Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

support local

competition

public opinion

CHAGEE

new menu

ZUSCoffee

new drinks

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

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ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

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Scentify

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Oatside

c6e5412e94f35f5e45d8d645b31f06c7e7692356c43e40dffb5b8af1b8e8c3a9

Rohto

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The Malaysian government has activated emergency evacuation plans for its citizens in Iran following the outbreak of armed conflict between Iran and Israel. As airstrikes and missile attacks enter their sixth consecutive day, Putrajaya has called on all Malaysians in the Islamic Republic to leave immediately, citing an increasingly volatile and dangerous situation.
From Surprise Strikes to Escalating Retaliation
&nbsp;<img src="https://r2.myc.my/7b512dbfbc40c156442a59e2b78176e778fae075d8d95fd2d7acd4bf06ede843" />
The current crisis began on Friday, 13 June 2025, when Israel launched an unannounced aerial offensive dubbed Operation Rising Lion targeting Iranian territory. The attacks reportedly killed several high-ranking Iranian military officers and nuclear scientists. The strikes came without prior warning and marked a significant escalation in hostilities between the two long-standing adversaries.
<blockquote class="twitter-tweet">
Massive bombing of Iranian missiles hits Israel in retaliation for the Israeli attack on Iranian territory early June 13.<a href="https://twitter.com/hashtag/iranisraelwar?src=hash&amp;ref_src=twsrc%5Etfw">#iranisraelwar</a> <a href="https://twitter.com/hashtag/IsraeliranWar?src=hash&amp;ref_src=twsrc%5Etfw">#IsraeliranWar</a> <a href="https://twitter.com/hashtag/LaFamilia15J?src=hash&amp;ref_src=twsrc%5Etfw">#LaFamilia15J</a> <a href="https://twitter.com/hashtag/Vecinos15J?src=hash&amp;ref_src=twsrc%5Etfw">#Vecinos15J</a> <a href="https://t.co/hjo8kxn6TQ">pic.twitter.com/hjo8kxn6TQ</a>
&mdash; Alisa Stewart (@AlisaStewart97) <a href="https://twitter.com/AlisaStewart97/status/1934331285289443641?ref_src=twsrc%5Etfw">June 15, 2025</a></blockquote>

