Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

viral

support local

Makan

Khairul Aming

delicious

sold out

cendol

mee bandung

cheap eats

For Malaysians, the culinary reputation of Melaka and Penang often takes the spotlight, yet the judgment of the best state for food is quite subjective, varying with individual taste preferences.
While Melaka and Penang undeniably boast delicious offerings, the quest for delectable yet budget-friendly options leads us to explore lesser-known gems within Kuala Lumpur. Enter the Taman Melati area, hailed by many as a hidden culinary haven, offering delightful food and kuih-muih, perfect for an enjoyable evening tea session.
The Khairul Aming Effect Is Real
If you reside in the vicinity, you're likely acquainted with the charming cendol shop adjacent to the Salahuddin Al-Ayubbi Mosque, nestled near the housing area and Taman Melati LRT Station. However, if this is your usual haunt, be prepared to strategize your visits wisely, as the shop has garnered newfound attention thanks to a promotional boost from foodie influencer Khairul Aming.
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@khairulaming/video/7312014455758392577" data-video-id="7312014455758392577">
<section><a title="@khairulaming" href="https://www.tiktok.com/@khairulaming?refer=embed" target="_blank" rel="noopener">@khairulaming</a> Seringgit je harga cendol. Mee bandung &amp; bihun sup dia pun sedap. Korang kena try 📍Nizam Cendol Goncang, Taman Melati KL (dah mintak izin owner untuk tolong viralkan 😊) <a title="makanlokal" href="https://www.tiktok.com/tag/makanlokal?refer=embed" target="_blank" rel="noopener">#makanlokal</a> <a title="foodtok" href="https://www.tiktok.com/tag/foodtok?refer=embed" target="_blank" rel="noopener">#foodtok</a> <a title="foodfestontiktok" href="https://www.tiktok.com/tag/foodfestontiktok?refer=embed" target="_blank" rel="noopener">#foodfestontiktok</a> <a title="♬ Monkeys Spinning Monkeys - Kevin MacLeod &amp; Kevin The Monkey" href="https://www.tiktok.com/music/Monkeys-Spinning-Monkeys-6746993352891189249?refer=embed" target="_blank" rel="noopener">♬ Monkeys Spinning Monkeys - Kevin MacLeod &amp; Kevin The Monkey</a></section>
</blockquote>

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Recently, the esteemed foodie influencer shared a captivating video showcasing Nizam Cendol Goncang, a dining gem he unabashedly labels as one of his weekly go-to spots. Khairul Aming enthusiastically recommended indulging in their flavourful bihun soup, tantalizing Mee Bandung, and the cherry on top &ndash; their incredibly affordable cendol, priced at a mere RM1 per bowl.
<img src="https://r2.myc.my/6dedc2cdedc7e5479f5c27e7efbb5fc95d8234fcf0ec1d6bc4ac2c41e5f7ee24" />
While Khairul Aming isn't known for frequent restaurant promotions, he made an exception this time to lend a helping hand to the owner, Abang Nizam, in spotlighting his establishment. Having secured Abang Nizam's permission beforehand, the owner took proactive measures, increasing his staff in anticipation of a surge in customers expected from the influencer's vast social media reach.
The strategic staffing move proved prescient, as the day following the promotional post saw an early morning stampede of customers. Unsurprisingly, the heightened interest resulted in the stall's Mee Bandung selling out. Grateful for the overwhelming support, Khairul Aming extended his appreciation to netizens for rallying behind the store.
<blockquote class="twitter-tweet">
Update : Mee bandung dah sold out guys. Orang beratur non stop dari pagi. Thank you semua yang support kedai abang nizam 🙏🏻 <a href="https://t.co/6SCZ7JipxR">https://t.co/6SCZ7JipxR</a> <a href="https://t.co/WgAlJQiu24">pic.twitter.com/WgAlJQiu24</a>
&mdash; Khairulaming (@khairulaming) <a href="https://twitter.com/khairulaming/status/1735173201595097375?ref_src=twsrc%5Etfw">December 14, 2023</a></blockquote>

