Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

birthday

free food

icecream

matcha

FamilyMart

sofuto

dessert

strawberry

june baby

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

d9d56c8e5c29847e2917983575418651c94c72608ef9e914a6542c4a698d7349

Scentify

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Oatside

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Rohto

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A Vietnamese passenger was fined VND4 million (approximately RM650) after joking about carrying a bomb while disembarking from a Malaysia Airlines flight at Hanoi&rsquo;s Noi Bai International Airport. The offhand remark triggered a full-scale security response, serving as a stark reminder that jokes about explosives are no laughing matter in the context of aviation safety.
Offhand Comment Triggers Emergency Protocol
&nbsp;<img src="https://r2.myc.my/cde1affadcb70c47155c98f20091da1ccef4e5e6360d5c11f549262c1d2c9494" />
The incident took place on 22 June 2025, shortly after Malaysia Airlines flight MH752 from Kuala Lumpur landed in Hanoi. As passengers were exiting the aircraft, a flight attendant approached one of the male passengers and inquired about the long, black carry-on case he was holding. The man responded with a single word&mdash;&ldquo;Bomb.&rdquo;
Though seemingly brief, the response set off the airport's full emergency response protocol. The crew immediately alerted authorities, leading to the passenger being escorted off the aircraft. He was detained and questioned by a coordinated team involving immigration police, airport police, aviation security personnel, Malaysia Airlines officials, and staff from Vietnam Airport Ground Services (VIAGS).
No Threat Found, But Fine Imposed
&nbsp;<img src="https://r2.myc.my/b8ff922903011df2a333e3a3ca82d80794896a141d616dcadb40aaf68b3911ba" />
A comprehensive inspection was carried out on both the passenger and his luggage. The black case in question was thoroughly examined and found to contain only a computer keyboard and a mouse. No weapons, explosives, or prohibited items were discovered.
The man later admitted that his comment was intended as a joke, claiming he was unaware of how serious such statements are taken in aviation contexts. He apologised to the authorities, acknowledging his poor judgement. Despite the absence of any real threat, he was fined VND4 million under Vietnamese civil aviation regulations for causing public alarm and disrupting airport operations.
Airport Authorities Issue Public Warning
&nbsp;<img src="https://r2.myc.my/8712c719150c06edfb4949fa352c1ed783659e0fbfad132310cbd2414cdce163" />
Following the incident, Noi Bai International Airport issued an official statement on social media, particularly through its Facebook page, reminding all passengers that jokes involving bombs, weapons, or explosives are strictly prohibited in airport areas and on aircraft.
The airport stressed that such comments, even when made casually or in jest, can incite fear and panic among other passengers, delay flight operations, and consume emergency resources. They also reiterated that security protocols must be triggered immediately in such situations, regardless of intent or context.
An officer from the airport&rsquo;s Emergency Command Centre added that had the joke been made during boarding or pre-flight procedures, the consequences could have been even more severe. &ldquo;The flight could have been delayed or grounded, and security screening halted,&rdquo; he said. &ldquo;Even false alarms can cost time, money, and cause stress to hundreds of people.&rdquo;
Public Urged to Avoid Security-Related Jokes
<img src="https://r2.myc.my/1e96895fcf09e56ef86f81b56c7a3a7a45ef2bcbffa2ff4477128762c2b15057" />
Officials used the opportunity to remind passengers to cooperate fully with security personnel and refrain from making inappropriate remarks. They also encouraged the public to educate family members, especially children, about the seriousness of airport security rules.
&ldquo;Anyone who violates these rules will be held fully accountable,&rdquo; read the official statement. &ldquo;Respecting these protocols helps ensure the safety and comfort of everyone travelling.&rdquo;
Malaysia Airlines and Aviation Safety Under Spotlight
While the incident was handled professionally, it once again places a spotlight on the challenges airlines and airports face in balancing passenger experience with strict safety enforcement. Malaysia Airlines has previously encountered similar situations. In one case a few years ago, a flight had to return to its departure airport after a passenger allegedly made a bomb threat mid-air. The situation resulted in the suspect&rsquo;s arrest, and other passengers were rebooked on alternative flights.
These incidents underscore the zero-tolerance stance that global aviation authorities take towards jokes or claims related to weapons, explosives, or threats&mdash;regardless of whether they are made in jest, frustration, or ignorance.
A Lesson for All Travellers
As international travel continues to rebound post-pandemic, authorities are urging greater awareness and responsibility among travellers. With security being a top priority in any airport, the public is reminded that even a single word&mdash;like &ldquo;bomb&rdquo;&mdash;can lead to detention, fines, and major delays.
Passengers are advised to always respond to security-related questions with clarity and seriousness. What might seem like a harmless joke to one person can quickly escalate into a full-blown security incident affecting hundreds of others.
In a time where air travel is becoming increasingly streamlined and digitised, one careless remark can still cause serious disruption. Let this incident serve as a cautionary tale: when it comes to airport security, it&rsquo;s better to be safe, respectful&mdash;and most importantly, silent&mdash;on sensitive topics.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Security doesn’t joke — and neither should you, especially in airports.

