Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

viral

affordable

Kota Damansara

public opinion

menu rahmah

cheap

criticism

Nasi Bajet

In an era where food prices seem to skyrocket, Malaysians often find themselves allocating a significant portion of their budgets to dining. Surprisingly, a considerable portion of these expenses goes into beverages, which can sometimes rival or surpass the costs of our meals.
<img src="https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExOWthaWJudHYxd2s0a3IybjB3dGI2NHUwazUwOGJoaG0xNjNwN2x4bCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/dXFKDUolyLLi8gq6Cl/giphy.gif" alt="The Office gif. Rainn Wilson as Dwight looks toward us with a hand beside his mouth and raises his eyebrows as he says,&quot;It's true.&quot;" />
Yet, it's a rare occurrence to come across a generous food vendor willing to offer delicious meals at an affordable price. Recently, a Malaysian woman shared her unexpected encounter with a man who raised questions about her decision to sell meals at a low price, expressing concerns about the potential impact on other vendors in her business community. User @NurulSHima_3 decided to share this unique experience on social media.
<blockquote class="twitter-tweet">
Datanglah seorang Hamba Allah ke gerai nasi bajet baru-baru ni. &ldquo;3.50 satu ke?&rdquo;, tanya dia. Saya pun ye. Dia tanya lagi &ldquo;lauk asing atau campur nasi?&rdquo; Dan saya pun jawab la lauk asing. Dan dia pun tanya lagi. Sampai la ke peringkat saya terkedu kejap bila dia cakap: &ldquo;Awak ni&hellip; <a href="https://t.co/vCTmGlM4ah">pic.twitter.com/vCTmGlM4ah</a>
&mdash; Nurul Shima (@NurulShima_3) <a href="https://twitter.com/NurulShima_3/status/1747573692778098860?ref_src=twsrc%5Etfw">January 17, 2024</a></blockquote>

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Reflecting on the encounter, she recalled that the man inquired about several things. Initially, he questioned whether the meals were priced at RM3.50 per serving. Subsequently, he inquired whether the cost of the meals included separate dishes or if it was a combination with the rice. Surprisingly, these questions left the woman stunned, and the interrogation continued with queries like:
"Are you attempting to diminish the earnings of other rice sellers?" and even questioned how other vendors could survive if she set the prices lower.
<img src="https://c.tenor.com/KnGgK8mP4VwAAAAC/tenor.gif" />
The man later brought up the topic of the Menu Rahmah initiative and told off the woman to raise the price of her food to RM4.50 so it can be aligned with the initiative. Since she was getting quite sick of hearing the man questioning many things, she then humbly offered the man a packet of food for free to the man so he could give it a try. She added that if the man enjoyed it, he could come back to buy it later rather than needing to bother so much about his personal disagreement.
Netizens Share Their Thoughts On The Post
At the time of writing, the tweet has amassed over 3k reposts and garnered an impressive 995.7k views. Netizens flooded the comments section to express their thoughts on the situation. Some were curious about how she achieved such low food prices, considering the man's comments.
The original poster (OP) took the initiative to respond to several questions, explaining that she operates in the evening to avoid overlapping with other lunch-hour vendors. Additionally, she clarified that the location where she sells her food has no neighbouring stalls, contributing to the affordability of her offerings.
Here&rsquo;s some of the comments and responses:
<blockquote class="twitter-tweet">
Kadang memang struggle nak maintain harga 3.50 ni tau. Pernah la rasa nak rehat lama, macam tak mampu. Lagi-lagi dengan kecaman orang. Alhamdulillah, Allah tu ada je bagi jalan nak mudahkan urusan jual beli ni. Lagi pulak dok fikirkan customer ramai sangat mesra dengan saya.&hellip;
&mdash; Nurul Shima (@NurulShima_3) <a href="https://twitter.com/NurulShima_3/status/1747826555710267518?ref_src=twsrc%5Etfw">January 18, 2024</a></blockquote>

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<blockquote class="twitter-tweet">
Dik, akak niaga petang shj. Gerai tepi jalan yg tak ada jiran peniaga kiri kanan pun. Tak kacau langsung peniaga lain terutama yang jual nasi tengahari. Akak pun dah niaga nasi bajet ni sejak tahun 2020. Harga masih sama, tak naik-naik pun. Kita dapat beli barang murah, juallah&hellip;
&mdash; Nurul Shima (@NurulShima_3) <a href="https://twitter.com/NurulShima_3/status/1747821028032860316?ref_src=twsrc%5Etfw">January 18, 2024</a></blockquote>

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<blockquote class="twitter-tweet">
Akak niaga petang shj, dalam 2-3jam. Gerai tepi jalan yg tak ada jiran peniaga kiri kanan pun. Tak kacau langsung peniaga lain terutama yang jual nasi tengahari. Kadang akak pun beli lauk untuk makan sendiri kat peniaga-peniaga sini, meriah. Kita support each other gitu.. Dah&hellip;
&mdash; Nurul Shima (@NurulShima_3) <a href="https://twitter.com/NurulShima_3/status/1747823536797008137?ref_src=twsrc%5Etfw">January 18, 2024</a></blockquote>

