Siti Muslihah

710c2765b9b724499d0c0e3597456d498afeceb1a35fbdb3a11efe1d7406b8b7

Foodie

malaysia

bukit jalil

tsutaya

bookstore

pavilion

japan

It is almost impossible for anyone (even though they are not a fan of books) to deny that they do not enjoy spending some time in bookstores especially in newer, bigger, and more aesthetic shops featured around the city.
Well, good news for Malaysians this year is that they can now add into their 2022-to-do-list by visiting one of Japan&rsquo;s largest bookstore chains, Tsutaya Books, which will soon launch in Pavilion Bukit Jalil within the first quarter of this year.
Little do many know that this will be the international chain's first store in entire Southeast Asia, opening its wide doors in the newly-opened Pavilion Bukit Jalil.
A Bookstore But &lsquo;More&rsquo;
"What's to the hype? It is just a bookstore..."
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn1.myc.com.my/image/upload/v1641439393/unsigned/hh5wcuyv7ciqcm8crtyj.gif" alt="" width="400" />
Tsutaya Books in Pavilion Bukit Jalil is targeting to be more than just a place to buy books.
According to Bussiness Today, this bookstore holds a multi-concept bookstore where it is featured together with a caf&eacute;, an art gallery, and a wide range of paraphernalia (goes with tools and equipment for various hobbies and activities).
"We look forward to launching our first South-East Asia bookstore with Pavilion Bukit Jalil and we cannot wait for Malaysians to experience the Tsutaya brand for the first time. In line with our vision to cultivate culture and lifestyle, we hope to create a space for families and children who love books, design, and art to grow, explore and thrive together at Tsutaya Books,&rdquo; said Hideyuki Uemoto, head of Tsutaya Books Malaysia.
A perfect place to drag any non-book lovers to enjoy the time together in the bookstore!
<img src="https://cdn1.myc.com.my/image/upload/v1641439483/unsigned/dnrj4g9qksdlrz4kcijc.jpg" alt="" width="766" height="510" />
In between shelves of books, they also distribute music, DVDs, and games, making it a content consumption hub that comprehends modern accessibility with traditional pass times.
<img src="https://cdn1.myc.com.my/image/upload/v1641439509/unsigned/sahtpqd2quxehwjdmxn1.jpg" alt="" />
<img src="https://cdn1.myc.com.my/image/upload/v1641439636/unsigned/j08lzu9taconhm56gpby.jpg" alt="" width="786" height="589" />
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn1.myc.com.my/image/upload/v1641439536/unsigned/vk0zujjqugtydixuzjfi.jpg" alt="" width="700" height="466" />
Known as &ldquo;one of the world&rsquo;s most beautiful bookstores&rdquo;, Tsutaya Books at Pavilion Bukit Jalil will offer 31,000sq feet (2,880sq m) of space comprising of a bookstore, caf&eacute;, specialised merchandise, activity areas as mentioned, and even better; you can leave your children in their dedicated space to encourage reading, with curated book selections on low bookshelves for young readers while you go to browse your favourite genre!
What makes it more unique, unlike other retail chains, every branch of Tsutaya Books is designed differently, even in Japan, such as the iconic T-Site at Daikanyama, Shibuya, and Ginza Six in Tokyo.
Since then, both parent company TSUTAYA and Tsutaya Books have become an all-encompassing Japanese pop culture platform, operating in more than 1,400 branches around the world.
&nbsp;
Excited? Tag your friends in the comment below to let them know about this upcoming bookstore!
&nbsp;
*Sources: Visual and Reference Credits to Social Media, The Rakyat Post, The Star &amp; various cross references for context.
&nbsp;
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A huge multi-concept bookstore and it is going to be more than just books!

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Japan's Tsutaya Books To Open 1st SEA Outlet In Pavilion Bukit Jalil

