Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

covid19

Malaysia

struggles

finance

bankruptcy

TGI Fridays

locally own

Are you a food lover? If you're Malaysian and claim you don't enjoy eating, we have to ask: what brings you here?
<img src="https://i.pinimg.com/originals/1f/4e/42/1f4e42480ed6a27e1622a79edca6d607.gif" />
Jokes aside, if you ask any Malaysian, you're likely to find someone who proudly identifies as a foodie or a connoisseur of a particular cuisine. However, if you're specifically a fan of American comfort food like burgers, BBQ, and milkshakes, we have some unfortunate news for you.
Recently, TGI Fridays, the beloved American dining chain renowned for its classic dishes and vibrant atmosphere, which operates over 600 locations in 55 countries, including Malaysia, announced that it is facing significant challenges and has filed for Chapter 11 bankruptcy protection in Texas on Saturday, November 2, 2024.
What Happened?
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/3e82290ea3e9bdb48bad934277cff83debed74901ddba21981981b1b7399a2a2" />
Reports indicate that the company has listed its assets and liabilities between $100 million (~RM436 million) and $500 million (~RM2.18 billion).
The financial difficulties began in the aftermath of the Covid-19 pandemic, which has been identified as the primary cause of the company's current challenges. Executive Chairman Rohit Monacha acknowledged that the steps taken were difficult but essential to safeguard the interests of all stakeholders, including domestic and international franchises, as well as their valued team members worldwide.
Despite this unfortunate news, the company assured that many of its restaurants in the United States and internationally will remain open as they explore strategic options during the restructuring process to ensure the brand's long-term viability. This approach aims to enable operating restaurants to continue functioning with an optimized corporate structure that fosters growth and stability.
Netizens Shocked At The News
In light of the company's bankruptcy filing, many netizens have fixated on one particular item: the beloved mozzarella sticks, which have become a favourite at their restaurants. Concerned fans seem more eager to get their hands on these treats than to dwell on the company's troubles. The good news is that the restaurants will continue to operate for the time being, though it remains uncertain how long that will last.
Here&rsquo;s some of the comments:
<blockquote class="twitter-tweet" data-conversation="none">
SOMEONE SAVE THE MOZZARELLA STICKS PLEASE 😭😭
&mdash; eri˚❀*&middot;ꕤ. (@eternalcumslime) <a href="https://twitter.com/eternalcumslime/status/1852751008100692170?ref_src=twsrc%5Etfw">November 2, 2024</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Save the wings and mozzarella sticks 😭 <a href="https://t.co/to8z9K1C6A">pic.twitter.com/to8z9K1C6A</a>
&mdash; Alejandro✨ (@TimeLordAlex) <a href="https://twitter.com/TimeLordAlex/status/1852756314419613900?ref_src=twsrc%5Etfw">November 2, 2024</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
NOOOOO WHAT ABOUT THOSE CHEESE STICKS THAT I VAN MAKE IN MY HOME!!!! 😭😭😭😭
&mdash; Dr. Clara Oswin Oswald (@DrNobleOswald) <a href="https://twitter.com/DrNobleOswald/status/1852750086293328107?ref_src=twsrc%5Etfw">November 2, 2024</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Another one bites the dust. Gonna miss the mozzarella sticks 🧀
&mdash; What should I watch? Allies (@AlliesWebSeries) <a href="https://twitter.com/AlliesWebSeries/status/1852798984936657373?ref_src=twsrc%5Etfw">November 2, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

