Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

temporary

closure

QSR Brand

rising cost

nation wide

fried chicken

If you were to ask Malaysians about the one thing they can't compromise on, it would undoubtedly be good food, especially some delicious fried chicken.
Back in the day, whether it was school parties or gatherings with friends, everyone's first choice for a meal was getting a fresh bucket of fried chicken from Kentucky Fried Chicken (KFC). KFC's fried chicken holds a special place in our childhood memories, known for its irresistible aroma and finger-licking taste.
<img src="https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExNGVwZjVkbmhha2xqaWkxYjZjanJzajA1dWQ4djRlZXB0OXl4YzZ4dCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/UXBmXisK0KF2g/giphy.gif" alt="Kfc GIF" />
However, in recent years, KFC has faced criticism, particularly for its high prices and small portion sizes. Additionally, the brand came under fire and even faced boycotts following the escalation of the conflict between Palestine and Israel in October 2023, resulting in noticeably empty outlets across Malaysia.
KFC Temporarily Closes 108 Outlets Across Malaysia
<img src="https://r2.myc.my/e1f0032382f2023b198b5c4b0913de7de051002512316f3ddcbc2b290ed6b018" />
QSR Brands, the company operating all KFC franchises in Malaysia, has announced the temporary closure of 108 outlets nationwide. This decision, prompted in part by a six-month boycott, represents over 10% of KFC outlets in Malaysia. According to a report by Nanyang Siang Pau, Kelantan bore the brunt of these closures, with nearly 80% of its outlets shutting down, followed by Johor with 15 closures, Kedah with 11, and smaller numbers in other states.
The temporary shutdown of these outlets is primarily attributed to rising business costs, prompting QSR to focus on high-engagement trade zones to optimize resources. To support affected employees, QSR has offered relocation opportunities to stores that remain operational, aiming to enhance customer engagement and preserve brand loyalty.
"Contributing positively to the Malaysian community, preserving KFC's brand love, and protecting employees are top priorities for the organization," stated QSR.
<img src="https://r2.myc.my/c13247395051c365e16c5115752f9b74ad93d4f81fe71f651714ff9580e3ece8" />
KFC Malaysia, with over 50 years of service, stands as one of the first major corporations profoundly impacted by the recent boycott wave. Despite this challenge, QSR Brands remains steadfast in its commitment to providing quality products and services to customers. With 18,000 team members, 85% of whom are Muslim, job security remains a top priority, contributing positively to the Malaysian economy.
In addition to ensuring job stability, QSR reaffirms its dedication to initiatives like "KFC Add Hope" and the "Wakalah Zakat" fund. These efforts underscore their Malaysian roots and sincere commitment to bolstering the local ecosystem, demonstrating a continued resolve to support the community.
Currently, QSR Brands operates more than 850 KFC restaurants across Malaysia, Brunei, Cambodia, and Singapore, along with over 500 Pizza Hut restaurants and delivery concept stores in Malaysia and Singapore. Hopefully, these closures are indeed temporary, and KFC Malaysia will emerge stronger. Perhaps, with this time for reflection, they'll return with even juicier, better-quality fried chicken, satisfying customers' cravings once again.
What are your thoughts on this? Let us know in the comments.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Well that’s not finger lickin’ good news…

2ebfb846c0c3fc72de5b90abbc309f8762259792a83d0073b49fccd073f088a6

KFC Malaysia Shutters 108 Outlets Nationwide Citing “Escalating Operational Costs”