Malaysia is once again celebrating a landmark moment in badminton history as national shuttlers Goh Sze Fei and Nur Izzuddin Rumsani officially become the world's top-ranked men&rsquo;s doubles pair, according to the latest Badminton World Federation (BWF) rankings released on 27 May 2025. This milestone marks the first time a Malaysian men's doubles duo has ascended to the coveted No.1 position in nearly a decade.
A Return to the Summit After Almost a Decade
Goh and Nur, known affectionately by fans as FeiDin, now sit atop the global rankings with 91,090 points, surpassing Denmark&rsquo;s Kim Astrup and Anders Skaarup Rasmussen, who dropped to second place after failing to defend their title at the recently concluded Malaysia Masters. The Danes were dethroned following their semi-final loss to fellow Malaysians Aaron Chia and Soh Wooi Yik.
&nbsp;<img src="https://r2.myc.my/ad71ee2d0a199e13b2d8e6c5858678589dcf53675902b6be029a0a0847d61ddb" />
Although Goh and Nur themselves bowed out in the quarter-finals of the same tournament after losing to another Malaysian pair, Man Wei Chong and Tee Kai Wun, their consistent performances over the past year were enough to push them into the top spot. Their victory at the India Open in January 2025 was a pivotal moment, bolstering their climb after strong showings in 2024, which included titles at the Japan Open, China Open, and Arctic Open, as well as runner-up finishes at the BWF World Tour Finals and the Asian Championships.
This achievement makes Goh and Nur the first Malaysian men's doubles team to reach the world No.1 ranking since Goh V Shem and Tan Wee Kiong in March 2016. They also join a legendary group of Malaysian shuttlers who once held the same honour, including the Sidek brothers (Razif and Jalani), Cheah Soon Kit-Yap Kim Hock, and Koo Kien Keat-Tan Boon Heong.
Notably, this also marks the first time any Malaysian badminton player has reached world No.1 since singles icon Lee Chong Wei last held the spot in June 2017.
Staying on Top: The Challenge Ahead
&nbsp;<img src="https://r2.myc.my/9a6677ec4259f9940db8df52d514f06ef768bf495ce18d257d0a9682ef9417cb" />
While the pair have every reason to celebrate, former world No.1 Datuk Razif Sidek offered a word of caution. Speaking to local media, Razif praised the pair's success but reminded them that staying at the top is significantly harder than reaching it.
&ldquo;Congratulations to them &ndash; this is a fantastic achievement. But they must not get complacent. When you&rsquo;re number one, everyone is watching and targeting you. The pressure will be immense,&rdquo; he said.
Razif emphasised that without consistent performance and proper preparation, the pair risks losing their hard-earned position. &ldquo;Being on top must be motivation, not a destination. They must continue to train hard and think like champions if they are to remain at the peak,&rdquo; he added.
Spotlight on the Singapore Open
&nbsp;<img src="https://r2.myc.my/d8889787cc7460478b45df06b3d36c4ac99303ad0b8277323e3259fb59f4ac36" />
Goh and Nur's reign could face an immediate challenge at the Singapore Open, which runs from 27 May to 1 June. In the first round, they will take on Taiwan&rsquo;s Lee Fang Chih and Lee Fang Jen. The Malaysians must reach at least the final to maintain their position. Should the Danish pair win the tournament and Goh-Nur exit early, the No.1 ranking could be lost as quickly as it was earned.