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<blockquote class="twitter-tweet">
Sebelum ni memang ada timun. Tapi ada beberapa customer kata nasi cepat basi, jus timun tu yang jadi berair bila lama dalam bungkusan. Sekarang dah tak ada timun, nak elak basi. Alhamdulillah, nasi jadi tahan lama. Boleh makan esok pagi 👍. Kos pun jimat sikit 😄, tapi kita&hellip;
&mdash; Nurul Shima (@NurulShima_3) <a href="https://twitter.com/NurulShima_3/status/1747872163816952174?ref_src=twsrc%5Etfw">January 18, 2024</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Saya selalu nmpk akak berniaga ditepi jln bila nak ke surau waktu asar. Namun saya tak pernah singgah membeli atau bertanya. Kadang diteman anak lelaki &amp; adakala ditemani ank perempuan. Ada driver lori beli &amp; makan dpn saya selepas solat Asar. Baru saya faham apa itu nasi bajet.
&mdash; Bēhr (@Behr1980) <a href="https://twitter.com/Behr1980/status/1747911065730482495?ref_src=twsrc%5Etfw">January 18, 2024</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Makcik aku hari hari beli sini, sedap gila. The sambal udang especially 😭my favourite. Akak semoga dimurahkan rezeki ye. Abaikan kata kata orang tu. Highly recommended! Seksyen 7 depan surau KD
&mdash; nothinghere (@jjangiass) <a href="https://twitter.com/jjangiass/status/1747904440521339300?ref_src=twsrc%5Etfw">January 18, 2024</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Aduh kak saya nie tiap kali balik keje mesti tak sempat beli. Rasa macam da pecut da motor 🤣 padahal belakang umah saya je akak niagaa. Tapi penah dah beli. Sedap and portion pun cukup mengenyangkan kak
&mdash; Nuha ! (@NuhaBieha) <a href="https://twitter.com/NuhaBieha/status/1747828107372081406?ref_src=twsrc%5Etfw">January 18, 2024</a></blockquote>

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While facing harsh criticism from one individual, the online community rallied behind her, showering positive feedback on her culinary skills and expressing gratitude for offering affordable options. Encountering such genuine and kind-hearted individuals can be rare, and supporting them is a wonderful way to contribute to a positive cycle of generosity. After all, as the saying goes, what goes around comes around.
What are your thoughts on this? Let us know in the comments.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Is it really necessary to scold someone for selling food at cheap prices? 

199bc3a2fcc490f440bec4eff27bbf9f12fdfa847a2c1c77b8cb86bd85620d61

Food Vendor Faces Criticism For Selling Food Cheaper Than Menu Rahmah Meals

Shopee sellers are bracing for yet another increase in operational costs as the e-commerce platform confirmed a hike in its SPayLater seller fee. The change, set to take effect on 8 May 2025, will see the fee rise from 3.5% to 4.5% for all completed orders involving the SPayLater payment option.
The update was announced through Shopee&rsquo;s official Seller Education Hub, continuing a trend of rising charges for merchants using the platform.
What Is SPayLater? 
<img src="https://r2.myc.my/a62796e4303ff33bf724897f79a3f39b982bad43119b1080a6710fedfa3de146" />
SPayLater is Shopee&rsquo;s Buy Now, Pay Later (BNPL) scheme, designed to give buyers flexibility in managing their purchases. The feature enables customers to split their payments over installment plans ranging from one to 24 months. Instalments up to three months typically carry no extra fees for buyers, but longer tenures can incur charges of up to 36%, depending on the duration.
However, while buyers may choose whether or not to use SPayLater, sellers are automatically enrolled in the programme with no option to opt out. This means they must absorb the associated transaction fee regardless of whether they benefit directly from the instalment feature.
Why Are Sellers Frustrated?
&nbsp;<img src="https://r2.myc.my/e816e805f983200358e1b1830eb38cfdc3be9218e22e47533de142280683cf1c" />
The fee hike has been met with widespread frustration among Shopee merchants, many of whom took to online seller communities to express their discontent. One recurring point of criticism is the lack of transparency&mdash;Shopee has not provided any formal explanation for the increase.
Many sellers are questioning why they are being penalised when it is ultimately the buyer&rsquo;s decision to use the SPayLater facility. The platform&rsquo;s insistence on making SPayLater mandatory for eligible sellers has only fuelled further resentment.
A number of sellers have even suggested raising their prices to cushion the impact of the new fee, potentially making Shopee less competitive for buyers as a result.
Sellers Speak Out: &ldquo;It&rsquo;s Getting Too Much&rdquo;
Among those voicing concern is Loh, a power tool seller who requested partial anonymity. Speaking to local media, Loh said that the compounding cost of selling on Shopee&mdash;including this new SPayLater fee&mdash;is driving him to reconsider the platform entirely.
&ldquo;My business has to contend with more and more extra fees, and I&rsquo;d need to hire someone just to operate and manage the sales channel,&rdquo; he said. &ldquo;That&rsquo;s pushed my business away from focusing too much effort towards selling on Shopee.&rdquo;
A Pattern of Increasing Charges
&nbsp;<img src="https://r2.myc.my/5268806b0bc67a485230899cca302a30408a47ee615a61836d3eb4fcd5c7d8bc" />
This latest update follows a previous hike in August 2024, when Shopee increased its general Transaction Fee for sellers from 2% to 3.5%&mdash;a move that excluded SPayLater and credit card payments at the time. That change, too, received criticism from small business owners struggling to maintain margins on the platform.
It&rsquo;s also worth noting that the new 4.5% SPayLater fee is subject to Malaysia&rsquo;s 8% Sales and Service Tax (SST), effectively making the total cost to sellers even higher.
Shopee&rsquo;s Justification &mdash; and What&rsquo;s Missing
While Shopee has highlighted that SPayLater can increase a seller&rsquo;s gross merchandise value by offering flexible payments to buyers, it has not justified the fee hike directly or provided any context for the additional cost burden. The omission has left many sellers feeling alienated, especially as BNPL platforms typically share costs across both buyers and sellers in a more transparent manner.
What&rsquo;s Next for Shopee Sellers?
As sellers scramble to adjust to the updated fee structure, questions remain about Shopee&rsquo;s long-term strategy and its impact on small and medium-sized businesses. If costs continue to rise without improved support or clearer communication, more sellers like Loh may look to alternative platforms or offline sales.
For now, the 4.5% fee for SPayLater orders will go into effect from 8 May 2025, and sellers will have no choice but to comply &mdash; or reconsider their future on the platform.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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To offset the higher fee, some sellers may begin raising their product prices.