d9d56c8e5c29847e2917983575418651c94c72608ef9e914a6542c4a698d7349

Scentify

e891e864574960ae21e3a00f338f06377dd53af0baffdac1786ad4ed7dad7721

Oatside

c6e5412e94f35f5e45d8d645b31f06c7e7692356c43e40dffb5b8af1b8e8c3a9

Rohto

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Coach is once again proving that retail can be more than just shopping &mdash; it can be an experience. The American luxury fashion house has unveiled a bold redesign of Coach Airways, its one-of-a-kind concept store housed within a repurposed Boeing 747 at Freeport A&rsquo;Famosa Outlet, Melaka. First launched in 2023, the world&rsquo;s first retail store inside an aircraft has now received a striking revamp &mdash; and it&rsquo;s every bit as playful, immersive, and stylish as fans of the brand have come to expect.
A Journey Through Style: Coach Airways' New Look
&nbsp;<img src="https://r2.myc.my/6e44da72da222d1f91919f6b4c76881d746b222e7b1c0fddb9b77af6b0f2a655" />
With a refreshed design concept that draws inspiration from retro-futuristic aesthetics and 1970s space-age travel, Coach Airways offers a shopping experience like no other. As you step aboard, the aircraft&rsquo;s cockpit has been transformed into a sleek, spaceship-like gateway, inviting guests to &ldquo;take off&rdquo; into Coach&rsquo;s world of fashion and imagination.
Inside, expect deep, vibrant hues of orange and red, retro-inspired carpeting, and walls adorned with a monogrammed pattern of miniature Coach Airways logos. These elements blend nostalgia with modern design codes to create a visual spectacle that feels more like an art installation than a retail store.
Adding to the fun is Rexy the T-Rex, Coach&rsquo;s mischievous mascot, who can be found throughout the aircraft &mdash; perched on display counters, peeking out of cockpit screens, or wearing a space helmet as part of the "Rexy's Space Odyssey" display. His presence adds a playful edge that underscores Coach&rsquo;s enduring commitment to self-expression and creativity.
Four Zones, Endless Exploration 
<img src="https://r2.myc.my/7a6bb40664730f807390f8df880336a6407d7e2c4ccd562bd03508b278899ac8" />
The aircraft&rsquo;s interior is cleverly divided into four distinct zones, each designed to offer a different kind of experience &mdash; from immersive displays to curated product showcases. Whether you're here to browse the latest fashion collections, snap photos for your socials, or simply experience something completely out of the ordinary, Coach Airways doesn&rsquo;t disappoint.
Visitors can shop signature Coach pieces, including leather goods, accessories, and ready-to-wear, alongside exclusive Coach Airways merchandise such as limited-edition tote bags and statement T-shirts available only at this Melaka location.
More Than Retail: A Multi-Sensory Experience
&nbsp;<img src="https://r2.myc.my/567b71c2b8313e5ae5bfef154904e13b1cb428ec4bf48340b89399218a3a065b" />
The revamp also includes updates to the aircraft&rsquo;s windows, flooring, and tail fin. Outside, what was once a single oversized logo has now been replaced with a striking pattern of miniature Coach emblems, elevating the store&rsquo;s exterior with a bold, fashion-forward edge.