That said, the Danes have semi-final points from last year&rsquo;s Singapore Open to defend, while Goh and Nur could widen their lead by as much as 4,000 points if they reach the last four and Astrup-Rasmussen fall short in the quarters.
Rising Malaysian Forces in Men&rsquo;s Doubles
&nbsp;<img src="https://r2.myc.my/45ca06d22f93b451b36136b8821be5e6ea2aa5d93c95c2c57b2232aaa5139f66" />
Malaysia is currently enjoying a strong presence in the men&rsquo;s doubles category. Alongside world No.1 Goh-Nur, the pairing of Aaron Chia and Soh Wooi Yik are ranked third, while the Malaysia Masters 2025 champions, Man Wei Chong and Tee Kai Wun, have climbed to seventh &ndash; their joint career-high. Four more Malaysian men&rsquo;s pairs are currently in the BWF top 32, reflecting the depth of talent in the nation&rsquo;s doubles scene.
Malaysia&rsquo;s Past Men&rsquo;s Doubles World No.1 Pairs
Malaysia&rsquo;s proud tradition in men&rsquo;s doubles is further cemented by the elite list of past No.1-ranked pairs:
<ul>
<li>1989 &ndash; Razif Sidek &amp; Jalani Sidek</li>
<li>1992 &ndash; Cheah Soon Kit &amp; Soo Beng Kiang</li>
<li>1996 &ndash; Cheah Soon Kit &amp; Yap Kim Hock</li>
<li>2002 &ndash; Chan Chong Ming &amp; Chew Choon Eng</li>
<li>2004 &ndash; Choong Tan Fook &amp; Lee Wan Wah</li>
<li>2007 &ndash; Koo Kien Keat &amp; Tan Boon Heong</li>
<li>2016 &ndash; Goh V Shem &amp; Tan Wee Kiong</li>
<li>2025 &ndash; Goh Sze Fei &amp; Nur Izzuddin Rumsani</li>
</ul>
From Separation to Stardom: The Journey of FeiDin
&nbsp;<img src="https://r2.myc.my/e55eb7a03ca5f9ba9d02e15367b2213d540ad28bb3e7d12ba78be5ecccd7ecba" />
The path to world No.1 has not been easy for Goh and Nur. The pair originally partnered in 2017 but parted ways in 2023 due to a lack of on-court chemistry. However, they reunited just a few months later, reigniting their partnership with renewed determination.
Despite initial setbacks upon their reunion, including a series of early exits, their perseverance paid off. Their resurgence in 2024 laid the groundwork for this historic climb, culminating in the India Open victory and now, the world No.1 crown.
Fans across Malaysia have flooded social media with messages of pride and support, hailing the pair&rsquo;s grit and resilience.
A New Era for Malaysian Badminton?
The rise of Goh Sze Fei and Nur Izzuddin may signal the start of a new golden era for Malaysian men&rsquo;s doubles. With multiple pairs now firmly entrenched in the world&rsquo;s elite and younger talent on the rise, Malaysia looks poised to re-establish itself as a dominant force in international badminton.
For now, all eyes are on the Singapore Open as the newly crowned world No.1 pair sets out to defend their place at the top &ndash; and inspire a nation along the way.
A huge congratulations to FeiDin on their impressive win! Here&rsquo;s hoping they keep the momentum going&mdash;we can&rsquo;t wait to see even more victories in the near future!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Breaking an 8-year drought, FeiDin are now Malaysia’s first World No.1 men’s doubles pair since 2016.