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Shopee Hikes SPayLater Seller Fee To 4.5% From 8 May

Beloved modern retro band MASDO has officially marked a decade in Malaysia&rsquo;s music scene with an unforgettable fan event and the exciting announcement of a full-scale anniversary concert this coming August. Known for their infectious throwback sound and strong fanbase, the trio celebrated the milestone in true MASDO fashion&mdash;complete with mystery, music, and meaningful moments.
Who Are MASDO?
<img src="https://r2.myc.my/e538077f77e8c082276bd4428214797733e1621ac04a10d25713438864318adc" />
&nbsp;MASDO is a Malaysian pop rock band known for their modern take on 1960s "pop yeh yeh" music, blending retro styles with contemporary flair. Formed in 2015, the band comprises Ali Sariah (vocals/guitar), Putu Ceri (bass/backing vocals), and Asmawi (guitar/backing vocals). Their name, inspired by the character "Do" from the classic P. Ramlee film Do Re Mi, reflects their homage to Malaysia's musical heritage.
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MASDO gained widespread recognition with their debut single "Bunga" in 2016, followed by hits like "Dinda," "Janji Manis," and "Pujaanku" featuring Aisyah Aziz. Their song "Dinda" achieved viral status on TikTok in Indonesia, leading to over 60 million streams on Spotify by January 2025. The track also reached the finals of Anugerah Juara Lagu 34 in 2020.
The band's discography includes the albums Selamat Tinggal Pujaan (2017) and Jalan Abbey (2020), the latter recorded at London's iconic Abbey Road Studios. In 2024, they released the single "Perih Jerih" and embarked on a tour across Indonesia, performing in cities like Jakarta, Yogyakarta, and Bali.
In recognition of their growing influence, MASDO was nominated for Best Asia Act at the 2024 MTV Europe Music Awards, marking a significant milestone in their international presence.
With their distinctive style and commitment to reviving classic Malaysian pop, MASDO continues to captivate audiences both locally and abroad.
A Night to Remember at Saloma KL
&nbsp;<img src="https://r2.myc.my/b955a4d9b2b8ca5a8ba8b37d6992d378f5d5ae70fb658bf08604c96f5da73ff2" />
On 30 April 2025, over 200 devoted fans and media guests gathered at Saloma Bistro in Kuala Lumpur for a special event titled Perjumpaan Ahli Mesyuarat Tingkap. MASDO had spent days teasing the event on Instagram through cryptic posts, prompting widespread speculation online. When the night arrived, it turned out to be more than just a gathering&mdash;it was a heartfelt celebration of their journey and an intimate thank-you to fans.
In appreciation of the fans who have supported them through thick and thin, MASDO performed a live mini showcase featuring some of their most beloved hits. Songs such as Dinda, Lautan Asmara, Janji Manis, Bunga, and Berchanda di Malam Indah echoed through the venue, with fans singing along and soaking in the retro vibes that have become the band&rsquo;s trademark.
The performance was not just entertainment&mdash;it was a walk down memory lane, and a prelude to something much bigger.
&lsquo;Al-Kisah Masdo Sepuloh Tahun&rsquo;: The Concert Announcement 
<img src="https://r2.myc.my/d985497ed017dab5df98e46115af20fec0f93716e4c6e2fc8ac772c2b88adc05" />
The climax of the evening came when MASDO dramatically unveiled the poster for their 10th-anniversary concert. In a symbolic reveal, a cloth draped over the MATIC building was pulled down, exposing the details of Al-Kisah Masdo Sepuloh Tahun&mdash;a grand concert scheduled for 30 August 2025.
This milestone show will be held at Idea Live Arena KL @ 3 Damansara, a brand-new venue with a 7,000-capacity. MASDO will be the first act to perform there, promising fans a high-energy yet intimate experience steeped in nostalgia and celebration.
Ticketing and Pre-Registration Details
Fans eager to be part of this momentous occasion can pre-register for early bird Rockzone tickets priced at RM128 between 30 April and 1 May. Once public sales begin, tickets will be available at RM148 for Rockzone (free standing) and RM198 for Category 1 (seated).
A New Album in the Works
Speaking to the media after the event, band members Ali Sariah, Asmawi, and Putu Ceri expressed their heartfelt gratitude to fans. &ldquo;For them to turn up here itself is a fantastic gift for all of us,&rdquo; said Ali. Reflecting on the journey, he added, &ldquo;It has been an exciting ride. The last 10 years were full of ups and downs, but breaking into the Indonesian market was a major achievement.&rdquo;
The trio also revealed they have been hard at work on a brand-new album to coincide with their 10th anniversary. &ldquo;We want this album to be special,&rdquo; they shared. &ldquo;And we hope those who have been with us from the beginning will also join us at the concert&mdash;it&rsquo;s a gift for them too.&rdquo;
You can stream their music below:
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/artist/2r1WoyhX1FSc7AmcF8rkoO?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
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*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Don’t miss MASDO live this 30th August – it’s their biggest show yet!

3a380d067c0d6de7c8140b7cea203a7b599619fbd4c4b333dc798bd40bff1ca0

MASDO To Mark A Decade With “Al-Kisah Masdo Sepuloh Tahun” Concert!

