Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

KPDNHEP

outrage

service charge

Oriental Kopi

A prominent Malaysian restaurant chain, Oriental Kopi, has found itself in hot water after announcing a temporary hike in its service fees during the upcoming Chinese New Year holiday. Notices displayed at its outlets informed customers that the usual 10% service fee would increase to 15% on January 29 and 30, the first two days of the Lunar New Year.
This increase, on top of the standard 6% Sales and Service Tax (SST), means diners will face an additional 21% in charges on their bills. The announcement has sparked widespread criticism online, with many netizens accusing the restaurant of exploiting the festive season to pass operational costs onto customers.
Public Backlash and Criticism
<img src="https://r2.myc.my/bce03ed9b772456ef63f08cae2359007c2384de0970cff9e2ca1c84a8ca27fe6" />
The decision has drawn the ire of many on social media platforms, with critics questioning the fairness of such a practice. Customers expressed frustration, arguing that businesses should manage increased holiday costs from their profits rather than shifting the burden to diners. Some pointed out that the increased footfall during festive seasons naturally boosts revenue, which could be used to cover extra expenses like higher staff wages.
Several netizens proposed alternative solutions, such as reducing operating hours or temporarily closing if the restaurant cannot manage the increased demand without resorting to higher fees. Others even questioned the legality of the fee hike and tagged the Ministry of Domestic Trade and Cost of Living (KPDNHEP) to investigate.
However, a few defended the restaurant, suggesting the hike was justifiable. They noted that businesses must pay double wages during public holidays and are often prohibited from closing by mall policies.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/8705857e68e0824f5da5cdbd0f600d0b7825641d93677e7c2511fdeb05772532" />
Ministry Intervention
<img src="https://r2.myc.my/b343212e9624a64a47d9f5f6f447f56d8742929afa6d1df2f875cdf29db586fe" />
In light of the growing public outcry, KPDNHEP has confirmed it will look into the matter. The ministry stated that businesses should not arbitrarily increase charges, especially during significant holidays, without valid justification.
&ldquo;The enforcement unit has taken action to track the parties involved and will summon the restaurant for discussions to determine the reason behind the increase or change in service fees,&rdquo; the ministry said in a statement.
The case is being investigated under the Price Control and Anti-Profiteering Act 2011. This law sets strict penalties for businesses found guilty of unreasonable price hikes or profiteering:
<ul>
<li>Companies: Fines of up to RM500,000 for a first offence and up to RM1 million for repeat offences.</li>
<li>Individuals: Fines of up to RM100,000, a maximum jail term of three years, or both for a first offence. Repeat offenders face fines of up to RM250,000, a maximum jail term of five years, or both.</li>
</ul>
While the ministry has encouraged the public to report similar cases, it noted that no official complaints against Oriental Kopi have been lodged yet.
Recurring Issue
This isn&rsquo;t the first time Oriental Kopi has raised its service fees during the Lunar New Year. Last year, the restaurant reportedly implemented a similar hike, though it went largely unnoticed, as no formal complaints were filed at the time.
This year&rsquo;s controversy, however, has reignited debates about service fees in the food and beverage industry. While some argue that businesses have no choice but to adjust prices to cover holiday expenses, others believe such practices unfairly target consumers during times of celebration.
A Broader Industry Dilemma
<img src="https://r2.myc.my/64b822428b7181e25a7f25705586c72dfdb85c2283bb9e72da6122daf1bf226a" />
The incident highlights the challenges faced by the food and beverage industry during festive seasons. Many restaurants struggle to balance the need to remain profitable with the expectations of customers, especially when operating under increased costs for staffing, ingredients, and logistics.
On the one hand, festive seasons often bring in larger crowds, generating higher revenue. On the other, businesses are also burdened with additional expenses, such as overtime wages for staff, which can double during public holidays.
Some industry experts argue that clear communication and transparency about pricing can help businesses navigate such situations. Instead of last-minute notices, restaurants could pre-emptively inform customers about potential surcharges, giving them a choice to dine elsewhere if they find the fees excessive.
As KPDNHEP continues its investigation, the public eagerly awaits clarity on whether Oriental Kopi&rsquo;s fee increase breaches regulations. The outcome could set a precedent for how businesses handle price adjustments during peak seasons, particularly in an era where consumers are increasingly vocal about their rights.
For now, the debate underscores the fine line between maintaining profitability and ensuring customer satisfaction, especially during cultural celebrations that are meant to bring joy rather than financial strain.
What are your thoughts on this? Let us know in the comments
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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21% tax for a meal this CNY? Count us out!