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In retaliation, Iran responded with Operation True Promise 3 on 14 June, unleashing a barrage of ballistic missiles on multiple sites across Israel. The exchange of hostilities has continued into its sixth day, fuelling fears of a wider regional war and prompting foreign governments to begin pulling out their nationals.
Malaysia Urges Citizens to Leave Iran Immediately
&nbsp;<img src="https://r2.myc.my/ee939d5710d4a353b81a5ac07992b2f7be788394795403c96ebe8af1d1b395bd" />
On 17 June, the Ministry of Foreign Affairs (Wisma Putra) issued a strongly worded statement urging all Malaysian citizens in Iran to exit the country without delay. The ministry emphasised that the situation was highly unpredictable and could escalate further with little or no warning.
&ldquo;All Malaysians currently in Iran are strongly urged to leave the country immediately using any safe and available means,&rdquo; the statement read. &ldquo;The safety and wellbeing of Malaysians remain the Ministry&rsquo;s top priority.&rdquo;
The advisory followed confirmation that the Israeli strikes had hit sensitive Iranian nuclear facilities, drawing international alarm and increasing the urgency for Malaysian authorities to act.
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Evacuation Underway, Citizens Expected to Leave by 20 June
&nbsp;<img src="https://r2.myc.my/18782eef14a8125d3f8002293a4d050a2e0a89782032ce3d4dc6988415a703b0" />
Speaking at a press conference on 18 June, Communications Minister Datuk Fahmi Fadzil confirmed that preparations for the evacuation were already in motion. He said that Malaysians in Iran, including embassy staff, students, and tourists, are expected to leave the country by Friday, 20 June.
&ldquo;There aren&rsquo;t too many Malaysian nationals in Iran, but the government has taken swift steps. Visa arrangements have been completed, and plans for their safe exit are in place,&rdquo; he said.
Foreign Minister Datuk Seri Mohamad Hasan also briefed the Cabinet on the situation, assuring that all individuals involved were being contacted and advised accordingly.
Embassy Support and Emergency Contacts in Place
&nbsp;<img src="https://r2.myc.my/435bcce6d3b182694bb439fcb8d9582ec75d646a37dd31cfc87121d764c73b0e" />
The Malaysian Embassy in Tehran remains operational and is providing full consular support to all registered Malaysians. The embassy has confirmed that all known citizens are currently safe and has urged them to maintain close communication as they prepare to depart.
Malaysians in Iran can reach out to the embassy for help through the following channels:
<ul>
<li>Telephone: +98 21 8807 2444 / +98 21 8807 8606 / +98 933 535 2602</li>
<li>Email: mwtehran@kln.gov.my / mwconsular.teh@gmail.com</li>
<li>Address: No. 25, 2nd Alley, North Zarafshan St, Shahrak-e-Gharb, Tehran</li>
</ul>
In Malaysia, concerned family members can contact the Foreign Ministry&rsquo;s operations room at +603 8887 4570 or email dutyofficer@kln.gov.my for updates.
IAEA Confirms Nuclear Facilities Were Targeted
&nbsp;<img src="https://r2.myc.my/bd1b2d9c9c2b74ed5752a6aab505f8d2c4a54a185d5276ab17d4417ee79061cc" />
Adding to the severity of the situation, the International Atomic Energy Agency (IAEA) confirmed that two Iranian nuclear component facilities had been struck during the Israeli offensive. These include the TESA Karaj centrifuge production plant and a building at the Tehran Nuclear Research Centre used for advanced rotor testing.
"At the Tehran site, a building involved in the manufacturing and testing of advanced centrifuge rotors was hit. In Karaj, two structures responsible for centrifuge component production were destroyed," the IAEA stated.
Both sites were previously under international monitoring as part of the 2015 nuclear agreement, which collapsed after the United States withdrew in 2018. Tehran has yet to release an official statement regarding the extent of the damage or any casualties.
Growing Regional and Global Alarm
The tit-for-tat missile strikes between Iran and Israel have reignited fears of a broader Middle Eastern conflict. Military analysts have warned that the targeting of high-ranking personnel and nuclear infrastructure represents a significant escalation, one that could potentially draw in other regional powers or trigger further unrest in an already fragile geopolitical landscape.
Malaysia's rapid diplomatic response reflects the seriousness with which the government views the unfolding crisis. While Malaysian citizens in Iran are currently safe, officials stress that the window for a secure evacuation may narrow if hostilities intensify.
Wisma Putra Calls for Vigilance and Swift Action
The Ministry of Foreign Affairs has reiterated that the safety of Malaysians abroad remains a core priority. In its advisory, Wisma Putra reminded all citizens that the security situation in Iran remains fluid and dangerous, with the potential to deteriorate further without warning.
&ldquo;All Malaysians are strongly urged to act quickly and leave Iran through any available means. The embassy in Tehran is doing everything possible to assist,&rdquo; the statement read.
With diplomatic channels remaining open and coordination ongoing, the government hopes to complete the evacuation process by the end of the week, barring any further complications from the evolving conflict.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Though their numbers are small, Datuk Fahmi Fadzil says all M’sians in Iran are urged to leave immediately.

6c1215e40d20b7c3bf1a419b35cdbf519d32ba5bd0b454bae56b2255981a160b

Malaysia Races To Evacuate Citizens As Iran-Israel Conflict Escalates Into Open Warfare