79f142fee7b89bf98d161f151fe63a751a23423c4c7edd3bb9a44fa8abb5a257

Goh Sze Fei & Nur Izzuddin Make History As Malaysia’s New World No.1 Men’s Doubles Pair

The highly anticipated return of G-Dragon to Malaysia was supposed to be a celebration for VIPs &ndash; his fiercely loyal fanbase &ndash; as he readies his &Uuml;bermensch World Tour for a two-day spectacle in Kuala Lumpur this July. But what began as excitement has quickly soured into disappointment and anger as thousands of Malaysian fans were left without tickets, blaming technical failures, bot interference, and foreign scalpers for sabotaging the pre-sale process.
Pre-Sales Spark Hope &ndash; and Then Heartbreak
&nbsp;<img src="https://r2.myc.my/a5a05b8049be2a0254102bc937b01a07018b854fc7d888915e5cd09ee2388e02" />
The ticket pre-sale for G-Dragon&rsquo;s Malaysian concert officially opened on Monday, 26 May, from 4pm until midnight, exclusively for early buyers. This was followed by a second pre-sale round on Tuesday, 27 May, at 3pm, specifically for Hong Leong Bank (HLB) customers &ndash; many of whom had waited days to secure this advantage.
Yet, as the digital queue opened, Malaysian fans were met with constant glitches, website crashes, and an overall poor user experience. Some managed to get into the queue, only to find themselves frozen in place or kicked out entirely. For others, the tickets were already sold out by the time the system refreshed.
One fan shared her frustrations, stating she joined the queue at 3.30pm and stayed online for hours without success. &ldquo;It felt impossible. I waited and refreshed but the page wouldn&rsquo;t load properly. How are we expected to compete when the system itself doesn&rsquo;t work for us?&rdquo; she said. Despite this, she vowed to keep trying, highlighting the unwavering dedication of Malaysian VIPs.
&ldquo;Bypassed&rdquo; and Blocked &ndash; Fans Cry Foul Over Alleged Overseas Abuse
&nbsp;<img src="https://r2.myc.my/c9c2a665620bbfb72aefeee5f95c364c171a7a16497ebb11d65717e262cb3ee5" />
Beyond technical issues, a deeper controversy soon emerged. Malaysian fans began accusing overseas buyers of using backdoor methods, known as &ldquo;bypasses&rdquo;, to skip virtual queues entirely &ndash; in some cases allegedly blocking Malaysian IP addresses from accessing the sale. Many believe bots were employed to snatch tickets en masse before local fans even had a fair chance.
A particularly emotional Instagram message to G-Dragon went viral, with a fan detailing the experience and expressing heartbreak. &ldquo;It&rsquo;s shocking and deeply disappointing. How can something like this happen? These were not sold by fair means,&rdquo; they wrote, directly calling out the organiser, Star Planet Malaysia, for their apparent failure to prevent bot infiltration.
Others chimed in online, echoing accusations that the organiser had enabled a system that left genuine fans out in the cold. Some went as far as to suggest insider sales or pre-arranged allocations, pointing to how quickly premium tickets were gone &ndash; and how immediately they popped up on resale platforms.
<blockquote class="twitter-tweet">
mainland sana dapat dulu guys
&mdash; sof 🍡 (@luvzjmn) <a href="https://twitter.com/luvzjmn/status/1926980551166013883?ref_src=twsrc%5Etfw">May 26, 2025</a>
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</blockquote>
From RM999 to RM11,000 &ndash; Scalpers Take Over
<img src="https://r2.myc.my/16faec0d1d0af375843a2924c52bdf561e996cbdbbe6674f76c5fc548567d6f9" />
It didn&rsquo;t take long for social media to be flooded with listings from scalpers offering tickets at eye-watering prices. While official tickets were priced as high as RM999, resale prices surged to RM3,000 or more &mdash; with screenshots showing some scalpers demanding an additional RM900 &ldquo;top-up&rdquo; with no room for negotiation.
One viral post on X (formerly Twitter) showed a conversation where a ticket reseller openly admitted to using a &ldquo;bypass&rdquo; method to access the site ahead of everyone else. &ldquo;Cut the queue &mdash; skipped the stick man in the waiting list. Meaning, they didn&rsquo;t queue at all. Just went straight into the website and checked out,&rdquo; the fan explained, referencing the visual queue interface used during the sale.
<blockquote class="twitter-tweet">
Mampos laa prang nak cakap apa pun. Hari ni memang aku banyak maki hamun jee. . Kau ni memang BAB1. Hang memang FU*K sama dengan <a href="https://twitter.com/StarplanetSB?ref_src=twsrc%5Etfw">@StarplanetSB</a>. Semoga kau cirit birit seminggu sebelum n selepas concert. <a href="https://twitter.com/hashtag/GDRAGONinKL?src=hash&amp;ref_src=twsrc%5Etfw">#GDRAGONinKL</a> <a href="https://t.co/oqeCn9y2is">pic.twitter.com/oqeCn9y2is</a>
