ice. Additional toppings like red beans, sweet corn, glutinous rice, or seasonal durian can further enhance its flavour, making it a delightful treat, especially in our warm climate.
Yet, for those unfamiliar with Malaysian cuisine, there might be some misunderstandings.
Japanese Woman Makes Ramen Out Of Cendol
Recently, a Japanese content creator known as Sora (@sora_fula) went viral on TikTok after mistakenly identifying green rice flour jelly as ramen while at a convenience store.
<img src="https://gifdb.com/images/high/excuse-me-retta-rrome0dbm080kypq.gif" />
Sora began her video at the supermarket, holding a packet of Cendol and expressing her intention to make "Malaysian Ramen," seemingly unaware of its actual purpose.
<img src="https://r2.myc.my/300969e572dd4ecb9224fbe5b633c9f8da165c6dbd1ded203a713f35e15c4c0b" />
It then progressed to her demonstrating how to prepare "Malaysian Ramen" using cendol, expressing curiosity about why the "noodles" were green, which differed significantly from the usual ramen noodles she used.
As she cooked the broth, Sora minced garlic and fried it with beansprouts before adding water, soup stock, and soy sauce. However, things took an unexpected turn when she poured a bowl of cendol into the soup. While the resulting dish didn't look too bad, it was certainly unusual to see cendol in soup.
When the dish was finally ready, Sora eagerly tasted her creation but was perplexed by the soft texture of the cendol, speculating that she might have overcooked it. In conclusion, she turned to her TikTok audience for advice on how to properly enjoy cendol.
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@sora_fula/video/7381814123010575632" data-video-id="7381814123010575632">
<section><a title="@sora_fula" href="https://www.tiktok.com/@sora_fula?refer=embed" target="_blank" rel="noopener">@sora_fula</a> Apa ini ?? <a title="fyp" href="https://www.tiktok.com/tag/fyp?refer=embed" target="_blank" rel="noopener">#fyp</a> <a title="sora" href="https://www.tiktok.com/tag/sora?refer=embed" target="_blank" rel="noopener">#sora</a> <a title="malaysia" href="https://www.tiktok.com/tag/malaysia?refer=embed" target="_blank" rel="noopener">#malaysia</a> <a title="♬ original sound - Sora" href="https://www.tiktok.com/music/original-sound-Sora-7381814159346191121?refer=embed" target="_blank" rel="noopener">♬ original sound - Sora</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

Pretty Sure She Has Not Tried Cendol Before
At the time of writing, the video has garnered over 1.8 million views and more than 76,000 likes on TikTok, leaving both us and netizens astonished by Sora's culinary experiment. Responses ranged from amusement to shock, with many advising her to research the dish before attempting to cook it, while others took the opportunity to explain the correct method of preparing cendol.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/a35325c46b2da6c1c7e8e4180231002bf8b1e6d08f0393bc20f0670dffc0c278" />
Upon watching the video, we can empathize with Sora's cat, which appeared just as bewildered by her ramen-making attempt. Nevertheless, Malaysians displayed remarkable kindness in the comments section, refraining from harsh criticism despite the unconventional use of cendol in place of ramen noodles.
<img src="https://r2.myc.my/2ff249ddc08c83fffce87b29414d118900f35730407e64257b0b8c72c8de73aa" /> Safe to say the cat got the memo. 
But if there's one takeaway from this, it highlights the profound connection Malaysians have with their food. Hopefully, this video can spread the positivity of exploring different cuisines across Malaysia and emphasize the importance of embracing and understanding culinary cultures.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Japanese Influencer Attempts To Make ‘Malaysian Ramen’… But By Using Cendol