Inside, the revamped cabin blurs the line between fashion and fantasy. From the ambient lighting and tactile textures to the cinematic displays and carefully crafted zones, Coach Airways redefines what luxury retail can look and feel like &mdash; especially for younger consumers seeking novelty and personal connection.
Designed for the Next Generation
This ambitious redesign is part of Coach&rsquo;s wider strategy to resonate with Gen Z and younger millennials who crave creativity, immersion, and shareable moments. According to Giovanni Zaccariello, Coach&rsquo;s SVP of Global Visual Experience, the relaunch reflects the brand&rsquo;s evolving mission: &ldquo;to deliver fully immersive experiences that resonate with a new generation of consumers looking for novelty and emotional connection.&rdquo;
General Manager of Tapestry SEA &amp; Oceania, Campbell O&rsquo;Shea, echoed that sentiment:
&ldquo;Coach has always looked at delivering immersive experiences that go beyond traditional retail expectations. We&rsquo;ve seen an incredible response to Coach Airways&rsquo; bold shopping experience &mdash; reflecting the spirit of innovation and individuality we share with today&rsquo;s generation.&rdquo;
Putting Melaka on the Map
<img src="https://r2.myc.my/16db9563bf967caaa70db435fb981558558da051cefc7a4f546a9ecc6e20a3f2" />
The launch of Coach Airways in 2023 was more than just a branding feat; it was a tourism milestone for Melaka. The concept earned recognition in the Malaysia Book of Records as the first retail concept store in an aeroplane and was also awarded MATFA&rsquo;s &lsquo;Unique Retail Experience&rsquo; of 2023.
During the original launch, Malacca Chief Minister Ab Rauf Bin Yusoh remarked that the store plays a role in elevating the state&rsquo;s tourism and luxury retail profile.
&ldquo;This launch aligns with the objectives of Visit Melaka 2024&hellip; Beyond shopping, this establishment represents a symbol of luxury and prestige for all Malaysians, especially Malaccans.&rdquo;
Coach&rsquo;s Broader Vision
&nbsp;<img src="https://r2.myc.my/e0ced646220c9379488bff51416ecdc6bd521733bc23c451c0de644357983a86" />
Coach&rsquo;s commitment to connecting fashion with community continues to shine through other immersive spaces like Coach Play at APW Bangsar, Coach Play Ipoh, and The Coach Coffee Shop. Each venue is a testament to the brand&rsquo;s ongoing push for creative storytelling and customer engagement in Malaysia.
Earlier this year, Coach further expanded its cultural footprint with a multiyear partnership with the Women&rsquo;s National Basketball Association (WNBA), becoming its official handbag partner and working with top female athletes to bridge the worlds of fashion and sport.
Plan Your Visit
Coach Airways is open daily from 10:00AM to 10:00PM at Freeport A&rsquo;Famosa Outlet, Melaka. Whether you&rsquo;re a fashion aficionado, a design lover, or a curious traveller, this aircraft-turned-store promises a retail experience that&rsquo;s as Instagrammable as it is unforgettable.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Coach Airways is back — blending modern flair with a bold retro-futuristic twist.