The federal government is actively exploring the possibility of broadening the scope of its FLYSiswa initiative to include land transport subsidies for students in Peninsular Malaysia. This potential expansion of the programme&mdash;currently limited to subsidised air travel&mdash;was announced by Prime Minister Datuk Seri Anwar Ibrahim during a dialogue session at the Management and Science University (MSU) in Shah Alam on Monday.
Calls to Extend FLYSiswa Beyond Air Travel
&nbsp;<img src="https://r2.myc.my/d81bea9b68f60e671282fdc87aea7736db677d2d4a80a913b01167a8b4498c9c" />
The proposal came in response to a question from a student participant, who suggested that the government extend the FLYSiswa initiative to land-based transport such as buses and trains. The student noted that many students in the peninsula still struggle with travel costs when returning home, particularly those attending universities far from their hometowns.
Anwar acknowledged the concern and said the idea warranted serious consideration. He confirmed that discussions would soon be held with Transport Minister Anthony Loke to evaluate how the scheme could be adapted to better serve students throughout the country&mdash;not just those travelling between East and West Malaysia.
"As for FLYSiswa in the peninsula, I&rsquo;ll discuss it with the Transport Minister,&rdquo; Anwar said. &ldquo;Perhaps for certain areas or specific locations, we can look into implementing it. The needs of students in the peninsula are just as important and deserve to be reviewed.&rdquo;
What is FLYSiswa?
&nbsp;<img src="https://r2.myc.my/7b926fa80d674293c5e3d5cc5455736884d622380625523f8188030e3ec5a745" />
The FLYSiswa programme is an annual government initiative introduced under the Ministry of Transport. It provides subsidies for flight tickets for students at public universities, polytechnics, and community colleges under the Ministry of Higher Education, as well as students in matriculation centres and teacher training institutes under the Ministry of Education.
Its core aim is to ease the financial burden of students travelling long distances for academic purposes, especially those commuting between Peninsular Malaysia and the states of Sabah, Sarawak, and the Federal Territory of Labuan. The scheme has proven particularly vital during festive periods, when airfares can surge dramatically due to high demand.
Read: <a href="https://myc.my/articles/4048/flysiswa-2025-how-to-apply-for-the-public-university-travel-subsidy">FLYsiswa 2025: How To Apply For The Public University Travel Subsidy</a>
High Airfares During Festive Seasons Prompt Government Action
&nbsp;<img src="https://r2.myc.my/ed489deaa1b776141067ae9e3eda26299c076509630e9c8e69d98a85e71c1612" />
Anwar noted that the primary reason East Malaysian students were prioritised in the current FLYSiswa rollout is due to the consistently high price of domestic flights to and from the Bornean states. He said airfares tend to rise sharply around Hari Raya, Christmas, and other festive periods, placing immense financial pressure on families and students.
"We need to ensure that ticket prices remain reasonable and that there is no price exploitation," the Prime Minister stressed. &ldquo;If a ticket usually costs RM20 and suddenly doubles during a festive season, that&rsquo;s unacceptable. The government is duty-bound to intervene and create mechanisms to prevent such unreasonable hikes.&rdquo;
He added that while airline fare regulation falls under the purview of market forces, there must be a balance to prevent profit-maximising practices from disadvantaging those who can least afford them.
Inclusion of Land Transport Would Mark Major Shift 
&nbsp;<img src="https://r2.myc.my/df38df80ddbebf3a77316de31f48966ec02547a0cee8784814d79728329df7b0" />
If implemented, the expansion of FLYSiswa to include land transport in Peninsular Malaysia would be a significant shift in policy. It could potentially cover bus and train travel for students who face long or costly commutes between their hometowns and university campuses, especially in rural or underserved areas.
While the Prime Minister did not confirm the exact modalities or timeline for such an expansion, he reiterated the government&rsquo;s commitment to ensuring equitable access to education-related support for all students, regardless of geography.
Revamping the Perdana Fellow Programme for Greater Youth Access
&nbsp;<img src="https://r2.myc.my/2784947d97aafb7ec15848de0099b4c32654cd233a35ef0e944757264a7a6b06" />
In a related announcement, Anwar also revealed plans to expand and improve the Perdana Fellow Programme. The initiative, established in 2013, was designed to expose young Malaysians to the inner workings of government through direct mentorship under ministers and senior officials.
According to the Prime Minister, the Akademi Kenegaraan Malaysia is spearheading a review of the programme to allow more young people to participate, including those who may not qualify for the current highly selective intake.
&ldquo;We&rsquo;re in discussions to enhance the programme, and not everyone needs to be an official fellow to benefit,&rdquo; Anwar explained. &ldquo;We want to provide opportunities for more young Malaysians to interact with national scholars, senior leaders, and policymakers in structured, meaningful ways.&rdquo;
He stressed that the programme plays a crucial role in helping future leaders understand the responsibilities of governance while shielding them from misinformation and baseless accusations about the administration&rsquo;s work.
Engaging the Youth Through Exposure and Opportunity
The Prime Minister emphasised that initiatives like FLYSiswa and the Perdana Fellow Programme are part of the government&rsquo;s broader effort to invest in Malaysia&rsquo;s future by empowering its youth.
&ldquo;We must ensure our young people are supported not just in their academic journey, but also in their development as informed, capable citizens,&rdquo; he said.
The Temu Anwar session at MSU was attended by over 4,000 students and marked the Prime Minister&rsquo;s first formal engagement with a private university. Also present were Deputy Higher Education Minister Datuk Mustapha Sakmud, MSU President Tan Sri Dr Mohd Shukri Ab Yajid, and Vice-Chancellor Prof Puan Sri Dr Junainah Abd Hamid.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Since some areas are harder to reach, land transport offers a more practical and cost-effective alternative.