f134224a44d3b5c2c272fcaa976f168abf267139dc786f78a2a9feeb5864e73a

CNY Service Fee Hike At Popular Oriental Kopi Restaurant Chain Sparks Outrage

d9d56c8e5c29847e2917983575418651c94c72608ef9e914a6542c4a698d7349

Scentify

e891e864574960ae21e3a00f338f06377dd53af0baffdac1786ad4ed7dad7721

Oatside

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Rohto

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Following a three-year hiatus to fulfil South Korea&rsquo;s compulsory military service, BTS is finally poised to reunite as a full group in March 2026. The long-awaited return of the global K-pop sensation is already sending waves of anticipation across the world.
The End of an Era, and the Beginning of Another
&nbsp;<img src="https://r2.myc.my/c36b28e5d5f8da90421707bf87957697b97b9b7d60d21ed78c9519f229e7676e" />
It&rsquo;s been a long and emotional journey for BTS and their dedicated fanbase, known as ARMY. Since the group officially began their military service hiatus following their Yet To Come concert in October 2022, fans have been counting the days to their return. That day is now on the horizon.
The group&rsquo;s final member, SUGA, is set to complete his mandatory service as a social worker on 21 June 2025. His discharge will mark the official conclusion of all seven members' enlistment, following the recent returns of Jungkook, Jimin, RM, and V, and the earlier discharges of Jin and J-Hope in 2024.
In a statement posted on WeVerse, Big Hit Music, BTS&rsquo;s agency under HYBE, confirmed SUGA&rsquo;s impending release but urged fans not to gather in person due to safety concerns. &ldquo;Please convey your warm regards in your hearts,&rdquo; the company stated. &ldquo;We are always grateful for your unwavering love and support.
March 2026: A Date to Remember
&nbsp;<img src="https://r2.myc.my/712615627093b988909e005a4a3360cb399d477e6742edc332e5b7d94311b565" />
Multiple credible sources, including The Korea Herald and Rolling Stone, have reported that BTS is preparing for a full-scale comeback in March 2026. While the specific release date has yet to be confirmed, industry insiders suggest that the return will fall in mid-March. This comeback will be BTS&rsquo;s first full-group release since their anthology album Proof in 2022.
<img src="https://r2.myc.my/d38eba8a4baae23aab0a83f071589656aa2c1182da973db44d435f64455d78c5" />
An official from HYBE reportedly confirmed the timing, adding that the group is working with top-tier producers and requires time to rebuild momentum after nearly four years apart. &ldquo;The members need time for preparation and creative work post-discharge,&rdquo; said HYBE CEO Lee Jae-sang during a shareholder meeting earlier this year.
Pdogg, the long-time producer behind many of BTS&rsquo;s hits, also commented on the process, noting the importance of connecting with each member to shape authentic, personal music. &ldquo;I spend a lot of time talking to each member&hellip; to understand how they view the world,&rdquo; he said.
The Comeback Ripple Effect
<img src="https://r2.myc.my/55be45f37210111f253b91c7d4af7531b8aa9b83675636e0fe1f159869ef7028" /> Left: TOMORROW X TOGETHER (TXT); Right: ENHYPEN
BTS&rsquo;s return isn&rsquo;t just monumental for fans&mdash;it&rsquo;s reshaping HYBE&rsquo;s entire release calendar. Their younger labelmates, including TOMORROW X TOGETHER (TXT) and ENHYPEN, are adjusting their own schedules to avoid overlapping with the global superstars.
TXT, who share the same parent label, are also planning a comeback in March 2026. According to overseas insiders, both groups are expected to release music in the same month, though who returns first remains unclear. ENHYPEN, managed by HYBE&rsquo;s subsidiary BELIFT LAB, has reportedly moved their comeback forward to January to make room for BTS&rsquo;s triumphant return.
This strategic coordination highlights just how influential BTS remains&mdash;not just within their company, but across the entire K-pop industry. Their presence dominates the global spotlight, making room for others to shine only when they step aside.
Reunions and Solo Endeavours
&nbsp;<img src="https://r2.myc.my/d01bc984bea2730bddf475b63bc59753850c2ccef4c491b8a138c867aaeca90e" />
In the lead-up to their official return, BTS members have slowly been reuniting both publicly and behind the scenes. One major moment came during J-Hope&rsquo;s Hope on the Stage concert in June, when all seven members were present&mdash;either in the audience or on stage&mdash;to celebrate their 12th anniversary as a group.
The concert marked an emotional, unofficial reunion. Fans were especially moved when Jin and Jungkook joined J-Hope on stage, while RM, Jimin, V, and SUGA sat together in the stands. The moment symbolised not just nostalgia, but the deep bond that continues to connect the members even after years of individual paths.
Meanwhile, Jin is preparing to embark on a solo fan concert tour titled Runseokjin_EP.Tour, kicking off on 28&ndash;29 June in Goyang. The tour spans 18 shows in nine cities, including major stops in Chiba, Osaka, Anaheim, Dallas, Tampa, Newark, London, and Amsterdam. Running until August 2025, the tour demonstrates that solo pursuits will remain part of BTS&rsquo;s wider creative ecosystem.
A New Era of BTS: What To Expect
With all members discharged and a comeback officially on the books, expectations are sky-high. The March 2026 release will likely set a new tone for BTS&mdash;older, wiser, and shaped by personal growth through military service and solo ventures.
J-Hope spoke candidly about this evolution in a Rolling Stone interview: &ldquo;The thoughts I had during those times have become an inseparable part of me, nurturing and shaping who I am today. They have influenced the stories I tell, the music I aspire to create.&rdquo;
There is also speculation that a pre-release single or a special project may precede the official comeback. While HYBE has not confirmed this, such a move would align with the group&rsquo;s tendency to build anticipation with strategic lead-ins.
Countdown Begins
For ARMYs across the globe, the next few months will be filled with anticipation, speculation, and celebration. BTS&rsquo;s return represents more than just a new album&mdash;it&rsquo;s a reunion of brothers, a reconnection with fans, and a renewed era of musical storytelling.
From stadium stages to solo spotlights, BTS has grown, changed, and persevered. Now, united once again, they&rsquo;re ready to remind the world why they remain one of the most influential music acts of the 21st century.
After years of individual growth, the band is back together&mdash;stronger, bolder, and ready to reclaim their global stage. March 2026 can't come soon enough.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Malaysian ARMY are crossing their fingers for a tour stop on home soil.