Despite being mandatory for most Malaysian workers, many contributors to the Social Security Organisation (PERKESO) remain unaware of the full scope of benefits available to them. One such benefit is the Temporary Disablement Benefit (Faedah Hilang Upaya Sementara), which provides income support to workers who are temporarily unable to work due to accidents or injuries &mdash; even during their commute to or from the office.
A recent <a href="https://www.threads.com/@mikaylamajla/post/DK_G2VMSE97?xmt=AQF0E7z_Y0P-jZH1LGO6g_zDGOnxC3HNyQJYzS1CEXQjgA">viral post</a> by a Malaysian woman has highlighted just how effective and swift the claims process can be &mdash; if you know what steps to take.
A Freak Accident on the Way to Work
&nbsp;<img src="https://r2.myc.my/4484df2bb9346e31e25e233bc62e2ee66411ef4130d7c73bb620e400d0fa9baf" />
The woman, a single mother, shared her experience on Threads, playfully beginning her post with: &ldquo;Who doesn&rsquo;t want free money??&rdquo; She went on to explain that she had fractured her foot after slipping into a roadside drain while dropping off her child at school &mdash; part of her usual journey to work.
&ldquo;It was kinda funny at first, but the pain was like death! I couldn&rsquo;t even stand,&rdquo; she wrote. Parents nearby helped carry her to the car, and her fianc&eacute; rushed her to a nearby clinic. The injury was so severe that a specialist later confirmed it required immediate surgery the very next day. Her X-ray showed seven fractures in her foot, including an avulsed peroneal tendon &mdash; a serious and painful injury.
Two Months of Recovery &ndash; And a PERKESO Lifeline
&nbsp;<img src="https://r2.myc.my/fc4addafaf4db47dc1f1b08d72de2a2c2197f7bedb792f33387b7fdd41129f32" />
She was placed on two months&rsquo; medical leave and had to use a wheelchair and crutches during her recovery. Knowing she contributed to PERKESO via salary deductions, she investigated whether she qualified for the Temporary Disablement Benefit &mdash; and found that she did.
Crucially, PERKESO confirmed her eligibility despite the accident occurring while dropping her child at school and not yet being at her workplace. As it was part of her regular route to work, it counted as a valid commuting injury under PERKESO guidelines.
PERKESO then contacted her to verify her story. When asked why she didn&rsquo;t use public transport, she explained that as a single mother living in Bukit Damansara, owning a car was a necessity due to poor public transport access in her area.
Her claim was approved just four days after submitting the required documents.
Quick and Efficient Processing
&nbsp;<img src="https://r2.myc.my/490d416ad076a1824f7aa6affa0be418d57ede352dd05e22cf6bcbd7b8b728ac" />
She submitted her application at the PERKESO Jalan Tun Razak branch. Within five minutes, her number was called. The entire submission process took under 10 minutes.
The next day, she received a phone call for follow-up. By 13 June, the funds were deposited into her account. Her experience was so smooth that she praised PERKESO for their efficiency and even encouraged others to make use of their entitlements.
&ldquo;Thank you, PERKESO, for making things easier for this single mum,&rdquo; she said emotionally.
What Is Temporary Disablement Benefit?
<img src="https://r2.myc.my/cddd2d8def74a52c392aaa1a3fb2cd82804758d0d51fe66da7015ffef8f0d80d" />
According to PERKESO&rsquo;s official site, the Temporary Disablement Benefit (HUS) provides daily income support of 80% of your average assumed daily wage. The payout ranges from a minimum of RM30 to a maximum of RM158.67 per day. You must receive medical leave of at least four days (including the day of the accident) to be eligible.
This benefit is part of PERKESO&rsquo;s broader Employment Injury Scheme, which also includes:
<ul>
<li>Medical Benefits</li>
<li>Permanent Disablement Benefit</li>
<li>Constant Attendance Allowance</li>
<li>Vocational and Physical Rehabilitation</li>
<li>Dependents&rsquo; Benefit</li>
<li>Funeral Management Allowance</li>
<li>Education Benefits for Children</li>
</ul>
Additionally, PERKESO also administers the Invalidity Scheme, which provides 24-hour protection in cases of illness or disability not related to work. It includes benefits such as:
<ul>
<li>Invalidity Pension</li>
<li>Invalidity Grant</li>
<li>Constant Attendance Allowance</li>
<li>Survivor&rsquo;s Pension</li>
<li>Rehabilitation Facilities</li>
<li>Dialysis, Return-To-Work Support</li>
<li>Funeral and Education Benefits</li>
</ul>
There is also the Employment Insurance System (SIP), which offers financial assistance to those who have lost their jobs under qualifying conditions.
How to Make a Claim: Required Documents
To ensure your claim goes smoothly, make sure you prepare and submit the following documents:
<ol>
<li>Form 34 (downloadable from the PERKESO website)</li>
<li>Copy of your NRIC</li>
<li>Original medical certificate (MC) &mdash; keep a second copy for yourself</li>
<li>Payslips from the six months prior to the accident</li>
<li>Attendance record for the month of the accident</li>
<li>Bank statement from a local bank</li>
<li>Police report lodged at a station near where the accident occurred</li>
<li>Hand-drawn route map from home to your workplace showing your travel path</li>
</ol>
You&rsquo;ll also need to get your HR department to sign and stamp Form 34 before submission.
She chose to walk in rather than submit her documents online, explaining that doing so allowed her to confirm everything was in order on the spot &mdash; and get a receipt as proof of submission.
Submit Within 3 Months &ndash; Or Risk Rejection
Importantly, she reminded others that all claims must be submitted within three months of the incident. Claims made after that period will not be entertained, regardless of the reason.
Don&rsquo;t Overlook Your Rights
She concluded her post with a simple message: &ldquo;This is your right. PERKESO is here to protect us workers. Just follow the steps and prepare your docs properly.&rdquo;
Whether you&rsquo;re injured at work, on your way there, or returning home &mdash; you may be entitled to benefits you never even knew existed.
For more information, visit the <a href="https://www.perkeso.gov.my">official PERKESO website</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Unaware of PERKESO’s support? It’s time to know what you're entitled to.

