Hui Jin

614b94cccfecf62e898f3c1a9e1ce4fc82f219abdb04ab0d73f2240175de6682

Foodie

netizens

YouTuber

Chinese

Bak Kut Teh

delicious

culinary

origin

tradition

As Malaysians, our pride in the culinary wonders of our country is unwavering, given Malaysia's reputation as a food haven. This distinction owes much to our diverse and culturally rich society, which provides us with the privilege of savouring a delightful array of dishes.
Enter Jiang Hao Travels, a YouTuber whose journey led him to the heart of Malaysia, particularly the vibrant city of Kuala Lumpur. Immersed in the tapestry of our nation, Jiang Hao was pleasantly surprised by the abundance of Mandarin speakers, a phenomenon that made him feel as though he had seamlessly transitioned to a home that feels like his home. Naturally, his exploration of Malaysia wouldn't be complete without indulging in our world-renowned cuisine.
<img src="https://r2.myc.my/7f818068ee3ecdff73f0160aefa7738e047e2344379eed3b668348b941fc40c3" />
During his KL escapade, Jiang Hao made a memorable stop at Sun Fong Bak Kut Teh (新峰肉骨茶) on Jalan Imbi, a renowned spot for this delectable dish. In an effort to share the experience with his audience, he endeavoured to introduce the local Chinese dish, Bak Kut Teh, noting its origins in Chinese flavours. However, a particular remark in his introduction left some Malaysian netizens unsettled, as they felt it did not accurately capture the essence of Malaysian culinary heritage.
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Netizens&rsquo; Response To The YouTuber&rsquo;s Food Introduction 
Comment 1 - Thank you for promoting Malaysia 🇲🇾! We hope you all come and visit Malaysia more often! Bak Kut Teh is a dish that originated from the time when labourers used to pick up herbs from the ground while transporting goods. The dish is cooked using these herbs, and its taste may appeal to the Chinese palate, leading to a misconception that it is Chinese cuisine. However, not all Chinese dishes are the same, so if you enjoy it, we encourage you to visit Malaysia more and indulge in Bak Kut Teh!
<img src="https://r2.myc.my/8bbe09e85c967290917cbf2f0905365cbc6aa30c76c430ad0f07198e18a9d6fd" />
Comment 2 - Thank you for liking our Bak Kut Teh. Indeed, it was created by our Chinese ancestors who came from China to Malaysia. The dry version of Bak Kut Teh is a more modern adaptation. As for the irrational behaviour of some netizens, please bear with us. Sometimes, some of our internet users are sensitive and prefer not to associate with China.
<img src="https://r2.myc.my/57a9f567105b1c8cd4fb3102057cd37f0fe7bb893ee85d2c06d9ab4a8df2ac5a" />
Comment 3 -&nbsp;Brother, most of us who eat Bak Kut Teh pair it with Chinese tea. Only foreigners or Indians tend to pair it with sweet drinks. 😂
<img src="https://r2.myc.my/65c75956af53db93b55f5372eb75f04e35e952707a7a85750638c73c8b0dcabf" width="659" height="123" />
Comment 4 - In this world, no matter how you live, there will always be someone criticizing you. No matter what you do, there will always be people pointing fingers and offering unsolicited advice. Regardless of how well you perform, there will always be someone saying you're not good enough. Therefore, live in a way that makes you happy.
<img src="https://r2.myc.my/dce6fe8be78473dc9ec8a2789df9a7ec2f3b5df18f5e65155a347b7166d5e12c" />
Comment 5 - Well captured and well explained. Welcome to Malaysia!
<img src="https://r2.myc.my/15b94e37bcc3ae49769cbf1086eebcb3e5a2247029dd4ba55d87f5d6faf84583" width="553" height="113" />
What Is Bak Kut Teh?
<img src="https://r2.myc.my/152ce1130907fd803d096b74e32579c63853ee4c4a4ae4dc93d53fdd6e41a85d" />