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BTS Gears Up For First Comeback In March 2026 After Completion Of Their Military Service

With luxury lifestyles, travel vlogs, and sponsored unboxings dominating social media feeds, it&rsquo;s no wonder that many Malaysian youth are increasingly drawn to the idea of becoming full-time content creators. The appeal of turning hobbies into income&mdash;and the hope of achieving viral success&mdash;has even led some to consider abandoning formal education or traditional career paths.
But behind the glamour lies a far more complex reality. Popular culinary content creator Che Nom, known for her meticulously crafted cooking videos and trusted recipes, has taken to social media to deliver a stark and sobering message for those romanticising the creator lifestyle.
&ldquo;It Looks Fun, But There&rsquo;s More Than Meets the Eye&rdquo; 
&nbsp;<img src="https://r2.myc.my/72c1a49549bc884e9ba8faaf45b15dbaad0400ac6005020be1b112871e52c413" />
In a widely shared <a href="https://www.facebook.com/resepichenom/posts/pfbid02FqcPj8oopnjHuRwSzYLPJdx48SeChuraK7nnPBXcL6QLrj8oKyM4yS8oRH231kTjl">Facebook post</a>, Che Nom opened up about the realities of running a content creation business, especially within the highly competitive culinary niche.
&ldquo;Many DM me saying they love cooking and want to start making food videos because they enjoy watching mine,&rdquo; she wrote. &ldquo;But what people often don&rsquo;t realise is that behind every short video is an enormous amount of effort, planning, and financial cost.&rdquo;
According to Che Nom, passion alone is not enough to survive&mdash;let alone succeed&mdash;in the fast-evolving digital content landscape. From high-quality video production and scripting to sound, lighting, recipe development and editing, each video involves multiple layers of labour and expertise.
Revenue vs. Reality: Why Views Don&rsquo;t Always Pay
&nbsp;<img src="https://r2.myc.my/5f3e2939c597efcaf5ecb824c6db6fc347b2d7182335beed1b49bafb4fdeda1c" />
In what may come as a surprise to many, Che Nom revealed just how little ad revenue can be generated from a seemingly successful video. She pointed to a recent reel on Kek Lapis Sarawak, which received over 56,000 views, yet earned her only RM415.40&mdash;and that, she clarified, was more than a month after it was uploaded.
Even more revealing was the financial breakdown of her monthly production costs, which typically fall between RM12,000 and RM16,000 for just 5 to 6 videos:
<ul>
<li>Videographer: RM2,500&ndash;RM3,500</li>
<li>Editor: RM2,500&ndash;RM3,000</li>
<li>Kitchen assistant: RM2,000&ndash;RM2,500</li>
<li>Premium ingredients &amp; repeated recipe testing</li>
<li>Electric usage for ovens (often for hours)</li>
<li>Utilities, props, equipment, and editing software</li>
</ul>
&ldquo;For those just starting out&mdash;if your monthly views don&rsquo;t even hit 300,000, your ad revenue likely won&rsquo;t exceed RM2,500,&rdquo; she said. &ldquo;That&rsquo;s not enough to cover basic costs, let alone make a living.&rdquo;
Seasoned Creators Are Struggling Too
&nbsp;<img src="https://r2.myc.my/42cf9284992b868217e00e1279e8c8a8164818dccdff52c33a4447120303d447" />