TGI Fridays Malaysia Unaffected By The Bankruptcy Filing
<img src="https://r2.myc.my/42020643c59c228b1618c36953e4d9802f32cbc65f88fb0f531c69bb9efa6f94" />
In response to online discussions about the restaurant's future, TGI Fridays Malaysia has reassured its loyal customers that all franchise locations in Malaysia are unaffected by the recent bankruptcy filing and will continue to operate as usual. Craveat International Sdn Bhd, a wholly owned subsidiary of Techna-X Bhd, serves as the master franchisee and developer for TGI Fridays in Malaysia.
TGI Fridays Malaysia clarified in a statement that Craveat International operates under a franchise agreement with TGI Fridays Franchisor, LLC, which is distinct from TGI Fridays Inc. and not impacted by the restructuring in the US. TGI Fridays Franchisor, LLC currently franchises the brand to 56 franchisees across 41 countries, with each franchise location, both domestic and international, operating independently and not included in the Chapter 11 filing.
To ensure seamless operations, TGI Fridays Franchisor, LLC has established a Transition Services Agreement to provide ongoing support to franchisees worldwide, including those in Malaysia. Additionally, TGI Fridays Malaysia is excited to announce the upcoming opening of a new outlet in Mid Valley Megamall this month, as well as the reopening of their Sunway Pyramid outlet in December, with plans for another new location in Putrajaya by 2025.
<img src="https://media.tenor.com/jyDc8LxL6fUAAAAM/phew.gif" width="266" height="191" />
If you&rsquo;re a loyal TGI Fridays customer, this is great news for you! It's also important for Malaysians to remember that many franchise restaurants in the country are not owned by their US counterparts but are instead managed by local companies. While we've witnessed the impact of boycott movements on various food chains in Malaysia, we must recognize that these local businesses are working hard to support our economy and provide jobs, even amidst challenging times.
With the assurance that TGI Fridays will remain open in Malaysia, maybe it's time to plan your next dining experience there, as their food is undeniably tempting!
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Not to worry — TGI Fridays is here to stay in M’sia with its locally owned franchise!

06826c3943c1b335e9dd40ac389b25aa3f66aafabe5814a7f2b2f0e317a43017

TGI Fridays Files For Bankruptcy Protection In US Amid Ongoing Financial Struggles Since Covid-19

d9d56c8e5c29847e2917983575418651c94c72608ef9e914a6542c4a698d7349

Scentify

e891e864574960ae21e3a00f338f06377dd53af0baffdac1786ad4ed7dad7721

Oatside

c6e5412e94f35f5e45d8d645b31f06c7e7692356c43e40dffb5b8af1b8e8c3a9

Rohto

4a748b89ff3ed827c2f616757f44645a494284ce781ca71dce7bf93343f62cd4

Apple is facing a proposed class action lawsuit in the United States after a woman claimed she lost US$80,000 (~RM340,000) through a cryptocurrency scam app downloaded directly from the official Apple App Store.
The lawsuit was filed in California by Danyell Shin, who alleges that the app in question&mdash;Swiftcrypt&mdash;was part of a sophisticated fraud scheme commonly referred to as "pig butchering". The method involves gradually gaining a victim&rsquo;s trust before coaxing them into investing larger sums of money. Once enough funds are deposited, the perpetrators vanish&mdash;locking users out of their accounts and disappearing with the cash.
The Swiftcrypt Scam: Trust Betrayed
&nbsp;<img src="https://r2.myc.my/8345d3639b4aec5d8866154452c2bcf5c7358407b2fc7b23e36a41ceaaa6a454" />
Shin reportedly discovered Swiftcrypt in late 2023 or early 2024 through an online investment group. Convinced of its legitimacy&mdash;partly due to its availability on Apple&rsquo;s App Store&mdash;she downloaded the app and began investing, believing she was seeing returns. After following instructions provided within the app, she made successive deposits totalling $80,000. Then, suddenly, her access was revoked and the funds were gone.
In her lawsuit, Shin claims she reasonably relied on Apple&rsquo;s widely publicised assurances that all App Store apps undergo rigorous security screening. By hosting Swiftcrypt, she argues, Apple misled users into believing the app was trustworthy and safe to use.