More than a decade after the horrific downing of Malaysia Airlines Flight MH17, the United Nations&rsquo; aviation body has formally ruled that the Russian Federation was responsible for the 2014 air disaster over eastern Ukraine, which killed all 298 people on board. The decision marks a significant step in the long quest for truth, justice, and accountability led by the governments of Australia and the Netherlands.
MH17 Shot Down by Russian Missile Over War-Torn Ukraine
<img src="https://r2.myc.my/a3cf319928b711ed955004ffe8009dd6ea0092501db617c2565bea19445399f1" />
On 17 July 2014, MH17, a Boeing 777 en route from Amsterdam to Kuala Lumpur, was shot down mid-flight while traversing Ukrainian airspace over the Donetsk region&mdash;an area engulfed in armed conflict between Ukrainian government forces and Russian-backed separatists.
Investigations later confirmed the aircraft was struck by a Russian-made Buk surface-to-air missile launched from territory controlled by pro-Russian militants. The crash resulted in the deaths of 283 passengers and 15 crew members. Among the victims were 196 Dutch nationals, 43 Malaysians, 38 Australians, 27 from Australia (including residents), 12 Indonesians, 10 Britons, 4 Germans, 4 Belgians, 3 Filipinos, 1 Canadian and 1 New Zealander.
The tragedy sent shockwaves around the globe, coming just four months after the disappearance of MH370, another Malaysia Airlines flight, whose fate remains unresolved.
ICAO Ruling: Russia Violated International Air Law
&nbsp;<img src="https://r2.myc.my/16d9328e770f1ba87a7908eb422c6e5d9910370553df64c77210c55e4a35b539" />
On 12 May 2025, the Council of the International Civil Aviation Organization (ICAO)&mdash;a specialised agency of the United Nations&mdash;ruled that Russia had violated international air law by failing to uphold its obligations under the Chicago Convention. The convention obliges all signatory states to &ldquo;refrain from the use of weapons against civil aircraft in flight.&rdquo;
The ruling followed a formal complaint lodged in 2022 by the governments of Australia and the Netherlands. The ICAO Council determined that the claims made were &ldquo;well-founded in fact and law,&rdquo; and that Russia had not only failed in its duty to protect civil aviation but also breached its international responsibilities.
Although ICAO lacks direct enforcement powers, its decisions carry substantial moral weight among its 193 member states and help shape global aviation norms.
Call for Reparations: Australia and the Netherlands Respond
<img src="https://r2.myc.my/cf293fd9228405caf0106557ac7abb322f2c2020825401598499f48c56cdcc50" /> Left: Caspar Veldkamp ; Right: Penny Wong
Both Australia and the Netherlands have welcomed the ruling as a landmark development in the MH17 case. Dutch Foreign Minister Caspar Veldkamp described the decision as &ldquo;an important step towards establishing the truth and achieving justice and accountability for all victims of Flight MH17, and their families and loved ones.&rdquo;
He added that the ruling also served a broader purpose: &ldquo;It sends a clear message to the international community&mdash;states cannot violate international law with impunity.&rdquo;
Australian Foreign Minister Penny Wong echoed those sentiments, calling the ruling a &ldquo;historic moment in the pursuit of truth, justice and accountability.&rdquo; She urged Russia to face up to its role in the disaster and begin negotiations for reparations.
&ldquo;We call upon Russia to finally take responsibility for this horrific act of violence and make reparations for its egregious conduct, as required under international law,&rdquo; Wong said.
Both countries are now pushing for the ICAO to move swiftly in determining the form of legal redress and reparations, with further deliberations expected in the coming weeks.
Legal Background: Previous Court Rulings and Moscow&rsquo;s Denials
&nbsp;<img src="https://r2.myc.my/d6c87ca7f29060eb0ef0b0931df3453aa5497bafd3cb0cfda3eb6b1585c3ddad" />
In 2022, a Dutch court convicted two Russian nationals and a pro-Moscow Ukrainian man of murder in absentia for their involvement in the attack. All three were sentenced to life imprisonment. However, due to Russia&rsquo;s refusal to extradite its citizens and its denunciation of the ruling as &ldquo;scandalous,&rdquo; none of the convicted individuals have served jail time.
Adding to the complexity, a 2023 investigation revealed intelligence suggesting that Russian President Vladimir Putin had personally approved the missile transfer to the separatists. Despite this, the investigation into other potential suspects was halted due to a lack of sufficient evidence.
Russia has consistently denied any involvement in the downing of MH17 and has refused to cooperate with international judicial efforts. In 2020, Moscow formally withdrew from talks with Australia and the Netherlands on accountability measures.
Malaysia&rsquo;s Role and Continuing Global Impact
&nbsp;<img src="https://r2.myc.my/889e5ebfbb9a7a5ed79dfed6a60b11fdad020ba38818475a40e3a1e8f7f6c7d1" />
Despite being the flag carrier involved, Malaysia Airlines has not yet issued a formal statement in response to the ICAO ruling. However, for many Malaysians, the tragedy remains a deep wound. The loss of 43 citizens in the crash, combined with the mystery of MH370, has left an enduring scar on the national psyche.
Back home, the decision by ICAO has rekindled calls for continued pressure on Russia to accept responsibility and contribute to a global precedent that civilian aircraft must never be targeted in armed conflict.
A Decade Later: Justice Still in Progress
<img src="https://r2.myc.my/1d9826c21c734e8e4ffc0aa3e03039b7c766877c86fd49b2187079221b592f7e" />
The ICAO&rsquo;s decision is a significant diplomatic win for Australia and the Netherlands, whose perseverance has kept the tragedy in the international spotlight. While the ruling does not bring back the 298 lives lost, it represents a long-overdue recognition of state accountability and the rights of victims&rsquo; families to seek justice.
In the weeks ahead, the focus will shift to what form reparations may take, and whether Russia will eventually comply with international demands. For now, the ruling stands as a milestone in international aviation law and a solemn reminder of the lives cut short by an act of violence in the skies.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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A decade later, Russia is finally named responsible—Moscow denounces the ruling as ‘shameful’.

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Russia Officially Held Responsible For MH17 Tragedy: UN Aviation Council Delivers Historic Ruling