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Know Your Rights: How A Single Mum's PERKESO Claim Was Approved In Just Four Days

Donald Trump&rsquo;s latest venture has sparked controversy once again &mdash; but this time, it&rsquo;s not politics, real estate, or golf courses. The former US President has officially entered the mobile phone and telco business through Trump Mobile, a newly launched MVNO (mobile virtual network operator) offering its own branded device &mdash; the gold-trimmed T1 Phone &mdash; and a 5G wireless subscription dubbed The 47 Plan.
A Telco Venture Built on Branding
&nbsp;<img src="https://r2.myc.my/d07fcecefb84c755f2e46cceeb3457877169c4bb7e265c1cae7f6abb582d5734" />
Trump Mobile, operating as a mobile virtual network operator (MVNO), leases bandwidth from major US carriers such as Verizon, AT&amp;T, and T-Mobile, rather than owning its own infrastructure. In other words, it resells existing mobile network capacity under a Trump-branded label &mdash; a business model seen with other celebrity ventures like Ryan Reynolds' Mint Mobile.
The service, priced at US$47.45/month (~RM201), offers unlimited calls, texts, and data &mdash; including international texting to 100 countries &mdash; alongside fringe benefits like 24/7 telemedicine, roadside assistance, and call centres based in the United States. The plan&rsquo;s name is a nod to Trump&rsquo;s tenure as both the 45th and current 47th President of the United States.
However, despite the heavy branding, the Trump Organisation has quietly distanced itself from direct involvement in the technical operations. According to the fine print on the Trump Mobile website, its products and services are &ldquo;not designed, developed, manufactured, distributed or sold&rdquo; by The Trump Organisation or its affiliates. Instead, the Trump name is licensed under DTTM Corporation &mdash; a pattern familiar from previous ventures like Trump Steaks and Trump University.
The T1 Phone: Flashy Exterior, Familiar Core
&nbsp;<img src="https://r2.myc.my/77dd79a1d9080d180426ee81b1ea73d76516431098b71380e6695160210da807" />
The centrepiece of the launch is the Trump Mobile T1 Phone, retailing at US$499 (~RM2,120). Marketed as &ldquo;proudly designed and built in the United States&rdquo;, the phone boasts a gold-coloured chassis, a 6.78-inch AMOLED display with a 120Hz refresh rate, AI Face Unlock, under-display fingerprint sensor, and a 5,000mAh battery with 20W charging.
Yet, experts quickly raised red flags. Not only is the phone missing key specifications, such as the processor or RAM details, but the memory and storage categories appear mislabelled &mdash; with &ldquo;12GB Storage&rdquo; under Processor, and &ldquo;256GB Memory&rdquo; listed elsewhere. The device also features a triple camera setup (50MP + 2MP + 2MP) and a 16MP front camera, USB-C 2.0, and even a rare 3.5mm headphone jack.
<img src="https://r2.myc.my/ec10fc856ba719f95d4f6d9dfed5deb014c237acd94170b303b288d928ad2442" />
Despite patriotic marketing, multiple analysts believe the device is simply a rebranded Chinese Android phone. Tech sleuths identified it as a customised version of the T-Mobile REVVL 7 Pro 5G, which is manufactured by Chinese firm Wingtech, now owned by Luxshare, and sold online for as little as US$169 (~RM718).
Made in America? Not Quite
&nbsp;<img src="https://r2.myc.my/99febe7eae0737a3a17855973fb359579768542e6945007006597389788f85a9" />
Though Trump Mobile claims the phone is built in the US, analysts and tech experts have called this highly improbable. Counterpoint Research&rsquo;s Blake Przesmicki wrote that &ldquo;despite being advertised as an American-made phone, it is likely that this device will be initially produced by a Chinese ODM (original design manufacturer).&rdquo;
In a CNBC interview, The Verge editor-in-chief Nilay Patel said bluntly: &ldquo;The only phone you could get for $499 by September is undoubtedly a rebranded Chinese Android phone.&rdquo;
Even Trump&rsquo;s own family seems unsure. Eric Trump stated in a podcast that the phones would &ldquo;eventually&rdquo; be made in the US &mdash; a claim met with widespread scepticism. A Trump Organisation spokesperson told The Wall Street Journal that manufacturing would take place in Alabama, California, and Florida, yet provided no evidence or contracts to back this claim.
Infrastructure Reality Check
Experts agree that full-scale smartphone production in the US is not currently feasible. As Tinglong Dai of Johns Hopkins University explained, &ldquo;There&rsquo;s absolutely no way you could make the screen, get that memory, camera, battery, everything&rdquo; in the US by this fall. The only partial exception is the Librem 5 USA from Purism &mdash; a phone that costs US$1,599 (~RM 6,795), lacks 5G or OLED displays, and is only partially assembled in the US.
Even Trump Mobile&rsquo;s promotional push underlines the contradiction: on one hand, the company boasts &ldquo;Made in USA&rdquo; branding, while on the other, the Trump Mobile website distances itself from actual design or manufacturing responsibilities.
The MVNO Gamble
&nbsp;<img src="https://r2.myc.my/5253a32c1f678a60016f11005b80e3a2e81ed3278f35b28b3f250d576010ebd3" />
From a business standpoint, Trump Mobile faces long odds. MVNOs represent only 3&ndash;4% of the US wireless market, and they struggle with customer churn and profitability. Analyst Michael Ashley Schulman noted that unless Trump Mobile surpasses one million subscribers, its financial impact would be negligible, especially when compared to mainstream carriers or more affordable MVNOs like Mint Mobile.
The T1 Phone&rsquo;s $499 price tag also makes it less competitive against similarly spec&rsquo;d budget phones, especially when the same hardware appears on Amazon for a third of the price, albeit without Trump&rsquo;s gold branding.
Politics, Profit, and Potential Pitfalls
Critics argue that this is yet another example of Trump using the presidency to enrich his brand. Harvard law professor Lawrence Lessig noted, &ldquo;President Trump considers the presidency a vehicle to grow his family&rsquo;s wealth. Maybe this example will help more come to see this undeniable truth.&rdquo;
Financial disclosure documents reveal Trump earned over US$600 million from various ventures before his second term began &mdash; including licensing deals, golf resorts, and now, tech branding. Trump-related crypto projects alone have generated hundreds of millions since then.
Still, the Trump Organisation&rsquo;s track record with branded consumer goods is spotty at best. Failed ventures include Trump Vodka, Trump Steaks, Trump University, and Trump Ice &mdash; all now defunct.
Final Verdict?
Whether Trump Mobile and the T1 Phone succeed remains to be seen. For now, it appears to be a rebranded Chinese phone wrapped in American patriotism, sold alongside a mid-range telco subscription bolstered more by political identity than tech innovation.
At best, it&rsquo;s a flashy experiment in brand loyalty. At worst, it&rsquo;s another Trump-branded flop. What are your thoughts on this? Let us know in the comments.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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From turning heads to raising eyebrows — a bold launch by the Trump Organisation.