7636c48a9b21a02a5b2b8f59e9e179993b1a2323f5b9f490732528f9167ff9e7

Vietnamese Passenger Fined RM650 Over Bomb Joke On Malaysia Airlines Flight

From 1st July 2025, Malaysians will be able to renew and activate their My50 unlimited travel pass entirely through the Touch &lsquo;n Go (TNG) eWallet app, as part of a nationwide push to digitalise public transport systems.
The days of long queues at Rapid KL counters may soon be over. According to Transport Minister Anthony Loke, Prasarana Malaysia Berhad, in partnership with Touch &lsquo;n Go, has launched a digital version of the My50 Travel Pass, offering greater convenience for urban commuters.
<img src="https://r2.myc.my/7025d3c6a0b48482f559a18b81fcf500320ad54c15f8900bbbd535ee01136293" />
Previously, renewing the monthly pass required commuters to line up and use their MyKad (NRIC) for activation. With the new system, users can perform the entire process from their smartphones in a matter of minutes &mdash; eliminating wait times that could previously stretch to 45 minutes or more at peak hours.
&ldquo;This move aligns with our efforts to modernise public transport and push towards a fully digital and cashless society,&rdquo; said Loke during the launch. &ldquo;A world-class public transport system is not just about having trains and buses; it&rsquo;s also about seamless digital infrastructure.&rdquo;
How It Works: My50 on Your Phone
&nbsp;<img src="https://r2.myc.my/a46400e8448a568f599bd8dbbbd3c33cbd84e5e752c8080e34d145dfeedda329" />
To renew or activate the My50 Travel Pass through the TNG eWallet app, users must have:
<ul>
<li>An NFC-enabled smartphone</li>
<li>A Touch &lsquo;n Go Enhanced Card (with NFC)</li>
<li>A verified TNG eWallet account with eKYC (electronic Know Your Customer) completed</li>
</ul>
Step-by-step guide to renewal:
<ol>
<li>Open the TNG eWallet app and complete eKYC if you haven&rsquo;t already.</li>
<li>Go to &ldquo;Travel Pass&rdquo; via the &ldquo;More&rdquo; tab on the home screen.</li>
<li>Tap your NFC-enabled TNG card on your phone to link it.</li>
<li>Select the My50 Travel Pass and your preferred activation date.</li>
<li>Agree to the terms and complete payment.</li>
<li>Tap your TNG card again to activate the pass.</li>
</ol>
The entire process can be done from home or on the go. Once activated, users will enjoy 30 days of unlimited rides on all Rapid KL services &ndash; including LRT, MRT, BRT, Monorail, and feeder buses &ndash; all for RM50 per month.
It&rsquo;s important to note that the My50 pass is only available to Malaysian citizens, and each pass can only be linked to one Touch &lsquo;n Go card at a time. A minimum card balance of RM5 is still required when using the pass on public transport.
A Boon for 250,000+ Users &mdash; and Growing
&nbsp;<img src="https://r2.myc.my/d69cfbb72f313dab692e6584fa9241583cf46f8ea7f94084e20e0aa860c53d8c" />
As of 2024, the My50 Travel Pass had benefited over 180,000 commuters in the Klang Valley. That number is expected to grow significantly with the rollout of the digital version.
Prasarana CEO Mohd Azharuddin Mat Sah said that the digital upgrade is designed to enhance user experience by reducing friction and expanding access to more tech-savvy urban dwellers.
&ldquo;This step is not just about saving time,&rdquo; said Azharuddin. &ldquo;It enhances the travel experience by giving more flexibility and convenience to passengers.&rdquo;
Part of a Bigger Digital Vision
The My50 digitalisation is part of a broader agenda to overhaul Malaysia&rsquo;s public transport infrastructure into a smarter, more efficient system. Loke confirmed that similar upgrades will be applied to other offerings, including the MyCity Pass, later this year.
He also called on public transport operators nationwide to adopt emerging technologies like AI-driven payment systems, to improve service quality and reduce human error.
&ldquo;All future town developments must consider smart mobility infrastructure such as integrated public transport hubs, walkable streets, and proper bus stops,&rdquo; Loke added, emphasising the need for holistic transport planning.
No Plans to Retire MyKad Activation (Yet)
&nbsp;<img src="https://r2.myc.my/28debd225e8b4a8f3bb66851e5f823e91d178dde2f2c55a66d2e96cc80465668" />
For those not ready to switch to the digital route, the MyKad-based renewal system will remain available for now. However, authorities are hopeful that the convenience and speed of the digital option will eventually make it the default choice for most users.
With over a quarter million users expected to benefit from the update, Prasarana is confident this initiative will also help boost public transport usage in a car-dependent society.
A Small Step for Users, a Big Leap for Public Transport
As Malaysia modernises its urban infrastructure, the digital My50 pass represents a meaningful leap toward smarter, more accessible mobility. By simplifying a routine process and removing barriers to entry, the initiative may just help turn daily commuters into lifelong public transport advocates.
And at just RM50 for unlimited travel &mdash; with no queues required &mdash; it's a compelling reason to leave the car at home.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Say goodbye to queues and counters — and hello to seamless, cashless convenience.

