Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

viral

discrimination

issue

controversy

racism

hiring

Mixue

indians

Chinese beverage and dessert chain Mixue has come under fire after a job advertisement at its Sri Sinar outlet in Segambut sparked accusations of racial discrimination.
The listing, which was seeking to hire service crew and a supervisor, explicitly stated that only Malay and Chinese candidates with experience were eligible to apply. The exclusion of other ethnic groups, particularly the Indian community, has led to widespread criticism online.
<img src="https://r2.myc.my/a30e7982c68d1b4c4ed48ab12b029af4aab84797a8ea7bd454cd272be76936db" />
Instagram user <a href="https://www.instagram.com/p/DG3NQG_yqc0">@mohaneyyy</a> drew attention to the issue by sharing a screenshot of the advertisement with a scathing caption:
"Is this how the world's largest F&amp;B chain operates? Mixue may have outgrown McDonald's and Starbucks, but their hiring practices suggest otherwise! So, Indians (and others) can be customers but not employees? Why are we being excluded from job opportunities like this? Everyone deserves an equal chance to work, regardless of their race. It&rsquo;s 2025, shouldn&rsquo;t we be moving towards inclusivity rather than discrimination?"
The post quickly went viral, prompting widespread debate on social media while being reposted on X (formally known as Twitter).
<blockquote class="twitter-tweet">
It&rsquo;s 2025, and top brands in Malaysia are still posting job ads that openly exclude certain races. Discrimination is real, and it hurts. When will companies learn that talent has no race? <a href="https://twitter.com/hashtag/Malaysia?src=hash&amp;ref_src=twsrc%5Etfw">#Malaysia</a> <a href="https://twitter.com/hashtag/SayNoToRacism?src=hash&amp;ref_src=twsrc%5Etfw">#SayNoToRacism</a> <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a> <a href="https://t.co/YtJuTtuuEA">pic.twitter.com/YtJuTtuuEA</a>
&mdash; Javaid Lucian (@Rameshhh15) <a href="https://twitter.com/Rameshhh15/status/1897817248070554075?ref_src=twsrc%5Etfw">March 7, 2025</a></blockquote>

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Many users condemned the listing, arguing that racial hiring preferences have no place in a modern job market&mdash;especially from a global brand that has recently risen to become the world&rsquo;s largest food and beverage chain in terms of store count.
Calls for accountability flooded the comments section, with users tagging key business leaders and urging Mixue to clarify its stance on diversity and equal employment opportunities.
Debate Over Hiring Policies
While many criticised Mixue for the job advertisement, some defended the brand, stating that their local Mixue outlets employ staff from various racial backgrounds, including Indians. Others speculated that the wording on the advertisement may have referred to language proficiency rather than race, or that the restriction was an independent decision made by the branch manager rather than an official company-wide policy.
Here's some of the comments online:
<blockquote class="twitter-tweet" data-conversation="none">
Posting kurang letups sbb Malay pun included dlm requirement.. so Tanah Melayu masih terjaga gittew.. conservatives xberminat nk repost..
&mdash; Syafiq Safwan (@Sysafwann) <a href="https://twitter.com/Sysafwann/status/1898374472119513241?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
this literally just happened with Chagee lmao do they not learn
&mdash; kim on T.W.I.T.T.E.R (@AdmiralKim) <a href="https://twitter.com/AdmiralKim/status/1898245226827071874?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ikut store kot. kat ipoh ni pun ada je yg india bekerja. kau ni terpaling betul
&mdash; Stand With Palestine 🇵🇸 (@Fhxx96) <a href="https://twitter.com/Fhxx96/status/1898364442267787737?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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Disappointed with the comment section honestly. I dont know why this is so normalise, the racist job ads and the hambar replies. Another reason for me not to buy anything from this place. <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a>
&mdash; Hani (@NamirraHani) <a href="https://twitter.com/NamirraHani/status/1898376412895310328?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
This is so outright disgusting! Malay &amp; Chinese ONLY means NO Indians. Mixue should not be allowed to get away with such overt discrimination in their hiring.
&mdash; Annoyed Malaysian 🇲🇾 (@annoyedmsian) <a href="https://twitter.com/annoyedmsian/status/1898634845494055252?ref_src=twsrc%5Etfw">March 9, 2025</a></blockquote>