1cf00b4ed5ec06176b74f557824e54287abedd3ecfa45f54e1194ab4adcf1796

Trump Mobile Unveils RM2K ‘Made-in-USA’ Phone – Analysts Say It’s Chinese At Heart

Renowned Malaysian singer, actor, and songwriter Muhammad Na&rsquo;im Daniel Baharin &mdash; better known to fans as Naim Daniel &mdash; has pleaded not guilty to a charge of physically sexually assaulting a 17-year-old girl. The 28-year-old appeared at the Sessions Court in Putrajaya on the morning of 17 June 2025, following weeks of intense speculation and growing public scrutiny.
The charge relates to an incident said to have occurred on the evening of 19 May 2025 at around 8.56pm, at a hotel in Petaling Jaya, Selangor. According to court documents, Naim is alleged to have committed a sexual act for the purpose of sexual gratification without intercourse, categorised as &ldquo;physical sexual assault&rdquo; under Malaysian law.
Charged Under Sexual Offences Against Children Act 2017
<img src="https://r2.myc.my/bff85cf7910fcd2db1a13bc48f311b3410691199b37025197e589d2150011305" />
The case has been filed under Section 14(a) of the Sexual Offences Against Children Act 2017 (Act 792), a provision that specifically targets non-penetrative sexual offences against minors. If convicted, Naim could face a maximum of 20 years in prison and may also be subjected to corporal punishment in the form of whipping.
The case was heard before Judge Datin M. Kunasundary, with Deputy Public Prosecutor Nurul Izzah Shaharuddin leading the prosecution. Representing Naim were legal counsels Datuk Amirul Ridzuan Hanif and Mohd Irwan Sumadi.
The prosecution requested bail be set at RM15,000, with additional conditions including the surrender of Naim's international passport and strict orders preventing any contact with the alleged victim or prosecution witnesses. The court allowed bail at RM12,000 with one surety, but agreed to enforce the added conditions put forward by the prosecution.
Timeline of Events: From Arrest to Courtroom
&nbsp;<img src="https://r2.myc.my/2ef08aaef591327a8defe8f83fd7d34e8f3f641d05d0a1d10b19121e28cbdfc1" />
News of the case began circulating earlier in June, when local media outlets reported that a male celebrity had been arrested in connection with the alleged assault of a teenage girl. Initial details were scarce, though reports suggested the suspect and the victim had been in contact for some time prior to the alleged incident.
On 3 June, police arrested Naim Daniel, who was released on police bail the following day after giving his statement. According to Bukit Aman CID Sexual, Women, and Child Investigation Division principal assistant director Senior ACP Siti Kamsiah Hassan, the actor first encountered the teenager at a caf&eacute; where she was employed. Over the following weeks, they reportedly maintained contact, culminating in a private meeting at a hotel in Petaling Jaya.
Following the arrest, speculation ran rampant online. Although authorities did not initially release the name of the suspect, netizens quickly zeroed in on Naim Daniel as the likely individual involved. Social media users cited his sudden silence on platforms and recent absence from the public eye as suspicious. When he finally appeared in court, it was seen as confirmation by many who had speculated about his involvement.
Court Appearance: Calm Demeanour Amidst Media Frenzy
Naim arrived at the courthouse in Putrajaya shortly before 9am, escorted by his mother in a white Mercedes-Benz. Dressed smartly and appearing composed, he greeted members of the press with a short &ldquo;Assalamualaikum, okay InshaAllah,&rdquo; before entering the court complex.
After the charges were read in a closed-door session, Naim formally entered a plea of not guilty. When later approached by the media outside the courtroom, he declined to go into detail, citing the early stage of the proceedings. However, he did offer a brief statement asserting his innocence and commitment to clearing his name.