Bak Kut Teh, translated literally as &lsquo;meat bone tea&rsquo; in English, aptly captures the essence of this beloved Malaysian-Chinese culinary delight. This robust porcine soup boasts a harmonious medley of pork components &ndash; from bones and ribs to belly and shoulder &ndash; all meticulously simmered in a luscious broth. The nuanced flavours of this dish evolve across regions, offering a diverse tapestry of rich and savoury experiences.
The Origins Of Bak Kut Teh 
<img src="https://r2.myc.my/ad534abf859800200c532c6cd00bd0ddc04a46d9dab9da8636f1ee14beac10e1" />
While the culinary rivalry has persisted over the origins of Bak Kut Teh, the elusive birthplace of this delectable dish remains a mystery. Despite the absence of conclusive evidence, a prevailing narrative embraced by Malaysian locals and proprietors of esteemed Bib Gourmand establishments attributes the genesis to Hokkien immigrants who established roots in the bustling port of Klang. According to this account, Chinese labourers crafted this hearty soup, employing a medley of pork cuts infused with an array of herbs and spices. The intention was clear &ndash; to provide the essential energy and nourishment required for their demanding and laborious endeavours.
With that being said, there is a strong belief that this culinary treasure was introduced by early Chinese immigrants hailing from China's Fujian province. Their significant settlement in both Malaysia and Singapore further underscores the cultural richness woven into the tapestry of this beloved dish.
Read: <a href="https://myc.my/articles/2542/debate-is-bak-kut-teh-a-heritage-dish-in-malaysia">Debate: Is Bak Kut Teh A Heritage Dish In Malaysia?</a>
How To Savour A Bowl Of Bak Kut Teh
<img src="https://r2.myc.my/6cf6ce849747c324513c174456e9e27957dc0e677cdc11baa6fb6cd2457f8daf" />
Savouring the essence of Bak Kut Teh is an art best initiated by indulging in the soul-warming broth, allowing the subtle interplay of herbs and flavours to dance on the palate. While the option to enhance the experience with Chinese cabbage, lettuce, mushrooms, or crispy fried tofu skin exists, purists often advocate for the pristine purity of the soup. The rationale lies in the potential dilution of the rich broth's intrinsic flavours when additional ingredients are introduced.
<img src="https://r2.myc.my/d6cd9633aa2693d2ea43e5b04193a328261350249e92be2e64f6f1de0e8b8163" />
For those inclined towards customization, the savvy move is to order preferred add-ons in separate pots, preserving the integrity of each element. A culinary tradition among locals involves a symphony of coriander, chilli, garlic, and dark soy sauce generously sprinkled over the Bak Kut Teh, creating a symphony of flavours that pairs seamlessly with a steaming bowl of rice. Elevating the experience further is the addition of 'you tiao' (fried dough fritters), delicately dipped into the broth to absorb and encapsulate the essence of this iconic soup.
Bak Kut Teh isn't just a meal; it's a culinary experience that demands the accompaniment of Chinese tea to gracefully cleanse the palate and complement the robust richness of the meat.
In the end, no matter where Bak Kut Teh comes from still, it is a dish that we truly cherish and is favoured by many Chinese locals and even foreigners - a food haven to not miss! 
What are your thoughts on this? Comment below, alternatively, follow us for more!
*Sources: Visual and Reference Credits to Social Media, YouTube, South China Morning Post &amp; various cross-references for context.
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When there’s a heated debate on the origin of Bak Kut Teh…