&mdash; SN_nnn🪼 (@SN_nnfn) <a href="https://twitter.com/SN_nnfn/status/1927042852971745637?ref_src=twsrc%5Etfw">May 26, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Over on <a href="https://www.xiaohongshu.com/explore/683496d40000000021008402?app_platform=ios&amp;app_version=8.84&amp;share_from_user_hidden=true&amp;xsec_source=app_share&amp;type=normal&amp;xsec_token=CBwIO5Z0R3tYIbEuWzFIDXaWZjtlaNa153Zc6ATx_aowk=&amp;author_share=1&amp;xhsshare=CopyLink&amp;shareRedId=ODtIODM6SkA2NzUyOTgwNjZFOTdKR0tP&amp;apptime=1748320768&amp;share_id=634e7abfdcf94bc3a60cbecbf24a99b7">Xiaohongshu</a>, Chinese-language users shared listings of scalpers pricing tickets as high as RM16,000 per seat. These posts were accompanied by comments from outraged fans sharing similar experiences and warning others against trusting third-party sellers, especially on unverified platforms like Viagogo, where scams are not uncommon.
Organiser Silent as Fans Demand Accountability
At the time of writing, Star Planet Malaysia has not issued any official response to the ticketing backlash. The silence has only fuelled further outrage from Malaysian VIPs, many of whom have supported G-Dragon and BIGBANG for years and feel betrayed by the lack of fairness and transparency in the process.
Fans have called on the organiser to immediately investigate the situation and take action against scalpers, bots, and bypass users. Some are also urging G-Dragon&rsquo;s management and tour team to take notice and reconsider how ticketing for future stops is handled.
Calls for Reform in Malaysia&rsquo;s Concert Ticketing
As complaints poured in, a larger conversation has reignited around Malaysia&rsquo;s lack of regulation against ticket scalping and bot abuse. Unlike in countries such as the UK, where reselling above face value is often illegal or strictly regulated, Malaysia currently has no effective safeguards in place to prevent such behaviour.
Fans are now urging the government and local event organisers to implement stronger verification processes, digital queues with CAPTCHA, purchase limits, and legal enforcement against scalpers &mdash; both local and foreign.
Others have suggested using identity-linked e-tickets that cannot be transferred or resold, or setting aside a quota strictly for Malaysian IP addresses to ensure locals have access to events held on home soil.
Here&rsquo;s some of the comments:
<blockquote class="twitter-tweet">
At this point just buat offline ticketing just like old days, kita queue berhari hari prior ticketing day. Atleast bots tak dpt, insider pun tak leh tebus sbb everything is transparent masa on site ticketing.
&mdash; ㅌㅅ♡ (@TiraSahar) <a href="https://twitter.com/TiraSahar/status/1926919589402759412?ref_src=twsrc%5Etfw">May 26, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
Lepas ni ticketing jual no pin dekat bsn je la pastu nanti submit details dekat site macam isi upu
&mdash; 𓏲♡𓂃𝔂𝓪𝔂𝓪 🎫|🎸(TDS4 NOT OPEN YET) (@weishnvieyaa) <a href="https://twitter.com/weishnvieyaa/status/1926957126905209226?ref_src=twsrc%5Etfw">May 26, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
Sorry nak maki sebab ticketing harini memang macam sial. Kalau nak buat dekat malaysia priority orang malaysia lah bangang. Kalau nak bagi orang luar je beli kau skip jela malaysia ni sampai kiamat bodoh. Kau ingat beli membership tu guna air liur ke bodoh <a href="https://twitter.com/StarplanetSB?ref_src=twsrc%5Etfw">@StarplanetSB</a> <a href="https://twitter.com/hashtag/GDinKL?src=hash&amp;ref_src=twsrc%5Etfw">#GDinKL</a>
&mdash; ᴛꜱ || ꜱʜᴀ 🧚🏼&zwj;♀️ (@jxhxshx) <a href="https://twitter.com/jxhxshx/status/1926983314524549614?ref_src=twsrc%5Etfw">May 26, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
the real villains of ticket selling these days are no longer the tpas or bots but the promoters themselves lol <a href="https://twitter.com/hashtag/GDRAGONinMY?src=hash&amp;ref_src=twsrc%5Etfw">#GDRAGONinMY</a> <a href="https://twitter.com/hashtag/gdragoninkl?src=hash&amp;ref_src=twsrc%5Etfw">#gdragoninkl</a>
&mdash; SanChai (@dyosanchai) <a href="https://twitter.com/dyosanchai/status/1926931126372692303?ref_src=twsrc%5Etfw">May 26, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
TAKDE SATU PON EVENT ORGANIZER KAT MALAYSIA YG OK TAKDE SATU PON WEBSITE TICKETING KAT MALAYSIA YG OK SEMUA NAK TINDAS FANS SAJA
&mdash; 🇲🇾 PENANAM ANGGUR 🇲🇾 (@urjoblessfan) <a href="https://twitter.com/urjoblessfan/status/1926955160971944044?ref_src=twsrc%5Etfw">May 26, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