d00eeffae8bb25d9272b07226bea9bab9c5fcf7cf877853ca5694ad120ee58ba

My50 Digital Upgrade: Renew RM50 Unlimited Travel Pass via Touch ’n Go App Starting 1 July

A 20-year-old female student from Kuching, Sarawak, was tragically found murdered in her dormitory room at the Mutiara Ville condominium in Cyberjaya on Tuesday, 25 June 2025. The victim, who was pursuing a Bachelor&rsquo;s Degree in Physiotherapy at a private university, was discovered lying unconscious with serious head injuries by a close friend around 10am.
The friend had visited the unit after failing to get in touch with the victim and promptly alerted the authorities. Emergency services later confirmed that the student had died at the scene, with police quickly launching a murder investigation.
Alone During Semester Break
&nbsp;<img src="https://r2.myc.my/a27ca1f433ff1ebe7867d4f714c31dc822958914defedef6964c01a1a73f4afc" />
According to early investigations, the victim had been living in a shared condominium unit with five housemates. However, all five had returned to their respective hometowns for the mid-year holidays on 21 June, leaving the young woman alone in the residence. She had reportedly stayed behind to prepare for her final examinations.
Sources revealed that she was well-liked and academically driven, and there had been no prior reports of disputes or personal issues that might have led to the violent incident.
No Signs of Forced Entry or Sexual Assault
&nbsp;<img src="https://r2.myc.my/fa7573dcfc61eebfa33770dcbfc3ce40d15ad00045359d16bf890ae2ea59a08f" />
Sepang District Police Chief, Assistant Commissioner Norhizam Bahaman, confirmed that there were no signs of a break-in or forced entry at the premises, suggesting the suspect may have gained access through other means.
A post-mortem conducted at the Serdang Hospital Forensic Department found that the cause of death was blunt force trauma to the head, inflicted by a hard object. Police also stated that the examination showed no evidence of sexual assault, correcting misinformation that had circulated online and across social media platforms.
Victim&rsquo;s Valuables Missing &amp; ATM Card Used After Murder
&nbsp;<img src="https://r2.myc.my/0c2797f2d81b3a4c8d0126e4549aad0d3513216b20886115cde536f08b715f9c" />
Police reported that several personal belongings of the victim were missing from the scene, including her laptop, mobile phone, cash, and ATM card. Investigators believe these items were stolen either during or shortly after the murder, potentially to delay identification of the suspect or to profit from the crime.
In a disturbing development, Assistant Commissioner Norhizam confirmed that the victim&rsquo;s ATM card was used to make between five and six cash withdrawals following her death. These transactions occurred at various locations across the Klang Valley, providing police with important leads.
&ldquo;We believe the male suspect began withdrawing money almost immediately after the murder took place,&rdquo; Norhizam said. &ldquo;This has given us valuable digital evidence that we are now using to help trace the suspect&rsquo;s identity and location.&rdquo;
Police are reviewing CCTV footage from ATM machines and other public areas near the transaction sites in hopes of identifying the individual responsible.
Public Urged to Assist Investigation
The case is being investigated under Section 302 of the Penal Code for murder. Authorities are now calling on members of the public who may have any information about the incident or the suspect to come forward.
Witnesses or anyone with leads are urged to contact Investigating Officer Assistant Superintendent Mohd Husny Hussien directly at 012-930 7860 or report to the nearest police station.
The police also reminded the public to refrain from spreading false information or engaging in speculation, as this could compromise the investigation or cause unnecessary distress to the victim&rsquo;s family.
Shock and Grief in University Community
News of the murder has sent shockwaves through the university and the wider public. Friends, classmates, and lecturers expressed deep sorrow at the senseless loss of a bright and dedicated young woman. Many took to social media to offer condolences and call for swift justice.
&ldquo;This is every parent&rsquo;s nightmare,&rdquo; one user wrote. &ldquo;She stayed behind to study, and now her life is gone. We need answers.&rdquo;
A Call for Safety and Accountability
The incident has also sparked renewed discussions about campus safety, especially for students who stay behind during breaks or live alone. Some have called for enhanced security measures in student housing and improved monitoring of who enters and exits these residential areas.
Meanwhile, many netizens have urged the authorities to act swiftly in identifying and apprehending the suspect before more harm is done.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While police work to track down the suspect, many are calling for better oversight of unmonitored student dormitories.