Che Nom didn&rsquo;t only speak from the perspective of a newcomer. She made it clear that even experienced content creators are now facing growing difficulties. As audience habits shift toward shorter formats like TikTok, YouTube viewership is declining for many, particularly on older videos that once generated passive income.
&ldquo;Many long-time creators are struggling now,&rdquo; she explained. &ldquo;RPMs (revenue per thousand views) are dropping, and it&rsquo;s getting harder for new videos to perform well. Passive income from older uploads is dwindling, and viewers have become far more selective.&rdquo;
In this environment, low-quality videos simply won&rsquo;t survive. Poor visuals, unclear audio, or lacklustre storytelling will quickly drive users to swipe away.
Burnout and Budget Pressure: The Emotional Toll
One major misconception Che Nom addressed is the belief that having a team lightens the load. &ldquo;That&rsquo;s only half true,&rdquo; she said. &ldquo;Yes, a team helps with production, but it also adds to monthly costs. If you go solo, you face burnout. If you hire help, you face higher expenses. Either way, it&rsquo;s tough.&rdquo;
The pressure to consistently produce high-performing content&mdash;combined with rising operational costs and unstable ad revenue&mdash;has led many in the industry to feel stretched thin, both financially and emotionally.
The New Rule: Diversify, Don&rsquo;t Depend on Ads
&nbsp;<img src="https://r2.myc.my/2530abe6f858af9771e62d5ec2879a92e99636c01ffa12c2a1651ebaab8d646e" />
One of Che Nom&rsquo;s key messages to aspiring creators was simple but vital: do not rely on YouTube ads alone. Instead, she recommended building multiple revenue streams to support the content business:
<ul>
<li>eBooks: Offering exclusive recipes or guides</li>
<li>Affiliate marketing: Partnering with brands for commission-based promotions</li>
<li>Products: Selling branded merchandise, kitchen tools, or ingredients</li>
<li>Online classes: Hosting paid virtual workshops or tutorials</li>
</ul>
She stressed that creators should only choose monetisation methods that align with their expertise and values, rather than blindly following what&rsquo;s trending.
&ldquo;Find a niche that you&rsquo;re truly good at,&rdquo; she urged. &ldquo;And don&rsquo;t try to compare yourself to someone who&rsquo;s been in the game for a decade.&rdquo;
Final Thoughts: It&rsquo;s Not Just About Glamour&mdash;It&rsquo;s About Grit
Che Nom&rsquo;s message wasn&rsquo;t intended to discourage&mdash;it was meant to ground expectations in reality. She acknowledged the beauty and creative freedom that comes with content creation but reminded her followers that it&rsquo;s also a business that demands planning, resilience, and the willingness to adapt.
&ldquo;Content creation is an art, but the journey is filled with challenges,&rdquo; she concluded. &ldquo;If your passion is genuine, go for it. Just know that success takes more than talent&mdash;it takes strategy, sustainability, and strong mental preparation.&rdquo;
Che Nom&rsquo;s post is a crucial reminder at a time when the dream of going viral seems more accessible than ever. Behind the glossy thumbnails and upbeat vlogs are real people facing real challenges. As she puts it: the dream is worth chasing&mdash;but only with eyes wide open.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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RM415 profit from 56k views? The truth about content creation might surprise you.

