Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

Malaysia

drinks

desserts

opening soon

Luckin Coffee

unique flavours

coffee culture

Remember when bubble tea dominated the streets of Malaysia, particularly in SS15 Subang? Now, it's the coffee industry's turn to shine. Over the past few years, we've seen a surge of new coffee chains emerging.
From the expansion of local favourites like ZUS Coffee and Gigi Coffee to popular clothing brands and local entrepreneurs opening coffee shops within their stores or even from the trunks of their cars, the coffee culture in Malaysia is booming. This surge is giving Starbucks some serious competition, especially amid the current boycott.
Read: <a href="https://myc.my/articles/3010/fashionably-caffeinated-uniqlos-bukit-bintang-store-unveils-its-first-in-house-coffee-haven">Fashionably Caffeinated: Uniqlo's Bukit Bintang Store Unveils Its First In-House Coffee Haven</a>
Read: <a href="https://myc.my/articles/2785/youthpreneur-coffee-venture-man-turns-his-car-boot-into-a-cafe">Youthpreneur Coffee Venture: Man Turns His Car Boot Into A Cafe</a>
Chinese Coffeehouse Luckin Coffee To Open In Malaysia
<img src="https://r2.myc.my/aeaba0510c5670dc42d7817e409abebf533f9357caea8b45fe42597967147c5e" />
According to reports, Luckin Coffee is set to open its first outlet in Malaysia through a local partner listed on Bursa Malaysia, marking its entry into our local coffee market. This move is part of Luckin Coffee's ambitious expansion plan, which will unfold over the next five years. The Edge also reported that a letter of intent is expected to be signed soon, with a master agreement finalized by July 2024.
For those unfamiliar, Luckin Coffee was established in Beijing in 2017 and has quickly become a major player in the Chinese coffee market. Known for its extensive network of stores and aggressive growth strategy, Luckin Coffee aims to make high-quality coffee convenient and accessible to everyone in China. Currently, the chain boasts over 18,000 stores in China and operates 32 outlets in Singapore, its only other international market.
Luckin Coffee has gained substantial popularity due to its affordability and the convenience of its technology-driven service model, which allows customers to order via an app and enjoy quick delivery services. The brand has made a significant footprint in China, rivalling international chains like Starbucks in both reach and revenue.
<img src="https://r2.myc.my/699fadf4e661bda4a708eba96115c626f8ab2e11f927efe095e84dd1a5b82fa6" />
In 2023, the company went viral after introducing its Jiangxian-flavored latte, a unique blend of coffee and the Chinese spirit baijiu. The drink's distinctiveness and popularity led to the sale of over 45 million cups by the end of the year, generating sales exceeding RMB 900 million (~RM 585 million).
Though the drink is not halal (for obvious reasons), it certainly gives other chains a run for their money with its unique offerings.
<img src="https://r2.myc.my/c15b52a7c96bf36712c3da4f1ed84adda81b5de3e2994e081c3910fc671cef94" />
In addition to their Jiangxiang-flavoured latte, Luckin Coffee offers several signature must-try drinks. Their Coconut Latte, blending coconut milk with coffee, provides a refreshing taste. The Big Cheesy Latte, incorporating cream cheese, delivers a unique flavour reminiscent of cheesecake. Another popular choice is the Creamy Dreamy Latte, celebrated for its rich, evaporated milk-like creaminess.
Will The Chain Do Well In Malaysia?
Given the coffee chain's significant success in the Chinese domestic market, experts have mixed opinions about Luckin Coffee's potential entry into Malaysia. On the positive side, the chain could perform well due to its affordability and unique menu, which offers coffee lovers and those with a sweet tooth a variety of dessert-like drinks that stand out from other offerings.
<img src="https://r2.myc.my/df086ad9f3c2a68f0ca8ea0a3ca2dcf6ac8e965ebea07db05d3d73a1be0c9011" />
However, some experts believe that Luckin Coffee might struggle to find success in the Malaysian market. Homegrown chains like ZUS Coffee and Gigi Coffee have been thriving, especially as they fill the gaps left by the boycott of Starbucks amid the Palestine-Israel genocide.
In addition to local competition, Luckin Coffee will also face challenges from other established international coffee and caf&eacute; operators already operating in Malaysia, who have a head start in the market.
Admittedly, another coffee chain in Malaysia wouldn't hurt, especially one like Luckin Coffee with its unique drink offerings. This could signal a further decline for Starbucks, a brand once dismissed as a "cheap imitation" of the coffee giant, now poised to be a formidable competitor.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite their unique menu, Luckin Coffee will face tough competition from our thriving local coffee chains.