<blockquote class="twitter-tweet">
Penyanyi, Naim Daniel ketika sidang media memaklumkan dia akan melawan tuduhan melakukan amang seksual keatas seorang remaja demi membersihkan namanya. <a href="https://t.co/BHbYmYRBM4">pic.twitter.com/BHbYmYRBM4</a>
&mdash; Buletin TV3 (@BuletinTV3) <a href="https://twitter.com/BuletinTV3/status/1934826482813259779?ref_src=twsrc%5Etfw">June 17, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

&ldquo;I understand that this is a very serious accusation. I know many have questions, and some are even shocked by this. But as the matter is still at its beginning, I will not comment further to avoid interfering with the legal process. I leave everything in the hands of the justice system,&rdquo; he said.
Focus on Mental Health and Public Image
The Anugerah Juara Lagu (AJL) 34 winner said that he is currently prioritising his personal well-being amidst the intense public attention. &ldquo;For now, I want to focus on my health and inner peace. I appreciate those who&rsquo;ve expressed concern. I&rsquo;m doing well, Alhamdulillah, and I hope for everyone&rsquo;s prayers,&rdquo; he added.
Naim&rsquo;s legal team later confirmed that the bail amount of RM12,000 had been paid and that his passport had been handed over to the court as required. The next mention of the case has been scheduled for 18 August 2025 at the same court.
Public Reaction: Outrage, Disappointment, and Divided Support
The charges against Naim have sparked an emotional and polarised reaction among Malaysians. The public, especially on social media, has been vocal in expressing shock, dismay, and anger. Many expressed disappointment, given Naim&rsquo;s previously wholesome image and his popularity among younger audiences.
&ldquo;Projek: High Council,&rdquo; the drama in which Naim starred as Ayam, gained a cult following earlier this year. His involvement in various campaigns and youth-oriented programmes only amplified the backlash from those who feel betrayed by the allegations.
However, some fans have chosen to withhold judgment until the conclusion of the legal process. Supporters have called for due process to be respected, noting that an accusation does not equal guilt. A few even took to social media to wish him strength, using hashtags like #StayStrongNaim.
Here&rsquo;s some comments by netizens on social media:
<blockquote class="twitter-tweet" data-conversation="none">
<a href="https://t.co/eHiAcKHZrF">pic.twitter.com/eHiAcKHZrF</a>
&mdash; Ayamas (@AyamasMerah) <a href="https://twitter.com/AyamasMerah/status/1934923384519028811?ref_src=twsrc%5Etfw">June 17, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Kesian Naim. Begitulah hidup lelaki. Masa sedap mengaku teman. Masa sebat tanggung seorang.
&mdash; Hafiz Adam Azlan (@hafizadam) <a href="https://twitter.com/hafizadam/status/1934901913411367248?ref_src=twsrc%5Etfw">June 17, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Mcm naim ni boleh bawa budak perempuan bawah umur g hotel. Agak2 lah&hellip;
&mdash; a_h (@hawa_abdullah) <a href="https://twitter.com/hawa_abdullah/status/1934906826656821465?ref_src=twsrc%5Etfw">June 17, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
P diddy versi melayu ke ni?
&mdash; His Lordship Baron of Luxor (@GerardValkyrie3) <a href="https://twitter.com/GerardValkyrie3/status/1934923232962122032?ref_src=twsrc%5Etfw">June 17, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
ini zaman gangguan seksual berleluasa.. sebab apa? bila punca tadbir itu sendiri seorang pengamal hubungan songsang, maka golongan" ni berani berbuat sesuka hati mereka. bila punca kepala itu lagi dah rosak maka yang bawah ni mampu lurus ke? ada artis nak mohon imuniti pulak ke?
&mdash; فيراس🔭 (@firasxy3) <a href="https://twitter.com/firasxy3/status/1934827646166482976?ref_src=twsrc%5Etfw">June 17, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