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Spicy Controversy: Malaysian Netizens Take On YouTuber Over Bak Kut Teh Origins!

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Scentify

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Oatside

c6e5412e94f35f5e45d8d645b31f06c7e7692356c43e40dffb5b8af1b8e8c3a9

Rohto

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The Royal Malaysia Police (PDRM) have come under the spotlight once again following the circulation of a video featuring one of its officers allegedly engaging in inappropriate behaviour. The footage, lasting just over two minutes, shows a lower-ranking officer involved in a lewd conversation with a woman, during which he is heard inviting her either to his house or to a hotel. The video was widely shared on social media, drawing public criticism and raising questions over professional conduct within the force.
According to PDRM, the incident is believed to have taken place in the Ampang Jaya district of Selangor. In response, a disciplinary and criminal investigation has been launched against the officer.
Official Statements and Immediate Response
<img src="https://r2.myc.my/ed686b1231310e88c282edac43a7b9eefbc034678cdc9c5d2e424283ef4e00f8" />
Datuk Seri Azri Ahmad, Director of PDRM&rsquo;s Integrity and Standards Compliance Department (JIPS), confirmed that the department is actively investigating the case from both disciplinary and supervisory standpoints. He stated that stern action would be taken if the officer&rsquo;s behaviour was found to have violated the law or internal regulations. The department is also reviewing the role of the officer&rsquo;s superiors in overseeing his conduct.
Azri stressed that the police will not tolerate misconduct among its ranks and reminded all officers that they are accountable not just to their superiors, but also to the public they serve.
Separately, Ampang Jaya District Police Chief Assistant Commissioner Mohd Azam Ismail revealed that the officer in question has already been temporarily relieved of his duties pending the outcome of the investigation.
Dual Investigations Under Penal and Multimedia Laws
<blockquote class="twitter-tweet">
Normally exposed polis kaki gatal macamni. Kau dah tahan perempuan ni lepastu ajak perempuan ni check in? Bodoh betul lah 😅 <a href="https://t.co/t68idgdKzt">pic.twitter.com/t68idgdKzt</a>
&mdash; kamaghul deghaman (@kamaghul) <a href="https://twitter.com/kamaghul/status/1933770340410482765?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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The officer is now being investigated under two key laws. The first is Section 509 of the Penal Code, which deals with words or gestures intended to insult a person&rsquo;s modesty. The second is Section 233 of the Communications and Multimedia Act 1998, which addresses the misuse of network facilities or services to transmit offensive or indecent content.
In tandem with the criminal investigation, an internal disciplinary process is being carried out to assess breaches of the police code of conduct.
Public Urged to Assist in the Investigation
The police have issued a call for witnesses and members of the public to come forward with any information that may assist in the investigation. Those who can provide relevant details are encouraged to contact the Ampang Jaya District Police Headquarters at 03-4289 7222.
Public reaction to the video has been swift and overwhelmingly negative. Social media users have condemned the officer&rsquo;s conduct, labelling it as disgraceful and a stain on the reputation of the police force. Many called for stronger oversight, transparency, and harsher penalties for officers who misuse their position of authority.
Here&rsquo;s some of the comments from netizens:
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Imagine giving someone a badge so they can protect the public n they use it to harass women. No wonder people say the uniform hides more predators than heroes
&mdash; Not that amirah (@Alonectic_) <a href="https://twitter.com/Alonectic_/status/1933878735926939873?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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Woi <a href="https://twitter.com/PDRMsia?ref_src=twsrc%5Etfw">@PDRMsia</a> how lower can your standard get after this one. This has tarnished central unit reputation with lack of antique, zero discipline &amp; exposed a new height of untrustworthy. <a href="https://twitter.com/KDNPUTRAJAYA?ref_src=twsrc%5Etfw">@KDNPUTRAJAYA</a> should take this srsly.
&mdash; Harbina to IPO (@_Naaxstar) <a href="https://twitter.com/_Naaxstar/status/1933792155962953847?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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Bagus. Sebab aku pun pernah buat benda sama. Pergi mampus yg cakap macam melayan. Aku pernah berkeras. Last last phone aku kene ambil. Dia suruh delete time tu jugak. Next case, aku record senyap senyap. Dah kene buang kerja dah mamat tu. Merayu minta maaf sebab kantoi je. 👍🏻
&mdash; missaikucingsayapatah (@qstnaaaaaaa) <a href="https://twitter.com/qstnaaaaaaa/status/1933885169293017121?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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Takde yg mengejutkan pun dgn perangai2 puak biru ni.
&mdash; azmieanwar (@azmieanwar1) <a href="https://twitter.com/azmieanwar1/status/1933789231283122410?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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Tak payah censor muka biar mak pak dia tengok perangai anak polis dia macam mana
&mdash; akmal. (@akmalariefff) <a href="https://twitter.com/akmalariefff/status/1934069091079458931?ref_src=twsrc%5Etfw">June 15, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Bodohnya lahai polis ni. Patut amek nombor badan dia n nama dia then report kt JIPS.
&mdash; Hazique (@_name_que) <a href="https://twitter.com/_name_que/status/1933786312005595447?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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Integrity Issues Plague PDRM Amid Officer Misconduct Scandal
<img src="https://r2.myc.my/c0107cb4103f1c63428b01f6199299432f30673010010bba5acb5125c93b8a02" />
The recent viral misconduct case is just the tip of the iceberg for the PDRM, as broader concerns about internal discipline and professionalism continue to mount. Between January and May 2025, 492 officers were subjected to disciplinary action, with 59 dismissed and 146 suspended, according to Datuk Seri Azri Ahmad, Director of PDRM&rsquo;s Integrity and Standards Compliance Department (JIPS).
The most common offences were integrity-related violations (333 cases), followed by governance issues (45), drug offences (42), criminal acts (38), syariah breaches (19), and corruption (15). The figures were revealed during Azri&rsquo;s visit to the newly officiated Maran District Police Headquarters, which serves over 115,000 residents.
Public complaints about police misconduct also surged, with 2,637 reports filed in just five months&mdash;1,892 formal complaints and 745 public tips. In response, PDRM launched the Aduan JIPS PDRM app, offering a more transparent platform for the public to report wrongdoing.
End of a Career and a Call for Reform
Azri&rsquo;s remarks came as part of his final tour of duty, with his retirement scheduled for 26 June 2025, marking the end of a 37-year career in the police service. His departure comes at a pivotal moment, as PDRM faces mounting pressure to reform and rebuild trust with the public.
While the current case may involve a single officer, it has highlighted systemic concerns around supervision, discipline, and the need for continued vigilance against abuses of power.
As public trust hangs in the balance, PDRM&rsquo;s response to this case&mdash;and to misconduct more broadly&mdash;may determine how effectively the force can evolve to meet modern standards of accountability and transparency.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Police integrity under spotlight as disciplinary cases mount within the force.