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China Coffee Chain Luckin Coffee May Be Opening Its First Outlet In Malaysia

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Scentify

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Oatside

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Rohto

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Former Prime Minister Datuk Seri Najib Razak has once again escaped conviction in one of his many legal battles, after the High Court granted him a discharge not amounting to an acquittal (DNAA) over RM27 million allegedly misappropriated from SRC International. However, the 70-year-old remains behind bars, serving a six-year sentence for a separate SRC-related conviction involving RM42 million.
SRC International: The RM27 Million DNAA Explained
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On 20 June 2025, High Court Judge K Muniandy delivered the long-awaited decision on Najib's final SRC-related criminal case, which had stalled since charges were first brought in February 2019. The former premier had been accused of receiving RM27 million in illegal proceeds through his AmPrivate Banking accounts on 8 July 2014.
The judge ruled in favour of a DNAA, agreeing with the defence that it would be unjust for Najib to continue facing charges indefinitely without trial. Noting the prosecution&rsquo;s repeated delays and inability to proceed&mdash;despite six years having passed&mdash;Justice Muniandy said there was no sign the case could move forward within a reasonable time frame.
&ldquo;The prolonged wait has become a long haul for the accused, denying him timely resolution,&rdquo; the judge said. He emphasised that criminal charges should not hang over an accused like &ldquo;the sword of Damocles.&rdquo;
A DNAA means Najib is released from the charges, but not acquitted&mdash;should fresh evidence emerge, the prosecution may reopen the case.
Prosecution&rsquo;s Delays and Missing Documents
&nbsp;<img src="https://r2.myc.my/7ab937d699a838aeb527ed37289ca16e8dde99b05c558748df9bbacbb8648a4e" />
Najib&rsquo;s lead counsel, Tan Sri Muhammad Shafee Abdullah, revealed the prosecution had failed to compile over 500 essential documents needed to move forward with trial. When queried by the court in May, the deputy public prosecutor admitted they could not commit to a timeline, leading to further uncertainty.
The judge also noted that no witnesses had been called in the six years since the case was filed, with only repeated postponements. Even the prosecution conceded it would not be prejudiced by a DNAA, highlighting the case&rsquo;s deadlocked state.
Shafee later told reporters that Najib was &ldquo;very happy&rdquo; with the outcome, adding that the number of cases hanging over his client was now diminishing, allowing the former premier to focus solely on the high-profile 1MDB trial.
Najib&rsquo;s Ongoing Legal Woes
&nbsp;<img src="https://r2.myc.my/5379d4145a2d71b8d6443e17be09a74b78ccb33b3adf88755fcad48df6780080" />
While the RM27 million SRC case is now on pause, Najib is far from a free man.
He remains imprisoned in Kajang Prison after being convicted in 2020 for seven charges involving RM42 million from SRC International, including criminal breach of trust, abuse of power, and money laundering. The conviction was upheld by the Court of Appeal in 2021 and the Federal Court in 2022. Initially sentenced to 12 years in prison and fined RM210 million, Najib&rsquo;s sentence was halved in 2024 following a partial royal pardon.
The 1MDB-linked case that landed him in prison was the first to result in an actual conviction&mdash;but it is far from his only legal entanglement.
The Larger 1MDB Scandal and Other DNAA Cases
&nbsp;<img src="https://r2.myc.my/aa4c0c5afbd5c019f4dff8129179d387be9f2f3cda1e4a3522dec3a63c218fd7" />
Najib is currently fighting a separate, more complex case: the 1MDB-Tanore trial. He faces four charges of abuse of power and 21 charges of money laundering involving RM2.27 billion in 1MDB funds. That trial, which began more than seven years ago, is finally nearing its end. Written submissions are due by 30 September 2025, with oral arguments scheduled for October.
He has previously been granted DNAA status in other high-profile cases:
<ul>
<li>RM6.6 Billion IPIC Case: In 2018, Najib and former Treasury secretary-general Tan Sri Irwan Serigar were charged with criminal breach of trust over RM6.6 billion related to a settlement between 1MDB and Abu Dhabi&rsquo;s International Petroleum Investment Company (IPIC). The case stalled due to missing documents and was DNAA&rsquo;d in 2023.</li>
<li>1MDB Audit Report Tampering: Najib and former 1MDB CEO Arul Kanda were acquitted in 2023 of tampering with the 1MDB final audit report after the court found insufficient evidence.</li>
</ul>
House Arrest Bid and Ongoing Controversies
<img src="https://r2.myc.my/99644eb54db6f13278d94eb00d0a370e80ca96ab018fac57d884460d06c75c0a" />
Najib is also pursuing a civil application seeking to serve the remainder of his prison term under house arrest, based on an alleged &ldquo;royal addendum&rdquo; issued in January 2024 by former King Al-Sultan Abdullah. His legal team claims this royal order was overlooked by authorities.
His lawyer Shafee recently lodged a police report against former Attorney General Ahmad Terrirudin Salleh, accusing him of misleading the courts by claiming that the addendum did not exist. Shafee maintains that the former AG had full knowledge of the document, which allegedly permits Najib to complete his sentence under house arrest.
However, access to confirm the existence of the royal decree has reportedly been stalled by the Ministry of Home Affairs. Shafee said the Prisons Department had no objection to Najib lodging a police report himself, but Minister Datuk Seri Saifuddin Nasution Ismail had not granted permission despite multiple written requests.
What Happens Next?
For now, Najib&rsquo;s legal focus shifts solely to the 1MDB-Tanore case. If he is found guilty, it could add more jail time on top of his current sentence&mdash;even with the reduced term from the royal pardon.
The DNAA granted in the RM27 million SRC case spares Najib from immediate further prosecution, but it remains a temporary reprieve. The prosecution is free to reinstate the charges when ready, and the shadow of his extensive legal history still looms large over the former prime minister.
With mounting controversies and his legacy deeply entwined with one of the world's most infamous financial scandals, Najib Razak&rsquo;s courtroom saga is far from over.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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One case dropped. But the legal battles are far from over.