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Che Nom’s Reality Check: The Hidden Costs And Realities Of Being A Content Creator In Malaysia

Former NCT member Moon Taeil, once a well-loved figure in the K-pop scene, now faces a seven-year prison sentence after pleading guilty to aggravated rape. His first court appearance on 18 June 2025 marks a pivotal moment in a scandal that first erupted in August 2024, when news broke of a foreign woman accusing Taeil of sexual assault while under the influence.
The case sparked immediate backlash, leading to the termination of his contract with SM Entertainment, who cited a complete loss of trust and ongoing criminal investigations. Since then, Taeil had maintained a low profile&mdash;until his silent, sombre arrival at the Seoul Central District Court, almost a year after the crime took place.
The Crime: Planned, Violent, and Targeted
&nbsp;<img src="https://r2.myc.my/eb2c7dfa105cdf2bc1d61324e66eff17adf5d78ebbf86b2d78725462a5f9195a" />
During the proceedings, the prosecution laid out a disturbing timeline of events. In the early hours of 13 June 2024, Taeil and two male associates met the victim&mdash;a Chinese national&mdash;at a bar in Itaewon, Seoul. The woman had no prior relationship with the men. According to prosecutors, the trio targeted her while she was intoxicated, before forcing her into a taxi bound for one of the defendant&rsquo;s homes in Bangbae-dong.
There, between 4:00am and 4:30am, the three men took turns raping the unconscious victim. The prosecution stressed that this was not a spontaneous crime, citing evidence including text messages exchanged between the men in which they acknowledged the victim&rsquo;s foreign nationality and discussed manipulating the taxi&rsquo;s GPS to obscure their true location&mdash;further signalling premeditation.
Surveillance and Digital Evidence
&nbsp;<img src="https://r2.myc.my/b8e1dcf6d29ea8d634ceb5f6377f47af1e59da57da89e80c56412902a2694c16" />
The case relied heavily on surveillance footage and digital analysis. Prosecutors revealed it took nearly two months for authorities to review CCTV recordings and accurately reconstruct the suspects&rsquo; movements. The coordinated effort to conceal the crime strengthened the case for aggravated rape&mdash;an offence taken extremely seriously under South Korea&rsquo;s Act on Special Cases Concerning the Punishment of Sexual Crimes.
Prosecutors described the offence as being carried out with &ldquo;malicious intent and extremely poor moral character&rdquo;, underlining the calculated nature of the defendants&rsquo; actions.
Taeil Pleads Guilty, Cites Remorse and Personal Struggles
&nbsp;<img src="https://r2.myc.my/df2b1fff9fda9bfd009fc9d9ab81181a90cf7d6818a6f5097e0022813f8fc1e5" />
Taeil did not deny the allegations. When questioned by the judge, he clearly stated, &ldquo;I admit to all the charges.&rdquo; Speaking through his lawyer, Taeil expressed deep remorse, citing emotional and psychological distress, including trauma from a past traffic accident, financial struggles, and his current employment at a friend&rsquo;s restaurant.
His defence team added that Taeil had voluntarily surrendered to authorities, was attending ongoing counselling, and had completed sexual assault prevention education. He had also engaged with the victim through legal channels and received a statement from her expressing that she did not wish for further punishment.
&ldquo;I deeply regret the harm caused to the victim and feel great remorse,&rdquo; Taeil told the court in a closing statement. &ldquo;I apologise to everyone who is disappointed in me. If given leniency, I will treat it as the last chance in my life and dedicate myself to contributing positively to society.&rdquo;
Prosecution Unmoved by Apologies
<img src="https://r2.myc.my/08c8c4627f2ae020388ee1552e8bad9af8fc6cd0695b666f0fdd121e19ca5fdf" />
The prosecution, however, challenged the sincerity of Taeil&rsquo;s remorse. They argued that his surrender to police came only after a search and seizure had already been initiated, questioning whether his actions were motivated by accountability or desperation.
They also criticised the implausible claim that the men simply intended to &ldquo;drink more&rdquo; at a residence located far from the initial bar. This, they argued, added to the calculated nature of the crime. The prosecution is seeking not only seven years&rsquo; imprisonment but also a ten-year employment restriction and mandatory disclosure of personal information.
Public Reaction and Industry Backlash
The revelations have deeply shaken the K-pop community. Taeil, who debuted in 2016 as a member of NCT U and later joined NCT 127, was known for his clean image and charitable efforts. However, his continued appearances at group events, including NCT 127&rsquo;s 8th anniversary fan meeting, even after the investigation had begun&mdash;without disclosing the charges&mdash;drew sharp criticism from fans and the public alike.
The backlash led SM Entertainment to announce his contract termination on 15 October 2023, stating that the company could no longer endorse his activities given the severity of the allegations.
Sentencing Date Set for July
The sentencing for Taeil and his co-defendants is scheduled for 10 July 2025 at 2:00pm. All three men remain under investigation without detention, with the court previously ruling that&mdash;since they had confessed&mdash;there was no risk of fleeing or destroying evidence.
As the trial continues to draw national and international attention, the case is increasingly being viewed as a litmus test for accountability in South Korea&rsquo;s entertainment industry, where celebrity scandals are often met with mixed responses. The verdict will likely spark fresh discussions around rape culture, victim protection, and public figures&rsquo; moral responsibilities in South Korea and beyond.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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From stardom to scandal — Taeil’s guilty plea marks a dark chapter for K-pop.