Apple&rsquo;s &lsquo;Walled Garden&rsquo; Under Scrutiny
&nbsp;<img src="https://r2.myc.my/eb474ae66c57d2e6677a9126d8c7f16e579048cb2d1be48bf6711329c6bbfddc" />
For years, Apple has defended its exclusive App Store ecosystem as a secure and carefully curated platform. From the late Steve Jobs to current executives like Craig Federighi, the tech giant has consistently portrayed the App Store as a bulwark against cybercriminals. Apple often highlights its app review process and routinely markets the App Store as &ldquo;safe&rdquo; and &ldquo;trusted.&rdquo;
Shin&rsquo;s lawsuit challenges those claims. It accuses Apple of misrepresentation and failing in its duty to protect users by allowing a scam app to slip through its vetting process. It also points to the company&rsquo;s monopoly over app distribution on iOS devices as a contributing factor in fostering false confidence among consumers.
&ldquo;Apple has structured its ecosystem so that customers rely on Apple for the perceived safety and reliability of the App Store,&rdquo; the lawsuit argues.
Legal Claims and Broader Implications
&nbsp;<img src="https://r2.myc.my/53f54c80ef9f82e11c3207583554d343e13fbad6dbb2a53873e709dc589e8e86" />
The legal action seeks damages for violations of California&rsquo;s consumer protection and competition laws. It also alleges that Shin &ldquo;overpaid&rdquo; for her iPhone, under the premise that part of the phone&rsquo;s value lies in its supposedly secure App Store.
Beyond individual compensation, the suit calls for corrective advertising to clarify the real security limitations of Apple&rsquo;s platform.
The case has yet to be certified as a class action, which would require the court to determine if there are enough similarly affected individuals to proceed collectively. So far, no other victims from Shin&rsquo;s investment group have publicly joined the case.
A Pattern of Legal Firestorms
&nbsp;<img src="https://r2.myc.my/3040a6e38954e82fd1f55bc3cdd5b4cd22a18eadf7b25a6f33eb9397b1ce4fa7" />
This isn&rsquo;t the first time Apple&rsquo;s App Store practices have faced legal challenges. Most notably, the Epic Games v Apple case accused the company of anti-competitive behaviour by mandating the use of its own in-app purchase system, from which Apple takes a 30% commission. Apple largely emerged unscathed from that lawsuit, but it sparked widespread debate about digital marketplaces and monopolistic control.
In the UK, Apple is also facing a separate &pound;1.5 billion (approximately US$2 billion) anti-trust class action trial over similar allegations relating to its App Store policies.
Victim Blaming or Corporate Responsibility?
Some commentators have suggested that Shin shares some responsibility for her losses, noting that Swiftcrypt lacked substantial online presence or regulatory credentials. Critics argue that a basic search might have raised red flags&mdash;highlighting the barebones website and absence of legitimate reviews. Others point to the broader difficulty consumers face in distinguishing genuine apps from scams, especially within a platform marketed as safe by design.
Even so, many agree that the issue highlights the growing sophistication of fraud and the limits of current app review systems&mdash;even those managed by tech titans like Apple.
Apple Yet to Respond
As of now, Apple has not issued any formal response to the lawsuit. The Swiftcrypt app has since been removed from the App Store, and its official website has been taken down. There is no indication whether the company will attempt to settle or fight the lawsuit in court.
Meanwhile, the case underscores growing global scrutiny of major tech companies and the platforms they control. With third-party app stores now emerging in the EU under new regulations such as the Digital Markets Act (DMA), Apple&rsquo;s future grip on app distribution may weaken&mdash;but with it, possibly the consistency of app safety as well.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Swiftcrypt scam sparks lawsuit — is the App Store as safe as Apple claims?