cea2d0c030da1e132ae347a56e1d9cbbe46680aec86f45eac604986cd46922ed

Coach Airways Reimagined: A Bold Fusion of Fashion, Flight and Retro-Futurism Lands In Melaka

Datin Vivy Sofinas Yusof and her husband, Datuk Fadzarudin Shah Anuar &mdash; co-founders of the once-celebrated fashion and e-commerce brands FashionValet and dUCk &mdash; are set to stand trial in 2026 for allegedly misappropriating RM8 million in investment funds. The funds, entrusted to their company by two government-linked investment giants &mdash; Khazanah Nasional Berhad and Permodalan Nasional Berhad (PNB) &mdash; were meant to support and develop local entrepreneurship.
Instead, the high-profile couple is accused of transferring the RM8 million from FashionValet Sdn Bhd into a separate entity they also owned &mdash; 30 Maple Sdn Bhd &mdash; without obtaining approval from FashionValet&rsquo;s board of directors. The alleged financial misconduct is said to have taken place on 21 August 2018 at Public Bank&rsquo;s Bukit Damansara branch in Kuala Lumpur.
Trial Dates Set for 2026
&nbsp;<img src="https://r2.myc.my/2998b13fcc07dfdb9ec3102cef46b0ea483869af7772fb7d0b239f0bc78f119b" />
After months of legal developments, the Kuala Lumpur Sessions Court has now fixed 15 days for the full trial next year. Sessions Court Judge Rosli Ahmad confirmed the following dates:
<ul>
<li>13&ndash;17 April 2026</li>
<li>18&ndash;22 May 2026</li>
<li>8&ndash;12 June 2026</li>
</ul>
The next case mention is scheduled for 27 October 2025, allowing the defence team more time to examine forensic reports and prepare their arguments. According to Deputy Public Prosecutor Datuk Wan Shaharuddin Wan Ladin, the prosecution intends to call 26 witnesses to testify over the course of the trial.
Vivy and Fadzarudin, both aged 37, were not present during the recent case management hearing on 23 June 2025, as their legal counsel had secured an exemption from court attendance. The couple continues to be represented by lawyer M. Athimulan.
Pleading Not Guilty to CBT and Alternative Charge
&nbsp;<img src="https://r2.myc.my/83fe5112de17164183559c4c32ad2eb1dba5d1825a3204a9a725d85a909fac62" />
The charges, first read in court on 5 December 2024, fall under Section 409 of the Penal Code, read in conjunction with Section 34, which pertains to criminal breach of trust (CBT) committed by a public servant or an individual in a position of trust. If found guilty, they face between two and 20 years&rsquo; imprisonment, whipping, and a fine.
Additionally, the couple faces an alternative charge under Section 403, also read with Section 34, for dishonestly misappropriating property belonging to the company. This charge carries a lighter penalty &mdash; a prison term ranging from six months to five years, and may also include caning and a fine upon conviction.
Both Vivy and Fadzarudin have pleaded not guilty to all charges.
Controversy Surrounding Internal Acquisition
&nbsp;<img src="https://r2.myc.my/df0c19d6780d3d09d405ee5020129c242c96544236ab9f61dc1bc7bf22579f1a" />
The case has drawn significant public and media attention not only because of the accused&rsquo;s celebrity status, but also due to the complex financial transactions under scrutiny. In 2018, the same year Khazanah and PNB invested RM47 million into FashionValet, the company acquired 30 Maple Sdn Bhd &mdash; a firm wholly owned by Vivy and Fadzarudin &mdash; for a reported RM95 million.
The acquisition was made through the issuance of 851,686 new ordinary shares in FashionValet. According to filings with the Companies Commission of Malaysia (SSM), the internal valuation placed the value of the dUCk brand at RM68.8 million, with an additional RM21 million assigned as goodwill.
Although 30 Maple had posted profits of RM8.5 million in 2017 and RM7.7 million in 2018 &mdash; along with a RM10 million dividend payout &mdash; the timing and structure of the RM95 million acquisition deal sparked scepticism.
Critics argue that the founders effectively channelled public investment funds back into their personal company, raising ethical concerns over whether such internal transactions should have received greater scrutiny, especially given the involvement of taxpayer-linked capital.
From Digital Darlings to Legal Defendants
&nbsp;<img src="https://r2.myc.my/940a38318db14b9e054ead40300b4e4ce51d51df047aa86278aed03428db76eb" />
Vivy Yusof and Fadzarudin were once hailed as digital economy success stories, with FashionValet positioned as one of Malaysia&rsquo;s premier fashion e-commerce platforms. Through savvy branding and strong social media influence, Vivy in particular emerged as a role model for young entrepreneurs and Muslim fashion enthusiasts, with the dUCk brand gaining international recognition.
However, the collapse of FashionValet in 2023, after over a decade of operation, marked the beginning of a turning point for the couple&rsquo;s public image. The platform&rsquo;s sudden shutdown &mdash; despite years of funding and partnerships &mdash; led to renewed scrutiny over the company&rsquo;s financial management and use of public funds.
Public Trust and Accountability Under the Microscope
This upcoming trial represents more than just a legal battle for two prominent entrepreneurs. It also raises broader questions about transparency, governance, and accountability within the ecosystem of public-private investment partnerships in Malaysia.
As public interest in the case continues to grow, observers are hoping the legal proceedings will provide greater clarity on how such high-value investments are monitored &mdash; and whether protections are sufficient to prevent conflicts of interest.
With 2026 fast approaching, the fashion world, business community, and general public will be watching closely to see whether justice will be served &mdash; and what it might mean for the future of government-linked entrepreneurship initiatives.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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High-profile fashion duo accused of criminal breach of trust after funds from Khazanah and PNB was allegedly transferred to their privately owned company.