6f72a9ceeb42e4c960b9a7462fc78f7b9669959520da6882fa7ff6b3c3017cd6

Former NCT Member Taeil Faces Seven Years’ Jail For Aggravated Sexual Assault

Commuters in the Klang Valley may soon enjoy a much-needed improvement in how they access public transport passes. RapidKL, under Prasarana Malaysia Berhad, is preparing to launch a new feature within its Pulse mobile app that will allow users to purchase and activate the My50 monthly travel pass entirely through their smartphones. The feature is expected to go live in July 2025, in what could be a game-changing digital convenience for thousands of Malaysians who rely on RapidKL services daily.
Currently, purchasing a My50 pass online still requires users to physically visit train stations for activation. The upcoming update promises to eliminate the need for long queues and counter visits, replacing it with a fast and fully digital process &mdash; from buying the pass to activating it &mdash; all in-app.
What Is the Pulse App?
&nbsp;<img src="https://r2.myc.my/c8521bddb7673e4f899330571ec0aec134949b55a32a0a8202e8c92e03668b01" />
Pulse is the official mobile application developed by Prasarana Malaysia Berhad to enhance the commuting experience across the RapidKL network. It acts as a one-stop travel companion, offering real-time public transport updates, journey planning tools, estimated arrival times, and even service disruption alerts. Users can also access maps, fare information, and receive exclusive travel-related promotions.
In early 2025, Pulse underwent a significant update that brought a cleaner user interface, improved navigation, and better route planning features. Now, the next step in its evolution is enabling full digital management of the My50 monthly pass &mdash; a move in line with RapidKL&rsquo;s broader push for public transport digitalisation.
What Services Are Covered by RapidKL?
&nbsp;<img src="https://r2.myc.my/86581d611401a7a25c1e00f2348e85e95c35b6d1bbf9c7d55f06b5bbe97f39e6" />
The My50 pass grants users unlimited rides for 30 days on a wide range of RapidKL services, making it ideal for both frequent commuters and casual travellers. These services include:
<ul>
<li>MRT (Mass Rapid Transit)</li>
<li>LRT (Light Rail Transit)</li>
<li>KL Monorail</li>
<li>BRT (Bus Rapid Transit) &ndash; Sunway Line</li>
<li>RapidKL buses</li>
<li>MRT feeder buses</li>
</ul>
For RM50 per month, the pass represents tremendous value, especially for city dwellers and workers commuting into Kuala Lumpur from the surrounding areas.
What to Expect with the New Pulse App Feature
<img src="https://r2.myc.my/5c5451409cb4d2ac01fd6933b1181bbe51f32f230bffd439f70958c93a5f74d0" />
According to early teasers from RapidKL, the app update will introduce the following new capabilities:
<ul>
<li>In-app purchase of the RM50 My50 travel pass</li>
<li>Instant activation upon purchase</li>
<li>No requirement to visit station counters for verification or card tapping</li>
</ul>
This will not only save time but also make the My50 pass more accessible to tech-savvy users, especially younger commuters who prefer managing travel needs through their smartphones.
While a specific rollout date has yet to be confirmed, RapidKL has hinted that the update will be available by July 2025, coinciding with broader efforts to modernise and digitise Malaysia&rsquo;s public transport system.
NFC Phones Likely Required
&nbsp;<img src="https://r2.myc.my/a07f6be153964ecb35b574d8fc8632eaffde22ed48eda281fd9bc7a230afbfca" />
Given that the My50 pass is traditionally tied to MyKad or MyRapid cards, which use NFC (Near Field Communication) technology for verification, it is expected that the Pulse app will also require users to own NFC-enabled smartphones. This functionality would mirror how Touch &lsquo;n Go eWallet allows users to top up cards via NFC scanning.
However, detailed technical requirements, device compatibility, and step-by-step usage guides have yet to be officially revealed by RapidKL.
Towards a Broader Digital Future for Public Transport
The Pulse app upgrade is part of a wider vision by Prasarana and RapidKL to digitise and modernise the public transport experience. By removing the last major physical barrier &mdash; station counter activation &mdash; the entire process of securing and using the My50 pass becomes seamless and more attractive to new users.
This move also ties in with an earlier plan announced by RapidKL to expand My50 support to Touch 'n Go NFC cards, thus breaking the exclusivity with MyKad. That transition was initially promised for May 2025 but has not yet been implemented. Whether this app update is part of that initiative remains unclear, but the timing suggests some alignment.
Why This Matters for Malaysian Commuters
<img src="https://r2.myc.my/09d47156568f8f082e647e51e6af403a177613f8a18256a77dad797930b774ea" />
The digitisation of the My50 pass through Pulse will likely encourage more Malaysians to use public transport, especially in light of rising fuel and toll costs. It reduces friction for users, improves accessibility, and speeds up the onboarding process for new commuters.
For now, Pulse already offers features such as:
<ul>
<li>Route navigation across MRT, LRT, Monorail, and buses</li>
<li>Real-time train and bus arrival estimates</li>
<li>Station and fare information</li>
<li>Integration with digital rewards and promos</li>
</ul>
Adding in-app pass management to the mix makes the Pulse app an all-in-one public transport solution, further aligning RapidKL with global trends in smart urban mobility.
Final Thoughts
With the upcoming My50 in-app activation feature, RapidKL is taking a significant step towards user-focused transport innovation. Once launched, it will not only save commuters time but also position Pulse as one of the most comprehensive public transport apps in the region.
As the official release date draws closer, all eyes will be on RapidKL to deliver a smooth rollout &mdash; and, potentially, spark a wider wave of digital improvements in Malaysia&rsquo;s transportation sector.