f5ada872f6885cda084af9c3fddd8b7515c0b49d562b8d5ac49feb1d8e7cd46f

Cyberjaya Student Murder: Police Trace Suspect Who Used Victim’s ATM Card After Killing

Malaysia is poised to redefine the future of urban living through Kota Madani, an upcoming RM4 billion development in Putrajaya&rsquo;s Precinct 19. Touted as a national benchmark in urban planning, the township promises a revolutionary concept &mdash; a completely car-free environment at ground level, supported by artificial intelligence (AI), green infrastructure, and integrated public services.
The project, covering 102.5 acres (41.28 hectares), is being spearheaded by Putrajaya Holdings and will be developed under a Build&ndash;Lease&ndash;Maintain&ndash;Transfer (BLMT) model. Upon completion, Kota Madani is expected to house over 30,000 residents, primarily civil servants, and offer an unparalleled quality of life in Malaysia&rsquo;s administrative capital.
No Cars Above Ground: Reimagining Urban Mobility
&nbsp;<img src="https://r2.myc.my/7e7d2c439f30badcd7cb5f2397acebfc6ac9823e9ebca8653aea7d81d036ed4f" />
In a bold departure from conventional urban design, all vehicle access in Kota Madani will be confined to a massive underground system. According to Malaysian Institute of Planners (MIP) president, Datin Mazrina Abdul Khalid, cars and motorcycles will be routed directly into a three-storey underground car park upon entering the township.
&ldquo;The surface podium level from the fifth floor upwards will be entirely pedestrianised,&rdquo; Mazrina said. &ldquo;This allows residents to safely and comfortably move between homes, schools, shops, parks, and mosques without encountering a single car.&rdquo;
This car-free concept is designed to encourage walking, reduce noise pollution, and eliminate the need for road crossings, while also contributing to a healthier and more community-oriented lifestyle.
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@malaysiatribune/video/7519491762109304082" data-video-id="7519491762109304082">
<section><a title="@malaysiatribune" href="https://www.tiktok.com/@malaysiatribune?refer=embed" target="_blank" rel="noopener">@malaysiatribune</a> Pembangunan Kota Madani di Presint 19, di sini, bakal menjadi mercu tanda baharu negara dengan konsep bebas kenderaan dan menekankan aspek kemampanan, keselamatan dan kesejahteraan komuniti. Presiden Institut Perancang Malaysia, Mazrina Abdul Khalid, memaklumkan bahawa projek pembangunan seluas 102.5 ekar ini akan merangkumi 10,000 unit kediaman kuarters kerajaan serta pelbagai kemudahan asas, termasuk sekolah, balai polis, masjid, dewan komuniti, bazar, pusat komuniti dan kemudahan TVET. <a title="malaysiatribune" href="https://www.tiktok.com/tag/malaysiatribune?refer=embed" target="_blank" rel="noopener">#malaysiatribune</a> <a title="kotamadani" href="https://www.tiktok.com/tag/kotamadani?refer=embed" target="_blank" rel="noopener">#kotamadani</a> <a title="beritasemasa" href="https://www.tiktok.com/tag/beritasemasa?refer=embed" target="_blank" rel="noopener">#beritasemasa</a> <a title="♬ original sound - malaysia tribune" href="https://www.tiktok.com/music/original-sound-malaysia-tribune-7519491787577166609?refer=embed" target="_blank" rel="noopener">♬ original sound - malaysia tribune</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