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<img src="https://r2.myc.my/5ee106a407891eafeeb10a13b91fdf873bc5c7a9b7733104a5bce3f3d2100cc0" />
A few netizens also pointed out that the job listing has since been taken down. However, as of now, Mixue has not issued a public statement addressing the controversy.
Mixue&rsquo;s Rapid Global Expansion
<img src="https://r2.myc.my/dd982b38a0673bd3c6f613b70e44eaa558d8cab8e432288ffc5f9e89b5c794e1" />
This scandal comes at a time when Mixue is making headlines for its massive global growth. According to a report by the British news outlet Daily Mail, Mixue now boasts over 45,000 outlets worldwide, surpassing McDonald's (42,000 outlets) and Starbucks (40,000 outlets).
The chain, known for its budget-friendly ice cream and bubble tea, has gained immense popularity, especially in Asia. However, its rapid expansion has also brought increased scrutiny, with critics arguing that a brand of its stature should uphold higher ethical standards, particularly in employment practices.
Religious and Racial Sensitivities in Malaysia
The controversy surrounding Mixue unfolds amid rising concerns over racial and religious tensions in Malaysia.
Read: <a href="https://myc.my/articles/4163/era-fm-issues-apology-after-djs-face-backlash-for-mocking-hindu-kavadi-ritual">Era FM Issues Apology After DJs Face Backlash For Mocking Hindu Kavadi Ritual</a>
Recently, a trio of DJs from the local radio station Era FM faced public outrage after allegedly mocking the Hindu kavadi dance in a social media video. While the DJs issued a public apology, the backlash continued, with some insisting their actions were culturally insensitive. A legal expert, however, defended them, arguing that the dance they performed was not the kavadi dance but rather an imitation of Muay Thai athlete Miki Ghazali&rsquo;s ring entrance.
In another case, prominent Malaysian stand-up comedian <a href="https://www.malaymail.com/news/malaysia/2025/03/05/harith-iskandar-another-facebook-user-to-get-rm10000-fine-each-over-ham-joke-as-mcmc-waits-for-meta-to-close-their-social-media-accounts/168720">Harith Iskander</a>, along with another Facebook user, was fined RM10,000 each over a joke involving a "ham and cheese sandwich," which was deemed offensive by certain Muslim groups. The incident reignited discussions on the limits of free speech and the increasing sensitivities surrounding religious topics in Malaysia.
Calls for Greater Inclusivity and Cultural Awareness
The Mixue hiring controversy, alongside these recent incidents, highlights the growing need for businesses, media personalities, and corporations to navigate racial and religious sensitivities with care. The backlash serves as a reminder of the importance of fostering inclusivity and ensuring that hiring policies and public statements reflect Malaysia&rsquo;s diverse and multicultural society.
As Mixue continues its expansion, public scrutiny remains high, with many expecting the company to address the issue transparently. Moving forward, companies operating in Malaysia may need to reassess their internal policies and ensure that workplace diversity and fair hiring practices are upheld to maintain public trust and avoid similar controversies.
Ultimately, the broader conversation on racial and religious harmony in Malaysia remains an ongoing challenge that requires sensitivity, awareness, and active steps toward a more inclusive society.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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a14d2c7a045d266f280e124bfb18433c95b61fae73259c84ffb5af4e103fcb9f

Popular F&B Outlet Mixue Faces Backlash Over Alleged Discriminatory Hiring Practices