77a7d90a23b32e6167d11a9a4c60444bf74ba7c7d92c76af9a5de9d81caed35b

Apple Sued Over Crypto Scam: Woman Loses $80,000 After Downloading Fraudulent App From App Store

A Malaysian company has come under intense public scrutiny after a team-building ice bath challenge left one of its female employees collapsed and unable to stand unaided. What began as a corporate wellness activity quickly turned into a viral controversy&mdash;raising questions about safety protocols, employer responsibility, and the rise of extreme self-improvement culture in the workplace.
From Motivation to Medical Emergency
&nbsp;<img src="https://r2.myc.my/37f623645efafc6a70c81dbd3d462c6368d0cd8d2736922d53af4bc3483b80ab" />
In a video that has since made rounds on TikTok, Instagram and Facebook, a young woman is seen participating in a team-building challenge where employees were required to remain submerged in an ice bath for a full 10 minutes. As the footage progresses, it&rsquo;s evident she is in growing physical distress&mdash;her lips turn purple, her face pales, and her body begins to tremble violently.
Despite her deteriorating condition, she pushes through while chanting motivational affirmations like:
&ldquo;I must be myself. I need to break through. I&rsquo;m not afraid of pain or hardship. I&rsquo;m not afraid to cross this road.&rdquo;
<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Freel%2F1846072592625046&amp;width=500&amp;show_text=true&amp;height=697&amp;appId" width="500" height="697" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>
Moments after the challenge ends, the woman appears disoriented and unable to stand. Her colleagues rush in, lifting her out of the ice-filled tub and attempting to massage her legs, which are visibly reddened from the prolonged cold exposure. She can be seen slipping into a limp state, sparking real concerns about her physical wellbeing.
Company&rsquo;s Defence: &ldquo;We&rsquo;re Not a Cult&rdquo;
The video sparked immediate online outrage, with many questioning the ethics and legality of such an exercise being carried out in a workplace setting. Critics described the act as dangerous, unnecessary, and even exploitative, with some likening it to cult-like conditioning rather than professional development.
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In response, the company&rsquo;s founder took to Facebook with a strongly-worded post defending the ice bath challenge and dismissing the criticism. She claimed that the event had been conducted under professional medical supervision and insisted that employees were not coerced.
&ldquo;Why do we get criticised? Is it because we&rsquo;re merely a small and medium enterprise (SME)? We&rsquo;re not a cult. We&rsquo;re just a group of women working hard for our dreams,&rdquo; she wrote.
The founder added that the challenge was inspired by similar routines performed by celebrities and influencers, including athletes and politicians, and that it was meant to build resilience, mental strength, and team spirit.
&ldquo;You can laugh at us and criticise all you want, but we will keep working hard for our dreams.&rdquo;
The Ice Bath Trend: More Than Just a Fad
&nbsp;<img src="https://r2.myc.my/459625245446569657581d1aeb6a1932f79e2ee5b5c9ba37de6cf09055787efb" />
The ice bath trend has surged in popularity over the last decade, bolstered initially by the ALS Ice Bucket Challenge in 2014&mdash;a viral campaign aimed at raising awareness and funds for amyotrophic lateral sclerosis. Since then, ice-related stunts have evolved into more extreme forms, particularly in the health and wellness space.
One of the most influential proponents is Dutch endurance athlete Wim Hof, famously known as &ldquo;The Iceman.&rdquo; Hof&rsquo;s breathing and cold therapy techniques claim to offer a range of benefits including improved immunity, reduced stress, enhanced circulation, and mental clarity.