A Watershed Moment for Celebrity Accountability in Malaysia?
The case has also reignited broader conversations about accountability within Malaysia&rsquo;s entertainment industry. Advocates for child protection laws and women's rights groups have called for the media and public not to sensationalise the matter but to allow the legal system to proceed unhindered.
Legal experts say the coming weeks will be crucial. If the case proceeds to trial, the prosecution will need to present substantial evidence. Conversely, Naim&rsquo;s legal team is expected to build a defence around consent and context, though the fact that the victim is a minor will significantly complicate such arguments.
For now, the question of guilt or innocence remains with the courts. What is clear, however, is that this case marks a significant test of Malaysia&rsquo;s judicial system, media ethics, and public attitudes towards celebrity and accountability.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite the grave charge, the singer-actor pleads not guilty and says he is committed to clearing his name.

622cc0053ad508c2e6c9a13f950ba3c139b7c7472604aeaa24bd850b7103a263

Local Star Naim Daniel Charged With Sexual Assault Of Teen: Public Outcry And Legal Fight Loom

What was intended as a major flood mitigation and river restoration project has turned into an unsettling revelation of hidden tragedies and deep-seated pollution. Over a dozen human bodies, including that of a baby, have been discovered as part of the Klang River Flood Mitigation Project, carried out under the Selangor Maritime Gateway (SMG) initiative.
These revelations have stunned both the project team and the public, offering a stark reminder of the environmental and societal challenges that lurk beneath Malaysia&rsquo;s most urbanised waterways.
Bodies Found Amid River Dredging
&nbsp;<img src="https://r2.myc.my/7a466ee71240db133338f00fafcc5f453d1e309605d4c89a040b4354693a919c" />
According to Landasan Lumayan Sdn Bhd (LLSB) managing director Syaiful Azmen Nordin, the discovery of human remains has not been an isolated incident, but a grimly recurring reality since works began on 1 November 2022. The project, which includes dredging and widening the river to reduce the risk of flooding, has exposed more than ten bodies, with some weeks witnessing back-to-back discoveries.
&ldquo;To date, we&rsquo;ve handed over more than 10 bodies to the police and fire department for further investigation,&rdquo; Syaiful revealed during a press visit to Zone 8 of the project in Kota Kemuning on 16 June.
He described the emotional impact of the discoveries on workers, noting that the infant body was particularly distressing. &ldquo;There was even a point where we found three bodies in three consecutive days,&rdquo; he said. &ldquo;These are not the kinds of findings you prepare for in civil engineering.&rdquo;
Unprecedented Pollution: Fridges, Sofas and Motorcycles in the Riverbed
&nbsp;<img src="https://r2.myc.my/2680fc8173041d6b244d9537a60d60c6d01841b2fc2836ba36e1a69e1ccbdf5a" />
Beyond the haunting discovery of bodies, the flood mitigation teams have also encountered shocking levels of river pollution. As workers excavated sediment and debris, they pulled out massive items such as refrigerators, lorry tyres, mattresses, bedframes, sofas, and even motorcycles from the bottom of the Klang River.
&ldquo;I honestly don&rsquo;t understand how an entire refrigerator ends up in a river,&rdquo; Syaiful said, baffled by the sheer scale of illegal dumping. &ldquo;It&rsquo;s not just one or two isolated items&mdash;this has clearly been going on for a long time.&rdquo;
The level of pollution has made dredging efforts significantly more complex. To date, more than 918,936 cubic metres of waste material&mdash;including sediment, solid waste, and rocks&mdash;have been removed from the river as part of the ongoing restoration effort.
Additionally, LLSB records show that since 2016, a total of 94,000 metric tonnes of floating waste have been collected from the river&rsquo;s surface&mdash;highlighting both past neglect and the present urgency of clean-up operations.