6b2aac4daac1fba6405d99345db574e90f7bb3469ee500e47dac76971941dea9

Govt May Expand FLYSiswa To Include Land Transport For Peninsular Students, Says Anwar

Netflix has unveiled the first teaser trailer for the hotly anticipated third season of its record-breaking Korean dystopian thriller Squid Game, confirming a global premiere date of 27 June 2025. Marketed as the final chapter in the main saga, Season 3 promises even higher stakes, emotional turmoil, and a reckoning that could bring the entire deadly enterprise crashing down &mdash; or see it evolve into something even more terrifying.
A Global Streaming Phenomenon Like No Other
<img src="https://r2.myc.my/0037363f23c764535b21437862951d0639cacc14aa06aa2d60a88b37bd4d6bdf" />
When Squid Game first premiered in September 2021, few could have predicted the cultural impact it would ignite. With its brutal depiction of a twisted competition where debt-ridden players fight &mdash; and die &mdash; for a life-changing cash prize, the series struck a nerve globally. Season 1 shattered records with 265.2 million views, becoming the most-watched Netflix series of all time.
The long-awaited Season 2, which dropped in December 2024, didn&rsquo;t just live up to expectations &mdash; it rewrote them. The sophomore outing pulled in 192.4 million views within its first few days, ranking second on Netflix&rsquo;s all-time list for non-English language series and reaffirming the franchise&rsquo;s dominance in the streaming era.
With both critical acclaim and a ravenous fanbase behind it, Netflix opted to film Seasons 2 and 3 back-to-back, ensuring narrative continuity and production momentum. The decision has enabled the final season to arrive just six months after the previous one &mdash; a rare turnaround in the age of multi-year delays.
Gi-hun&rsquo;s Return: A Hero&rsquo;s Grief Turns to Vengeance
&nbsp;<img src="https://r2.myc.my/893aee1445c046680e22e753287b808d876778306372ef2a143ca91761b5681f" />
Season 3 picks up immediately where Season 2 left off, with Seong Gi-hun (Lee Jung-jae), also known as Player 456, choosing not to board a flight to the United States, instead turning back toward the source of his trauma. After the devastating death of his friend and ally Jung-bae (played by Lee Seo-hwan) &mdash; executed by the enigmatic Front Man for attempting to expose the organisation &mdash; Gi-hun resolves to bring down the game from the inside.
This season, Gi-hun is no longer a reluctant survivor. He returns as a man fuelled by loss, rage, and a sense of responsibility for the lives destroyed by the games. As series creator Hwang Dong-hyuk teased, &ldquo;He&rsquo;s on a path of no return now. The question is not just whether he can survive, but whether he can live with what he must do.&rdquo;
According to early previews, viewers can expect a far darker, more psychological version of Gi-hun &mdash; a transformation that reflects the moral ambiguity of dismantling an institution from within.
Unveiling the Trailer: Mystery, Symbolism, and a New Game of Chance
&nbsp;<iframe src="https://www.youtube.com/embed/CH0dGVRecec" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
The teaser trailer, which premiered on 6 May, opens with a haunting visual callback: masked pink-suited guards solemnly carry a black coffin, wrapped in a pink ribbon, into the arena &mdash; a familiar symbol of the game&rsquo;s brutal &lsquo;elimination&rsquo; ritual. Players gather around in fearful silence, only to discover Gi-hun inside, unconscious.
As he awakens, the camera cuts to a towering gumball machine dispensing red and blue spheres &mdash; possibly signalling a new set of rules, alliances, or fates. One orb lands ominously at Gi-hun&rsquo;s feet. Just before the screen fades to black, the cry of a baby echoes, fuelling speculation among fans that a pregnant player may give birth mid-game &mdash; a chilling metaphor for innocence trapped in a world of cruelty.
The tone is immediately more visceral and urgent than previous seasons. While Squid Game has always leaned on childhood nostalgia as a thematic tool, the trailer suggests that innocence, birth, and moral choices will play a central role in this final season.
Who&rsquo;s Returning for Season 3?
&nbsp;<img src="https://r2.myc.my/c797f1ebec023be624009868e931c970638d97e58ad40fb69c7182c70ad1312b" />
Several familiar faces are set to reprise their roles, continuing storylines that have captured fans worldwide:
<ul>
<li>Lee Byung-hun as the cold, calculating Front Man, whose own motivations and backstory have only begun to unravel.</li>
<li>Wi Ha-jun returns as detective Hwang Jun-ho, who miraculously survived his apparent death and is now closer than ever to exposing the game&rsquo;s organisers.</li>
<li>Yim Si-wan as Myung-gi (Player 333), the unpredictable recruit with a dark intellect.</li>
<li>Kang Ha-neul as Dae-ho (Player 388), a man haunted by his past and increasingly unstable.</li>
<li>Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, and Jo Yu-ri return in their respective player roles.</li>
<li>Park Gyu-young is back as No-eul, the pink-suited guard whose conflicted morality hints at the possibility of rebellion within the ranks.</li>
</ul>
This diverse ensemble cast brings together new and old blood, promising complex alliances, betrayals, and unlikely friendships under the game&rsquo;s unforgiving pressure.
&nbsp;
Creator&rsquo;s Vision: Hwang Dong-hyuk&rsquo;s Story Comes Full Circle
&nbsp;<img src="https://r2.myc.my/18afd0db90d01d7b6f38dc90ef0a82ec6adddb3ae90ddc7c40a0ac45f87f1b1f" />
Series creator and director Hwang Dong-hyuk, who won an Emmy for Season 1 and returned to direct all six episodes of the final season, described Season 3 as a &ldquo;mirror and magnifier&rdquo; of the real world&rsquo;s growing inequality. He has previously stated that while Season 1 represented individual desperation, and Season 2 focused on resistance, Season 3 is about systemic collapse &mdash; or the failure thereof.
&ldquo;There is no escape,&rdquo; Hwang recently said in a press event. &ldquo;Even when you think you&rsquo;ve broken the game, the game changes shape and finds a way to survive. That&rsquo;s what Gi-hun is up against.&rdquo;
Spin-Offs, Games, and a Cinematic Universe in the Making
Although Season 3 is being positioned as the end of the main story, Netflix is not letting go of the Squid Game franchise anytime soon. A mobile title, Squid Game: Unleashed, was released in 2024 and remains one of the top-downloaded strategy games on both Android and iOS platforms. Netflix has also confirmed it is developing a spin-off, rumoured to be helmed by Mindhunter director David Fincher, though details remain under wraps.
<img src="https://r2.myc.my/f7ac65c1b4bc5e2d9c5f8cd6e9e308a32743f03c710259e1ac334f53269165c0" />
A second season of the real-life competition series Squid Game: The Challenge is also in production, blending reality TV with game show mechanics to capitalise on the original series&rsquo; popularity.
With Stranger Things also concluding later in 2025, Netflix&rsquo;s shift toward Korean-led franchises underscores its global strategy &mdash; one that increasingly depends on high-concept, high-stakes storytelling beyond the English-speaking world.
The Endgame Begins
As the teaser draws to a close, Gi-hun stands in a sea of black coffins, the pink ribbons fluttering like taunts. His face is stoic. He reaches down, picks up the red ball from the gumball machine, and stares at it. The screen cuts to black. A single sentence appears: &ldquo;One last game.&rdquo;
With mounting tension, philosophical depth, and visual spectacle promised in every frame, Squid Game Season 3 is not merely the conclusion of a storyline &mdash; it&rsquo;s the climax of a cultural event that has defined a generation of streaming television.
Prepare to play. 27 June 2025. Only on Netflix.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Mark your calendars – the final game begins on 27 June.