99e6d79f76df3bb7b3f2218e848540aa94a90d0f88ea1684c88e755235f2531c

Vivy Yusof & Husband To Face Trial Over Alleged Misappropriation Of RM8 Million In Public Funds

Malaysia&rsquo;s latest boy band, ALPHA, has officially made its debut &mdash; but not without a few unexpected hiccups. Formed through the popular singing competition Big Stage Alpha, the group is made up of seven finalists from Malaysia, Singapore, and Brunei. These rising stars were handpicked by both the competition&rsquo;s judging panel and the voting public.
While the group&rsquo;s big public launch was met with much excitement, their first live television performance was marred by a series of technical blunders, leaving fans both impressed by the group&rsquo;s professionalism and frustrated with the show&rsquo;s production quality.
Who Are ALPHA?
&nbsp;
ALPHA is Malaysia&rsquo;s newest homegrown boy group making waves in the local music scene. Formed through the reality survival show Big Stage Alpha&mdash;a spin-off of Astro&rsquo;s popular Big Stage series&mdash;the group is a product of rigorous training, charismatic talent, and a vision to elevate Malaysian pop music to new heights. Backed by Astro and Rocketfuel Entertainment, the group brings together a diverse mix of members from Malaysia, Singapore, and Brunei, including standout performers like Ariel Fesol, Rizal Rasid, Daniel Sher, and Afiq Sky (Muhammad Afiq Asyraaf).
<iframe src="https://www.youtube.com/embed/KtqwQA7CnAA" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
Following their formation, ALPHA debuted with their energetic first single &ldquo;Mona Lisa (Bang Bang)&rdquo;, which has already sparked growing interest across social media platforms. Their stage presence, polished choreography, and fresh visuals have drawn comparisons to international K-pop acts, signalling a bold new chapter for Southeast Asian boy groups.
ALPHA&rsquo;s popularity is expected to grow further with their upcoming performance at Big Stage Alpha judge Hael Hussaini&rsquo;s solo concert at Zepp Kuala Lumpur this August&mdash;an exciting milestone early in their career.
While they are still in the early stages of building their discography, ALPHA&rsquo;s trajectory looks promising. Their presence on music shows, dedicated fanbase, and increasing public attention position them as one of the most talked-about new acts in the region&mdash;potentially Malaysia&rsquo;s first major boy group to break into the wider Asian pop scene.
First Major Appearance on &ldquo;Raise The Star Malaysia&rdquo;
&nbsp;<img src="https://r2.myc.my/eeb7aed1631024707c347d0c375350a20f892d6cfcc04569328ee429f4f55269" />
ALPHA&rsquo;s performance of their debut single &ldquo;Mona Lisa (Bang Bang)&rdquo; took place on Raise The Star Malaysia over the weekend. The appearance was meant to be a triumphant introduction ahead of their upcoming performance at Hael Hussaini&rsquo;s solo concert at Zepp Kuala Lumpur this August. However, the moment quickly turned into a talking point for all the wrong reasons.
Viewers who tuned in &mdash; and those who caught the clips online &mdash; expressed disappointment with the overall production, especially the camerawork. Fans pointed out that the broadcast repeatedly cut away from the singers at crucial moments, instead focusing awkwardly on the audience or wide stage shots. The most criticised moment came during the song&rsquo;s chorus, where the camera zoomed out completely, missing the most energetic part of the performance.
Pyrotechnic Mishap and Smoke Machine Blunder
<blockquote class="twitter-tweet">
Kite wakilkan kat sini pulak lah ek. Harap Astro belajar lah ek. Credit video from tt CT. Kami masih baran. <a href="https://twitter.com/hashtag/RaiseTheStarMY?src=hash&amp;ref_src=twsrc%5Etfw">#RaiseTheStarMY</a> <a href="https://twitter.com/hashtag/JusticeforAlpha?src=hash&amp;ref_src=twsrc%5Etfw">#JusticeforAlpha</a> <a href="https://t.co/Yf6MmlKZxU">pic.twitter.com/Yf6MmlKZxU</a>
&mdash; AD. (@dyanaisdonna) <a href="https://twitter.com/dyanaisdonna/status/1936812045028167688?ref_src=twsrc%5Etfw">June 22, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

As if the poor camerawork weren&rsquo;t enough, a technical malfunction occurred when one of the pyrotechnic effects briefly set part of the stage alight. Fortunately, the stage crew acted swiftly, extinguishing the fire with a fire extinguisher &mdash; all while ALPHA continued to perform without missing a beat.
Unfortunately, the chaos didn&rsquo;t end there. Towards the close of the performance, the smoke machine malfunctioned and released a thick cloud that completely obscured the group from view, effectively cutting them off from the audience during the finale.
Netizens Slam Production Quality
Clips from the performance quickly went viral across social media, prompting widespread criticism from fans. Many speculated that the camera crew may not have attended rehearsals, as the camera angles and panning appeared disjointed and poorly coordinated. Others compared the production to South Korea&rsquo;s music shows like Inkigayo, which are widely praised for their polished and well-executed K-pop stages.
Some fans urged the production team to review their standards, especially if they intend to showcase rising acts like ALPHA on such a public platform. The group&rsquo;s professionalism in continuing their performance despite multiple disruptions earned them praise, but it also raised questions about whether the show&rsquo;s production values match the level of talent on display.
Here&rsquo;s some of the comments:
<blockquote class="twitter-tweet" data-conversation="none">
Asap ke alam lain ke tu.
&mdash; Adii (@adikhun) <a href="https://twitter.com/adikhun/status/1936940075511874045?ref_src=twsrc%5Etfw">June 23, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
aku rasa part tangga tu melampau ya.. camerawork macam first day kerja just a mess
&mdash; tuan (@tmizvv) <a href="https://twitter.com/tmizvv/status/1936891049303261578?ref_src=twsrc%5Etfw">June 22, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Zoom kemain padahal stage ciput je macam la gah sangat no nak tunjuk 😭😭😭😭
&mdash; 🌻 (@Stnslv__) <a href="https://twitter.com/Stnslv__/status/1937165661714973077?ref_src=twsrc%5Etfw">June 23, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