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In the initial video, he explains that the ingredients for the Mee Bandung come all the way from Muar. The thick broth complements the spicy kick, leaving you satisfied. Plus, the cendol served here is fresh with coconut milk that's not too sweet and is sold at RM1, making it a popular choice among school students in the area.
Netizens Praise The Store And Khairul Aming
Not long after he shared the post about the store, numerous netizens flooded the comments section expressing how tempting the food appeared. Some even humorously advised Khairul Aming not to reveal the store too much, fearing it might become overly crowded, making it challenging for others to relish the experience.
Here&rsquo;s some of the comments:
<blockquote class="twitter-tweet" data-conversation="none">
Datang naik LRT, turun Taman Melati then jalan kaki 5 minit je, susah parking area situ sebab berebut dengan residence flat situ
&mdash; Pelabur Bijak 🇲🇾 🇵🇸 (@Pelabur_Bijak) <a href="https://twitter.com/Pelabur_Bijak/status/1734881177528582587?ref_src=twsrc%5Etfw">December 13, 2023</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Mee bandung nampak sedapppp 🥹
&mdash; niesa (@xxseasighs) <a href="https://twitter.com/xxseasighs/status/1734891501065482724?ref_src=twsrc%5Etfw">December 13, 2023</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Satu je nak kata. Once KA da share. Better kdai tu prepare staff, makanan, meja kerusi utk beribu org. 😆🤣
&mdash; Dark Psychoneurotic (@DPsychoneurotic) <a href="https://twitter.com/DPsychoneurotic/status/1734879898786013548?ref_src=twsrc%5Etfw">December 13, 2023</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ni betul dah merata cendol aku pergi cendol nizam jela paling consistent sedap kau bayang la 10 tahun lebih jual cendol tapi tak berubah pun rasa dia hahah bihun sup pun powerrr
&mdash; loq (@NorLoqman) <a href="https://twitter.com/NorLoqman/status/1734918419588456946?ref_src=twsrc%5Etfw">December 13, 2023</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
saya bukan pemilik kedai ni.mintak mohon delete video ni atas sebab bagi saya pergi makan dulu.lepas saya bayar.nk viral viral lah.
&mdash; anuaribrahim (@anoianuar) <a href="https://twitter.com/anoianuar/status/1734878989347680343?ref_src=twsrc%5Etfw">December 13, 2023</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
mohon delete, sy nak pergi kejap lagi esok baru post balik
&mdash; rajamaisara_ (@rajamaisara71) <a href="https://twitter.com/rajamaisara71/status/1734877118860034554?ref_src=twsrc%5Etfw">December 13, 2023</a></blockquote>

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Amidst the comments, there were those who revealed that they promptly visited the store following the tweet. To their astonishment, they encountered a sizable queue but affirmed that the food was indeed delectable.
<blockquote class="twitter-tweet" data-conversation="none">
Lepas magrib tdi.. 2 jam selepas KA post.. Alhamdulillah sedap👍🏽👍🏽 <a href="https://t.co/7RyFF7v1pR">pic.twitter.com/7RyFF7v1pR</a>
&mdash; Danialdenn (@DanOwlcity) <a href="https://twitter.com/DanOwlcity/status/1734937583413829976?ref_src=twsrc%5Etfw">December 13, 2023</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Owner baru tahu KA punya marketing level mana 🤣🤣 <a href="https://t.co/GX3pbi5OQe">pic.twitter.com/GX3pbi5OQe</a>
&mdash; KIM (@13igbang) <a href="https://twitter.com/13igbang/status/1735220712359751801?ref_src=twsrc%5Etfw">December 14, 2023</a></blockquote>

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Khairul Aming's impact on social media is undeniable, and this isn't the first instance where he has successfully drawn the attention of netizens to a local eatery. Quite recently, he even shared his recipe for a homemade version of McDonald's Prosperity Burger, playfully named the "McMing," causing local Ramly oblong patties to sell out everywhere!
Read: <a href="https://myc.my/articles/3113/the-khairul-aming-effect-ramly-oblong-sales-boom-after-everyone-praises-the-mcming">The Khairul Aming Effect: Ramly Oblong Sales Boom After Everyone Praises The &ldquo;McMing&rdquo;</a>
Given Khairul Aming's influence, it's a great time to rally behind our local businesses and opt for locally sourced products whenever we can. If you're considering a visit to the store this weekend, be prepared for a lengthy queue&mdash;it's a testament to the overwhelming support these businesses deserve. 
What are your thoughts on this? Let us know in the comments.
&nbsp;
*Sources: Visual and Reference Credits to Social Media, Khairul Aming &amp; various cross-references for context.
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With cendol priced at RM1 and delicious food, who could resist!