In today&rsquo;s hyper-digital world where technology is deeply woven into our daily lives, one thing remains universally agreed upon: online scams are increasingly difficult to avoid. In Malaysia, these digital threats have surged in recent years, with social media platforms becoming fertile ground for scam operations. Transnational syndicates have been exploiting vulnerabilities in the online ecosystem, revealing major regulatory blind spots.
Just how bad is it? In 2024 alone, online scams reportedly cost Malaysia a staggering RM54.02 billion&mdash;approximately 3% of the country&rsquo;s GDP. Perhaps even more alarming is that up to 70% of scam victims never lodged a report, reflecting widespread scepticism about the reporting process and its effectiveness.
A Bold Marketing Stunt&mdash;or a Risky One?
<img src="https://r2.myc.my/9494fc789b797cb66a208254d2439bc6dd6004d6d34ac250e5fb897e7ab3249c" />
Recently, a viral post across social media and WhatsApp chats drew public attention to a potential scam involving QR codes. Shared by Facebook user Bang Rajan VII in a <a href="https://www.facebook.com/groups/487246842365526/posts/1325506565206212/">local community group</a>, the post featured a video and several photos of vehicles parked in a shopping complex, each with what appeared to be summons slips placed on their windscreens.
At first glance, the situation raised red flags&mdash;why would cars parked legally within a shopping centre receive summonses? Many assumed it was the latest phishing ploy targeting unsuspecting Malaysians.
<img src="https://r2.myc.my/12e71bc8e2ef8d513c20466c5cc4bbfa2fc6cdeb650293b84c5a5e7fb50e37b3" />
Upon closer inspection, however, eagle-eyed netizens spotted inconsistencies in the summons slip. A glaring typo&mdash;&ldquo;Jalan Pegankutan Jalam 1988&rdquo;&mdash;was one clue, but the biggest giveaway came from the plate number printed on the notice: &ldquo;MALF2025&rdquo;. It turns out, the &lsquo;summons&rsquo; was actually an unorthodox promotional gimmick for the upcoming Malaysia Auto and Lifestyle Festival (MALF2025), set to take place from 13 to 15 June 2025 at Sepang International Circuit. The official website of the event was even listed discreetly at the bottom of the slip.
<img src="https://i.pinimg.com/originals/95/75/3a/95753a0ebfe59e8655a36c011d67609d.gif" alt="Naked Gun Facepalm GIF - Naked Gun Facepalm Audience - Discover &amp; Share GIFs" />
Public Reactions: Raising Awareness or Spreading Confusion?
While the marketing stunt has certainly earned points for creativity, it also raises serious concerns. In a time when Malaysians are increasingly vulnerable to phishing scams, such a tactic can blur the lines between humour and harm. Many who encountered the QR code&mdash;and the faux summons&mdash;believed it to be genuine and shared it as a warning.
Although this shows that Malaysians are keen to look out for one another by spreading awareness, it also highlights the ease with which misinformation can circulate. In this case, it may even backfire on the event organisers, as users online may accuse them of insensitivity or irresponsibility, especially considering the current climate of digital fear and scam fatigue.
Here are some of the reactions shared online:
<img src="https://r2.myc.my/937d2f7b5bb4e8d7c1f0411c26c9114a2e28ebbc108cb0a96862b08e93e69762" />
So, Are QR Codes on Tickets Safe?
In short: not all QR codes are scams. QR codes are now commonplace on tickets, menus, flyers, and parking apps&mdash;but caution is always advised. As this incident shows, even a clever marketing move can be misinterpreted, especially when trust in digital platforms is already on shaky ground.
So, while it&rsquo;s unlikely that the MALF2025 QR code was malicious, the lesson here is simple&mdash;stay alert. Double-check URLs, scrutinise odd-looking documents, and never scan anything that seems out of place, especially when it involves personal or financial information. When in doubt, verify through official channels. After all, in an age where technology brings both convenience and risk, it's better to be safe than sorry.
What are your thoughts on this? Let us know in the comments. 
 
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Not all QR scans are scams — or are they? The fine line between creative marketing and misinformation.

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Marketing Gimmick Sparks Concern Amid Public’s Heightened Fears Of Phishing