No Official Response Yet
As of now, neither Raise The Star Malaysia nor Astro has issued a formal response to the backlash, aside from acknowledging the quick action of the stage crew in handling the pyrotechnic incident. Fans are hopeful that future performances &mdash; especially ALPHA&rsquo;s anticipated stage at Zepp Kuala Lumpur &mdash; will be handled with the care and precision the group deserves.
With such a dramatic debut now behind them, all eyes will be on ALPHA to see how they bounce back. One thing is certain: it&rsquo;s not the boys who need to step up &mdash; it&rsquo;s the production team.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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It felt as though the production crew were on their very first day at work.

f70788d3c2c7f65948db20cf1e00cf722d5b6163fb214d860a7c19927aa9f39e

Malaysia’s Newest Boy Group ALPHA Faces On-Stage Chaos During Debut Performance

Starting 1 July 2025, electricity consumers in Peninsular Malaysia will experience a major transformation in how their electricity usage is billed. Tenaga Nasional Berhad (TNB), guided by the Energy Commission (Suruhanjaya Tenaga or ST), is rolling out a restructured electricity tariff framework that prioritises transparency, fairness, and closer reflection of actual market dynamics.
&nbsp;
A New Era of Clarity and Efficiency
&nbsp;
Under Regulatory Period 4 (RP4) of the Incentive-Based Regulation (IBR), the revamped tariff structure reflects the true cost of delivering electricity&mdash;from generation to distribution&mdash;while promoting responsible energy usage. This shift impacts more than 23.6 million domestic electricity users in Peninsular Malaysia.
Rather than relying on traditional tiered or block-based pricing, the new structure breaks down your bill into five main components:
<ul>
<li>Energy Charge: Cost of generating electricity.</li>
<li>Automatic Fuel Adjustment (AFA): Adjusted monthly based on global fuel prices and foreign exchange fluctuations.</li>
<li>Capacity Charge: Costs related to standby power generation.</li>
<li>Network Charge: Infrastructure, transmission, and distribution costs.</li>
<li>Retail Charge: Administrative cost of RM10/month (waived for usage below 600kWh).</li>
</ul>
&nbsp;
Tariff Categories Simplified
Previously, users were classified by customer activity type (commercial, industrial, etc.). Now, the categories are streamlined based on connection voltage level:
<ul>
<li>Domestic (households)</li>
<li>Non-Domestic:</li>
<ul>
<li>Low Voltage</li>
<li>Medium Voltage</li>
<li>High Voltage</li>
</ul>
</ul>
This simplification is intended to improve user understanding of tariffs and ensure consistency in pricing.
&nbsp;
Time of Use (ToU): Now Open to Households
&nbsp;
A major highlight of this restructuring is the introduction of the Time of Use (ToU) pricing scheme to domestic users for the first time. Previously limited to commercial and industrial sectors, ToU now allows households and small businesses with Smart Meters to enjoy dynamic pricing based on when they consume electricity.
ToU Time Bands:
<ul>
<li>Weekdays (Monday&ndash;Friday):</li>
<ul>
<li>Peak Hours: 2:00 PM &ndash; 10:00 PM</li>
<li>Off-Peak Hours: 10:00 PM &ndash; 2:00 PM (next day)</li>
</ul>
<li>Weekends (Saturday &amp; Sunday):</li>