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Roadside Stall Sells Out Within 24 Hours After Khairul Aming's Promotional Support

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

e159b878e1c2d1778b988859c3c79c329cfc42dbaaec7d65ea3c8b41ad5629ad

NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

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Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite 10 people falling ill, the food truck refused to take responsibility. 

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RM2,000 Lok Lok Feast Turns Into Food Poisoning Nightmare At Genting Sempah

Chinese beverage and dessert chain Mixue has come under fire after a job advertisement at its Sri Sinar outlet in Segambut sparked accusations of racial discrimination.
The listing, which was seeking to hire service crew and a supervisor, explicitly stated that only Malay and Chinese candidates with experience were eligible to apply. The exclusion of other ethnic groups, particularly the Indian community, has led to widespread criticism online.
<img src="https://r2.myc.my/a30e7982c68d1b4c4ed48ab12b029af4aab84797a8ea7bd454cd272be76936db" />
Instagram user <a href="https://www.instagram.com/p/DG3NQG_yqc0">@mohaneyyy</a> drew attention to the issue by sharing a screenshot of the advertisement with a scathing caption:
"Is this how the world's largest F&amp;B chain operates? Mixue may have outgrown McDonald's and Starbucks, but their hiring practices suggest otherwise! So, Indians (and others) can be customers but not employees? Why are we being excluded from job opportunities like this? Everyone deserves an equal chance to work, regardless of their race. It&rsquo;s 2025, shouldn&rsquo;t we be moving towards inclusivity rather than discrimination?"
The post quickly went viral, prompting widespread debate on social media while being reposted on X (formally known as Twitter).
<blockquote class="twitter-tweet">
It&rsquo;s 2025, and top brands in Malaysia are still posting job ads that openly exclude certain races. Discrimination is real, and it hurts. When will companies learn that talent has no race? <a href="https://twitter.com/hashtag/Malaysia?src=hash&amp;ref_src=twsrc%5Etfw">#Malaysia</a> <a href="https://twitter.com/hashtag/SayNoToRacism?src=hash&amp;ref_src=twsrc%5Etfw">#SayNoToRacism</a> <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a> <a href="https://t.co/YtJuTtuuEA">pic.twitter.com/YtJuTtuuEA</a>
&mdash; Javaid Lucian (@Rameshhh15) <a href="https://twitter.com/Rameshhh15/status/1897817248070554075?ref_src=twsrc%5Etfw">March 7, 2025</a></blockquote>