After nearly eight years away from the solo stage, K-pop icon G-Dragon is finally making his long-anticipated return&mdash;and Malaysia is one of the lucky stops on his &Uuml;bermensch 2025 World Tour. The BIGBANG leader and genre-defining artist will perform two back-to-back shows on 19 and 20 July 2025 at Axiata Arena, Bukit Jalil, Kuala Lumpur, marking a major moment for fans in the region who have been waiting patiently for his comeback.
The tour kicked off earlier this year with a pair of electrifying shows in Goyang, South Korea, followed by performances in Tokyo and scheduled stops across Asia including Bulacan in the Philippines, Osaka, Macau, and Taipei. Malaysia will serve as the next Southeast Asian destination before the tour moves on to Jakarta and eventually concludes in Hong Kong. The announcement has already sent waves of excitement through the fan community, especially as this marks G-Dragon&rsquo;s first major solo outing since 2017&rsquo;s Act III: M.O.T.T.E tour.
Who is G-Dragon?
&nbsp;<img src="https://r2.myc.my/b10454c2c4771fd9c68dcbdfcedf64468da6bce2c7da54f5478410e3852c0a90" />
G-Dragon is a South Korean rapper, singer-songwriter, and producer renowned for his influential role in shaping the K-pop industry. Debuting in 2006 as the leader of the iconic boy band BIGBANG, G-Dragon quickly gained recognition for his musical talent and charismatic stage presence, contributing to the group's status as one of the best-selling boy bands globally.
<iframe src="https://www.youtube.com/embed/rJnICByeL8Q" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
Embarking on a solo career in 2009, G-Dragon released his debut album Heartbreaker, which achieved significant success and earned him the Album of the Year award at both the Mnet Asian Music Awards and the Melon Music Awards. His subsequent works, including the EP One of a Kind (2012) and the album Coup d'Etat (2013), further solidified his position as a leading solo artist. Notable tracks from his solo discography include "Crooked," "That XX," and "Untitled, 2014," each showcasing his versatility and depth as a musician.
Throughout his career, G-Dragon has amassed numerous accolades, including 13 Mnet Asian Music Awards, five Golden Disc Awards, and recognition from the Korean Music Awards. In 2016, he was honored with the Korean Prime Minister Recognition Award for his contributions to the entertainment industry.
Beyond music, G-Dragon is celebrated for his influence in fashion, often referred to as a style icon. His brand, PEACEMINUSONE, reflects his unique aesthetic and has garnered international attention.
In 2025, G-Dragon made a significant return with his third studio album, &Uuml;bermensch, marking his first full-length release in over a decade. The album features collaborations with artists like Anderson .Paak and includes tracks such as "TOO BAD" and "HOME SWEET HOME," the latter featuring fellow BIGBANG members Taeyang and Daesung. To support the album, he announced a world tour, commencing with performances in Seoul.
Fans Are Excited For The Much-Anticipated Tour 
<img src="https://r2.myc.my/87a89cf05b8cd139bda934e31d6f4e79f7eabf4cce8ced4f1777f60d5195e046" />
The buzz surrounding G-Dragon&rsquo;s return has been steadily building since last year, particularly after fellow BIGBANG member Daesung teased the possibility of a tour during Taeyang&rsquo;s concert in Seoul. That speculation turned to certainty in March 2025 when the &Uuml;bermensch tour was officially confirmed, prompting a frenzy of anticipation among VIPs&mdash;G-Dragon&rsquo;s loyal fanbase&mdash;worldwide.
G-Dragon&rsquo;s Malaysian stop is expected to be one of the tour&rsquo;s highlights, with a powerful setlist and a multi-sensory stage production that promises to fuse music, fashion, and visuals in true G-Dragon style. The show is likely to feature both classics from his solo discography and new material from his latest album &Uuml;bermensch, which has already produced the singles &ldquo;POWER&rdquo; and &ldquo;Too Bad&rdquo;. As one of the most influential figures in K-pop and fashion, G-Dragon&rsquo;s return to live performance is being hailed as one of the biggest musical events of 2025.
Tickets, Pricing and Sales Timeline
&nbsp;<img src="https://r2.myc.my/7a94662790c2adc835fd460aa4e512b046cec2ac99b5e8e84175b45341c7effc" />
Tickets for the Kuala Lumpur concerts are priced across five categories, catering to a range of budgets and fan experiences. The most affordable is Category 3 at RM459, while the top-tier VVIP tickets are priced at RM1,339. VVIP and VIP ticket holders will not only enjoy standing space closer to the stage but also receive exclusive perks, including a photocard, lanyard, soundcheck access, and&mdash;for VVIPs&mdash;priority entry and access to a special send-off event with G-Dragon himself.
Here is the full breakdown of ticket pricing:
<ul>
<li>Category 3 (Numbered seating) &ndash; RM459</li>
<li>Category 2 (Numbered seating) &ndash; RM799</li>
<li>Category 1 (Numbered seating) &ndash; RM999</li>
<li>VIP (Freestanding with Soundcheck Access) &ndash; RM1,239</li>
<li>VVIP (Freestanding with Soundcheck &amp; Send-Off Access) &ndash; RM1,339</li>
</ul>
Ticket sales will be released in three phases. The first round is exclusive to official G-Dragon fan club members who have registered between 12 and 14 May. These members will be eligible to purchase tickets during the pre-sale on 26 May from 4 PM to 11:59 PM MYT via a unique membership code. Note that each member can purchase up to two tickets, and completing the survey does not guarantee ticket availability.
<img src="https://r2.myc.my/4006c42eed059e186832fbb8e71a3f3bcc9d2e3203d17210b5791117a61b80ff" />
The second pre-sale is available exclusively for Hong Leong Bank credit cardholders from 27 May at 3 PM to 28 May at 2:59 PM. The final and general public sale opens on 29 May at 2 PM and will be hosted on Star Planet&rsquo;s official website. Each transaction during the general sale is limited to two tickets.
For fans hoping to plan their experience in advance, seating charts, pricing tiers, and additional details will also be made available on the Star Planet website. Meanwhile, fan club members can manage their presale registration and verification via <a href="https://gdragon.ai">gdragon.ai</a>.
What&rsquo;s in the Setlist?
&nbsp;<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/artist/30b9WulBM8sFuBo17nNq9c?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
If G-Dragon&rsquo;s recent shows in Tokyo are anything to go by, fans in Malaysia are in for a dynamic and emotionally charged performance. The setlist showcases a mix of high-energy hits, introspective ballads, and iconic anthems from across his solo career and BIGBANG legacy.
Tracks such as &ldquo;One Of A Kind&rdquo;, &ldquo;CROOKED&rdquo;, &ldquo;Crayon&rdquo;, &ldquo;Heartbreaker&rdquo;, and &ldquo;Untitled, 2014&rdquo; are expected to make the list, alongside new material like &ldquo;POWER&rdquo; and &ldquo;Too Bad&rdquo; from his &Uuml;bermensch album. Other songs featured in his Tokyo show included &ldquo;Middle Fingers-Up&rdquo;, &ldquo;Butterfly&rdquo;, &ldquo;I LOVE IT&rdquo;, &ldquo;TAKE ME&rdquo;, &ldquo;DRAMA&rdquo; and &ldquo;IBELONGIIU&rdquo;&mdash;indicating a robust set that blends nostalgia with new creative expression.
The stage production also features avant-garde visuals, custom fashion pieces, and symbolic imagery consistent with the philosophical themes in &Uuml;bermensch, making the concert more than just a musical performance&mdash;it&rsquo;s a full-scale artistic showcase.
A Concert Not To Be Missed
More than just a K-pop concert, G-Dragon&rsquo;s &Uuml;bermensch tour is a celebration of his influence as a global tastemaker. Known for pushing boundaries in music, fashion, and pop culture, G-Dragon&rsquo;s presence on stage is not just about performing songs&mdash;it&rsquo;s about creating an immersive world that fans can step into. With his boundary-pushing artistry and charismatic presence, G-Dragon&rsquo;s return is being seen as a defining moment in K-pop&rsquo;s global resurgence.
Whether you&rsquo;re a day-one VIP or a newer fan curious to witness one of K-pop&rsquo;s most iconic figures live, this concert promises an unforgettable experience. With limited tickets and overwhelming demand expected, those hoping to attend are encouraged to mark the ticket release dates and prepare accordingly.
G-Dragon&rsquo;s &Uuml;bermensch 2025 World Tour is more than a comeback&mdash;it&rsquo;s a statement, a spectacle, and a long-overdue reunion between artist and audience. And come July, Kuala Lumpur will take centre stage in that momentous journey.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Mark your dates—G-Dragon’s KL concert tickets are on the way!