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Najib Razak Walks Free From RM27 Million SRC Charges – But Remains A Jailed Man

Penang&rsquo;s long-anticipated Light Rail Transit (LRT) project is finally set to break ground, with physical construction works expected to begin as early as August 2025. Transport Minister Anthony Loke recently confirmed the update, noting that preparatory works, including piling, will commence within the next month or two.
Malaysia&rsquo;s First LRT Outside Klang Valley
&nbsp;<img src="https://r2.myc.my/f4ac82b11784c1f6a1ad20b3a5cb4aef54b651ba87f886d088a4286722085e5d" />
The Mutiara Line marks a significant milestone for Penang and for Malaysia&rsquo;s public transport development. It will be the country&rsquo;s first LRT system located outside the Klang Valley and aims to transform mobility across the northern state. The project was originally proposed in 2015 under the Penang Transport Master Plan (PTMP), with the goal of easing traffic congestion and offering a more efficient alternative to road travel.
Initially led by the state government, the project was taken over by the federal government in early 2024. MRT Corporation has since been appointed as the official developer and asset owner, bringing with it the experience and infrastructure expertise from the Klang Valley MRT lines.
A 29.5km Line Connecting Key Districts
&nbsp;<img src="https://r2.myc.my/fa35de7e4e5e3b23856ca239ec976043d0f81350ee9b7e57b53ddb05b91f2194" />
The Mutiara Line will span 29.5km and include 21 stations. It will link George Town&rsquo;s city centre with Jelutong, Gelugor, and Bayan Lepas on Penang Island, before extending across the channel to Seberang Perai on the mainland. A full end-to-end trip is expected to take approximately 49 minutes.
Transport authorities estimate that the line will serve around 45,600 passengers per day during its first year of operation. It is also expected to play a key role in reducing the state&rsquo;s vehicle dependency, especially among daily commuters.
All Approvals Settled, Work Packages Awarded
&nbsp;<img src="https://r2.myc.my/0bafa55ac7772a9e1bdd2c147248b0cddc54331fc01cbfea998a6c6a4ed3190b" />
Transport Minister Loke confirmed that all administrative issues between the federal and state governments have now been resolved. &ldquo;Penang doesn&rsquo;t need to wait anymore. Everything is done,&rdquo; he said, adding that the Notice to Proceed has been issued and all relevant documents, including letters of release, are in place.
He also mentioned that major work packages have already been awarded to subcontractors by the main contractor. Among them is Econpile (M) Sdn Bhd, which recently secured a RM42.82 million contract for bored piling and related groundwork from Irama Duta Sdn Bhd.
Acknowledging Penang&rsquo;s existing traffic challenges, Loke assured that proper traffic management plans will be implemented to minimise disruptions during construction. &ldquo;We&rsquo;ve requested that, once piling and construction begin, there must be a proper traffic diversion plan in place,&rdquo; he said. &ldquo;As with any construction project, there will be some impact, but our aim is to keep it manageable.&rdquo;
Residents can expect regular updates and engagement efforts from local authorities and MRT Corp as works progress, especially in high-traffic areas near George Town and Bayan Lepas.
Target Completion by 2030
The full completion of the Mutiara Line is slated for 2030. While this may seem a long wait, transport experts note that the complexity of urban rail infrastructure &mdash; particularly in heritage-rich and densely built-up areas like George Town &mdash; requires careful planning and phased execution.
The government has not ruled out the possibility of certain segments becoming operational ahead of full completion if conditions allow.
A New Era for Penang&rsquo;s Urban Mobility
Once operational, the LRT will not only ease traffic congestion but also offer a more sustainable, reliable alternative to private vehicle usage. It is expected to spur economic activity along the corridor, increase property values near stations, and create job opportunities throughout its construction and operation phases.
For Penang, the Mutiara Line represents more than just a transport upgrade &mdash; it&rsquo;s a vision for a more connected, accessible, and modern future.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Here’s hoping Penang’s new train system will finally ease traffic congestion across the island.