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Many users condemned the listing, arguing that racial hiring preferences have no place in a modern job market&mdash;especially from a global brand that has recently risen to become the world&rsquo;s largest food and beverage chain in terms of store count.
Calls for accountability flooded the comments section, with users tagging key business leaders and urging Mixue to clarify its stance on diversity and equal employment opportunities.
Debate Over Hiring Policies
While many criticised Mixue for the job advertisement, some defended the brand, stating that their local Mixue outlets employ staff from various racial backgrounds, including Indians. Others speculated that the wording on the advertisement may have referred to language proficiency rather than race, or that the restriction was an independent decision made by the branch manager rather than an official company-wide policy.
Here's some of the comments online:
<blockquote class="twitter-tweet" data-conversation="none">
Posting kurang letups sbb Malay pun included dlm requirement.. so Tanah Melayu masih terjaga gittew.. conservatives xberminat nk repost..
&mdash; Syafiq Safwan (@Sysafwann) <a href="https://twitter.com/Sysafwann/status/1898374472119513241?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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this literally just happened with Chagee lmao do they not learn
&mdash; kim on T.W.I.T.T.E.R (@AdmiralKim) <a href="https://twitter.com/AdmiralKim/status/1898245226827071874?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ikut store kot. kat ipoh ni pun ada je yg india bekerja. kau ni terpaling betul
&mdash; Stand With Palestine 🇵🇸 (@Fhxx96) <a href="https://twitter.com/Fhxx96/status/1898364442267787737?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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Disappointed with the comment section honestly. I dont know why this is so normalise, the racist job ads and the hambar replies. Another reason for me not to buy anything from this place. <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a>
&mdash; Hani (@NamirraHani) <a href="https://twitter.com/NamirraHani/status/1898376412895310328?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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This is so outright disgusting! Malay &amp; Chinese ONLY means NO Indians. Mixue should not be allowed to get away with such overt discrimination in their hiring.
&mdash; Annoyed Malaysian 🇲🇾 (@annoyedmsian) <a href="https://twitter.com/annoyedmsian/status/1898634845494055252?ref_src=twsrc%5Etfw">March 9, 2025</a></blockquote>

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<img src="https://r2.myc.my/5ee106a407891eafeeb10a13b91fdf873bc5c7a9b7733104a5bce3f3d2100cc0" />
A few netizens also pointed out that the job listing has since been taken down. However, as of now, Mixue has not issued a public statement addressing the controversy.
Mixue&rsquo;s Rapid Global Expansion
<img src="https://r2.myc.my/dd982b38a0673bd3c6f613b70e44eaa558d8cab8e432288ffc5f9e89b5c794e1" />
This scandal comes at a time when Mixue is making headlines for its massive global growth. According to a report by the British news outlet Daily Mail, Mixue now boasts over 45,000 outlets worldwide, surpassing McDonald's (42,000 outlets) and Starbucks (40,000 outlets).
The chain, known for its budget-friendly ice cream and bubble tea, has gained immense popularity, especially in Asia. However, its rapid expansion has also brought increased scrutiny, with critics arguing that a brand of its stature should uphold higher ethical standards, particularly in employment practices.
Religious and Racial Sensitivities in Malaysia
The controversy surrounding Mixue unfolds amid rising concerns over racial and religious tensions in Malaysia.
Read: <a href="https://myc.my/articles/4163/era-fm-issues-apology-after-djs-face-backlash-for-mocking-hindu-kavadi-ritual">Era FM Issues Apology After DJs Face Backlash For Mocking Hindu Kavadi Ritual</a>
Recently, a trio of DJs from the local radio station Era FM faced public outrage after allegedly mocking the Hindu kavadi dance in a social media video. While the DJs issued a public apology, the backlash continued, with some insisting their actions were culturally insensitive. A legal expert, however, defended them, arguing that the dance they performed was not the kavadi dance but rather an imitation of Muay Thai athlete Miki Ghazali&rsquo;s ring entrance.
In another case, prominent Malaysian stand-up comedian <a href="https://www.malaymail.com/news/malaysia/2025/03/05/harith-iskandar-another-facebook-user-to-get-rm10000-fine-each-over-ham-joke-as-mcmc-waits-for-meta-to-close-their-social-media-accounts/168720">Harith Iskander</a>, along with another Facebook user, was fined RM10,000 each over a joke involving a "ham and cheese sandwich," which was deemed offensive by certain Muslim groups. The incident reignited discussions on the limits of free speech and the increasing sensitivities surrounding religious topics in Malaysia.
Calls for Greater Inclusivity and Cultural Awareness
The Mixue hiring controversy, alongside these recent incidents, highlights the growing need for businesses, media personalities, and corporations to navigate racial and religious sensitivities with care. The backlash serves as a reminder of the importance of fostering inclusivity and ensuring that hiring policies and public statements reflect Malaysia&rsquo;s diverse and multicultural society.
As Mixue continues its expansion, public scrutiny remains high, with many expecting the company to address the issue transparently. Moving forward, companies operating in Malaysia may need to reassess their internal policies and ensure that workplace diversity and fair hiring practices are upheld to maintain public trust and avoid similar controversies.
Ultimately, the broader conversation on racial and religious harmony in Malaysia remains an ongoing challenge that requires sensitivity, awareness, and active steps toward a more inclusive society.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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a14d2c7a045d266f280e124bfb18433c95b61fae73259c84ffb5af4e103fcb9f