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PDRM Officer Under Investigation After Inappropriate Remarks Caught In Viral Video

In a striking example of how appearances can be deceiving, two luxury car drivers were recently caught by the Selangor Road Transport Department (JPJ) for driving without valid road tax and insurance. Despite being behind the wheel of a BMW X5 and a Ford Mustang, both drivers claimed they were unable to renew their documents due to financial hardship.
The enforcement operation, Ops Harian, was held on Thursday, 12 June 2025, along the Kajang&ndash;Cheras Expressway, and ran from 2pm to 11pm. The two high-end vehicles were stopped during routine checks, and further inspection revealed they were in breach of road regulations.
Excuses Don&rsquo;t Match the Lifestyle: &ldquo;We Couldn&rsquo;t Afford It&rdquo;
&nbsp;<img src="https://r2.myc.my/fbdee992811e8e304b4b807275173071cf379ce939ded5c2df829dcc2ce96d9a" />
According to Selangor JPJ Director Azrin Borhan, the Ford Mustang, driven by a man in his early 30s, was flagged for not having a valid Motor Vehicle Licence (LKM) or insurance. The driver claimed he was unable to renew his road tax due to being blacklisted as a result of multiple outstanding traffic summonses.
The driver of the BMW X5, a man in his 40s, was found to be in even more serious violation &mdash; his vehicle had been driven with an expired road tax for more than a year and without any valid insurance coverage. When asked for an explanation, he too cited financial difficulties as the reason.
Both men stated that although they could afford to purchase luxury cars, they were struggling to maintain legal compliance with basic motoring requirements, such as road tax and insurance.
JPJ: &ldquo;Owning a Luxury Car Does Not Make You Above the Law&rdquo;
&nbsp;<img src="https://r2.myc.my/3666431d0bb6eb807001f1a2e8c0b508bf2620364e59dc4118eb5f0be08654f8" />
In response to the violations, both vehicles were immediately seized and taken to the JPJ Shah Alam branch for further investigation and enforcement action.
Azrin Borhan delivered a strong message to the public:
&ldquo;Driving an expensive vehicle is not a licence to break the law. Regardless of income or status, all road users must follow the same regulations. There will be no exceptions for those who own luxury cars.&rdquo;
He also stressed that stern action would be taken against individuals who are found to be negligent or who intentionally ignore their responsibilities as drivers.
A Recurring Issue: Expensive Cars, Missing Paperwork
&nbsp;<img src="https://r2.myc.my/14bcfaebe83b3ae2209ebd9e72a5d502e43cbf2333cd4335b7ded6cc83aaa8cc" />
Cases like this are not new. Authorities have seen a growing number of incidents where owners of high-end vehicles neglect to maintain the basic legal requirements. According to JPJ, many such offenders prioritise luxury aesthetics and brand image over legal compliance and safety obligations &mdash; often at the cost of other road users.
The two vehicles involved in this latest case &mdash; a Ford Mustang and a BMW X5 &mdash; are each worth hundreds of thousands of ringgit in the Malaysian market. The discrepancy between such valuable assets and the drivers&rsquo; claimed inability to pay for legal documents has reignited public concern over irresponsible ownership practices.
JPJ Urges Public to Stay Vigilant and Report Violations
JPJ also encouraged members of the public to report traffic offences through official channels. Those who witness violations or suspect similar offences can lodge a report by emailing aduantrafik@jpj.gov.my or by using the e-Aduan JPJ mobile app. Reports should include sufficient detail and the complainant&rsquo;s contact information to allow for proper follow-up.
Azrin concluded his statement by calling on all motorists to take responsibility for their vehicles and comply with national road safety laws at all times.
&ldquo;Road safety is a shared responsibility. We urge everyone to ensure their vehicles are properly taxed, insured, and maintained. Anyone found to be negligent will face legal consequences.&rdquo;
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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What’s the point of owning a luxury car when you know you can’t afford it?

7914018692b6e251c906d046bc6ad1e11ceb5b25eb61073dea19269dbb03f470

Luxury Car Owners Caught Driving Without Road Tax Blame ‘Financial Issues’