c378c79480e5276681cabf58fd3732169c15f1e35b24c9b0315c294ba6ce5e72

‘Squid Game’ Season 3: Netflix Drops Teaser Trailer Ahead Of Explosive Finale

Malaysia&rsquo;s booming headscarf industry has long been a testament to the increasing demand for modest fashion, driven in part by celebrity-led brands. However, one of the country&rsquo;s major manufacturers is now facing financial hardship, claiming it is owed millions by a company linked to one of Malaysia&rsquo;s most recognisable stars&mdash;actress and entrepreneur Nur Fazura Sharifuddin.
According to legal documents and media interviews, Obor Holding Sdn Bhd&mdash;the owner of headscarf brand Feline Malaysia&mdash;is taking legal action against Fazura&rsquo;s company, alleging a debt of RM4.65 million stemming from unpaid supplies.
Legal Dispute Over Unpaid Hijab Orders
&nbsp;<img src="https://r2.myc.my/90e426a9f88504534ed4e254a0d9dae81c63f97f8105a215046d9a49550ed990" />
In a statement elaborated by Kosmo Online, Obor Holding alleges that Fazura&rsquo;s company, Pink Fate Sdn Bhd, received headscarf stock worth over RM7.3 million since June 2022. Of that total, only RM2.68 million has been paid, leaving an outstanding sum of RM4,650,029.14.
Pink Fate is widely associated with the Tudung Fazura brand, a popular hijab line co-founded by the celebrity herself. The claim further alleges that payment collection became increasingly difficult from December 2023 onwards, despite repeated reminders and attempts to settle the issue amicably.
Fazura and Family Named as Defendants
&nbsp;<img src="https://r2.myc.my/2be703f8c98b988c624fbae83d5988097247bb8eb9e67b6eb95b20c21fbc7e5c" />
Besides Pink Fate Sdn Bhd, the statement names several other parties as defendants in the lawsuit. Fazfit Sdn Bhd&mdash;believed to be behind Fazura&rsquo;s skincare range&mdash;is listed as the second defendant, while Fazura&rsquo;s brother, Ahmad Faiz Sharifuddin, is the third, and Fazura herself the fourth.
Obor Holding claims that in mid-2024, five additional headscarf orders were placed, amounting to RM3.6 million, despite the company already being in arrears. These new orders were said to be part of the &ldquo;Merdeka Collection&rdquo;, a joint initiative with the Ministry of Education to commemorate Malaysia&rsquo;s 67th Independence Day. According to the claim, Faiz had assured the manufacturer that the orders were backed by government funding.
To bolster confidence, Faiz and Fazura reportedly referenced collaborations with well-established institutions such as Boh Plantations (BOH), Movenpick Hotel, and the National Cancer Institute (IKN), as proof of their financial capability and credibility. This reassurance allegedly led Obor Holding to continue fulfilling orders in good faith.
Cheque Bounce Deepens Financial Blow
&nbsp;<img src="https://r2.myc.my/584412f44fbad5755fefb4079f05e4ccb2ead996369737f071fae84092e1ec03" />
Despite the volume of goods supplied, Obor Holding claims it has yet to receive any further payments. The manufacturer also revealed that in September 2024, it was handed a cheque worth RM1 million, co-signed by both Fazura and her brother. However, the cheque was dishonoured, and the company received a formal notice from the bank indicating insufficient funds.
All transactions referenced in the lawsuit reportedly occurred while Fazura was still a director of Pink Fate. She later stepped down in January 2025, but her brother Faiz remains actively involved in the company&rsquo;s management. In response to the ongoing non-payment, Obor Holding has initiated proceedings to obtain a Judgment in Default, as no response was filed by the defendants within the required legal timeframe.
Founder Expresses Frustration Over &lsquo;False Promises&rsquo;
 <img src="https://r2.myc.my/e43c3a2d4cd4d58ae469c23d1867f5b57ddfc060db2ee1a24b9d4556df7b1843" /> Lim Boon Hai (Sam) on the far right.
In an interview, Obor Holding founder and managing director Lim Boon Hai&mdash;also known as Sam&mdash;shared his dismay over the ordeal. He described the company&rsquo;s attempts to contact Fazura&rsquo;s team as fruitless and expressed frustration at being led on with what he called &ldquo;empty promises&rdquo;.
&ldquo;We have tried every possible method to reach them,&rdquo; said Lim. &ldquo;Since late 2023, it&rsquo;s been nearly impossible to recover the payments. Our financial position has suffered significantly because of this.&rdquo;
Lim also lamented that despite Fazura&rsquo;s public persona as a reputable figure, her company has allegedly failed to honour basic commercial commitments. &ldquo;I never expected someone as influential and well-known as Fazura to leave us hanging like this. We&rsquo;re not asking for favours&mdash;just the payment for goods we&rsquo;ve delivered.&rdquo;