Malaysian police have confirmed that the decomposed body found at a construction site in Bangsar is that of Jordan Michael John Johnson-Doyle, a 25-year-old British software engineer who had been reported missing since 2 June.
Read: <a href="https://myc.my/articles/4346/british-family-turns-to-social-media-after-son-goes-missing-in-kuala-lumpur-following-night-out-at-irish-bar">British Family Turns To Social Media After Son Goes Missing In Kuala Lumpur Following Night Out At Irish Bar</a>
The discovery was made during a search operation on 4 June, at a partially completed condominium along Lorong Maarof. The search was initiated after Johnson-Doyle&rsquo;s movements were traced to the area. Over 30 officers took part in combing the site, and at approximately 5pm, a body was found face-down in a partially submerged lift shaft at one of the still-under-construction blocks.
Tattoo Identification and Autopsy Results
&nbsp;<img src="https://r2.myc.my/ed977b832875703563f16018ce06cbf74c694b7d04050b8eae7d142d4b261169" />
Kuala Lumpur police chief Commissioner Datuk Rusdi Mohd Isa confirmed that the body had been positively identified by Johnson-Doyle&rsquo;s uncle, based on a distinctive tattoo. A post-mortem conducted at University Malaya Medical Centre revealed that the cause of death was a chest injury sustained from a fall from height.
&ldquo;There were no signs of foul play or criminal elements at the scene,&rdquo; said Rusdi. &ldquo;The case has been classified as a sudden death.&rdquo;
The body, which was discovered with most of its clothing removed, was recovered at around 9.30pm on the day of the search and taken for forensic examination.
Last Known Movements Before Disappearance
&nbsp;<img src="https://r2.myc.my/50f12414bc279a3011361942bbe8db690764d0adea88f56a65dacd29d23be876" />
Johnson-Doyle had been on a solo backpacking trip across Southeast Asia while working remotely for a United States-based tech company. He had arrived in Malaysia from Vietnam on 17 May and was believed to be staying at Robertson Residences in Bukit Bintang during his time in Kuala Lumpur.
His last known contact was on the night of 27 May, when he was seen attending a quiz night at Healy Mac&rsquo;s Irish Bar in Bangsar. He had sent a photograph from the bar to a friend, but after that, his phone went silent and his social media activity abruptly stopped. Concerned family members, unable to reach him, reported his disappearance to the authorities.
Staff at the bar confirmed his attendance that evening, but were unable to provide further details about his departure or movements afterward.
Public Urged Not to Speculate
&nbsp;<img src="https://r2.myc.my/ad67327d921adfe715dd3fa01f06264365d3eb587cf1177a706e19ec88ae31fd" />
Commissioner Rusdi advised the public to refrain from speculation regarding the circumstances of Johnson-Doyle&rsquo;s death and urged anyone with additional information to come forward to assist the investigation.
Police are continuing to investigate the circumstances that led to the fatal fall. While the possibility of an accidental fall into the elevator shaft remains the leading theory, officers have stated that all avenues will be examined thoroughly.
The case has drawn significant media attention both locally and in the United Kingdom, where outlets such as the Daily Mail reported on the young man&rsquo;s disappearance and the eventual discovery of his body.
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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A tragic end to the search for the 25-year-old backpacker.