1Fit, once celebrated for revolutionising the fitness scene in Malaysia with its flexible and affordable class offerings, has officially announced the end of its operations in the country. The abrupt closure has left users reeling, particularly those who had invested in long-term memberships.
The platform allowed members to access a wide range of workout options&mdash;from Pilates and bouldering to swimming and gym sessions&mdash;under a single subscription plan. For many, it was a cost-effective way to enjoy variety and convenience in their fitness routine. However, in a sudden statement shared via their official social media accounts, 1Fit revealed that it has entered a formal liquidation process due to inadequate funding.
No More Bookings or Membership Access
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In the announcement, the company stated that all services had been suspended with immediate effect. Users would no longer be able to make new bookings or purchases, and all existing memberships were now void. The platform also posted a video featuring 1Fit CEO Murat Alikhanov, who confirmed the company&rsquo;s inability to maintain operations despite numerous efforts to sustain the business. He added that users could request refunds via a link provided in their bio, though many have since voiced concerns about the lack of clarity and transparency surrounding the refund timeline.
Consumers Express Frustration Over Timing and Communication
The timing of the announcement and the lack of early warnings have stirred considerable backlash online. Users questioned why 1Fit continued to promote and sell memberships&mdash;some costing upwards of RM2,000&mdash;even in the days leading up to the shutdown. There were also criticisms regarding the platform&rsquo;s use of influencers and fitness ambassadors (KOLs) to attract new sign-ups, potentially while knowing the company was no longer financially viable.
One user commented, &ldquo;It is unacceptable that 1Fit was still pushing RM2K annual plans and asking KOLs to get more people to sign up, while knowing full well they were going to shut down. It shows a complete lack of respect for paying customers.&rdquo;
<img src="https://r2.myc.my/cde8a10d1910a40587d9398ad6681015ee982c955f8940c3f4343104bfa0ca8f" />
Personal Stories of Loss
<img src="https://r2.myc.my/196038c8de1ae310a78bac92b35671e6d636ec4ed5d76e44e33731161d331982" />
Several members have come forward to share their frustrations and financial losses. A recent subscriber, told that she paid RM2,500 for a 15-month membership after being introduced to 1Fit by a friend. Unfortunately, she only managed to use the platform for 2.5 months before it was shut down.
&ldquo;I was really enjoying the flexibility and the variety of classes. It fit my schedule and lifestyle perfectly. To see it all disappear so suddenly is heartbreaking&mdash;and unfair,&rdquo; she said.
Her friend, a longer-term member, is also affected and has already submitted a refund request, but has yet to receive any confirmation.
The Fitness Community Steps Up
&nbsp;<img src="https://r2.myc.my/a0a3b2837f993a99a76d24f30689097f1769ea7eb475b2d2841e711a1dfce350" />
Amid the fallout, many of 1Fit&rsquo;s former partner gyms and studios have chosen to support the affected users rather than turn them away. A growing number of businesses are now offering free trial classes or heavily discounted packages to ex-1Fit members, with some even honouring active memberships for a limited time.
This compassionate response from the fitness industry highlights its resilience and customer-first mindset. It has been especially encouraging for users who suddenly find themselves without access to workouts they had come to rely on.
Lessons in Accountability and Consumer Protection
While 1Fit&rsquo;s liquidation may have been a business decision driven by economic realities, the manner in which it was handled has raised serious questions about consumer protection, transparency, and corporate responsibility. Many are now calling for stronger regulations on subscription-based platforms and more robust safeguards to prevent consumers from being left in the lurch.
With fitness increasingly moving into the digital and app-based space, the 1Fit incident may serve as a cautionary tale for startups and users alike. It underscores the importance of transparency, timely communication, and fair treatment of paying customers&mdash;especially when things go wrong.
What Happens Next?
As affected users wait for further updates on the refund process, the full scale of the impact is still unfolding. Whether refunds will be processed promptly remains unclear, and questions linger about whether legal action may be taken by disgruntled members.
For now, many are left disappointed, financially affected, and wary of future fitness tech offerings. The hope is that this experience will lead to better consumer protections in the digital wellness industry going forward.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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All memberships cancelled, and users left waiting for refund updates.

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1Fit Shuts Down Operations In Malaysia, Sparking Outrage And Concern Among Users

Japanese pop-rock legends SEKAI NO OWARI&mdash;also known internationally as End of the World&mdash;have officially announced their return to Southeast Asia with their brand-new Phoenix Asia Tour. The tour, slated for October 2025, marks their first full-scale live shows in the region since their 2015 performance at MTV World Stage in Malaysia.
The band will perform in Singapore on 4 October 2025 (Saturday), followed by a show in Kuala Lumpur, Malaysia on 8 October 2025 (Wednesday). Fans in other major Asian cities&mdash;Seoul, Taipei, Hong Kong, and Shanghai&mdash;will also be treated to performances as part of the tour.
<blockquote class="twitter-tweet">
【NEWS📢】 SEKAI NO OWARI ASIA TOUR 2025「Phoenix」の開催が決定いたしました！ ▶ASIA TOUR 2025「Phoenix」特設サイト<a href="https://t.co/wBcr8khPEJ">https://t.co/wBcr8khPEJ</a> 《スケジュール》 ■ソウル / Seoul 2025.09.20 [SAT] ■台北 / Taipei 2025.09.27 [SAT] ■香港 / Hong Kong 2025.09.30 [TUE] ■シンガポール&hellip;
&mdash; SEKAI NO OWARI OFC (@SekaiNoOwariOFC) <a href="https://twitter.com/SekaiNoOwariOFC/status/1932411189084258471?ref_src=twsrc%5Etfw">June 10, 2025</a></blockquote>