aa4a3917c798363693f1e062da3f7cede73676cbcf6cea4e7aef7ab57b2cf842

Penang’s First-Ever LRT: Mutiara Line Construction To Begin By August 2025

Gamers in Malaysia have reason to celebrate &ndash; the Nintendo Switch 2 is officially launching on 3 July 2025, with pre-orders already open through major retailers. This comes just days after Nintendo Southeast Asia made the announcement via its official Facebook page and updated the Malaysian website with full product listings.
As excitement builds, early adopters may want to act quickly &ndash; especially with stocks for certain models already dwindling. But while the upgraded hybrid console brings new features and highly anticipated titles, its premium pricing is already raising eyebrows &ndash; especially when compared to rivals like the PlayStation 5.
Launch Date, Models &amp; Availability
&nbsp;<img src="https://r2.myc.my/c31b0847161eb6ff37d189f4dd2cb976a6066703c415339a82844965c79eaf71" />
Nintendo has confirmed two models for the Malaysian market:
<ul>
<li>Nintendo Switch 2 Standalone Set &ndash; RM2,488</li>
<li>Nintendo Switch 2 Mario Kart World Bundle &ndash; RM2,688</li>
</ul>
Both options come with a one-year official Malaysian warranty, managed by Convergent Distribution, Nintendo&rsquo;s official distributor in Malaysia. The Mario Kart World bundle includes the full game in physical card format, not a download code.
Launch units will be available in stores nationwide starting 3 July, with pre-orders currently live on platforms like Shopee and Lazada via the Nintendo Official Store Malaysia.
Shipping &amp; Pre-Order Demand
&nbsp;<img src="https://r2.myc.my/81ae45aa537c161a877d90d06be3114fa1287796f415fa1ca79ffc187b8a3760" />
Despite the 3 July launch date, shipping timelines on e-commerce platforms indicate that delivery may occur later than expected. Shopee estimates delivery between 20 July to 7 August, while Lazada lists guaranteed arrival between 23 to 25 July.
Demand has already skewed heavily toward the Mario Kart World bundle, with stock levels for the standalone version running low, according to a quick check of Shopee listings.
&nbsp;
Where to Buy
Nintendo&rsquo;s official distributor has released a comprehensive list of authorised retailers. Some of the most popular outlets include:
<ul>
<li>Asashi Technology (Wangsa Walk, Melawati Mall)</li>
<li>Best Denki (1 Utama, KLCC, MyTown, IOI City Mall)</li>
<li>Thunder Match (TMT) (Mid Valley, Pavilion Bukit Jalil, Sunway Pyramid)</li>
<li>Harvey Norman, Fotocharlie, Popular Bookstore, ToyPanic, [i] Store, and many more across Peninsular Malaysia, Sabah and Sarawak.</li>
</ul>
Many of these stores have started taking pre-orders both in-person and online.
Confirmed Launch Titles &amp; Pricing
&nbsp;<img src="https://r2.myc.my/2d7dafaa2e34c872d70b457532104c2ae38790bc600adcae823ae9b8028c846a" />
Gamers can look forward to a robust launch lineup, with several exclusive and reworked titles available from day one:
<ul>
<li>Mario Kart World &ndash; RM398</li>
<li>Tamagotchi Plaza (Switch 2 Edition) &ndash; RM230</li>
<li>The Legend of Zelda: Tears of the Kingdom (Switch 2 Edition) &ndash; RM298</li>