Holistic Approach to River Restoration
&nbsp;<img src="https://r2.myc.my/e8b5ea929eba289f559b175424fd3a9347aec62e9d4e750afd1b6e116c4fe1ee" />
The Klang River Flood Mitigation Project is part of a broader, long-term plan under the SMG framework to address flood risks while restoring the Klang River&rsquo;s ecosystem and turning it into a sustainable water resource. The initiative aims to expand the river&rsquo;s flow capacity by up to 40% and improve water quality to at least Class III on the Water Quality Index (WQI), allowing for future treatment into potable water.
Current works focus on Zones 6, 7, and 8 in Shah Alam, covering areas identified as flood-prone, including Alam Impian, Section 24, Section 17, and Kota Kemuning. The project includes widening the river from 50&ndash;60 metres to 80&ndash;100 metres, strengthening embankments with flood walls, geo bags, sheet piles, and introducing earth bunds for structural resilience.
The initiative also supports the Shah Alam Sustainable Urban Drainage (SASUD) programme and the development of a water treatment plant at Sungai Rasau, aligning efforts to ensure Klang River becomes a future source of raw water supply for Selangor.
Minimal Community Disruption Promised
&nbsp;<img src="https://r2.myc.my/d0d0a1ae20b43d07f3e588aed0f6714c9d544fb41d3386fff1d8408977a4706b" />
Despite the scale of the project, LLSB has assured the public that community disruption has been kept to a minimum. Measures have been taken to mitigate dust, noise, and traffic disturbances, including the provision of alternative routes, noise monitoring, and early communication with affected residents.
&ldquo;This is not just a construction site,&rdquo; said Syaiful. &ldquo;It&rsquo;s a community-focused infrastructure project aimed at preventing disasters like flash floods while also creating long-term ecological value.&rdquo;
While engineering and environmental planning are progressing, Syaiful emphasised that public behaviour remains a critical challenge. He called for greater civic awareness, pointing out that many of the items dumped into the river could have been recycled or disposed of responsibly.
&ldquo;Some of these things may have washed in during floods, but not all of them. The volume is too high,&rdquo; he stressed. &ldquo;This shows a lack of civic responsibility. People must change the way they think about waste and how we treat our rivers.&rdquo;
Looking Ahead: A Cleaner, Safer Klang River
Syaiful confirmed that the flood mitigation and rehabilitation efforts will expand to other sections of the Klang River, prioritised based on flood risk assessments and population density.
He acknowledged that the project is not without its difficulties. &ldquo;Our challenges are significant&mdash;but we believe that this integrated, large-scale approach is the future of water management and flood prevention in Selangor.&rdquo;
Despite its grim revelations, the Klang River project is charting a path forward&mdash;one that not only improves urban resilience to floods but aspires to turn a polluted and neglected river into a sustainable natural asset for generations to come.
As we strive for sustainability, it's essential that Malaysians take responsibility&mdash;not only by keeping our rivers free from waste, but also by embracing proper recycling habits. These small, consistent actions can go a long way in keeping both our waterways and streets clean for future generations.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The discovery of an infant’s body left a profound emotional impact on those involved in the cleanup efforts.

ca888d3b976c8357b48933d3af81e1d4fe26218ac1a144552bc4d78c5f2c901e

Klang River Project Uncovers Grim Truths: Bodies, Waste, And the Battle To Reclaim A River

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

a03a3cc9e010fe223ec5cf61eda6977cb366c0f0728785166f0ea36375cc484a

Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

e159b878e1c2d1778b988859c3c79c329cfc42dbaaec7d65ea3c8b41ad5629ad

NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!