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While details about the concert venues and ticketing have yet to be released, anticipation is already running high, with longtime fans eager to secure their spots once ticket sales open.
Who are SEKAI NO OWARI?
<img src="https://r2.myc.my/f6ea9c97865babb502415da9a43fccfd5a117e07069b11d6bd8a61e6db1d798c" />
SEKAI NO OWARI&mdash;literally &ldquo;End of the World&rdquo; in Japanese&mdash;is a four-piece pop-rock band whose kaleidoscopic sound and whimsical aesthetics have made them one of Japan&rsquo;s most influential contemporary groups. Formed in Tokyo and major-label&ndash;debuted in 2011, the line-up has remained unchanged: enigmatic front man Fukase (vocals, lyrics), multi-instrumentalist and band leader Nakajin (guitar), classically trained Saori (piano, stage design) and the ever-masked DJ LOVE (turntables, sampling). Their break-through single &ldquo;Starlight Parade&rdquo; lit up domestic charts, but it was 2013&rsquo;s anthemic &ldquo;RPG&rdquo;&mdash;theme for Crayon Shin-chan: Very Tasty! B-grade Gourmet Survival!!&mdash;that catapulted them into mainstream popularity, earning double-platinum certification and establishing their trademark blend of fairy-tale lyricism and stadium-sized hooks.
<iframe src="https://www.youtube.com/embed/gsVGf1T2Hfs" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
The quartet&rsquo;s catalogue is now packed with era-defining hits: the folk-EDM crossover &ldquo;Dragon Night,&rdquo; orchestral ballad &ldquo;Sazanka,&rdquo; and 2022&rsquo;s TikTok-fuelled &ldquo;Habit,&rdquo; which dominated the Billboard Japan Hot 100 for eleven consecutive weeks and captured the Grand Prix (Song of the Year) at the 64th Japan Record Awards. Their music frequently crosses into film and anime: &ldquo;Anti-Hero&rdquo; and &ldquo;SOS&rdquo; bookended the live-action Attack on Titan movies, while &ldquo;RAIN&rdquo; served as the end-theme for Studio Ponoc&rsquo;s animated feature Mary and the Witch&rsquo;s Flower.
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/1NF6OvO7LcY8f7m5rVxU1T?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>&nbsp;
SEKAI NO OWARI&rsquo;s albums&mdash;Tree (2015), the twin releases Eye and Lip (2019), and 2023&rsquo;s Habit&mdash;have each topped the Oricon charts, and the group&rsquo;s imaginative arena productions (complete with circus sets and giant inflatable creatures) are regarded as some of the most immersive live experiences in J-pop. Alongside multiple Japan Gold Disc Awards and MTV VMAJ wins, the band has collaborated with Western acts such as Owl City and Epik High and even released English material under the name End of the World, underscoring their global ambitions. With genre-bending singles, award-winning visuals and a devoted fandom that spans generations, SEKAI NO OWARI continue to re-define what a Japanese pop band can be on&mdash;and beyond&mdash;the world stage.
A Full-Sensory Experience: Not Just a Concert
&nbsp;<img src="https://r2.myc.my/ace1a03a2e87263a32b170753433d0eac311233b22b9134661e423a7a93eaade" />
Those familiar with SEKAI NO OWARI&rsquo;s previous shows know to expect more than just a musical performance. Renowned for their cinematic visuals, immersive stage designs, and emotionally charged atmospheres, the band creates a multisensory journey that resonates long after the final encore.
Their setlists typically blend heartfelt ballads with electrifying anthems, driven by their unique fusion of J-pop, alternative rock, and electronica. Songs like SOS and Anti-Hero, which featured in the Attack on Titan films, are fan favourites that showcase their emotional storytelling and genre-defying sound.
This tour promises the same dramatic energy and breathtaking visuals that have become synonymous with the group&rsquo;s identity, making it a must-see event for fans across Asia.
A Decade in the Making
SEKAI NO OWARI&rsquo;s return to Southeast Asia has been a long time coming. Their last performance in Malaysia dates back nearly a decade, and fans have waited patiently for another chance to experience their powerful live presence. Since their MTV World Stage appearance, the band has gained international attention under their English moniker End of the World, collaborating with global artists and appearing at major music festivals.
With this tour, they are bringing their global momentum back to Asia, igniting excitement among their dedicated fanbase, known affectionately as S.N.O.W.S.
Stay Tuned for Ticket Sales
&nbsp;<img src="https://media.tenor.com/Azuy9B8e13gAAAAM/sekai-no-owari-snow.gif" />
Currently, concert venues, ticket pricing, seating plans, and possible VIP perks have yet to be announced. However, the official tour announcement was shared via the band&rsquo;s social media channels, and further updates are expected soon.
Fans are encouraged to keep a close eye on official platforms for more information and to prepare in advance&mdash;because tickets are expected to sell out fast.
Whether you're a longtime follower or new to their music, SEKAI NO OWARI&rsquo;s Phoenix Asia Tour promises an unmissable experience. With their emotionally resonant performances, genre-spanning sound, and breathtaking visuals, their return to Southeast Asia is shaping up to be one of the most anticipated Japanese live tours of 2025.
So mark your calendars:
<ul>
<li>Singapore &ndash; 4 October 2025 (Saturday)</li>
<li>Kuala Lumpur &ndash; 8 October 2025 (Wednesday)</li>
</ul>
Let the countdown begin.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Live in Malaysia on 8 October 2025 — don’t miss their long-awaited return!