<li>The Legend of Zelda: Breath of the Wild (Switch 2 Edition) &ndash; RM265</li>
<li>Bravely Default: Flying Fairy HD Remaster &ndash; RM165</li>
</ul>
These games are being offered in physical form with Malaysian-certified cartridges, eliminating the need for lengthy downloads.
Accessories and Add-ons
&nbsp;<img src="https://r2.myc.my/a5d0df9150e2b1c59017238a29bd706cbaf04c28463e75e8b7f2cbd445115afb" />
A wide range of first-party accessories will also be available for purchase on launch day. Prices are as follows:
<ul>
<li>Nintendo Switch 2 Pro Controller &ndash; RM388</li>
<li>Joy-Con 2 (Left &amp; Right) &ndash; RM498</li>
<li>Single Joy-Con 2 (Left or Right) &ndash; RM258</li>
<li>Joy-Con Charging Grip &ndash; RM183</li>
<li>Joy-Con Wheel (Set of 2) &ndash; RM108</li>
<li>AC Adapter &ndash; RM168</li>
<li>Carrying Case + Screen Protector &ndash; RM128</li>
<li>Nintendo Switch Camera &ndash; RM258</li>
<li>SanDisk microSD Express 256GB &ndash; RM298</li>
</ul>
Only the Pro Controller, Joy-Con 2, and Switch Camera are confirmed to carry a one-year official warranty. The status of warranty coverage for other accessories remains unclear.
Why It&rsquo;s More Expensive Than You Think
&nbsp;<img src="https://r2.myc.my/d951fa1f7b8bd79ab61f11c9f684e0e64a418c079617020c63724ea48abb3446" />
While the excitement surrounding the Switch 2 is understandable, some gamers may hesitate when comparing its pricing to other consoles in the market.
At RM2,488, the base Switch 2 costs more than the PS5 Slim Digital Edition, currently priced at RM2,069. Even the PS5 Slim Disc Edition, with enhanced graphics and a Blu-ray drive, is just RM2,499 &ndash; a mere RM11 more than Nintendo&rsquo;s new console.
In essence, for roughly the same price (or even less), consumers can opt for a PlayStation 5, a more powerful console in terms of hardware performance, with a larger third-party game library, native 4K gaming support, and access to high-end exclusives like Spider-Man 2, Final Fantasy XVI, and God of War: Ragnar&ouml;k.
While the Nintendo Switch 2 offers unique portability and family-friendly titles, its premium price and mid-range specs might give serious gamers pause &mdash; especially those seeking maximum performance per ringgit.
Final Thoughts
The Nintendo Switch 2 marks an exciting chapter for Nintendo fans in Malaysia, offering a long-overdue upgrade and strong launch support. Its hybrid nature, exclusive titles, and family-friendly experience continue to set it apart in a competitive gaming landscape.
However, prospective buyers will need to weigh the value proposition carefully. With the PS5 available at a lower price, the Switch 2&rsquo;s success may ultimately hinge on Nintendo&rsquo;s unique software ecosystem and the appeal of its innovative gameplay format &mdash; not necessarily its technical prowess.
Whether you&rsquo;re in it for Zelda, Mario Kart, or the portable experience, one thing is certain: gaming in Malaysia just got a lot more interesting &mdash; and expensive.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Cheaper to get a PS5 — is the Switch 2 still worth the hype?