43e7d6e100bf4399aeb4f9446243c617b3cb0b1fd627a09a5b1393b90f9e86cc

Body Found At Bangsar Construction Site Confirmed To Be Missing British Man

Singapore will be acquiring two plots of land currently owned by the Malaysian government as part of its ambitious redevelopment plan for the Woodlands Checkpoint &mdash; one of the busiest land border crossings in the world. The move, which aims to address persistent traffic congestion and improve cross-border travel efficiency, was formally gazetted on Wednesday, 4 June 2025.
In a joint statement, the Singapore Land Authority (SLA) and Immigration and Checkpoints Authority (ICA) confirmed that the acquisition, involving a total of 0.79 hectares of unused, vegetated land, forms a central part of the broader phased expansion. The parcels are located near the core of the proposed redevelopment zone and are slightly larger than a football field in total area.
Both Singapore and Malaysia have emphasised ongoing cooperation, with the authorities stating, &ldquo;We will continue our strong partnership with the Malaysian government to strengthen connectivity and people-to-people links.&rdquo;
A Cross-Border Congestion Crisis
<img src="https://r2.myc.my/6d70661197b6d097be71d14f059c3fee564951bd5d1e619e4f37747eae67c552" />
Anyone familiar with travel between Johor Bahru and Singapore knows that traffic bottlenecks at the Woodlands Checkpoint are a longstanding issue, particularly during weekends, public holidays, and school vacation periods. The checkpoint has consistently operated over capacity for years, and the numbers continue to climb.
In 2024, the average daily number of travellers using the checkpoint surged by 22%, rising from 269,000 in 2023 to 327,000. A new record was set on 20 December 2024, when 376,000 people crossed the checkpoint in a single day &mdash; a testament to both the importance of the route and the severe congestion it experiences. Authorities project that by 2050, the checkpoint could see up to 400,000 daily users.
A Decade-Long Redevelopment Plan
&nbsp;<img src="https://r2.myc.my/fba3000c93a576909727ace9f1895e2c6130ff8f665b09214fcad190ffe2de7f" />
To cope with this growth, Singapore has mapped out a comprehensive 10- to 15-year plan to redevelop the checkpoint in multiple phases. The goal is to provide a sustainable, long-term solution to the chronic traffic congestion while maintaining national security standards and enhancing automation.
The ICA revealed that Singapore had officially approached Malaysia about the land acquisition as early as May 2022, and followed up with a formal proposal in November 2023. The current acquisition is one of the first concrete steps towards realising the redevelopment blueprint.
Phase One: New Facilities and Better Traffic Flow
&nbsp;<img src="https://r2.myc.my/290e377f7ff9bc1732d015fb7f88d17c23af5cf0cb5286069c8acba4c61e5255" />
Construction under the first phase of the project is expected to begin in the third quarter of 2025. This stage will focus on extending the existing checkpoint into the Old Woodlands Town Centre area, integrating modern infrastructure designed to streamline the clearance process.
Key features of the first phase include:
<ul>
<li>Automated clearance facilities for arriving cars, motorcycles, and cargo vehicles;</li>
<li>An extension of the Bukit Timah Expressway (BKE) to provide direct access for outbound vehicles, thereby reducing pressure on nearby roads;</li>
<li>Holding areas for vehicles within the checkpoint compound to prevent spillover congestion on surrounding expressways;</li>
<li>Off-site security screening zones, easing the burden on the main checkpoint complex.</li>
</ul>
These innovations aim to improve the overall clearance experience for travellers while significantly boosting processing efficiency.
Future Phases: In-Car Clearance and More Automation
&nbsp;<img src="https://r2.myc.my/19e1825e22ebbb9696a8653058adbd87bd1b45ed4a633fe639ae316112bc2184" />
Subsequent phases of redevelopment will involve upgrading the current checkpoint infrastructure, adding further clearance lanes, and deploying high-tech systems, including automated in-car immigration clearance, to accelerate processing time for travellers without requiring them to disembark.
Singaporean authorities have stated that the ultimate goal is to reduce average peak-hour travel time from 60 minutes to just 15 minutes. This will be achieved by leveraging smart infrastructure and automation, combined with strategic traffic management enhancements.
The ICA added that it will continue to invest in technological advancements to balance secure border management with seamless cross-border travel and trade.
Strengthening Bilateral Cooperation
Despite the sensitivities involved in acquiring land owned by a neighbouring government, the process has been described as cooperative and mutually beneficial. Singapore has reassured that all negotiations and procedures are being conducted with full transparency and close coordination with the Malaysian government.
Both sides recognise the strategic value of the Woodlands crossing, not just for trade and tourism, but also for the deep interpersonal ties shared between Singaporeans and Malaysians. With more efficient infrastructure, the hope is to foster greater mobility, economic opportunity, and regional integration.
A Future-Ready Border Gateway
The redevelopment of the Woodlands Checkpoint marks a significant infrastructural commitment by Singapore to future-proof one of Southeast Asia&rsquo;s busiest land links. With daily crossings expected to rise further in the coming decades, the upgrades are seen as crucial to maintaining smooth and secure travel between the two nations.
As construction begins in late 2025, commuters can expect temporary disruptions, but the long-term outcome promises faster, safer, and more streamlined border crossings &mdash; a major upgrade for one of the region&rsquo;s most vital transit points.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The land acquisition is part of a long-term strategy to ease chronic congestion at the border.