<ul>
<li>Off-Peak All Day</li>
</ul>
</ul>
ToU Rates:
<ul>
<li>Usage &le; 1,500 kWh/month:</li>
<ul>
<li>Peak: 28.52 sen/kWh</li>
<li>Off-peak: 24.43 sen/kWh</li>
</ul>
<li>Usage &gt; 1,500 kWh/month:</li>
<ul>
<li>Peak: 38.52 sen/kWh</li>
<li>Off-peak: 34.43 sen/kWh</li>
</ul>
</ul>
Compared to the standard flat rates (27.03 sen/kWh and 37.03 sen/kWh respectively), ToU off-peak usage offers savings of 2.6 sen/kWh.
&nbsp;
Who Can Opt In and How?
&nbsp;
&nbsp;
The ToU scheme is optional and available only to users with:
<ul>
<li>A Smart Meter</li>
<li>A Current Transformer (CT) Meter, or</li>
<li>A Remote Meter Reading (RMR) Meter</li>
</ul>
To apply, visit your nearest Kedai Tenaga or check your eligibility via the myTNB app. The switch is not automatic and must be requested manually.
&nbsp;
Understanding the New Bill Layout
Your monthly electricity bill will now be more detailed and transparent, showing:
<ul>
<li>Energy charge per kWh</li>
<li>Monthly AFA adjustment (rebate or surcharge)</li>
<li>Capacity and network charges</li>
<li>RM10 retail charge (waived under 600kWh)</li>
<li>Incentives for efficient energy use</li>
<li>Any applicable taxes and government rebates</li>
</ul>
For example, a household using 800kWh/month would pay an estimated average of 44.5 sen/kWh under the new structure, excluding taxes and AFA&mdash;a marginal improvement from the old tiered system.
&nbsp;
Tools and Strategies for Cost Savings
TNB is also launching an updated bill calculator (available from 23 June 2025) to help users estimate their bills under the new rates. In the meantime, here are some tips:
<ul>
<li>Shift high-energy activities like laundry, water heating, and EV charging to off-peak hours</li>
<li>Monitor usage via the myTNB app</li>
<li>Keep monthly usage below 600kWh to waive the RM10 charge</li>
<li>Consider investing in a solar PV system for long-term cost reduction</li>
</ul>
&nbsp;
Rebates and Protection for Vulnerable Groups
To ensure inclusivity, rebates and discounts remain in place for targeted communities:
<ul>
<li>RM40/month rebate for hardcore poor (under e-Kasih)</li>
<li>10% discount for:</li>
<ul>
<li>Places of worship</li>
<li>Registered welfare organisations (e.g. orphanages, homes for the elderly or disabled)</li>
<li>Government or partially government-funded institutions</li>
</ul>
</ul>
So, Will Your Electricity Bill Rise or Fall?
According to TNB, most households&mdash;particularly those consuming 900kWh/month or less&mdash;are not expected to see significant increases. In fact, many could benefit from small reductions. However, the final cost may vary based on the AFA adjustment, which is tied to global fuel market trends.
Ultimately, this new tariff structure aims to empower consumers to take control of their electricity use. With greater clarity, flexibility, and tools like ToU pricing and smart metering, Malaysians are better positioned to manage their bills and support national energy efficiency goals.
For more information or to use the bill calculator, visit: <a href="http://www.mytnb.com.my/tariff">www.mytnb.com.my/tariff</a>&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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With new rates kicking in from July 2025, Malaysians might finally see some savings on their electricity bills.