He added that while he remains open to settling the matter outside court, the lack of cooperation from the other side has left him with no alternative. &ldquo;This is not the path we wanted to take. But their refusal to engage has forced us into legal proceedings.&rdquo;
Manufacturer Warns Others: &lsquo;Don&rsquo;t Be Misled by Popularity&rsquo;
Lim expressed concern that other small or medium-sized businesses might fall into similar traps when dealing with celebrity-backed ventures. &ldquo;Don&rsquo;t be too easily swayed by fame or influence. We&rsquo;ve learnt a painful lesson,&rdquo; he said. &ldquo;I wouldn&rsquo;t have gone public if our claims weren&rsquo;t legitimate. This is about fairness and survival.&rdquo;
He stressed that his company had operated in good faith, trusting in the reputation of Fazura and her associates. However, what started as a promising partnership has turned into a legal and financial nightmare for Obor Holding and its manufacturing subsidiary, Feline Malaysia.
Silence from Fazura&rsquo;s Camp
Attempts to obtain comments from Fazura, her brother, and her management team have so far gone unanswered. As the case proceeds in the High Court of Kuala Lumpur, it remains to be seen whether Fazura or any of the named defendants will offer a public rebuttal or propose a settlement to avoid further reputational damage and legal escalation.
Fazura isn&rsquo;t the only celebrity facing mounting debt. Late 2024 saw several public figures thrust into the spotlight&mdash;not for their talent, but for the stark contrast between their glamorous social media personas and troubling financial realities.
Read: <a href="https://myc.my/articles/4024/when-luxury-masks-debt-the-financial-scandals-of-malaysias-influencers">When Luxury Masks Debt: The Financial Scandals Of Malaysia&rsquo;s Influencers</a>
The bigger question now is: how do these high-profile individuals continue to live so publicly and freely, despite owing substantial sums to others?
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Behind the glitz and glamour, yet another Malaysian celebrity faces serious financial allegations.

981b9312ead5f80c10575dc6d0200ca2c2b9d9f01e643db664d2e2478252fe9f

Fazura’s Company Sued Over RM4.65 Million Debt To Headscarf Manufacturer

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

e159b878e1c2d1778b988859c3c79c329cfc42dbaaec7d65ea3c8b41ad5629ad

NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

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Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite 10 people falling ill, the food truck refused to take responsibility. 

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RM2,000 Lok Lok Feast Turns Into Food Poisoning Nightmare At Genting Sempah

Chinese beverage and dessert chain Mixue has come under fire after a job advertisement at its Sri Sinar outlet in Segambut sparked accusations of racial discrimination.
The listing, which was seeking to hire service crew and a supervisor, explicitly stated that only Malay and Chinese candidates with experience were eligible to apply. The exclusion of other ethnic groups, particularly the Indian community, has led to widespread criticism online.
<img src="https://r2.myc.my/a30e7982c68d1b4c4ed48ab12b029af4aab84797a8ea7bd454cd272be76936db" />
Instagram user <a href="https://www.instagram.com/p/DG3NQG_yqc0">@mohaneyyy</a> drew attention to the issue by sharing a screenshot of the advertisement with a scathing caption:
"Is this how the world's largest F&amp;B chain operates? Mixue may have outgrown McDonald's and Starbucks, but their hiring practices suggest otherwise! So, Indians (and others) can be customers but not employees? Why are we being excluded from job opportunities like this? Everyone deserves an equal chance to work, regardless of their race. It&rsquo;s 2025, shouldn&rsquo;t we be moving towards inclusivity rather than discrimination?"
The post quickly went viral, prompting widespread debate on social media while being reposted on X (formally known as Twitter).
<blockquote class="twitter-tweet">
It&rsquo;s 2025, and top brands in Malaysia are still posting job ads that openly exclude certain races. Discrimination is real, and it hurts. When will companies learn that talent has no race? <a href="https://twitter.com/hashtag/Malaysia?src=hash&amp;ref_src=twsrc%5Etfw">#Malaysia</a> <a href="https://twitter.com/hashtag/SayNoToRacism?src=hash&amp;ref_src=twsrc%5Etfw">#SayNoToRacism</a> <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a> <a href="https://t.co/YtJuTtuuEA">pic.twitter.com/YtJuTtuuEA</a>
&mdash; Javaid Lucian (@Rameshhh15) <a href="https://twitter.com/Rameshhh15/status/1897817248070554075?ref_src=twsrc%5Etfw">March 7, 2025</a></blockquote>