A Sour Note for a Long-Awaited Return
Despite the overwhelming buzz surrounding G-Dragon&rsquo;s return to Malaysia after years of hiatus, the messy and disheartening ticketing process has left a bitter taste among his most dedicated local fans. What should have been a joyous moment has become a cautionary tale about flawed systems, missed opportunities, and the unchecked rise of scalpers.
Unless immediate reforms are introduced, it&rsquo;s likely that future concerts &ndash; even for other international acts &ndash; will face similar chaos. For now, Malaysian VIPs are left wondering if they&rsquo;ll even get the chance to see their idol live, or if the &Uuml;bermensch experience will remain a dream lost to algorithms and greed.
What are your thoughts on this? Let us know in the comments.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Queueing for hours, only to find tickets sold out — all thanks to scalpers and bypass abuse.

7a96bf2ccdec77a376b84e5fdaeacc33e64906ec765d1189ba01ca3c0bb19a61

G-Dragon’s KL Concert Marred By Scalpers And Ticketing Chaos As Malaysian Fans Cry Foul

Two men have been charged in Kuala Lumpur with using counterfeit police summons slips designed to deceive the public, amid growing anxiety over a spate of incidents involving fake or misleading documents placed on car windscreens. The case has taken on national attention due to a concurrent viral incident involving similar-looking notices tied to a marketing campaign.
On 26 May 2025, Tan Kok Ho, 43, and Denise Tan Ying Chyuan, 47, appeared in two separate Magistrates&rsquo; Courts and pleaded not guilty to jointly using forged documents that imitated the Royal Malaysia Police (PDRM) &lsquo;Notice to Appear&rsquo; summons (Form 170A).
The charges relate to incidents at two separate public parking areas&mdash;one outside a shopping mall in Bukit Bintang on 10 May, and another at the Bukit Jalil National Stadium on 11 May. In both cases, the forged notices were allegedly placed on vehicle windscreens with the intention of misleading the public into believing they were official summonses issued by the police.
Charges Under Forgery Laws and Bail Pleas
&nbsp;<img src="https://r2.myc.my/4affe2e442f3e2df57fe10458ca6826a6e830250cefab6c4248d07f2491ed92c" />
Both men were charged under Section 471 of the Penal Code for using forged documents, a crime punishable under Section 465 read together with Section 34, which allows for a prison sentence of up to two years, a fine, or both upon conviction.
Prosecutors Nurainizatul Farhana Zainal and Syafika Azwa Fikri requested bail of RM7,000 for each accused, citing the seriousness of the offence and the need to deter similar fraudulent schemes. However, defence lawyer Phang Soon Mun appealed for a reduced amount, noting that both accused had families to support.
Tan is married with two children aged five and three, while Denise is a father of three children aged 10, 12, and 14. After hearing arguments from both sides, Magistrates Atiqah Mohamed @ Mohamad Saim and Illi Marisqa Khalizan granted bail of RM6,000 for each accused, with one surety each. The courts have scheduled the next mention date for both cases on 2 July 2025.
Viral Video Highlights Public Concern Over Fake Summonses
&nbsp;<img src="https://r2.myc.my/ebb357d59179a33bcc621e90e6ce905396eba168f94ba89fabd6c7025e7e3d51" />
The criminal charges coincided with a separate viral incident that fuelled widespread speculation and panic on social media. A video posted by Facebook user Bang Rajan VII and Threads user @adahohadah showed vehicles parked at a shopping centre with official-looking summons slips tucked under their wipers. The user warned others not to scan the QR code printed on the slips, claiming that someone had lost their money after doing so.
This quickly sparked fears of a broader scam operation, particularly as many of the cars were parked legally within private premises. The official tone of the notices, complete with PDRM logos and QR codes, lent credence to the idea that scammers were impersonating law enforcement in a new wave of phishing attacks.
Not All Was As It Seemed &mdash; MALF2025 Marketing Gimmick 
&nbsp;<img src="https://r2.myc.my/12e71bc8e2ef8d513c20466c5cc4bbfa2fc6cdeb650293b84c5a5e7fb50e37b3" />
Read: <a href="https://myc.my/articles/4305/marketing-gimmick-sparks-concern-amid-publics-heightened-fears-of-phishing">Marketing Gimmick Sparks Concern Amid Public&rsquo;s Heightened Fears Of Phishing</a>
However, the situation took an unexpected twist when closer inspection of the viral summons revealed several suspicious inconsistencies. The clearest red flag was the registration number printed on the notice: &ldquo;MALF2025&rdquo;. Additionally, there were typographical errors&mdash;such as &ldquo;Jalan Pegankutan Jalam 1988&rdquo;&mdash;and a website address discreetly listed at the bottom of the slip.
It was soon revealed that the so-called &lsquo;summons&rsquo; was actually a bold marketing stunt for the Malaysia Auto and Lifestyle Festival 2025 (MALF2025). The QR code led to the official website for the event, which is scheduled to take place from 13 to 15 June 2025 at the Sepang International Circuit.
The move was likely meant to generate buzz for the upcoming festival, but it unintentionally stirred confusion and concern among the public, especially given the real scam case involving Tan and Denise.
Public Trust Erodes Amid Mixed Messaging
The public reaction to both the criminal charges and the MALF2025 campaign reflects a growing mistrust in unsolicited documents, especially when they appear to come from authorities. With scams becoming more sophisticated and more frequently targeting everyday Malaysians, many feel that more robust verification systems and clearer communication are needed.
Here&rsquo;s some of the comments:
&nbsp;<img src="https://r2.myc.my/24920c5314502df66a6913e41144ef334ad3093c6d4eea847ce7f9bd0c178ef7" />
The events of the past few weeks have left Malaysians wary and rightfully cautious. Whether it&rsquo;s forged police notices intended to scam, or a flashy marketing gimmick gone too far, the lesson remains the same&mdash;when something feels off, it&rsquo;s best to pause, verify, and stay alert.
Always double-check QR codes and unfamiliar documents, especially if they&rsquo;re linked to payments or personal data. In today&rsquo;s increasingly connected world, a few seconds of scrutiny could save you from serious loss or legal complications.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Perhaps not the best way to promote a car festival — especially when the public's already on edge.