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G-Dragon’s Übermensch 2025 KL Concert: Tickets Go On Sale Starting 26 May!

New Balance&rsquo;s annual Grey Days campaign has arrived in Malaysia, with Pavilion Kuala Lumpur playing host to this year&rsquo;s festivities. Recognised globally as a tribute to the brand&rsquo;s most iconic colour, Grey Days 2025 is more than just a sneaker launch&mdash;it&rsquo;s a celebration of New Balance&rsquo;s heritage, cultural influence, and dedication to timeless design.
Through a series of immersive events and exclusive product drops, the campaign honours the colour that has come to define the brand&rsquo;s legacy&mdash;grey&mdash;and its enduring appeal across generations.
The Story Behind Grey: A Colour That Changed the Game
&nbsp;<img src="https://r2.myc.my/ff4ecebf4e8b76c51532bfbca80fc15ec84eadde895cfc78c8908b8131490329" />
Grey may seem like an unlikely hero in the world of athletic and lifestyle footwear, where bright colours often dominate. However, for New Balance, grey has been a symbol of distinction, craftsmanship and quiet confidence since the 1980s. Originally developed to create a high-performance urban running shoe that seamlessly blended with the concrete jungle of cities, the grey palette not only stood out among its neon-clad competitors but also set a new standard in design subtlety and urban versatility.
Grey became more than just a stylistic choice&mdash;it evolved into a signature element of the New Balance identity. While trends came and went, the brand&rsquo;s commitment to this understated hue remained unwavering. Grey represents balance, neutrality, and endurance&mdash;qualities that align perfectly with the brand&rsquo;s ethos.
Pavilion KL Hosts Two Major Grey Days Experiences
&nbsp;<img src="https://r2.myc.my/d00abfef288faea0116d6ea7b33a66bb6bb6334cc66e10858f8a0eccd07ec899" />
In 2025, New Balance Malaysia has brought the global Grey Days celebration to life with two curated experiences at Pavilion Kuala Lumpur. These installations invite customers to engage with the brand&rsquo;s story in both creative and tangible ways.
<ol>
<li> The Grey Days Pop-Up</li>
</ol>
<ul>
<li>Dates: 9 &ndash; 18 May 2025</li>
<li>Location: Level 5, Link Bridge @ Pavilion KL</li>
<li>Time: 10am &ndash; 10pm This dedicated space invites visitors to browse exclusive collections, discover the history of New Balance&rsquo;s grey palette, and interact with specially curated displays.</li>
</ul>
<ol start="2">
<li> The In-Store Experience</li>
</ol>
<ul>
<li>Dates: 9 May &ndash; 2 June 2025</li>
<li>Location: New Balance Pavilion KL Store (Lot 5.10.00, Level 5)</li>
<li>Time: 10am &ndash; 10pm This immersive retail experience features the latest Grey Day collection, hands-on workshops (pre-registration may be required), and a limited-edition tote bag with qualifying purchases.</li>
</ul>
Together, these experiences create an engaging environment that merges retail, education, and community, allowing Malaysian fans to celebrate Grey Days in a uniquely local context.
Limited Edition Drops and Key Launches
Grey Days 2025 is also marked by an impressive line-up of product launches throughout May, with new releases and returning classics offering something for both newcomers and dedicated collectors. Across 21 footwear models and 11 apparel styles, this year&rsquo;s collection reimagines grey in a variety of executions&mdash;from minimalist streetwear to performance-ready silhouettes.
Key Launch Highlights:
<img src="https://r2.myc.my/d9e1e89bfe7694adb934ca3576e269650f3bcfdbba58e9827538ecd84f5d69d2" />
1 May: The Grey Shop launches online and in-store. This curated space features grey styles from lifestyle, performance, and kids&rsquo; lines, including popular models such as the 740, 9060, 1000, T500, and Fresh Foam X 1080v14. Timeless grey apparel completes the collection.
&nbsp;<img src="https://r2.myc.my/b4e572178a17fb1b90f3dceb6ee666f49c69bb979a9ad078712dd2ce958fd167" />
14 May: The 1906 Loafer makes its Malaysian debut. Blending traditional penny loafer design with modern sneaker construction, this stylish hybrid has been gaining popularity since its international launch.
<img src="https://r2.myc.my/65999b36556f2e9e3915bf24ea02b6bb624730eb6e0a2cb4258eef2d18fbef64" />
22 May: Two performance-inspired silhouettes drop&mdash;ABZORB 2010, a forward-looking homage to early 2000s runners, and 471, a contemporary take on the brand&rsquo;s 1970s-era jogging designs.
<img src="https://r2.myc.my/72f15e5c8cda9148a9e9f05571866c5c5826e9113a7cb4b3ecfa2ba2d21a5217" />
29 May: The highly anticipated return of the 1300JP. Released only once every five years, this legendary sneaker is known for its rare craftsmanship and holds a coveted status among global sneakerheads.
Each release showcases New Balance&rsquo;s ability to honour its past while pushing the boundaries of design, comfort, and performance.
Grey as a Symbol of Versatility and Authenticity
Speaking about the campaign, Brian Lynn, Global Vice President of Lifestyle at New Balance, remarked, &ldquo;Whether you&rsquo;re new to the brand or a longtime loyalist, Grey embodies the promise of everything that sets New Balance apart. The symbolism of Grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal.&rdquo;
Indeed, grey has come to symbolise more than aesthetics. It speaks to New Balance&rsquo;s independence in a competitive market, its refusal to chase trends for the sake of conformity, and its focus on creating products with substance and soul. In today&rsquo;s ever-changing fashion landscape, grey stands firm as a shade of integrity, balance, and timeless style.
Celebrate Grey Days with the Community
&nbsp;<img src="https://r2.myc.my/8b2365def9af2bf6b9b1df788fc06b6645da67d0407cacd85d5f2cd38f31074a" />
Beyond products, Grey Days is also about community and storytelling. By bringing athletes, ambassadors, and fans together, New Balance continues to build a global family united by shared values and personal expression. This year&rsquo;s campaign bridges the brand&rsquo;s international momentum with Malaysia&rsquo;s dynamic sneaker culture.
Visitors to Pavilion Kuala Lumpur will not only have the opportunity to shop exclusive releases but also engage directly with the brand&rsquo;s vision through events and activations designed to spark creativity and connection.
Availability and Online Access
The Grey Days 2025 collection is now available at <a href="https://www.newbalance.com.my">newbalance.com.my</a> and selected New Balance outlets nationwide. In-store selections may vary, and customers should note that certain models may contain pigskin materials.
A Timeless Celebration of Style and Substance
As New Balance continues to evolve, Grey Days remains a powerful reminder of the brand&rsquo;s roots and its forward-thinking approach. With heritage at its core and innovation at its forefront, Grey Days 2025 is not only a celebration of colour but a celebration of everything New Balance stands for&mdash;quality, authenticity, and enduring style.
Whether you&rsquo;re discovering New Balance for the first time or returning as a loyal fan, Pavilion Kuala Lumpur is the place to immerse yourself in the world of Grey this May.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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With a new pop-up and immersive in-store experience, now’s the perfect time to pick up a pair of New Balance’s iconic sneakers.