Athletes use ice baths to aid muscle recovery, and social media has only amplified the visibility of the practice. Malaysian politician Khairy Jamaluddin has shared his own experience with cold exposure therapy. In the US, even former President Donald Trump has been photographed engaging in ice bath routines.
But what works for professional athletes or public figures under expert supervision may not be suitable for the average employee&mdash;especially in corporate settings where implied pressure and hierarchy can complicate consent.
Health Risks: What the Experts Say
&nbsp;<img src="https://r2.myc.my/36e740e09719142fcb4f50932d180e086cbf80cabec0b04a942fe486b9a94741" />
Medical professionals have repeatedly warned about the dangers of prolonged cold water immersion, particularly for individuals with no prior exposure or training.
Cold exposure for more than a few minutes can trigger hypothermia, fainting, or even cardiac arrest, depending on the individual&rsquo;s health, body composition, and the water temperature. Experts recommend limiting exposure to 3&ndash;5 minutes for beginners, with gradual adaptation and close monitoring by healthcare professionals.
The video raised concerns not just about the duration but also about whether informed consent was given, if participants were properly briefed, and if adequate emergency measures were in place.
Netizens React: Divided Opinions and Heated Debate
The online reaction has been mixed. While many condemned the company for prioritising spectacle over safety, others voiced support for the founder&rsquo;s defence of mental toughness. Others questioned whether employees could truly opt out of such challenges without fear of judgement or retaliation, especially in closely-knit or high-pressure work environments.
Here&rsquo;s some of the comments. Do note that some comments may not be 100% accurate due to translation:
<img src="https://r2.myc.my/cfe0223b685dbda36cec7c8b80a7586bf877da6f8b8afe2e2d8bd546ab7b9987" />
Corporate Wellness or Cult Mentality?
Team-building activities are typically designed to foster camaraderie, improve communication, and offer a break from routine. But when the line between motivation and manipulation becomes blurred, the risks&mdash;not just physical but psychological&mdash;can outweigh the intended benefits.
Experts say that corporate wellness should focus on inclusivity, emotional safety, and individual boundaries, rather than pushing employees to breaking point under the guise of empowerment.
While some employees may thrive on high-stakes challenges, for others, it may lead to trauma, burnout, or deteriorated trust in leadership.
Lessons Learned: Where Do We Draw the Line?
This controversy serves as a cautionary tale for Malaysian companies&mdash;and corporates around the world&mdash;about the need for careful planning, clear safety measures, and informed consent when introducing wellness or team-building programmes.
HR professionals and company leaders must ask themselves:
<ul>
<li>Is the activity evidence-based and safe?</li>
<li>Is it inclusive and accessible to all employees?</li>
<li>Have medical professionals been properly involved?</li>
<li>Is participation genuinely voluntary?</li>
</ul>
Without these safeguards, the pursuit of resilience and team spirit can result in very real harm&mdash;and potentially legal consequences.
The Aftermath
As of now, the company involved has not issued an apology or confirmed whether any internal review or changes to its wellness programmes are being considered. The female employee who collapsed has not spoken publicly, and her medical condition remains unclear.
The conversation around corporate wellness, employee rights, and viral trends continues online&mdash;reflecting a growing public awareness that while ambition and innovation are welcome in the workplace, employee safety must always come first.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Cold plunges can be great—but not for 10 minutes. Know your limits.