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Nintendo Switch 2 Set to Launch in Malaysia on 3 July 2025; Priced From RM2,488

Following a three-year hiatus to fulfil South Korea&rsquo;s compulsory military service, BTS is finally poised to reunite as a full group in March 2026. The long-awaited return of the global K-pop sensation is already sending waves of anticipation across the world.
The End of an Era, and the Beginning of Another
&nbsp;<img src="https://r2.myc.my/c36b28e5d5f8da90421707bf87957697b97b9b7d60d21ed78c9519f229e7676e" />
It&rsquo;s been a long and emotional journey for BTS and their dedicated fanbase, known as ARMY. Since the group officially began their military service hiatus following their Yet To Come concert in October 2022, fans have been counting the days to their return. That day is now on the horizon.
The group&rsquo;s final member, SUGA, is set to complete his mandatory service as a social worker on 21 June 2025. His discharge will mark the official conclusion of all seven members' enlistment, following the recent returns of Jungkook, Jimin, RM, and V, and the earlier discharges of Jin and J-Hope in 2024.
In a statement posted on WeVerse, Big Hit Music, BTS&rsquo;s agency under HYBE, confirmed SUGA&rsquo;s impending release but urged fans not to gather in person due to safety concerns. &ldquo;Please convey your warm regards in your hearts,&rdquo; the company stated. &ldquo;We are always grateful for your unwavering love and support.
March 2026: A Date to Remember
&nbsp;<img src="https://r2.myc.my/712615627093b988909e005a4a3360cb399d477e6742edc332e5b7d94311b565" />
Multiple credible sources, including The Korea Herald and Rolling Stone, have reported that BTS is preparing for a full-scale comeback in March 2026. While the specific release date has yet to be confirmed, industry insiders suggest that the return will fall in mid-March. This comeback will be BTS&rsquo;s first full-group release since their anthology album Proof in 2022.
<img src="https://r2.myc.my/d38eba8a4baae23aab0a83f071589656aa2c1182da973db44d435f64455d78c5" />
An official from HYBE reportedly confirmed the timing, adding that the group is working with top-tier producers and requires time to rebuild momentum after nearly four years apart. &ldquo;The members need time for preparation and creative work post-discharge,&rdquo; said HYBE CEO Lee Jae-sang during a shareholder meeting earlier this year.
Pdogg, the long-time producer behind many of BTS&rsquo;s hits, also commented on the process, noting the importance of connecting with each member to shape authentic, personal music. &ldquo;I spend a lot of time talking to each member&hellip; to understand how they view the world,&rdquo; he said.
The Comeback Ripple Effect
<img src="https://r2.myc.my/55be45f37210111f253b91c7d4af7531b8aa9b83675636e0fe1f159869ef7028" /> Left: TOMORROW X TOGETHER (TXT); Right: ENHYPEN
BTS&rsquo;s return isn&rsquo;t just monumental for fans&mdash;it&rsquo;s reshaping HYBE&rsquo;s entire release calendar. Their younger labelmates, including TOMORROW X TOGETHER (TXT) and ENHYPEN, are adjusting their own schedules to avoid overlapping with the global superstars.
TXT, who share the same parent label, are also planning a comeback in March 2026. According to overseas insiders, both groups are expected to release music in the same month, though who returns first remains unclear. ENHYPEN, managed by HYBE&rsquo;s subsidiary BELIFT LAB, has reportedly moved their comeback forward to January to make room for BTS&rsquo;s triumphant return.
This strategic coordination highlights just how influential BTS remains&mdash;not just within their company, but across the entire K-pop industry. Their presence dominates the global spotlight, making room for others to shine only when they step aside.
Reunions and Solo Endeavours
&nbsp;<img src="https://r2.myc.my/d01bc984bea2730bddf475b63bc59753850c2ccef4c491b8a138c867aaeca90e" />
In the lead-up to their official return, BTS members have slowly been reuniting both publicly and behind the scenes. One major moment came during J-Hope&rsquo;s Hope on the Stage concert in June, when all seven members were present&mdash;either in the audience or on stage&mdash;to celebrate their 12th anniversary as a group.
The concert marked an emotional, unofficial reunion. Fans were especially moved when Jin and Jungkook joined J-Hope on stage, while RM, Jimin, V, and SUGA sat together in the stands. The moment symbolised not just nostalgia, but the deep bond that continues to connect the members even after years of individual paths.
Meanwhile, Jin is preparing to embark on a solo fan concert tour titled Runseokjin_EP.Tour, kicking off on 28&ndash;29 June in Goyang. The tour spans 18 shows in nine cities, including major stops in Chiba, Osaka, Anaheim, Dallas, Tampa, Newark, London, and Amsterdam. Running until August 2025, the tour demonstrates that solo pursuits will remain part of BTS&rsquo;s wider creative ecosystem.
A New Era of BTS: What To Expect
With all members discharged and a comeback officially on the books, expectations are sky-high. The March 2026 release will likely set a new tone for BTS&mdash;older, wiser, and shaped by personal growth through military service and solo ventures.
J-Hope spoke candidly about this evolution in a Rolling Stone interview: &ldquo;The thoughts I had during those times have become an inseparable part of me, nurturing and shaping who I am today. They have influenced the stories I tell, the music I aspire to create.&rdquo;
There is also speculation that a pre-release single or a special project may precede the official comeback. While HYBE has not confirmed this, such a move would align with the group&rsquo;s tendency to build anticipation with strategic lead-ins.
Countdown Begins
For ARMYs across the globe, the next few months will be filled with anticipation, speculation, and celebration. BTS&rsquo;s return represents more than just a new album&mdash;it&rsquo;s a reunion of brothers, a reconnection with fans, and a renewed era of musical storytelling.
From stadium stages to solo spotlights, BTS has grown, changed, and persevered. Now, united once again, they&rsquo;re ready to remind the world why they remain one of the most influential music acts of the 21st century.
After years of individual growth, the band is back together&mdash;stronger, bolder, and ready to reclaim their global stage. March 2026 can't come soon enough.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Malaysian ARMY are crossing their fingers for a tour stop on home soil.