Is this a sing of renewal via our smartphones coming up? Commuters do hope it is.

3959b536a6acdf6af8cdbfd4a9339ca08e4f1f2726d0f0ebc5d3a15b5aaacf89

RapidKL To Launch In-App My50 Pass Renewal Via Pulse App: A Major Win For Commuters

The Malaysian government has activated emergency evacuation plans for its citizens in Iran following the outbreak of armed conflict between Iran and Israel. As airstrikes and missile attacks enter their sixth consecutive day, Putrajaya has called on all Malaysians in the Islamic Republic to leave immediately, citing an increasingly volatile and dangerous situation.
From Surprise Strikes to Escalating Retaliation
&nbsp;<img src="https://r2.myc.my/7b512dbfbc40c156442a59e2b78176e778fae075d8d95fd2d7acd4bf06ede843" />
The current crisis began on Friday, 13 June 2025, when Israel launched an unannounced aerial offensive dubbed Operation Rising Lion targeting Iranian territory. The attacks reportedly killed several high-ranking Iranian military officers and nuclear scientists. The strikes came without prior warning and marked a significant escalation in hostilities between the two long-standing adversaries.
<blockquote class="twitter-tweet">
Massive bombing of Iranian missiles hits Israel in retaliation for the Israeli attack on Iranian territory early June 13.<a href="https://twitter.com/hashtag/iranisraelwar?src=hash&amp;ref_src=twsrc%5Etfw">#iranisraelwar</a> <a href="https://twitter.com/hashtag/IsraeliranWar?src=hash&amp;ref_src=twsrc%5Etfw">#IsraeliranWar</a> <a href="https://twitter.com/hashtag/LaFamilia15J?src=hash&amp;ref_src=twsrc%5Etfw">#LaFamilia15J</a> <a href="https://twitter.com/hashtag/Vecinos15J?src=hash&amp;ref_src=twsrc%5Etfw">#Vecinos15J</a> <a href="https://t.co/hjo8kxn6TQ">pic.twitter.com/hjo8kxn6TQ</a>
&mdash; Alisa Stewart (@AlisaStewart97) <a href="https://twitter.com/AlisaStewart97/status/1934331285289443641?ref_src=twsrc%5Etfw">June 15, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