ef83410d3e0f9d7becedc185fe35367b92dc47dc74729224b4fccaf3d1945823

Masterclass Or Misstep? Malaysian SME Slammed After Ice Bath Team-Building Ends In Collapse

In a harrowing case that has sent shockwaves across Malaysia, a former MasterChef Malaysia finalist and her ex-husband have each been sentenced to 34 years in prison for the torture and murder of their 28-year-old Indonesian domestic helper. The case, heard at the Kota Kinabalu High Court, exposed disturbing details of prolonged abuse suffered by the victim, whose death came amid the isolation of the COVID-19 pandemic.
Victim Abused in Silence
<img src="https://r2.myc.my/3f31cf9970a7079d26072ba558dff17b6853a36b29c20a054cbad048f4f15992" />
The court found that Etiqah Siti Noorashikeen Mohd Sulong, 37, and her former spouse, Mohammad Ambree Yunos, 44, were jointly responsible for the death of Nur Afiyah Daeng Damin. The crime took place over several days between 8 and 11 December 2021 at their shared residence in Amber Tower, Lido Avenue Condominium, located in Penampang, Sabah.
The prosecution revealed that Nur Afiyah, who had migrated from Indonesia to work as a maid, was subjected to persistent mistreatment and inhumane working conditions. She was not only deprived of wages and basic rights, but also physically tortured over an extended period. Photos and videos presented in court&mdash;recovered from the couple&rsquo;s own mobile phones&mdash;graphically captured the abuse she endured in the days leading up to her death.
Brutality Captured on Camera
<img src="https://r2.myc.my/1bbebfcc1e19e7e0d6a9c2cb8ae7a54ca36309eed41dad0f2d1278eb086088d0" />
According to Deputy Public Prosecutor Dacia Jane Romanus, the abuse was systematic and deliberate. &ldquo;This was not a killing born out of rage or a single moment of violence,&rdquo; she said. &ldquo;It was prolonged, premeditated torture, with no regard for the victim&rsquo;s humanity.&rdquo;
The videos and images showed visible signs of physical injury, with the court hearing that the couple had even documented the abuse themselves, seemingly without remorse. The disturbing nature of the footage strengthened the prosecution&rsquo;s argument that the pair had every intention of inflicting harm and had acted with a shared purpose.
&ldquo;This was a young woman who left her home to earn a living honestly in the midst of a global pandemic,&rdquo; Dacia told the court. &ldquo;She died not in an accident, not in an act of sudden violence, but as a result of sustained, systematic cruelty at the hands of those who were supposed to protect and shelter her.&rdquo;
Court Delivers Verdict and Sentencing
&nbsp;<img src="https://r2.myc.my/62338b84cb95fbcacdaf61013f99d5c70b34ee9c5858cb20e4105167e2ec178a" />
Presiding over the trial, High Court Judge Datuk Dr Lim Hock Leng ruled that the evidence proved beyond reasonable doubt that both Etiqah and Ambree acted with common intention to murder Nur Afiyah. Their failure to provide medical care, food, and fair treatment, paired with overwhelming evidence of injury and abuse, led to their conviction.
The two were charged under Section 302 of the Penal Code, read together with Section 34, which pertains to murder committed by more than one person. This section allows for the death penalty, or imprisonment for not less than 30 years and up to 40 years, as well as not fewer than 12 strokes of the cane for those not sentenced to death.
While the Attorney-General&rsquo;s Chambers initially pushed for the mandatory death sentence, Judge Lim instead imposed 34 years of imprisonment for both individuals, citing the severity of the crime and the strength of the evidence. Ambree was also ordered to receive 12 strokes of the rotan, while Etiqah was exempted from caning due to her gender, in line with Section 289 of the Criminal Procedure Code.
Both convicts, who had previously been out on bail, were ordered to begin serving their sentences immediately from the date of conviction.
Defence Fails to Raise Doubt
<img src="https://r2.myc.my/a945c0ac924bed3d43fb0204cfc0e75249bba387f387408552ceb9452d1373d1" /> Etiqah Siti Noorashikeen Mohd Sulang with lawyer Rakhbir Singh at the Court of Appeal in Kota Kinabalu, three years ago. 
In his judgement, Judge Lim noted that the defence had failed to raise any reasonable doubt in the face of overwhelming forensic and photographic evidence. The nature, location, and duration of the victim&rsquo;s injuries were consistent with repeated and intentional infliction of harm, and not an accident or isolated incident.
The court also noted the emotional and psychological torment suffered by the victim, who had been isolated from any form of external support or protection. The judge highlighted how this case reflects not just individual criminality, but also broader systemic vulnerabilities faced by domestic workers&mdash;particularly foreign nationals&mdash;living in private homes in Malaysia.
Prosecution: &ldquo;A Case That Shook the Nation&rdquo;
<img src="https://r2.myc.my/369ba04fa7610d270b306b518eb5d8ea9badaa54457bac23792959f8af3e19f6" />
Calling the crime one of the most distressing cases of recent years, DPP Dacia Jane Romanus urged the court to consider the broader impact on society. &ldquo;The brutality of this case has not only appalled Sabah, but the entire country. It speaks to a failure in how we treat those who come into our homes to serve and support us.&rdquo;
She added that Nur Afiyah was not only denied wages and freedom of movement but was also robbed of dignity and life. &ldquo;She was never allowed to return home. Her body did, but her hopes, her sacrifices, were extinguished behind closed doors,&rdquo; she said.
Public Backlash and Broader Concerns
The case has reignited public outrage over the treatment of domestic workers in Malaysia, particularly those from Indonesia, the Philippines, and Cambodia. NGOs and human rights groups have long campaigned for better safeguards and routine checks, as many workers operate without contracts, proper wages, or protection from abuse.
The fact that Etiqah had once gained public recognition as a finalist in MasterChef Malaysia 2012 made the case all the more shocking, with many questioning how someone in the public eye could inflict such cruelty behind closed doors.
Justice Served&mdash;But Questions Remain
With the sentence now handed down, many hope the conviction marks a turning point in how the legal system handles cases of domestic worker abuse. However, activists caution that without consistent enforcement and policy reforms, many other cases may remain hidden.
Meanwhile, the victim's family in Indonesia is left grappling with a painful loss. No amount of sentencing, they say, can replace the daughter who left to provide for her family and returned in a coffin.
This case stands as a chilling reminder: justice, when delayed or denied, often comes too late for the vulnerable. For Nur Afiyah, the courtroom brought justice after death. For others still living under oppression, it may be the only hope.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While Etiqah was exempted from the rotan due to her gender, her ex-husband Ambree was ordered to receive 12 strokes of the cane.