bb6c47485cb103e3f97fe4a7d4aafa7575f52f0d3f4ff0f9ddebcdc057366590

BTS Gears Up For First Comeback In March 2026 After Completion Of Their Military Service

With luxury lifestyles, travel vlogs, and sponsored unboxings dominating social media feeds, it&rsquo;s no wonder that many Malaysian youth are increasingly drawn to the idea of becoming full-time content creators. The appeal of turning hobbies into income&mdash;and the hope of achieving viral success&mdash;has even led some to consider abandoning formal education or traditional career paths.
But behind the glamour lies a far more complex reality. Popular culinary content creator Che Nom, known for her meticulously crafted cooking videos and trusted recipes, has taken to social media to deliver a stark and sobering message for those romanticising the creator lifestyle.
&ldquo;It Looks Fun, But There&rsquo;s More Than Meets the Eye&rdquo; 
&nbsp;<img src="https://r2.myc.my/72c1a49549bc884e9ba8faaf45b15dbaad0400ac6005020be1b112871e52c413" />
In a widely shared <a href="https://www.facebook.com/resepichenom/posts/pfbid02FqcPj8oopnjHuRwSzYLPJdx48SeChuraK7nnPBXcL6QLrj8oKyM4yS8oRH231kTjl">Facebook post</a>, Che Nom opened up about the realities of running a content creation business, especially within the highly competitive culinary niche.
&ldquo;Many DM me saying they love cooking and want to start making food videos because they enjoy watching mine,&rdquo; she wrote. &ldquo;But what people often don&rsquo;t realise is that behind every short video is an enormous amount of effort, planning, and financial cost.&rdquo;
According to Che Nom, passion alone is not enough to survive&mdash;let alone succeed&mdash;in the fast-evolving digital content landscape. From high-quality video production and scripting to sound, lighting, recipe development and editing, each video involves multiple layers of labour and expertise.
Revenue vs. Reality: Why Views Don&rsquo;t Always Pay
&nbsp;<img src="https://r2.myc.my/5f3e2939c597efcaf5ecb824c6db6fc347b2d7182335beed1b49bafb4fdeda1c" />
In what may come as a surprise to many, Che Nom revealed just how little ad revenue can be generated from a seemingly successful video. She pointed to a recent reel on Kek Lapis Sarawak, which received over 56,000 views, yet earned her only RM415.40&mdash;and that, she clarified, was more than a month after it was uploaded.
Even more revealing was the financial breakdown of her monthly production costs, which typically fall between RM12,000 and RM16,000 for just 5 to 6 videos:
<ul>
<li>Videographer: RM2,500&ndash;RM3,500</li>
<li>Editor: RM2,500&ndash;RM3,000</li>
<li>Kitchen assistant: RM2,000&ndash;RM2,500</li>
<li>Premium ingredients &amp; repeated recipe testing</li>
<li>Electric usage for ovens (often for hours)</li>
<li>Utilities, props, equipment, and editing software</li>
</ul>
&ldquo;For those just starting out&mdash;if your monthly views don&rsquo;t even hit 300,000, your ad revenue likely won&rsquo;t exceed RM2,500,&rdquo; she said. &ldquo;That&rsquo;s not enough to cover basic costs, let alone make a living.&rdquo;
Seasoned Creators Are Struggling Too
&nbsp;<img src="https://r2.myc.my/42cf9284992b868217e00e1279e8c8a8164818dccdff52c33a4447120303d447" />
Che Nom didn&rsquo;t only speak from the perspective of a newcomer. She made it clear that even experienced content creators are now facing growing difficulties. As audience habits shift toward shorter formats like TikTok, YouTube viewership is declining for many, particularly on older videos that once generated passive income.