ec00fded30ef472ba783ccc3f012d05ace21cef5631bbb85afd4f3a28c26362f

Singapore To Acquire Malaysian-Owned Land For Major Woodlands Checkpoint Expansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

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June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

&nbsp;
A fatal accident involving a Taiwanese man who fell onto the Light Rail Transit (LRT) tracks at Pusat Bandar Puchong has prompted renewed scrutiny over safety standards at Malaysia&rsquo;s public transport hubs. Transport Minister Anthony Loke has since instructed Prasarana Malaysia Berhad, the LRT system operator, to accelerate the installation of platform screen doors across all LRT stations to prevent similar tragedies.
Evening Commute Turns Tragic
&nbsp;<img src="https://r2.myc.my/2f2e872e4569a334605773737fe593d0822ea9ae2e544094f4985cd5353bbb08" />
The victim, later identified as 63-year-old Chang Pao Shih from Kaohsiung, Taiwan, died on the evening of Tuesday, 3 June 2025, after reportedly falling onto the tracks at around 5.54pm. The Selangor Fire and Rescue Department received an emergency call at 6.05pm and swiftly deployed a team from the Subang Jaya fire station.
According to Assistant Director of Operations Ahmad Mukhlis Mukhtar, the man was found unconscious beneath the train tracks and was pronounced dead at the scene. Initial confusion surrounded his identity and the circumstances of the incident, but authorities later confirmed his nationality and retrieved his passport from the scene.
CCTV Footage Points to Accident
&nbsp;<img src="https://r2.myc.my/757337cf0e7a921d76c281779e91f47894fdba36e51a18bca9d86c09eb869ecf" />
Transport Minister Loke, speaking at a press conference, confirmed that closed-circuit television (CCTV) footage showed the incident unfolding, and that there were no indications of foul play.
&ldquo;A report was presented by Prasarana yesterday, and it was an accident whereby the person may not have been aware about the platform,&rdquo; he stated. &ldquo;Let the police do their investigation. The CCTV recording will be shared with the police so they can conduct a detailed probe.&rdquo;
The Ministry of Foreign Affairs has been informed to coordinate with the Taiwanese embassy to assist in notifying and supporting the victim&rsquo;s next of kin.
Safety Barriers Now a Priority
&nbsp;<img src="https://r2.myc.my/ccf1199ab139c1818aebff1d5353224fc92975385ea6c61e9d55e67c1bbcc440" />
In light of the incident, Loke announced a renewed commitment to installing platform screen doors &mdash; physical safety barriers between the platform and the train tracks &mdash; at all LRT stations. These doors are already standard at MRT stations and some monorail stops, but many older stations on the Ampang and Sri Petaling lines still operate without them.
&ldquo;I&rsquo;ve asked Prasarana to make the necessary arrangements. They are currently in the planning stage and we hope to push this initiative forward,&rdquo; Loke said, noting that the installation process will require substantial financial support.
&ldquo;To retrofit older stations with these doors will incur a huge cost and we will need additional budgets,&rdquo; he acknowledged. Nevertheless, the minister emphasised that improving commuter safety must remain a national priority.
Previous Incidents Sparked Earlier Warnings
&nbsp;<img src="https://r2.myc.my/918541e9e94e42bf8b1ed1d5282c43fb2f67f2f7dafbee9dad81eccc7c78f275" />
This is not the first time an LRT fatality has raised alarm bells. In February 2025, a visually impaired man died after falling onto the tracks at the Titiwangsa station. That case had already drawn criticism towards the Ministry of Transport, with the public demanding urgent improvements to station safety.
Following the February incident, Loke announced that his ministry would explore the use of &ldquo;smart&rdquo; CCTV systems capable of detecting erratic or risky behaviour. However, the most recent fatality has added urgency to calls for more tangible infrastructure upgrades, particularly the installation of physical barriers.
Public Reaction: Grief and Frustration
News of Chang&rsquo;s death prompted an outpouring of sympathy from netizens, many of whom offered condolences to the victim&rsquo;s family. However, there was also significant anger directed at the authorities, particularly over perceived delays in implementing promised safety measures.
On social media platforms, users highlighted the risks posed by overcrowded platforms during peak hours, and expressed fear that more deaths could occur if stronger preventive measures are not introduced soon.
&ldquo;Enough promises &mdash; it&rsquo;s time for action,&rdquo; one user commented on RapidKL&rsquo;s official account. Others called for regular audits of station safety and the inclusion of clearer warning signs and visual cues for passengers.
Here&rsquo;s some of the comments:
<blockquote class="twitter-tweet" data-conversation="none">
Bila nak pasang pagar, bodoh <a href="https://twitter.com/anthonyloke?ref_src=twsrc%5Etfw">@anthonyloke</a>
&mdash; Edmund 🇲🇾 (Survived Ten Hag) (@edmundkjq) <a href="https://twitter.com/edmundkjq/status/1929896582524350854?ref_src=twsrc%5Etfw">June 3, 2025</a></blockquote>