15af31c93557c0974b94fa44e4a3a177cd3ea2b5cbbceaffacf3d5dd736056e4

Grey Days 2025: New Balance Celebrates Its Iconic Style At Pavilion KL

In a momentous and unprecedented move, Cardinal Robert Francis Prevost of Chicago has been elected as Pope Leo XIV, becoming the first American to assume the papacy in the history of the Roman Catholic Church. His election by the College of Cardinals concludes a swift two-day conclave and ushers in a new era for the Church, following the death of Pope Francis in April.
<img src="https://r2.myc.my/bf6e8d65158cb8ec37bdf929f5d0807082c4f22413fb226a78ba14ba6c8f6c2b" />
Prevost, 69, is now the 267th successor to Saint Peter, and his appointment was met with rapturous cheers from the crowd of over 100,000 gathered in St Peter&rsquo;s Square. The announcement, marked by the traditional white smoke from the Sistine Chapel chimney and the ringing of bells across Rome, was followed by his first public appearance on the balcony of St Peter&rsquo;s Basilica.
&ldquo;Peace be with you all,&rdquo; declared Pope Leo XIV in Italian, before switching to Spanish to reach a broader segment of the global Catholic community. &ldquo;Help us build bridges, through dialogue and encounter, so that we may always be a people of peace.&rdquo;
A Life of Service: From Chicago to Peru and Beyond
&nbsp;<img src="https://r2.myc.my/f80908362daf25c026de7a9e349ab110fffae47b4c0c6672982cedf14dc67541" />
Born in 1955 in Chicago to Spanish and Franco-Italian parents, Prevost was raised in a devout Catholic household and ordained in 1982. Just three years later, he embarked on a missionary journey to Peru, where he would serve for over two decades&mdash;first as a parish priest and seminary teacher in Trujillo, then later as Bishop of Chiclayo.
Prevost&rsquo;s deep ties to Peru led to his eventual naturalisation as a Peruvian citizen. He remains a beloved figure in the country, particularly among marginalised communities, where he was known for advocating for the poor, fostering inclusion, and promoting social justice. Upon news of his election, the bells of Lima&rsquo;s cathedral rang in celebration, and President Dina Boluarte joyously declared, &ldquo;The Pope is Peruvian; God loves Peru!&rdquo;
In 2014, he was appointed bishop by Pope Francis and was later named a cardinal in 2023. He played a pivotal role in one of Francis&rsquo; most significant reforms&mdash;adding women to the Dicastery for Bishops, the powerful body that oversees episcopal nominations worldwide.
A Papacy of Bridge-Building and Continuity
<img src="https://r2.myc.my/3bc14148cc02063de1c9069d7b3104c89d8e34d6e9f7301d6b184cf4a808caa8" />
Pope Leo XIV has signalled his intent to continue many of Francis&rsquo; reformist efforts, particularly in the areas of social justice, care for migrants, and environmental stewardship. He has spoken out against policies that marginalise refugees and immigrants and previously criticised the Trump administration&rsquo;s hardline stance on migration.
In his first speech as pope, he paid warm tribute to his predecessor, recalling Pope Francis&rsquo; final blessing on Easter Sunday: &ldquo;We still keep in our ears that weak, but always courageous, voice of Pope Francis blessing Rome.&rdquo;
Leo XIV has also expressed a strong environmental ethic, advocating for action on climate change and supporting Vatican initiatives like the installation of solar panels and use of electric vehicles. &ldquo;We must move from words to action,&rdquo; he said last year, calling for a &ldquo;relationship of reciprocity&rdquo; with nature.
Social Doctrine and the Legacy of Leo XIII 
<img src="https://r2.myc.my/dc04bb69fabc1c1464faa3d0e1c31efbb0cc32f824679b97b2557b437d3e54ec" />
The choice of the name &ldquo;Leo&rdquo; is rich with symbolic meaning. The last Pope to bear the name, Leo XIII (1878&ndash;1903), was a vocal advocate for workers&rsquo; rights during the industrial revolution and is considered one of the founding voices of Catholic social teaching. By selecting this name, Leo XIV has aligned himself with a legacy of defending the vulnerable and addressing inequality.
Vatican spokesman Matteo Bruni confirmed the connection, stating the new pope&rsquo;s name is &ldquo;a clear reference to the social doctrine of the Church.&rdquo;
Observers also note that the name Leo hearkens back even further to Pope Leo I, who famously persuaded Attila the Hun not to attack Rome&mdash;a reminder of the Church&rsquo;s role in diplomacy and peacemaking.
The Road Ahead: Reforms, Unity, and Global Challenges
<img src="https://r2.myc.my/c3e49e62604ac1770c4a32e2ba55c7985ea72bb6ff8b00d23107e714228ce0b5" />