0b0c96630c29d119dba63e2fa86bbb1958866383c8cb8c3f7f0dfc37cc959877

Two Men Charged Over Fake Police Summons Scam Amid Viral QR Code Confusion Linked To MALF2025 Promo

What began as a typical highway drive quickly turned into a frightening experience when a BYD Atto 3 electric vehicle (EV) abruptly slammed to a halt without warning. The root cause, now confirmed, wasn&rsquo;t the battery as many had assumed, but a faulty door sensor, raising serious questions about safety features in modern EVs.
Shocking Incident on Cheras&ndash;Kajang Highway
&nbsp;<img src="https://r2.myc.my/57b49380078498ee5f55d2fc40a44604508a7f078538b4ece5d28fc7f5554e9f" />
Read: <a href="https://myc.my/articles/4293/terrifying-breakdown-byd-atto-3-abruptly-brakes-on-expressway-with-family-on-board">Terrifying Breakdown: BYD Atto 3 Abruptly Brakes On Expressway With Family On Board</a>
Earlier this month, a Facebook post by a Malaysian BYD Atto 3 owner went viral after he shared footage of his electric SUV suddenly braking to a complete stop while cruising along the Cheras&ndash;Kajang Highway. According to the dashcam recording, the car was travelling at 106 km/h before it dramatically decelerated to a full stop within just seven seconds &mdash; all without any prior warning or fault indication.
The incident occurred in the fast lane, which could have easily led to a collision had there been vehicles trailing closely behind. Fortunately, the driver and his family emerged unscathed, but the situation understandably sparked alarm across the EV community.
Initially, it was widely speculated online that a malfunctioning 12V auxiliary battery had caused the issue, as this component is known to be crucial for powering low-voltage systems in EVs. However, that theory was later ruled out following a thorough investigation.
Root Cause Identified After 12 Days
<img src="https://r2.myc.my/3579499d3decafadbbac9c334a65686a611ac0557b692b5a904f351a5e296ae1" />
In an update shared via <a href="https://www.facebook.com/nurafifah.abdulrahim/posts/pfbid06FcKR3t84VEKrVNoxE2YpfYfMyWV7BBrNbzxAQ29Wa1wfXzerh6x9vKWnjMFiwjgl">Facebook</a>, the owner explained that the car had been under assessment for nearly two weeks at a BYD service centre before technicians from BYD Sime Motors visited him in Melaka to offer a full diagnosis. Their findings pointed to a faulty sensor in the driver&rsquo;s side door as the source of the issue.
According to the explanation given, the damaged sensor erroneously triggered the vehicle&rsquo;s emergency safety shutdown protocol &mdash; a feature designed to immediately halt the car in the event of a perceived hazard. This built-in mechanism, while intended to protect, ironically created a potentially dangerous situation on a busy highway.
The emergency sequence activated the hazard lights, initiated rapid braking, and resulted in a full system power-off. The vehicle became unresponsive, with the gear stuck in neutral and all four wheels locked &mdash; rendering the car immobile and unable to be pushed to the roadside. Ultimately, it had to be towed using wheel dollies.
Dashcam Footage Confirms Sudden Braking
<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Fnurafifah.abdulrahim%2Fvideos%2F1912752492844764%2F&amp;show_text=false&amp;width=560&amp;t=0" width="560" height="314" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>&nbsp;
To support his claims and provide clarity to the public, the owner shared dashcam footage that clearly shows the vehicle braking at 00:21 and coming to a complete stop by 00:27. No dashboard alerts or warning tones were seen or heard before the vehicle engaged its emergency protocol.
He described the experience as &ldquo;drastic&rdquo; and &ldquo;traumatising,&rdquo; particularly as he had his family on board at the time. The lack of any prior warning made the situation especially harrowing, and he emphasised the risk such incidents could pose to other road users if they occurred in high-traffic conditions.
&ldquo;Supposed Safety Feature Turned Risky&rdquo;
The owner expressed his frustration over what he described as a safety mechanism that ironically endangered him and his family. &ldquo;This feature is supposed to protect us in case of emergencies &mdash; not put us in one,&rdquo; he said.
He added that although the Atto 3&rsquo;s safety systems are meant to prevent further damage or harm during critical malfunctions, the lack of any early warning or the ability to override the system in this case rendered it more harmful than helpful.
His Atto 3 was approximately 10 months old and had clocked over 20,000 kilometres at the time of the incident. Despite his disappointment, he appreciated the professionalism and sincerity shown by the BYD Sime Motors team in addressing the issue.
Buyback Agreement Brings Closure
&nbsp;<img src="https://r2.myc.my/e3b3a7043b0ef8ff74808cf9a8d6670f684862bef1d817476d8ad14d13f70b70" />
As a resolution, BYD Sime Motors offered to buy back the Atto 3 via a full settlement with the financing bank. Although the owner noted that he did suffer some financial losses from previous loan repayments, he stated that the safety of his family ultimately took precedence.
&ldquo;This wasn&rsquo;t about money anymore,&rdquo; he wrote in his final post. &ldquo;It&rsquo;s about knowing that my family is safe, and that such an incident won&rsquo;t be repeated &mdash; at least not with us inside the car.&rdquo;
The owner also acknowledged that EV technology, while innovative and environmentally forward, remains relatively new in Malaysia and still comes with growing pains. He urged potential buyers to take the time to understand the mechanisms of their electric vehicles thoroughly before committing to ownership.
Lessons for Future EV Owners
This incident serves as a cautionary tale for both manufacturers and consumers navigating the evolving EV landscape. As carmakers race to integrate advanced features and automation into electric vehicles, it becomes increasingly important to ensure that safety systems are not only robust but also transparent and user-friendly.
For drivers, the experience highlights the need for education around EV components, including the critical role of software, sensors, and fail-safe systems. Understanding how these systems work &mdash; and what to do when they don&rsquo;t &mdash; is fast becoming an essential part of EV ownership.
While BYD has taken steps to address the matter and mitigate its reputational risk, the story is a stark reminder that even the most advanced technology can go awry &mdash; and that trust in new automotive platforms must be earned through reliability, transparency, and ongoing support.
Perhaps this incident serves as a reminder to think twice before committing to an EV &mdash; for now, a petrol car or even a hybrid might offer more peace of mind and value for money. What&rsquo;s your take on it? Let us know in the comments.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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BYD Sime Motors bought back the vehicle; owner urges netizens to think twice before buying an EV.

7b3e49d7c878653170c72e6795db49a3b396aebde892a97e1db5832b00085033

Viral BYD Atto 3 Incident: Sudden Emergency Braking Caused By Faulty Door Sensor, Not Battery