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SEKAI NO OWARI Returns To Southeast Asia With “Phoenix Asia Tour”

A catastrophic aviation disaster unfolded on Thursday, 12 June, when an Air India Boeing 787-8 Dreamliner en route to London crashed shortly after take-off from Ahmedabad, Gujarat. The crash, which occurred at approximately 1.39pm local time, claimed the lives of more than 240 people, making it the world&rsquo;s worst commercial aviation tragedy in over a decade.
Read: <a href="https://next.myc.my/articles/4026/muan-airport-tragedy-jeju-air-boeing-737-800-crash-sparks-urgent-aviation-safety-review">Muan Airport Tragedy: Jeju Air Boeing 737-800 Crash Sparks Urgent Aviation Safety Review</a>
Flight AI171, bound for Gatwick Airport, was carrying 242 individuals, including 217 adults, 11 children, two infants, and a crew of 12. The aircraft plummeted into a residential area, crashing directly into a hostel attached to a medical college in the Meghani Nagar neighbourhood during lunchtime. Among the deceased were hostel residents, including medical students, doctors, and their families.
<blockquote class="twitter-tweet" data-media-max-width="560">
2024: Just before &ldquo;committing suicide&rdquo;, Boeing whistleblower John Barnett warned of major quality issues in the company's 787 aircraft that could lead to a fatal crash. 👀 Today: Air India Boeing 787 bound for London crashes shortly after takeoff killing 242 people. RIP 😢 <a href="https://t.co/NwGtpqpKLR">pic.twitter.com/NwGtpqpKLR</a>
&mdash; James Li (@5149jamesli) <a href="https://twitter.com/5149jamesli/status/1933146204067774837?ref_src=twsrc%5Etfw">June 12, 2025</a></blockquote>

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Only One Survivor Pulled from the Wreckage
<img src="https://r2.myc.my/b488dbfb511beb6542ec5caffbe4e1aaeab481af14dfbcb2486a70a84b289dce" />
In a rare miracle, one passenger survived: a British national of Indian origin named Vishwash Kumar Ramesh. Seated in seat 11A, next to an emergency exit, Ramesh was able to escape the burning wreckage. He sustained multiple injuries but remained conscious and coherent when transported to hospital.
&ldquo;Thirty seconds after take-off, there was a loud noise and then the plane crashed. It all happened so quickly,&rdquo; Ramesh told the Hindustan Times from his hospital bed. &ldquo;When I got up, there were bodies all around me. I was scared. I stood up and ran. There were pieces of the plane all around me. Someone grabbed hold of me and put me in an ambulance.&rdquo;
Footage taken after the crash showed Ramesh bloodied and limping as he was helped into an ambulance. Police later confirmed he had managed to jump from the aircraft through the emergency exit, and that he remains the only known survivor.
Devastation on the Ground
&nbsp;<img src="https://r2.myc.my/298db1790fd7f2209c769f3f8698d3987e1a771dd616e16c324d502e2f40f6d4" />
The destruction was not limited to those on board. At least 24 people on the ground perished when the aircraft struck the building. Many others were injured. Witnesses described the crash as sounding like a bomb explosion, and some felt the ground shake as if during an earthquake.
&ldquo;My son is safe, and I have spoken to him,&rdquo; said a woman named Ramila, whose son had just returned to the hostel for lunch. &ldquo;He jumped from the second floor, so he suffered some injuries.&rdquo; Another local, Poonam Patni, recounted the horror: &ldquo;When we reached the spot there were several bodies lying around and firefighters were dousing the flames. Many of the bodies were burned.&rdquo;
Former Gujarat Chief Minister Vijay Rupani was among the victims. Authorities have asked families of the deceased to provide DNA samples for identification due to the severe burns suffered by many victims.
Cause of Crash Still Unknown
The aircraft had only just departed Ahmedabad&rsquo;s runway when it issued a Mayday call. Moments later, it vanished from radar. CCTV footage showed the plane struggling to climb before falling rapidly and disappearing from view, followed by a massive fireball rising from behind residential buildings.
<blockquote class="twitter-tweet">
The full sequence from take-off to crash&mdash;final moments of Air India 171 captured on CCTV. Clear catastrophic lack of lift just seconds after liftoff. <a href="https://t.co/l6UAzZ3wtJ">pic.twitter.com/l6UAzZ3wtJ</a>
&mdash; Shiv Aroor (@ShivAroor) <a href="https://twitter.com/ShivAroor/status/1933165937399648447?ref_src=twsrc%5Etfw">June 12, 2025</a></blockquote>