Leo XIV takes the helm of the Catholic Church at a time of immense global turbulence&mdash;politically, socially, and spiritually. Beyond asserting the Church&rsquo;s moral authority on the world stage, he will need to navigate internal tensions, unite a diverse and often divided Church, and address long-standing issues such as the sexual abuse scandal.
Though his stance on some issues, such as LGBT inclusion, remains somewhat ambiguous, he has supported Pope Francis&rsquo; decision to permit blessings for same-sex couples under certain conditions, while also stressing the need for local interpretation and cultural sensitivity.
His leadership will also be watched closely for how he steers the Church on questions of gender inclusion. As Cardinal, he voiced strong support for women&rsquo;s participation in key Vatican decision-making roles, saying in 2024: &ldquo;Their presence contributes significantly to the discernment process in choosing our bishops.&rdquo;
Looking to the Future
Pope Leo XIV&rsquo;s papal inauguration is expected within the coming week, featuring a Mass attended by political and religious leaders from around the globe. Until then, he will lead a Mass for cardinals in the Sistine Chapel and recite the Regina Caeli in St Peter&rsquo;s Square on Sunday, followed by a special audience for members of the global media on Monday.
While much remains to be seen, Pope Leo XIV&rsquo;s first words offer a clear vision of hope, humility, and unity: &ldquo;Evil will not prevail. We are all in God&rsquo;s hands. The world needs His light&hellip; let us come together, hand in hand with God.&rdquo;
His election marks not just a historical first for the United States, but a powerful signal that the Catholic Church is embracing a global, outward-facing vision&mdash;one grounded in compassion, justice, and bridge-building across cultures and continents.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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“Evil will not prevail,” said Pope Leo as he addressed the crowd of 100,000 at St Peter’s Square.

393c838b9029b907c8174873b4f108dcd2767470bf8cc7bd67a7eab66d6a0790

History Made: Robert Prevost Becomes Pope Leo XIV, The First American Pontiff

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

e159b878e1c2d1778b988859c3c79c329cfc42dbaaec7d65ea3c8b41ad5629ad

NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

437b2f4bb893e2604989a6ac119798a5cbf55540b1de3b4f2543f46ef8f8720b

Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite 10 people falling ill, the food truck refused to take responsibility. 

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RM2,000 Lok Lok Feast Turns Into Food Poisoning Nightmare At Genting Sempah

Chinese beverage and dessert chain Mixue has come under fire after a job advertisement at its Sri Sinar outlet in Segambut sparked accusations of racial discrimination.
The listing, which was seeking to hire service crew and a supervisor, explicitly stated that only Malay and Chinese candidates with experience were eligible to apply. The exclusion of other ethnic groups, particularly the Indian community, has led to widespread criticism online.
<img src="https://r2.myc.my/a30e7982c68d1b4c4ed48ab12b029af4aab84797a8ea7bd454cd272be76936db" />
Instagram user <a href="https://www.instagram.com/p/DG3NQG_yqc0">@mohaneyyy</a> drew attention to the issue by sharing a screenshot of the advertisement with a scathing caption:
"Is this how the world's largest F&amp;B chain operates? Mixue may have outgrown McDonald's and Starbucks, but their hiring practices suggest otherwise! So, Indians (and others) can be customers but not employees? Why are we being excluded from job opportunities like this? Everyone deserves an equal chance to work, regardless of their race. It&rsquo;s 2025, shouldn&rsquo;t we be moving towards inclusivity rather than discrimination?"
The post quickly went viral, prompting widespread debate on social media while being reposted on X (formally known as Twitter).
<blockquote class="twitter-tweet">
It&rsquo;s 2025, and top brands in Malaysia are still posting job ads that openly exclude certain races. Discrimination is real, and it hurts. When will companies learn that talent has no race? <a href="https://twitter.com/hashtag/Malaysia?src=hash&amp;ref_src=twsrc%5Etfw">#Malaysia</a> <a href="https://twitter.com/hashtag/SayNoToRacism?src=hash&amp;ref_src=twsrc%5Etfw">#SayNoToRacism</a> <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a> <a href="https://t.co/YtJuTtuuEA">pic.twitter.com/YtJuTtuuEA</a>
&mdash; Javaid Lucian (@Rameshhh15) <a href="https://twitter.com/Rameshhh15/status/1897817248070554075?ref_src=twsrc%5Etfw">March 7, 2025</a></blockquote>