A moving and emotional scene unfolded recently at Surau Madrasatul Huda in Alor Setar, Kedah, where a young Indian woman in her early twenties, carrying a newborn wrapped only in a yellow towel, sought shelter after fleeing an unsafe living situation.
The woman, believed to have recently given birth, was found in a state of distress behind the home of the surau&rsquo;s secretary. Her tearful plea, &ldquo;Saya takut&hellip; tolong jangan halau saya&rdquo; (I&rsquo;m scared... please don&rsquo;t chase me away), captured hearts across Malaysia after a video documenting her rescue was posted on TikTok by Shamsul Anuar Aziz, 44 &mdash; a member of the surau&rsquo;s committee.
The video has since gone viral, prompting widespread praise for the kindness shown by Shamsul and the surau congregation.
A Distressed Stranger Outside the Surau
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@shownbotak/video/7507519920582741256" data-video-id="7507519920582741256">
<section><a title="@shownbotak" href="https://www.tiktok.com/@shownbotak?refer=embed" target="_blank" rel="noopener">@shownbotak</a> Kita kan Satu Malaysia Bantuan kami kepada ibu dan baby.. Moga mereka sihat selalu <a title="fypシ゚" href="https://www.tiktok.com/tag/fyp%E3%82%B7%E3%82%9A?refer=embed" target="_blank" rel="noopener">#fypシ゚</a> <a title="♬ original sound - Aki Seruling - AKI Seruling" href="https://www.tiktok.com/music/original-sound-Aki-Seruling-7176497517818186522?refer=embed" target="_blank" rel="noopener">♬ original sound - Aki Seruling - AKI Seruling</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

The incident took place on the night of Thursday, 24 May. Shamsul had just completed his Maghrib prayers and was resting outside the surau when he noticed the young woman walking past slowly, clutching her baby.
&ldquo;She looked terrified. You could see it in the way she moved, her expression &mdash; she was clearly in trouble,&rdquo; he recounted. &ldquo;The baby was swaddled only in a towel, and she had just a plastic bag with her.&rdquo;
Shortly after, Shamsul received a call from his cousin who lives nearby, reporting that a woman with a baby was hiding in the darkness behind a car. He gathered several surau members and rushed to the scene.
&ldquo;There she was, crouched behind a vehicle in the dark. When I called out to her, she looked like she might run. Then she said in a soft voice, &lsquo;Please don&rsquo;t chase me away.&rsquo; I was on the verge of tears,&rdquo; he said.
Finding Safety in Faith
Shamsul calmly assured her that they meant no harm, only help. Gently coaxing her to follow him, he brought her into the surau where she was given a safe space to sit and rest. It was clear to everyone that she was still in her confinement period and extremely weak.
At first, she barely spoke &mdash; likely due to shock and trauma. But after some time, she opened up about her circumstances. She had been staying at a friend&rsquo;s home nearby but no longer felt safe due to financial hardship and overcrowding. Her husband, she revealed, is currently serving a prison sentence, leaving her with no source of income or stable support.
&ldquo;She didn&rsquo;t even have fresh diapers for her baby,&rdquo; said Shamsul. &ldquo;It was heartbreaking.&rdquo;
Community Kindness in Action
&nbsp;<img src="https://r2.myc.my/fec836ace9bd026fd435528cfb57cfdbb87bc101075ca417878dc7aff506fe94" />
Acting swiftly and compassionately, Shamsul and several other members of the congregation bought infant formula, nappies, and food for the baby. They also ensured she had a clean, quiet space to rest for the evening.
The woman later informed them that she had a brother in Penang. With her consent, they contacted him and helped arrange her journey to reunite with him. That same night, they purchased the latest available ETS train ticket to Penang.
&ldquo;We made sure she and her baby got on the train safely,&rdquo; said Shamsul. &ldquo;Even at the station, another Indian man helped carry her bag. You could see she felt a little more at ease.&rdquo;
A Lesson in Humanity Beyond Religion and Race
As she departed, the woman expressed heartfelt gratitude to those who had helped her. &ldquo;She thanked us repeatedly. I told her to pray for our health and sustenance,&rdquo; said Shamsul. &ldquo;This was a test for us. I&rsquo;m grateful we were given the opportunity to help her.&rdquo;
Shamsul, who has served as the surau&rsquo;s chairman for eight years, said the incident reaffirmed his belief in the importance of kindness without prejudice. &ldquo;This was the first time something like this happened at our surau, but it reminded us of the true meaning of community. It doesn&rsquo;t matter what race or religion someone is &mdash; what matters is humanity.&rdquo;
Netizens Inspired by the Story
The story quickly gained traction online, drawing praise from Malaysians of all backgrounds. Many lauded the surau for providing shelter and support without hesitation. Some even offered to assist the woman further upon her arrival in Penang.
Here&rsquo;s some of the comments on TikTok:
<img src="https://r2.myc.my/2ca41dc965c99189e4a189aa8afe03072cafdc02fd87f0252982bda79075455a" />
The episode has since become a shining example of compassion in action &mdash; a testament to the quiet strength of community spirit and a poignant reminder that in times of need, kindness can transcend all barriers.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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&nbsp;

No race or religion barriers — just pure compassion for a mother and her child in need.

e1499d40696c03dbaf3a31aa3a0d1d63ea93b51eb592db9f5e0a9a78824ab80a

M’sians Praise Kedah Surau For Assisting Young Indian Mother Who Sought Refuge After Fleeing Unsafe Home

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

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NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

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Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite 10 people falling ill, the food truck refused to take responsibility. 