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Air traffic control confirmed the Dreamliner took off at 1.39pm and lost contact shortly after. The flight tracking website Flightradar24 reported that the plane&rsquo;s signal was lost less than a minute after take-off. Notably, video analysis suggested the landing gear was still down, which aviation experts noted as unusual for that stage of flight.
US aerospace safety consultant Anthony Brickhouse remarked: &ldquo;If you didn&rsquo;t know what was happening, you&rsquo;d think the plane was on approach, not take-off.&rdquo; The exact cause remains unknown, but mechanical failure or pilot error has not been ruled out.
First Crash for Boeing 787 Dreamliner
&nbsp;<img src="https://r2.myc.my/7ac4aab4d12e1ad863baeb5b20fea9bf77a079ca63965bb06f8176a0d97e8509" />
This crash marks the first-ever fatal accident involving a Boeing 787 Dreamliner since the aircraft entered commercial service in 2011. The specific aircraft involved, registered as VT-ANB, had been delivered to Air India in January 2014 and first flown in 2013.
The Dreamliner had a reputation for being one of the safest wide-body jets, adding further shock to the tragedy. Boeing has since dispatched a team of experts to assist with the investigation, which is being led by India&rsquo;s Aircraft Accident Investigation Bureau (AAIB).
Worldwide Response and Support
<img src="https://r2.myc.my/d2cd490d60a3b48ab94fde26bbdc156ea79cd5bafa6245d7d5ffc1f24fe980ef" /> Left: Campbell Wilson ; Right: Narendra Modi
In the aftermath, Air India and its parent company Tata Group expressed deep sorrow. Air India CEO Campbell Wilson called it a &ldquo;devastating incident,&rdquo; while Tata pledged ₹1 crore (approximately &pound;86,000) in compensation for each victim&rsquo;s family. They also committed to covering all medical expenses for the injured and pledged support in rebuilding the medical college hostel.
International leaders extended condolences. Indian Prime Minister Narendra Modi described the incident as &ldquo;heartbreaking beyond words.&rdquo; UK Prime Minister Keir Starmer called the images &ldquo;devastating,&rdquo; and King Charles was said to be closely following developments. US President Donald Trump described the incident as &ldquo;terrible,&rdquo; while British authorities confirmed they were working with Indian counterparts to support affected families.
Three of the British victims were identified as Akeel Nanabawa, his wife Hannaa, and their young daughter, Sara. Gatwick Airport has set up a special reception centre for relatives of passengers.
Investigation Underway
&nbsp;<img src="https://r2.myc.my/c210a1c82a8dfe9c642efb61c8b59407a49ae5d537aafba74a9fd9103ab43f50" />
India&rsquo;s Civil Aviation Minister Ram Mohan Naidu Kinjarapu announced that a high-level committee of experts has been formed to conduct a comprehensive investigation. The aircraft&rsquo;s black box and cockpit voice recorder have been recovered, and data from these will be crucial in determining the crash's cause.
GE Aerospace, the maker of the plane&rsquo;s engines, has also sent a team to India to assist in analysing the flight and cockpit data. The US Federal Aviation Administration (FAA) is working closely with Boeing and GE, while the UK&rsquo;s Foreign Office is providing consular support to affected families.
A Community in Mourning
The tragedy has left the city of Ahmedabad in mourning, with vigils being held outside hospitals and homes of the deceased. Scenes of relatives awaiting news or identification at the city&rsquo;s morgues underscore the profound human cost of the crash.
The incident has also reignited scrutiny over aircraft safety and airline maintenance standards, as many families question how such a devastating failure could occur so soon after take-off.
As investigators begin the difficult task of piecing together what went wrong, the sole survivor&rsquo;s story remains a haunting testament to the tragedy&mdash;and a symbol of hope amidst overwhelming loss.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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This marks one of the deadliest aviation tragedies in over a decade.

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Tragedy In Ahmedabad: Over 240 Dead In Air India Crash, British Man Sole Survivor

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

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Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

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ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 