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Many users condemned the listing, arguing that racial hiring preferences have no place in a modern job market&mdash;especially from a global brand that has recently risen to become the world&rsquo;s largest food and beverage chain in terms of store count.
Calls for accountability flooded the comments section, with users tagging key business leaders and urging Mixue to clarify its stance on diversity and equal employment opportunities.
Debate Over Hiring Policies
While many criticised Mixue for the job advertisement, some defended the brand, stating that their local Mixue outlets employ staff from various racial backgrounds, including Indians. Others speculated that the wording on the advertisement may have referred to language proficiency rather than race, or that the restriction was an independent decision made by the branch manager rather than an official company-wide policy.
Here's some of the comments online:
<blockquote class="twitter-tweet" data-conversation="none">
Posting kurang letups sbb Malay pun included dlm requirement.. so Tanah Melayu masih terjaga gittew.. conservatives xberminat nk repost..
&mdash; Syafiq Safwan (@Sysafwann) <a href="https://twitter.com/Sysafwann/status/1898374472119513241?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
this literally just happened with Chagee lmao do they not learn
&mdash; kim on T.W.I.T.T.E.R (@AdmiralKim) <a href="https://twitter.com/AdmiralKim/status/1898245226827071874?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ikut store kot. kat ipoh ni pun ada je yg india bekerja. kau ni terpaling betul
&mdash; Stand With Palestine 🇵🇸 (@Fhxx96) <a href="https://twitter.com/Fhxx96/status/1898364442267787737?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Disappointed with the comment section honestly. I dont know why this is so normalise, the racist job ads and the hambar replies. Another reason for me not to buy anything from this place. <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a>
&mdash; Hani (@NamirraHani) <a href="https://twitter.com/NamirraHani/status/1898376412895310328?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
This is so outright disgusting! Malay &amp; Chinese ONLY means NO Indians. Mixue should not be allowed to get away with such overt discrimination in their hiring.
&mdash; Annoyed Malaysian 🇲🇾 (@annoyedmsian) <a href="https://twitter.com/annoyedmsian/status/1898634845494055252?ref_src=twsrc%5Etfw">March 9, 2025</a></blockquote>

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<img src="https://r2.myc.my/5ee106a407891eafeeb10a13b91fdf873bc5c7a9b7733104a5bce3f3d2100cc0" />
A few netizens also pointed out that the job listing has since been taken down. However, as of now, Mixue has not issued a public statement addressing the controversy.
Mixue&rsquo;s Rapid Global Expansion
<img src="https://r2.myc.my/dd982b38a0673bd3c6f613b70e44eaa558d8cab8e432288ffc5f9e89b5c794e1" />
This scandal comes at a time when Mixue is making headlines for its massive global growth. According to a report by the British news outlet Daily Mail, Mixue now boasts over 45,000 outlets worldwide, surpassing McDonald's (42,000 outlets) and Starbucks (40,000 outlets).
The chain, known for its budget-friendly ice cream and bubble tea, has gained immense popularity, especially in Asia. However, its rapid expansion has also brought increased scrutiny, with critics arguing that a brand of its stature should uphold higher ethical standards, particularly in employment practices.
Religious and Racial Sensitivities in Malaysia
The controversy surrounding Mixue unfolds amid rising concerns over racial and religious tensions in Malaysia.
Read: <a href="https://myc.my/articles/4163/era-fm-issues-apology-after-djs-face-backlash-for-mocking-hindu-kavadi-ritual">Era FM Issues Apology After DJs Face Backlash For Mocking Hindu Kavadi Ritual</a>
Recently, a trio of DJs from the local radio station Era FM faced public outrage after allegedly mocking the Hindu kavadi dance in a social media video. While the DJs issued a public apology, the backlash continued, with some insisting their actions were culturally insensitive. A legal expert, however, defended them, arguing that the dance they performed was not the kavadi dance but rather an imitation of Muay Thai athlete Miki Ghazali&rsquo;s ring entrance.
In another case, prominent Malaysian stand-up comedian <a href="https://www.malaymail.com/news/malaysia/2025/03/05/harith-iskandar-another-facebook-user-to-get-rm10000-fine-each-over-ham-joke-as-mcmc-waits-for-meta-to-close-their-social-media-accounts/168720">Harith Iskander</a>, along with another Facebook user, was fined RM10,000 each over a joke involving a "ham and cheese sandwich," which was deemed offensive by certain Muslim groups. The incident reignited discussions on the limits of free speech and the increasing sensitivities surrounding religious topics in Malaysia.
Calls for Greater Inclusivity and Cultural Awareness
The Mixue hiring controversy, alongside these recent incidents, highlights the growing need for businesses, media personalities, and corporations to navigate racial and religious sensitivities with care. The backlash serves as a reminder of the importance of fostering inclusivity and ensuring that hiring policies and public statements reflect Malaysia&rsquo;s diverse and multicultural society.
As Mixue continues its expansion, public scrutiny remains high, with many expecting the company to address the issue transparently. Moving forward, companies operating in Malaysia may need to reassess their internal policies and ensure that workplace diversity and fair hiring practices are upheld to maintain public trust and avoid similar controversies.
Ultimately, the broader conversation on racial and religious harmony in Malaysia remains an ongoing challenge that requires sensitivity, awareness, and active steps toward a more inclusive society.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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