Smart, Sustainable, and Community-Focused
&nbsp;<img src="https://r2.myc.my/b045a0b2ac152bc04d79b76c2ad64d664055077be6ad54a6e79cab534f34a9e0" />
Kota Madani is not merely a property development, but a vision of a smarter, more harmonious urban society. The township will integrate advanced technology with environmental sustainability to create a truly intelligent city.
Key smart features include:
<ul>
<li>AI-powered surveillance and facility management systems</li>
<li>Solar energy systems</li>
<li>Rainwater harvesting</li>
<li>Rooftop gardens and urban farms</li>
<li>Green pedestrian networks and communal spaces</li>
</ul>
According to Mazrina, these features are aligned with the township&rsquo;s deeper purpose &mdash; to nurture the soul and strengthen community bonds through thoughtful, human-centric planning.
&ldquo;This is not just a concrete jungle. We are creating a living, breathing ecosystem that promotes values of connection &mdash; with each other, with the environment, and with spiritual well-being,&rdquo; she said.
Phase-by-Phase Development with Holistic Facilities
&nbsp;<img src="https://r2.myc.my/0eec531081c672fd5818a59923d6a008b854254ed8aa19ebde30cf78f640914c" />
The township will be developed in stages, each designed to deliver essential infrastructure alongside housing. A total of 10,000 residential units will be constructed, with a mix of high-rise and vertical living solutions to maximise space efficiency and walkability.
Development phases include:
<ul>
<li>Phase 1: 3,000 housing units, a primary school, and core infrastructure.</li>
<li>Phase 2: 7,000 units, a secondary school, a main mosque, and a Technical and Vocational Education and Training (TVET) centre.</li>
<li>Phase 3: Completion of the entire master plan, including commercial zones, community halls, a bazaar area, and police posts.</li>
</ul>
All amenities will be within a 10 to 15-minute walking radius, eliminating the need for daily car use and fostering self-sustaining neighbourhoods.
No Public Funding Involved
<img src="https://r2.myc.my/88ff436bad85c10bfd987a45b361347e506e165daefc12a9366e50b57a8bb8bd" />
In an effort to address concerns about cost and financial transparency, Minister in the Prime Minister&rsquo;s Department (Federal Territories), Datuk Seri Dr Zaliha Mustafa, confirmed that the entire RM4 billion cost will be borne by the developer. Under the BLMT model, the private developer will fund, build, and maintain the township for 25 years before transferring ownership to the government.
&ldquo;There will be no taxpayer money used,&rdquo; Dr Zaliha stated, addressing criticisms about national spending priorities.
This financial structure is seen as a way to deliver large-scale innovation without placing further burden on the public purse, while ensuring long-term value for the government.
Public Concerns: Practicality and Priorities
Despite the project&rsquo;s futuristic appeal, public reaction has been mixed. Critics on social media have questioned whether the government should focus on fixing existing infrastructure problems &mdash; such as pothole-ridden roads and outdated drainage systems &mdash; before investing in ambitious new townships.
One of the most prominent concerns raised involves Malaysia&rsquo;s frequent flash floods. With Kota Madani&rsquo;s heavy reliance on underground roadways and car parks, many worry about the feasibility and safety of such a system in a country prone to intense tropical downpours.
There are also sceptics who doubt whether demand for this kind of lifestyle exists among the broader Malaysian population, especially given rising property costs and public transport limitations in many areas.
Here&rsquo;s some of the comments:
&nbsp;<img src="https://r2.myc.my/6f4f50a28a5e7e26d74d03881333366c5e36611ecf69dc8d5356c0223b22dc69" />
An Urban Blueprint for the Future
Regardless of the criticism, Kota Madani represents a major leap in Malaysia&rsquo;s approach to urban planning. It&rsquo;s a vision that combines advanced technology, ecological responsibility, and social wellbeing &mdash; offering a bold alternative to the congested, car-centric cities of today.
With its blend of vertical development, smart infrastructure, and people-first planning, Kota Madani could become the prototype for future townships not just in Malaysia, but across Southeast Asia.
&ldquo;We want to create a township that doesn&rsquo;t just serve the body but also the soul &mdash; a place where people can live with dignity, health, and connection,&rdquo; Mazrina said.
The project is expected to be fully completed by the end of 2027.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Meanwhile, the public questions why billions are spent on new smart cities while basic road repairs are still lacking.