a001d506f1802743a6d9a0a93401e558544b3c0f1763b3747cbbd9c335e0628e

Malaysia’s Electricity Tariff Restructuring 2025: What You Need To Know

Apple is facing a proposed class action lawsuit in the United States after a woman claimed she lost US$80,000 (~RM340,000) through a cryptocurrency scam app downloaded directly from the official Apple App Store.
The lawsuit was filed in California by Danyell Shin, who alleges that the app in question&mdash;Swiftcrypt&mdash;was part of a sophisticated fraud scheme commonly referred to as "pig butchering". The method involves gradually gaining a victim&rsquo;s trust before coaxing them into investing larger sums of money. Once enough funds are deposited, the perpetrators vanish&mdash;locking users out of their accounts and disappearing with the cash.
The Swiftcrypt Scam: Trust Betrayed
&nbsp;<img src="https://r2.myc.my/8345d3639b4aec5d8866154452c2bcf5c7358407b2fc7b23e36a41ceaaa6a454" />
Shin reportedly discovered Swiftcrypt in late 2023 or early 2024 through an online investment group. Convinced of its legitimacy&mdash;partly due to its availability on Apple&rsquo;s App Store&mdash;she downloaded the app and began investing, believing she was seeing returns. After following instructions provided within the app, she made successive deposits totalling $80,000. Then, suddenly, her access was revoked and the funds were gone.
In her lawsuit, Shin claims she reasonably relied on Apple&rsquo;s widely publicised assurances that all App Store apps undergo rigorous security screening. By hosting Swiftcrypt, she argues, Apple misled users into believing the app was trustworthy and safe to use.
Apple&rsquo;s &lsquo;Walled Garden&rsquo; Under Scrutiny
&nbsp;<img src="https://r2.myc.my/eb474ae66c57d2e6677a9126d8c7f16e579048cb2d1be48bf6711329c6bbfddc" />
For years, Apple has defended its exclusive App Store ecosystem as a secure and carefully curated platform. From the late Steve Jobs to current executives like Craig Federighi, the tech giant has consistently portrayed the App Store as a bulwark against cybercriminals. Apple often highlights its app review process and routinely markets the App Store as &ldquo;safe&rdquo; and &ldquo;trusted.&rdquo;
Shin&rsquo;s lawsuit challenges those claims. It accuses Apple of misrepresentation and failing in its duty to protect users by allowing a scam app to slip through its vetting process. It also points to the company&rsquo;s monopoly over app distribution on iOS devices as a contributing factor in fostering false confidence among consumers.
&ldquo;Apple has structured its ecosystem so that customers rely on Apple for the perceived safety and reliability of the App Store,&rdquo; the lawsuit argues.
Legal Claims and Broader Implications
&nbsp;<img src="https://r2.myc.my/53f54c80ef9f82e11c3207583554d343e13fbad6dbb2a53873e709dc589e8e86" />
The legal action seeks damages for violations of California&rsquo;s consumer protection and competition laws. It also alleges that Shin &ldquo;overpaid&rdquo; for her iPhone, under the premise that part of the phone&rsquo;s value lies in its supposedly secure App Store.
Beyond individual compensation, the suit calls for corrective advertising to clarify the real security limitations of Apple&rsquo;s platform.
The case has yet to be certified as a class action, which would require the court to determine if there are enough similarly affected individuals to proceed collectively. So far, no other victims from Shin&rsquo;s investment group have publicly joined the case.
A Pattern of Legal Firestorms
&nbsp;<img src="https://r2.myc.my/3040a6e38954e82fd1f55bc3cdd5b4cd22a18eadf7b25a6f33eb9397b1ce4fa7" />
This isn&rsquo;t the first time Apple&rsquo;s App Store practices have faced legal challenges. Most notably, the Epic Games v Apple case accused the company of anti-competitive behaviour by mandating the use of its own in-app purchase system, from which Apple takes a 30% commission. Apple largely emerged unscathed from that lawsuit, but it sparked widespread debate about digital marketplaces and monopolistic control.
In the UK, Apple is also facing a separate &pound;1.5 billion (approximately US$2 billion) anti-trust class action trial over similar allegations relating to its App Store policies.
Victim Blaming or Corporate Responsibility?
Some commentators have suggested that Shin shares some responsibility for her losses, noting that Swiftcrypt lacked substantial online presence or regulatory credentials. Critics argue that a basic search might have raised red flags&mdash;highlighting the barebones website and absence of legitimate reviews. Others point to the broader difficulty consumers face in distinguishing genuine apps from scams, especially within a platform marketed as safe by design.
Even so, many agree that the issue highlights the growing sophistication of fraud and the limits of current app review systems&mdash;even those managed by tech titans like Apple.
Apple Yet to Respond
As of now, Apple has not issued any formal response to the lawsuit. The Swiftcrypt app has since been removed from the App Store, and its official website has been taken down. There is no indication whether the company will attempt to settle or fight the lawsuit in court.
Meanwhile, the case underscores growing global scrutiny of major tech companies and the platforms they control. With third-party app stores now emerging in the EU under new regulations such as the Digital Markets Act (DMA), Apple&rsquo;s future grip on app distribution may weaken&mdash;but with it, possibly the consistency of app safety as well.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Swiftcrypt scam sparks lawsuit — is the App Store as safe as Apple claims?

77a7d90a23b32e6167d11a9a4c60444bf74ba7c7d92c76af9a5de9d81caed35b

Apple Sued Over Crypto Scam: Woman Loses $80,000 After Downloading Fraudulent App From App Store

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

a03a3cc9e010fe223ec5cf61eda6977cb366c0f0728785166f0ea36375cc484a

Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 