In retaliation, Iran responded with Operation True Promise 3 on 14 June, unleashing a barrage of ballistic missiles on multiple sites across Israel. The exchange of hostilities has continued into its sixth day, fuelling fears of a wider regional war and prompting foreign governments to begin pulling out their nationals.
Malaysia Urges Citizens to Leave Iran Immediately
&nbsp;<img src="https://r2.myc.my/ee939d5710d4a353b81a5ac07992b2f7be788394795403c96ebe8af1d1b395bd" />
On 17 June, the Ministry of Foreign Affairs (Wisma Putra) issued a strongly worded statement urging all Malaysian citizens in Iran to exit the country without delay. The ministry emphasised that the situation was highly unpredictable and could escalate further with little or no warning.
&ldquo;All Malaysians currently in Iran are strongly urged to leave the country immediately using any safe and available means,&rdquo; the statement read. &ldquo;The safety and wellbeing of Malaysians remain the Ministry&rsquo;s top priority.&rdquo;
The advisory followed confirmation that the Israeli strikes had hit sensitive Iranian nuclear facilities, drawing international alarm and increasing the urgency for Malaysian authorities to act.
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Evacuation Underway, Citizens Expected to Leave by 20 June
&nbsp;<img src="https://r2.myc.my/18782eef14a8125d3f8002293a4d050a2e0a89782032ce3d4dc6988415a703b0" />
Speaking at a press conference on 18 June, Communications Minister Datuk Fahmi Fadzil confirmed that preparations for the evacuation were already in motion. He said that Malaysians in Iran, including embassy staff, students, and tourists, are expected to leave the country by Friday, 20 June.
&ldquo;There aren&rsquo;t too many Malaysian nationals in Iran, but the government has taken swift steps. Visa arrangements have been completed, and plans for their safe exit are in place,&rdquo; he said.
Foreign Minister Datuk Seri Mohamad Hasan also briefed the Cabinet on the situation, assuring that all individuals involved were being contacted and advised accordingly.
Embassy Support and Emergency Contacts in Place
&nbsp;<img src="https://r2.myc.my/435bcce6d3b182694bb439fcb8d9582ec75d646a37dd31cfc87121d764c73b0e" />
The Malaysian Embassy in Tehran remains operational and is providing full consular support to all registered Malaysians. The embassy has confirmed that all known citizens are currently safe and has urged them to maintain close communication as they prepare to depart.
Malaysians in Iran can reach out to the embassy for help through the following channels:
<ul>
<li>Telephone: +98 21 8807 2444 / +98 21 8807 8606 / +98 933 535 2602</li>
<li>Email: mwtehran@kln.gov.my / mwconsular.teh@gmail.com</li>
<li>Address: No. 25, 2nd Alley, North Zarafshan St, Shahrak-e-Gharb, Tehran</li>
</ul>
In Malaysia, concerned family members can contact the Foreign Ministry&rsquo;s operations room at +603 8887 4570 or email dutyofficer@kln.gov.my for updates.
IAEA Confirms Nuclear Facilities Were Targeted
&nbsp;<img src="https://r2.myc.my/bd1b2d9c9c2b74ed5752a6aab505f8d2c4a54a185d5276ab17d4417ee79061cc" />
Adding to the severity of the situation, the International Atomic Energy Agency (IAEA) confirmed that two Iranian nuclear component facilities had been struck during the Israeli offensive. These include the TESA Karaj centrifuge production plant and a building at the Tehran Nuclear Research Centre used for advanced rotor testing.
"At the Tehran site, a building involved in the manufacturing and testing of advanced centrifuge rotors was hit. In Karaj, two structures responsible for centrifuge component production were destroyed," the IAEA stated.
Both sites were previously under international monitoring as part of the 2015 nuclear agreement, which collapsed after the United States withdrew in 2018. Tehran has yet to release an official statement regarding the extent of the damage or any casualties.
Growing Regional and Global Alarm
The tit-for-tat missile strikes between Iran and Israel have reignited fears of a broader Middle Eastern conflict. Military analysts have warned that the targeting of high-ranking personnel and nuclear infrastructure represents a significant escalation, one that could potentially draw in other regional powers or trigger further unrest in an already fragile geopolitical landscape.
Malaysia's rapid diplomatic response reflects the seriousness with which the government views the unfolding crisis. While Malaysian citizens in Iran are currently safe, officials stress that the window for a secure evacuation may narrow if hostilities intensify.
Wisma Putra Calls for Vigilance and Swift Action
The Ministry of Foreign Affairs has reiterated that the safety of Malaysians abroad remains a core priority. In its advisory, Wisma Putra reminded all citizens that the security situation in Iran remains fluid and dangerous, with the potential to deteriorate further without warning.
&ldquo;All Malaysians are strongly urged to act quickly and leave Iran through any available means. The embassy in Tehran is doing everything possible to assist,&rdquo; the statement read.
With diplomatic channels remaining open and coordination ongoing, the government hopes to complete the evacuation process by the end of the week, barring any further complications from the evolving conflict.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Though their numbers are small, Datuk Fahmi Fadzil says all M’sians in Iran are urged to leave immediately.

6c1215e40d20b7c3bf1a419b35cdbf519d32ba5bd0b454bae56b2255981a160b

Malaysia Races To Evacuate Citizens As Iran-Israel Conflict Escalates Into Open Warfare

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

a03a3cc9e010fe223ec5cf61eda6977cb366c0f0728785166f0ea36375cc484a

Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

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June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 