&ldquo;Many long-time creators are struggling now,&rdquo; she explained. &ldquo;RPMs (revenue per thousand views) are dropping, and it&rsquo;s getting harder for new videos to perform well. Passive income from older uploads is dwindling, and viewers have become far more selective.&rdquo;
In this environment, low-quality videos simply won&rsquo;t survive. Poor visuals, unclear audio, or lacklustre storytelling will quickly drive users to swipe away.
Burnout and Budget Pressure: The Emotional Toll
One major misconception Che Nom addressed is the belief that having a team lightens the load. &ldquo;That&rsquo;s only half true,&rdquo; she said. &ldquo;Yes, a team helps with production, but it also adds to monthly costs. If you go solo, you face burnout. If you hire help, you face higher expenses. Either way, it&rsquo;s tough.&rdquo;
The pressure to consistently produce high-performing content&mdash;combined with rising operational costs and unstable ad revenue&mdash;has led many in the industry to feel stretched thin, both financially and emotionally.
The New Rule: Diversify, Don&rsquo;t Depend on Ads
&nbsp;<img src="https://r2.myc.my/2530abe6f858af9771e62d5ec2879a92e99636c01ffa12c2a1651ebaab8d646e" />
One of Che Nom&rsquo;s key messages to aspiring creators was simple but vital: do not rely on YouTube ads alone. Instead, she recommended building multiple revenue streams to support the content business:
<ul>
<li>eBooks: Offering exclusive recipes or guides</li>
<li>Affiliate marketing: Partnering with brands for commission-based promotions</li>
<li>Products: Selling branded merchandise, kitchen tools, or ingredients</li>
<li>Online classes: Hosting paid virtual workshops or tutorials</li>
</ul>
She stressed that creators should only choose monetisation methods that align with their expertise and values, rather than blindly following what&rsquo;s trending.
&ldquo;Find a niche that you&rsquo;re truly good at,&rdquo; she urged. &ldquo;And don&rsquo;t try to compare yourself to someone who&rsquo;s been in the game for a decade.&rdquo;
Final Thoughts: It&rsquo;s Not Just About Glamour&mdash;It&rsquo;s About Grit
Che Nom&rsquo;s message wasn&rsquo;t intended to discourage&mdash;it was meant to ground expectations in reality. She acknowledged the beauty and creative freedom that comes with content creation but reminded her followers that it&rsquo;s also a business that demands planning, resilience, and the willingness to adapt.
&ldquo;Content creation is an art, but the journey is filled with challenges,&rdquo; she concluded. &ldquo;If your passion is genuine, go for it. Just know that success takes more than talent&mdash;it takes strategy, sustainability, and strong mental preparation.&rdquo;
Che Nom&rsquo;s post is a crucial reminder at a time when the dream of going viral seems more accessible than ever. Behind the glossy thumbnails and upbeat vlogs are real people facing real challenges. As she puts it: the dream is worth chasing&mdash;but only with eyes wide open.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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RM415 profit from 56k views? The truth about content creation might surprise you.

fac3ac4a30f0d778d31008fcb72f0484f3493e1607a88edc62b6e8464ce5ca6f

Che Nom’s Reality Check: The Hidden Costs And Realities Of Being A Content Creator In Malaysia

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

a03a3cc9e010fe223ec5cf61eda6977cb366c0f0728785166f0ea36375cc484a

Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Time to cool off and celebrate – with a swirl of matcha and strawberry.

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June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 