6405c1737d3a68e5e2018c4fcca36ea78c7348f4cdfad8f1da5401d09384638f

Kota Madani: Malaysia’s Ambitious RM4 Billion Car-Free Smart City Unveiled In Putrajaya

Korean-American rapper and singer Jessi is preparing for a long-awaited return to the music scene, nearly eight months after retreating from public life following a high-profile controversy. The final months of 2024 proved to be deeply challenging for the soloist, whose real name is Ho Hyun-joo. The artist found herself at the centre of backlash surrounding a violent incident involving a fan during a night out in Seoul&rsquo;s trendy Apgujeong district.
According to initial reports, a young fan had approached Jessi to request a photo, only to be allegedly assaulted by an acquaintance of the star. At the time, Jessi was accused of inaction and leaving the scene without helping the victim. The public outcry was swift and harsh, especially on social media, where the rapper&rsquo;s name trended for days.
However, extended CCTV footage released later painted a more nuanced picture&mdash;showing that Jessi had, in fact, attempted to intervene before stepping away once the situation had calmed. This prompted a reassessment of the incident by some, though the reputational damage had largely already been done.
Legal Scrutiny and Fallout with Her Label
&nbsp;<img src="https://r2.myc.my/0f634682faa76802b1e0f0b03dd809fdff0634db74433d55a6454677c67456f5" />
In the weeks that followed, Jessi was summoned to the Seoul Gangnam Police Precinct as part of an official investigation. She was reportedly questioned on allegations of intimidation and aiding a suspect, as her acquaintance was accused of being directly involved in the fan assault. Jessi maintained that she did not know the assailant personally, although conflicting reports suggested she may have been previously acquainted with at least one individual in the group.
Eventually, the police dropped the case due to insufficient evidence, and she was formally cleared of wrongdoing. Nonetheless, the controversy took a toll on her career. Her label at the time, DOD Entertainment, terminated their exclusive contract with her, and Jessi subsequently withdrew from public appearances and domestic promotions. Despite issuing a public apology&mdash;where she expressed a wish to "go back to that time" and act differently&mdash;public sentiment in Korea remained largely negative. With her reputation bruised, Jessi opted to focus on overseas activities instead.
A Surprise Teaser Revealed
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@itsjessibaby/video/7519126730783640840" data-video-id="7519126730783640840">
<section><a title="@itsjessibaby" href="https://www.tiktok.com/@itsjessibaby?refer=embed" target="_blank" rel="noopener">@itsjessibaby</a> Go tell a friend we back outside!!! <a title="newsflash" href="https://www.tiktok.com/tag/newsflash?refer=embed" target="_blank" rel="noopener">#newsflash</a> <a title="jessi" href="https://www.tiktok.com/tag/jessi?refer=embed" target="_blank" rel="noopener">#jessi</a> <a title="제시" href="https://www.tiktok.com/tag/%EC%A0%9C%EC%8B%9C?refer=embed" target="_blank" rel="noopener">#제시</a> <a title="♬ original sound - Jessi" href="https://www.tiktok.com/music/original-sound-Jessi-7519126755199306513?refer=embed" target="_blank" rel="noopener">♬ original sound - Jessi</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