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memang takde polis bantuan ke???
&mdash; Wanarat Wong || Offroad Saechua (@offroadsaechua_) <a href="https://twitter.com/offroadsaechua_/status/1930096193868271896?ref_src=twsrc%5Etfw">June 4, 2025</a></blockquote>

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Why do we always only take action after an incident?
&mdash; Richie (@kiyou_san11) <a href="https://twitter.com/kiyou_san11/status/1930131682499408008?ref_src=twsrc%5Etfw">June 4, 2025</a></blockquote>

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Loke is always reactive&hellip;. Too busy with delivering car plate onto VIPS?
&mdash; CondorHeroesReturns (@Condorretu58866) <a href="https://twitter.com/Condorretu58866/status/1930197654719607004?ref_src=twsrc%5Etfw">June 4, 2025</a></blockquote>

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Looking Ahead: From Tragedy to Reform
While the investigation into Chang Pao Shih&rsquo;s death is ongoing, the spotlight has returned to the broader issue of public transport safety in Malaysia. With two deaths on the LRT system in under six months, many are asking how many more lives must be lost before lasting change is implemented.
For now, the government&rsquo;s pledge to upgrade station infrastructure &mdash; beginning with platform screen doors &mdash; may be seen as a crucial, albeit overdue, step towards safer travel for all.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Fatal fall at Puchong station renews urgency for platform screen doors.

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Loke Orders Safety Barriers At LRT Stations After Taiwanese Man’s Death

