Over the past two months, social media has been abuzz with news about local comedian Nigel Ng, better known by his stage persona Uncle Roger, as he made his foray into the restaurant scene with the launch of his FUIYOH! It’s Uncle Roger's eatery.
The excitement shows no signs of slowing down, and the comedian appears to be thriving in his culinary venture, with outlets already established in Pavilion Elite KL, MyTOWN, and IPC Mall. Looking ahead, he aims to expand his chain to 15–20 locations across Malaysia by 2025.
Recently, Uncle Roger grabbed headlines once again after roasting Mr. D.I.Y. and introducing an RM2 lower price at his newly opened MyTOWN outlet, alongside offering larger portions. He explained the pricing adjustment by pointing out the differences in audience demographics—Pavilion caters to high-end stores like Gucci and Louis Vuitton, while MyTOWN offers more accessible shopping options for the general public.
Read: Fuiyoh! Uncle Roger Expands Restaurant To MyTOWN; Prices RM2 Cheaper Than Pavilion Outlet
Restaurant Prices Get An Update
Following the release of the video explaining the price difference, Uncle Roger has shared a new Instagram Reel to announce that his signature fried rice is now uniformly priced at RM16 across all FUIYOH! It’s Uncle Roger restaurant outlets, including Pavilion Kuala Lumpur.
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“Now it’s RM16, no matter what outlet you at—MyTown, IPC, Pavilion, all 16 Ringgit. Yes, now all fry rice 16 Ringgit,” he shared in the video, encouraging everyone to try his special fried rice.
The announcement follows earlier pricing variations between outlets, where the fried rice at Pavilion was priced at RM18, while the MyTOWN branch offered it at RM16 with a larger portion. With the new pricing structure, all outlets now serve the dish at a consistent and affordable RM16, providing uniformity and accessibility for all customers.
Niece And Nephews Still Think His Prices Are Too Expensive
The announcement of the lower price sparked mixed reactions from netizens in the comments. Many praised the move for its transparency and for ensuring a consistent dining experience across all outlets, regardless of location. However, some felt that RM16 for a plate of fried rice was still on the pricey side, especially given the rising cost of living in the city centre due to inflation.
Others suggested that instead of reducing the price, increasing the portion size would make the meal feel more worth the money.
Here’s some of the comments:
By focusing on affordability, it seems more Malaysians can now visit the restaurant to enjoy some delicious fried rice. While the dish has won praise from many, including netizens and even popular streamer IShowSpeed, there have been instances where the overall experience of getting the fried rice wasn’t entirely smooth for some customers.
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Here’s hoping that with the new outlets, we’ll see fewer instances of hour-long queues, 40-minute wait times for food, and restrictions on adding extras to orders.
What are your thoughts on this? Let us know in the comments.
*Sources: Visual and Reference Credits to Social Media & various cross-references for context.
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