Popular F&B Outlet Mixue Faces Backlash Over Alleged Discriminatory Hiring Practices

As Hari Raya Aidilfitri approaches, Malaysians are eagerly preparing for celebrations by stocking up on kuih Raya, a staple for welcoming guests. However, this cherished tradition is set to become more expensive, as vendors warn of a sharp price increase due to escalating costs of raw materials, particularly coconut milk.
A recent survey at Pasar Kubang Pasu in Kelantan found that three to five pieces of kuih Raya are still being sold for RM2. However, this price, which has remained unchanged for the past four years, is expected to rise by as much as 25% after Aidilfitri. This means consumers may soon have to pay RM2.50 for the same quantity.
Coconut Milk Prices Behind the Increase
&nbsp;<img src="https://r2.myc.my/8a1ef92b79cdac5e0f29d3fe6b2609d25328dc9ac3fb92fcea9819c615146599" />
One of the key factors driving up kuih prices is the rising cost of coconut milk, a crucial ingredient in many traditional Malaysian delicacies. Vendor Tarmizi Husin, who has been selling kuih for eight years, explained that coconut milk prices have surged from RM10 to RM16 per kilogram since December. Despite this, kuih vendors have been holding off on price hikes in an effort to keep their products affordable.
"We feel bad about increasing kuih prices, but we have no choice. If we stick to the old prices, we won&rsquo;t make any profit," he said.
Tarmizi also highlighted the unpredictable nature of kuih sales. "Some days, everything sells out, and on other days, it doesn&rsquo;t. If it doesn&rsquo;t sell, we are left with nothing but exhaustion," he added, expressing the challenges faced by small vendors.
Possible Further Price Hikes During Ramadan
<img src="https://r2.myc.my/aee7e9efb5c561e18932e776a98785a358afaab474da60d837d406708ec550e5" />
Unfortunately, the situation may worsen as coconut milk prices are expected to rise even further during Ramadan. Coconut milk vendor Muhammad Nor Akmal Jaafar stated that due to difficulties in sourcing fresh coconuts, prices could climb to RM20 per kilogram during the fasting month.
He explained that suppliers rely on coconuts imported from Indonesia, which cost between RM3.30 and RM3.40 per piece. However, transportation delays often result in some coconuts arriving rotten, increasing production costs and reducing supply.
"For now, I am selling coconut milk at RM13 per kilogram because I don&rsquo;t have the heart to charge more. But if coconut prices continue to rise, sellers might have to increase the price to RM20 per kilogram during Ramadan," he warned.
Uncertain Outlook for Kuih Prices
<img src="https://r2.myc.my/bc6fa0fe0e8bbf36ce9a0a300d59532c3851ae6d55ffa2ad7ecd772f8bc53245" />
While vendors are bracing for inevitable price adjustments, many remain hopeful that coconut prices will stabilise. If local coconut supplies are sufficient, the cost of coconut milk could remain steady, helping to prevent further hikes in the price of kuih Raya and other traditional treats.
For now, kuih lovers should be prepared to spend more on their festive favourites, as rising costs continue to impact local delicacies. Both vendors and consumers can only hope for a stabilisation of raw material prices to keep cherished traditions accessible to all.
With Ramadan approaching, many of us strive to be more mindful of our spending, especially with the temptation of festive food all around. However, the rising cost of goods has been an ongoing challenge, and this year is unlikely to be any different.
Let&rsquo;s hope for more stable prices in the future&mdash;or perhaps, just maybe, for the government to take stronger measures to ease the burden on consumers.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Get ready for a pricier Ramadan and Hari Raya—festive treats are feeling the pinch!

Roadside Stall Sells Out Within 24 Hours After Khairul Aming's Promotional Support

With cendol priced at RM1 and delicious food, who could resist!

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