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Many users condemned the listing, arguing that racial hiring preferences have no place in a modern job market&mdash;especially from a global brand that has recently risen to become the world&rsquo;s largest food and beverage chain in terms of store count.
Calls for accountability flooded the comments section, with users tagging key business leaders and urging Mixue to clarify its stance on diversity and equal employment opportunities.
Debate Over Hiring Policies
While many criticised Mixue for the job advertisement, some defended the brand, stating that their local Mixue outlets employ staff from various racial backgrounds, including Indians. Others speculated that the wording on the advertisement may have referred to language proficiency rather than race, or that the restriction was an independent decision made by the branch manager rather than an official company-wide policy.
Here's some of the comments online:
<blockquote class="twitter-tweet" data-conversation="none">
Posting kurang letups sbb Malay pun included dlm requirement.. so Tanah Melayu masih terjaga gittew.. conservatives xberminat nk repost..
&mdash; Syafiq Safwan (@Sysafwann) <a href="https://twitter.com/Sysafwann/status/1898374472119513241?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
this literally just happened with Chagee lmao do they not learn
&mdash; kim on T.W.I.T.T.E.R (@AdmiralKim) <a href="https://twitter.com/AdmiralKim/status/1898245226827071874?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ikut store kot. kat ipoh ni pun ada je yg india bekerja. kau ni terpaling betul
&mdash; Stand With Palestine 🇵🇸 (@Fhxx96) <a href="https://twitter.com/Fhxx96/status/1898364442267787737?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Disappointed with the comment section honestly. I dont know why this is so normalise, the racist job ads and the hambar replies. Another reason for me not to buy anything from this place. <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a>
&mdash; Hani (@NamirraHani) <a href="https://twitter.com/NamirraHani/status/1898376412895310328?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
This is so outright disgusting! Malay &amp; Chinese ONLY means NO Indians. Mixue should not be allowed to get away with such overt discrimination in their hiring.
&mdash; Annoyed Malaysian 🇲🇾 (@annoyedmsian) <a href="https://twitter.com/annoyedmsian/status/1898634845494055252?ref_src=twsrc%5Etfw">March 9, 2025</a></blockquote>

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<img src="https://r2.myc.my/5ee106a407891eafeeb10a13b91fdf873bc5c7a9b7733104a5bce3f3d2100cc0" />
A few netizens also pointed out that the job listing has since been taken down. However, as of now, Mixue has not issued a public statement addressing the controversy.
Mixue&rsquo;s Rapid Global Expansion
<img src="https://r2.myc.my/dd982b38a0673bd3c6f613b70e44eaa558d8cab8e432288ffc5f9e89b5c794e1" />
This scandal comes at a time when Mixue is making headlines for its massive global growth. According to a report by the British news outlet Daily Mail, Mixue now boasts over 45,000 outlets worldwide, surpassing McDonald's (42,000 outlets) and Starbucks (40,000 outlets).
The chain, known for its budget-friendly ice cream and bubble tea, has gained immense popularity, especially in Asia. However, its rapid expansion has also brought increased scrutiny, with critics arguing that a brand of its stature should uphold higher ethical standards, particularly in employment practices.
Religious and Racial Sensitivities in Malaysia
The controversy surrounding Mixue unfolds amid rising concerns over racial and religious tensions in Malaysia.
Read: <a href="https://myc.my/articles/4163/era-fm-issues-apology-after-djs-face-backlash-for-mocking-hindu-kavadi-ritual">Era FM Issues Apology After DJs Face Backlash For Mocking Hindu Kavadi Ritual</a>
Recently, a trio of DJs from the local radio station Era FM faced public outrage after allegedly mocking the Hindu kavadi dance in a social media video. While the DJs issued a public apology, the backlash continued, with some insisting their actions were culturally insensitive. A legal expert, however, defended them, arguing that the dance they performed was not the kavadi dance but rather an imitation of Muay Thai athlete Miki Ghazali&rsquo;s ring entrance.
In another case, prominent Malaysian stand-up comedian <a href="https://www.malaymail.com/news/malaysia/2025/03/05/harith-iskandar-another-facebook-user-to-get-rm10000-fine-each-over-ham-joke-as-mcmc-waits-for-meta-to-close-their-social-media-accounts/168720">Harith Iskander</a>, along with another Facebook user, was fined RM10,000 each over a joke involving a "ham and cheese sandwich," which was deemed offensive by certain Muslim groups. The incident reignited discussions on the limits of free speech and the increasing sensitivities surrounding religious topics in Malaysia.
Calls for Greater Inclusivity and Cultural Awareness
The Mixue hiring controversy, alongside these recent incidents, highlights the growing need for businesses, media personalities, and corporations to navigate racial and religious sensitivities with care. The backlash serves as a reminder of the importance of fostering inclusivity and ensuring that hiring policies and public statements reflect Malaysia&rsquo;s diverse and multicultural society.
As Mixue continues its expansion, public scrutiny remains high, with many expecting the company to address the issue transparently. Moving forward, companies operating in Malaysia may need to reassess their internal policies and ensure that workplace diversity and fair hiring practices are upheld to maintain public trust and avoid similar controversies.
Ultimately, the broader conversation on racial and religious harmony in Malaysia remains an ongoing challenge that requires sensitivity, awareness, and active steps toward a more inclusive society.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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