ab913615cee49d2d8512a9f2d0146eb430beb6469209b488b57f97f85918f6f8

MasterChef Malaysia Finalist And Ex-Husband Jailed 34 Years For Maid's Murder

Former Prime Minister Datuk Seri Najib Razak has once again escaped conviction in one of his many legal battles, after the High Court granted him a discharge not amounting to an acquittal (DNAA) over RM27 million allegedly misappropriated from SRC International. However, the 70-year-old remains behind bars, serving a six-year sentence for a separate SRC-related conviction involving RM42 million.
SRC International: The RM27 Million DNAA Explained
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On 20 June 2025, High Court Judge K Muniandy delivered the long-awaited decision on Najib's final SRC-related criminal case, which had stalled since charges were first brought in February 2019. The former premier had been accused of receiving RM27 million in illegal proceeds through his AmPrivate Banking accounts on 8 July 2014.
The judge ruled in favour of a DNAA, agreeing with the defence that it would be unjust for Najib to continue facing charges indefinitely without trial. Noting the prosecution&rsquo;s repeated delays and inability to proceed&mdash;despite six years having passed&mdash;Justice Muniandy said there was no sign the case could move forward within a reasonable time frame.
&ldquo;The prolonged wait has become a long haul for the accused, denying him timely resolution,&rdquo; the judge said. He emphasised that criminal charges should not hang over an accused like &ldquo;the sword of Damocles.&rdquo;
A DNAA means Najib is released from the charges, but not acquitted&mdash;should fresh evidence emerge, the prosecution may reopen the case.
Prosecution&rsquo;s Delays and Missing Documents
&nbsp;<img src="https://r2.myc.my/7ab937d699a838aeb527ed37289ca16e8dde99b05c558748df9bbacbb8648a4e" />
Najib&rsquo;s lead counsel, Tan Sri Muhammad Shafee Abdullah, revealed the prosecution had failed to compile over 500 essential documents needed to move forward with trial. When queried by the court in May, the deputy public prosecutor admitted they could not commit to a timeline, leading to further uncertainty.
The judge also noted that no witnesses had been called in the six years since the case was filed, with only repeated postponements. Even the prosecution conceded it would not be prejudiced by a DNAA, highlighting the case&rsquo;s deadlocked state.
Shafee later told reporters that Najib was &ldquo;very happy&rdquo; with the outcome, adding that the number of cases hanging over his client was now diminishing, allowing the former premier to focus solely on the high-profile 1MDB trial.
Najib&rsquo;s Ongoing Legal Woes
&nbsp;<img src="https://r2.myc.my/5379d4145a2d71b8d6443e17be09a74b78ccb33b3adf88755fcad48df6780080" />
While the RM27 million SRC case is now on pause, Najib is far from a free man.
He remains imprisoned in Kajang Prison after being convicted in 2020 for seven charges involving RM42 million from SRC International, including criminal breach of trust, abuse of power, and money laundering. The conviction was upheld by the Court of Appeal in 2021 and the Federal Court in 2022. Initially sentenced to 12 years in prison and fined RM210 million, Najib&rsquo;s sentence was halved in 2024 following a partial royal pardon.
The 1MDB-linked case that landed him in prison was the first to result in an actual conviction&mdash;but it is far from his only legal entanglement.
The Larger 1MDB Scandal and Other DNAA Cases
&nbsp;<img src="https://r2.myc.my/aa4c0c5afbd5c019f4dff8129179d387be9f2f3cda1e4a3522dec3a63c218fd7" />
Najib is currently fighting a separate, more complex case: the 1MDB-Tanore trial. He faces four charges of abuse of power and 21 charges of money laundering involving RM2.27 billion in 1MDB funds. That trial, which began more than seven years ago, is finally nearing its end. Written submissions are due by 30 September 2025, with oral arguments scheduled for October.
He has previously been granted DNAA status in other high-profile cases:
<ul>
<li>RM6.6 Billion IPIC Case: In 2018, Najib and former Treasury secretary-general Tan Sri Irwan Serigar were charged with criminal breach of trust over RM6.6 billion related to a settlement between 1MDB and Abu Dhabi&rsquo;s International Petroleum Investment Company (IPIC). The case stalled due to missing documents and was DNAA&rsquo;d in 2023.</li>
<li>1MDB Audit Report Tampering: Najib and former 1MDB CEO Arul Kanda were acquitted in 2023 of tampering with the 1MDB final audit report after the court found insufficient evidence.</li>
</ul>
House Arrest Bid and Ongoing Controversies
<img src="https://r2.myc.my/99644eb54db6f13278d94eb00d0a370e80ca96ab018fac57d884460d06c75c0a" />
Najib is also pursuing a civil application seeking to serve the remainder of his prison term under house arrest, based on an alleged &ldquo;royal addendum&rdquo; issued in January 2024 by former King Al-Sultan Abdullah. His legal team claims this royal order was overlooked by authorities.
His lawyer Shafee recently lodged a police report against former Attorney General Ahmad Terrirudin Salleh, accusing him of misleading the courts by claiming that the addendum did not exist. Shafee maintains that the former AG had full knowledge of the document, which allegedly permits Najib to complete his sentence under house arrest.
However, access to confirm the existence of the royal decree has reportedly been stalled by the Ministry of Home Affairs. Shafee said the Prisons Department had no objection to Najib lodging a police report himself, but Minister Datuk Seri Saifuddin Nasution Ismail had not granted permission despite multiple written requests.
What Happens Next?
For now, Najib&rsquo;s legal focus shifts solely to the 1MDB-Tanore case. If he is found guilty, it could add more jail time on top of his current sentence&mdash;even with the reduced term from the royal pardon.
The DNAA granted in the RM27 million SRC case spares Najib from immediate further prosecution, but it remains a temporary reprieve. The prosecution is free to reinstate the charges when ready, and the shadow of his extensive legal history still looms large over the former prime minister.
With mounting controversies and his legacy deeply entwined with one of the world's most infamous financial scandals, Najib Razak&rsquo;s courtroom saga is far from over.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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One case dropped. But the legal battles are far from over.