On 23 June 2025, Jessi made a dramatic return to the spotlight by uploading a teaser video on Instagram, YouTube, and other official channels. The teaser, styled in a retro broadcast format, shows an old-school television with a red banner reading &ldquo;NEWSFLASH,&rdquo; alongside the text &ldquo;JESSI 2025.06.27.&rdquo; The short clip features a bold melody, which fans speculate hints at a throwback or retro concept for her upcoming release.
While it&rsquo;s unclear if &ldquo;NEWSFLASH&rdquo; is the title of her comeback single or just part of a broader campaign, one thing is certain&mdash;Jessi is back. In her post, she thanked her fans, affectionately known as &ldquo;Jebbies,&rdquo; for their unwavering support. &ldquo;Thank you, and I appreciate you so much, Jebbies! I wouldn&rsquo;t be here without your support. Ya&rsquo;ll are so fckin special to me and you know that!! 😭😭 teaser drops Wednesday at 9pm KST!! We back outside baby!!! ❤️❤️ LOVE YA&rsquo;LL,&rdquo; she wrote.
She clarified that the teaser date, 27 June, marks the release of the teaser itself&mdash;not the full single&mdash;though fans are already speculating about when the complete track and music video might drop.
Fan Reactions: &ldquo;The Queen Is Back&rdquo;
The response online has been overwhelmingly enthusiastic, particularly from international fans who have stood by Jessi throughout the controversy. Comments such as &ldquo;The queen is back,&rdquo; &ldquo;We missed you so much,&rdquo; and &ldquo;It&rsquo;s been too long!&rdquo; flooded her Instagram and YouTube pages. For many, the teaser marks a symbolic return of a beloved artist whose unapologetic attitude and honest lyrics set her apart in the often tightly controlled K-pop world.
Still, others have expressed cautious optimism, wondering if her comeback will be met with a different reception in South Korea compared to international markets, where fan support for Jessi has remained relatively strong.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/809c77cb35d7d83fa9d05def914994e9968b4ff7364356a459fefdfbc189ecfe" />
A Return with Something to Prove
<img src="https://r2.myc.my/490e6b462b23087c53b42b5794229d085f6088b1e354d0c6bbdee4b0fec948ed" />
This comeback signals more than just new music&mdash;it represents Jessi reclaiming control of her narrative. Despite the police dropping the charges and her attempts to explain the misunderstanding, her experience highlights the fragility of public image in the K-pop industry. Scandals, even those based on incomplete or misleading information, can derail careers in a matter of hours.
Jessi&rsquo;s story is a reminder of the double standards and intense scrutiny faced by women in the entertainment industry, especially those who are outspoken or break conventional moulds. Known for her fearless personality and powerful performances, Jessi has always pushed boundaries. Her return to the stage&mdash;after what many would consider a career-threatening ordeal&mdash;may be her boldest move yet.
What&rsquo;s Next?
With the teaser now live and a full release on the horizon, attention turns to what Jessi&rsquo;s new music will sound like&mdash;and how the public will respond. Will the retro visuals hint at a disco-inspired sound? Or will Jessi return to her hip-hop roots with lyrics addressing her recent struggles?
Regardless of the musical direction, one thing is clear: Jessi is stepping back into the spotlight on her own terms. Whether this comeback marks a full return to form or just a single release remains to be seen, but her reappearance is already shaping up to be one of the most talked-about moments in K-pop this year.
Stay tuned for the official teaser release on 27 June, with more details on the single expected to follow soon.
In the meantime, you can listen to her music below:
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/artist/64k5e9kV9MdukXjFrR5R37?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

The silence is over — the queen of modern Korean hip hop is back!

09372eb354f4ab8c425dfeadb6ee7f13a46bc0b7e080293bc82fad2a1216e9ef

Jessi Returns To Music: Teases Comeback With “NEWSFLASH” After Months-Long Hiatus And Controversy

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

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Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

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ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
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*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

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NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
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Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!