Fun, fierce, and fast-paced &mdash; pickleball is making waves among university students, and it&rsquo;s stepping into the spotlight with a tournament like no other.
Move over futsal and badminton &mdash; there&rsquo;s a new sport in town, and it&rsquo;s rallying a community of young Malaysians. Pickleball, a quirky yet addictive mix of tennis, badminton, and ping pong, has been gaining traction around the world. Now, it&rsquo;s finally getting its moment here with Malaysia&rsquo;s very first Inter-University Pickleball Tournament, and it&rsquo;s happening right in the heart of Klang Valley this July 2025.
If you&rsquo;ve never heard of pickleball before, you&rsquo;re not alone &mdash; but that&rsquo;s the point. This tournament is not just for seasoned players. It&rsquo;s designed for beginners and curious students who want to try something new, have a laugh, and maybe get a bit competitive while they&rsquo;re at it.
What&rsquo;s the Big Deal About Pickleball?
&nbsp;<img src="https://r2.myc.my/124270c265b1251be0da1ba34c261f8f0d9e64cc2436bf53fe433ee5b1d0fae1" />
Pickleball has been dubbed the fastest-growing sport in the United States, with celebrities and athletes singing its praises. It&rsquo;s easy to pick up, fun to play, and &mdash; perhaps most importantly &mdash; brings people together. The upcoming Inter-Uni Tournament, organised by Monsta Asia and sponsored by JD Sports, is hoping to do just that: unite students from across Klang Valley in a fast-paced weekend of rallies, smashes, and plenty of banter.
And it&rsquo;s not just a one-off event &mdash; the tournament is built around a whole calendar of lead-up activities. Throughout May, participating students have been able to join Bootcamp sessions, where they can learn the basics and get a feel for the game. Then in June, casual Open Uni Games give players a chance to warm up, get social, and meet fellow pickleballers before the real competition begins.
The main event kicks off 12 and 13 July at The Pickle Grounds, One World Hotel, with Mixed Doubles and Men&rsquo;s Doubles categories open to Novice-level players (defined as a DUPR rating below 3.25). Each of the five participating universities will send six teams per category, turning the weekend into a showdown of pride, skill, and hopefully not too many unforced errors.
Not Just a Sport &mdash; A Whole Vibe
&nbsp;<img src="https://r2.myc.my/c87194f0bd1759c663b13f3646424f8030878fa4c5069382e71bd684964717d1" />
Beyond the matches, the tournament promises more than just who wins or loses. Expect a lively atmosphere with lifestyle activities, interactive booths, and a buzzing crowd. Whether you&rsquo;re playing, cheering from the sidelines, or just there for the vibes, there&rsquo;ll be plenty happening on and off the court.
It&rsquo;s also a refreshing addition to the university event calendar. While most inter-varsity competitions stick to traditional sports, this one is all about discovery, inclusion, and having fun &mdash; with just the right amount of heat to keep it exciting.
How to Join?
&nbsp;<img src="https://r2.myc.my/677cbd29aec60c53d701974ca52e853c74ae77c5546184b0d7d096cf9293f40b" />
If you&rsquo;re a student at a university in Klang Valley and want in, you&rsquo;re in luck. Registration is open now at RM100 per team, and it closes on 20 June 2025 at 11:59pm. The tournament is open to beginners only &mdash; so there&rsquo;s no need to worry about going up against national-level players.
All you need is a teammate, a willingness to try something new, and a little competitive spirit. Whether you&rsquo;re in it for the glory, the friendships, or just to break a sweat &mdash; you won&rsquo;t want to miss this.
👉 Sign up here: <a href="https://ss88.my/interunipickleball/">https://ss88.my/interunipickleball/</a> 📱 Follow <a href="https://www.instagram.com/gomonsta/?hl=en">@gomonsta</a> on Instagram for updates, sneak peeks, and behind-the-scenes action.
Final Rally
In a world where screen time often wins out over court time, pickleball is a chance to unplug, team up, and tap into something fresh. This tournament is about more than who takes home the trophy &mdash; it&rsquo;s about being part of a new movement in Malaysian campus life.
So, are you ready to serve?
&nbsp;
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Time to rally — can you take the crown home for your uni?

e3ce521fc89dbe57b3b10091997dc6363a4dc20be60c5469f2296aef2c770ece

Pickleball Fever Hits Klang Valley: Malaysia’s First Inter-Uni Tournament Arrives This July

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

e159b878e1c2d1778b988859c3c79c329cfc42dbaaec7d65ea3c8b41ad5629ad

NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

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