7c514ff574ab19e688311eab2750c5d22f9efe9b65b62ac02d3ac8f6f2f50b53

Najib Razak Walks Free From RM27 Million SRC Charges – But Remains A Jailed Man

Penang&rsquo;s long-anticipated Light Rail Transit (LRT) project is finally set to break ground, with physical construction works expected to begin as early as August 2025. Transport Minister Anthony Loke recently confirmed the update, noting that preparatory works, including piling, will commence within the next month or two.
Malaysia&rsquo;s First LRT Outside Klang Valley
&nbsp;<img src="https://r2.myc.my/f4ac82b11784c1f6a1ad20b3a5cb4aef54b651ba87f886d088a4286722085e5d" />
The Mutiara Line marks a significant milestone for Penang and for Malaysia&rsquo;s public transport development. It will be the country&rsquo;s first LRT system located outside the Klang Valley and aims to transform mobility across the northern state. The project was originally proposed in 2015 under the Penang Transport Master Plan (PTMP), with the goal of easing traffic congestion and offering a more efficient alternative to road travel.
Initially led by the state government, the project was taken over by the federal government in early 2024. MRT Corporation has since been appointed as the official developer and asset owner, bringing with it the experience and infrastructure expertise from the Klang Valley MRT lines.
A 29.5km Line Connecting Key Districts
&nbsp;<img src="https://r2.myc.my/fa35de7e4e5e3b23856ca239ec976043d0f81350ee9b7e57b53ddb05b91f2194" />
The Mutiara Line will span 29.5km and include 21 stations. It will link George Town&rsquo;s city centre with Jelutong, Gelugor, and Bayan Lepas on Penang Island, before extending across the channel to Seberang Perai on the mainland. A full end-to-end trip is expected to take approximately 49 minutes.
Transport authorities estimate that the line will serve around 45,600 passengers per day during its first year of operation. It is also expected to play a key role in reducing the state&rsquo;s vehicle dependency, especially among daily commuters.
All Approvals Settled, Work Packages Awarded
&nbsp;<img src="https://r2.myc.my/0bafa55ac7772a9e1bdd2c147248b0cddc54331fc01cbfea998a6c6a4ed3190b" />
Transport Minister Loke confirmed that all administrative issues between the federal and state governments have now been resolved. &ldquo;Penang doesn&rsquo;t need to wait anymore. Everything is done,&rdquo; he said, adding that the Notice to Proceed has been issued and all relevant documents, including letters of release, are in place.
He also mentioned that major work packages have already been awarded to subcontractors by the main contractor. Among them is Econpile (M) Sdn Bhd, which recently secured a RM42.82 million contract for bored piling and related groundwork from Irama Duta Sdn Bhd.
Acknowledging Penang&rsquo;s existing traffic challenges, Loke assured that proper traffic management plans will be implemented to minimise disruptions during construction. &ldquo;We&rsquo;ve requested that, once piling and construction begin, there must be a proper traffic diversion plan in place,&rdquo; he said. &ldquo;As with any construction project, there will be some impact, but our aim is to keep it manageable.&rdquo;
Residents can expect regular updates and engagement efforts from local authorities and MRT Corp as works progress, especially in high-traffic areas near George Town and Bayan Lepas.
Target Completion by 2030
The full completion of the Mutiara Line is slated for 2030. While this may seem a long wait, transport experts note that the complexity of urban rail infrastructure &mdash; particularly in heritage-rich and densely built-up areas like George Town &mdash; requires careful planning and phased execution.
The government has not ruled out the possibility of certain segments becoming operational ahead of full completion if conditions allow.
A New Era for Penang&rsquo;s Urban Mobility
Once operational, the LRT will not only ease traffic congestion but also offer a more sustainable, reliable alternative to private vehicle usage. It is expected to spur economic activity along the corridor, increase property values near stations, and create job opportunities throughout its construction and operation phases.
For Penang, the Mutiara Line represents more than just a transport upgrade &mdash; it&rsquo;s a vision for a more connected, accessible, and modern future.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Here’s hoping Penang’s new train system will finally ease traffic congestion across the island.

aa4a3917c798363693f1e062da3f7cede73676cbcf6cea4e7aef7ab57b2cf842

Penang’s First-Ever LRT: Mutiara Line Construction To Begin By August 2025

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

a03a3cc9e010fe223ec5cf61eda6977cb366c0f0728785166f0ea36375cc484a

Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

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ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 